---
title: "halloween paper — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/halloween-paper"
last_updated: "2026-07-13T20:27:29.913Z"
locale: en
meta:
  description: "halloween paper shows a thin review moat (185 avg reviews), but a small market ($25K/yr) keeps it on the watch list."
  "og:description": "halloween paper shows a thin review moat (185 avg reviews), but a small market ($25K/yr) keeps it on the watch list."
  "og:title": "halloween paper — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **halloween paper**

**Worth a look**

Shows a thin review moat (185 avg reviews), but a small market ($25K/yr) keeps it on the watch list.

Market size 6Growth 83Conversion 19Competition 77Returns 80Price range 49Avg price 46Brand share 71Review moat 91Quality gap 32

**Review moat**

**Great****184.6**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Great****+79.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$4.57–$24.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.53**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$25K**

$25K/yr · 143K searches

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**26 **▼falling

**Sellers**

**32**

**Top-5 brand share**

**62%**

**Open market**

**33%**

- Echo Park Paper18% - ASTARON15% - YASMEN12% - Morcheiong9% - Miss Kate Cuttables9% - Flonz5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 42 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ASTARON 90 Sheets Halloween Pattern Paper Set A5 Size 5.5 x 8.2 Decorative Paper for Card Making Craft Scrapbook decoration 10 Styles](https://m.media-amazon.com/images/I/61dLohP-gML.jpg)**ASTARON 90 Sheets Halloween Pattern Paper Set A5 Size 5.5 x 8.2 Decorative Paper for Card Making Craft Scrapbook decoration 10 Styles**ASTARON**$5.84**4.3★737 rev](https://www.amazon.com/dp/B08HQN1MX8) [2![Echo Park Paper Company Halloween Party Collection Kit Paper Multi 12-x-12-Inch](https://m.media-amazon.com/images/I/61OYJAH6c3L.jpg)**Echo Park Paper Company Halloween Party Collection Kit Paper Multi 12-x-12-Inch**Echo Park Paper**$15.99**4.8★119 rev](https://www.amazon.com/dp/B0977TC2JB) [3![YASMEN Scrapbook Paper Pad - 66 - 24 Sheets Halloween Scrapbooking Supplies Kit - 160gsm Single-Sided Pattern Designer Planner Junk Journal Craft Paper Card Making Supplies](https://m.media-amazon.com/images/I/61UDcSHJkOL.jpg)**YASMEN Scrapbook Paper Pad - 66 - 24 Sheets Halloween Scrapbooking Supplies Kit - 160gsm Single-Sided Pattern Designer Planner Junk Journal Craft Paper Card Making Supplies**YASMEN**$6.54**4.5★886 rev](https://www.amazon.com/dp/B0B88S372Z) [4![Echo Park Paper Company Halloween Magic Collection Kit Paper Multi 12-x-12-Inch](https://m.media-amazon.com/images/I/61OYJAH6c3L.jpg)**Echo Park Paper Company Halloween Magic Collection Kit Paper Multi 12-x-12-Inch**Echo Park Paper**$15.03**4.8★125 rev](https://www.amazon.com/dp/B0977TKXPB) [5![YASMEN Double-Sided Scrapbook Paper Pad 12x12 Halloween Designer Paper Pad for Card Making Journals Planner DIY Envelopes Greeting Cards Decorative Art Craft -24 Sheets](https://m.media-amazon.com/images/I/61qwrokDlsL.jpg)**YASMEN Double-Sided Scrapbook Paper Pad 12x12 Halloween Designer Paper Pad for Card Making Journals Planner DIY Envelopes Greeting Cards Decorative Art Craft -24 Sheets**YASMEN**$9.37**4.5★886 rev](https://www.amazon.com/dp/B0DG5P273F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![12 Sheets Gothic Purple Halloween Scrapbook Paper 6 x 6 Dark Vintage Skull Rose Raven Bat Medieval Pattern Craft Paper for Decoupage Journaling Origami Card Making DIY Projects](https://m.media-amazon.com/images/I/51uB2pq4zyL.jpg)**12 Sheets Gothic Purple Halloween Scrapbook Paper 6 x 6 Dark Vintage Skull Rose Raven Bat Medieval Pattern Craft Paper for Decoupage Journaling Origami Card Making DIY Projects**PIGBIT**$6.05**102 rev7mo ago](https://www.amazon.com/dp/B0G56N3VJY) [![Reminisce Halloween Scrapbook Collection Kit](https://m.media-amazon.com/images/I/61snndDsSbL.jpg)**Reminisce Halloween Scrapbook Collection Kit**Reminisce (REMBC)**$4.63**0 rev10mo ago](https://www.amazon.com/dp/B0FQ3K9XTY) [![Scrapbook Paper 12x12 Pattern Paper Pack 24 Sheets/24 Designs Double-Sided Decorative Holiday Craft paper for Scrapbooking Card Making DIY Album Origami Junk Journaling (Black 12x12 in)](https://m.media-amazon.com/images/I/61qFWW71QyL.jpg)**Scrapbook Paper 12x12 Pattern Paper Pack 24 Sheets/24 Designs Double-Sided Decorative Holiday Craft paper for Scrapbooking Card Making DIY Album Origami Junk Journaling (Black 12x12 in)**Colabrili**$12.20**14 rev10mo ago](https://www.amazon.com/dp/B0FNN1MH7Y) [![24 Sheets Fall & Halloween Pattern Paper - 11.8 x 11.8In Double-Sided Scrapbook Specialty Paper Ghost Bat Spider Web Pumpkin Leaves Decorative Craft for Card Making Photo Album Journal DIY Craft](https://m.media-amazon.com/images/I/41+B6e3cRjL.jpg)**24 Sheets Fall & Halloween Pattern Paper - 11.8 x 11.8In Double-Sided Scrapbook Specialty Paper Ghost Bat Spider Web Pumpkin Leaves Decorative Craft for Card Making Photo Album Journal DIY Craft**Adurself**$10.77**27 rev11mo ago](https://www.amazon.com/dp/B0FMFNQWKZ) [![FLONZ Scrapbook Paper (30 patterns 12x12) Harvest Moon Gathering ~ Vintage-style Halloween scenes with skeletons ghosts and pumpkins in textured ink and etching technique](https://m.media-amazon.com/images/I/61X2clBnMXL.jpg)**FLONZ Scrapbook Paper (30 patterns 12x12) Harvest Moon Gathering ~ Vintage-style Halloween scenes with skeletons ghosts and pumpkins in textured ink and etching technique**Flonz**$19.62**2 rev11mo ago](https://www.amazon.com/dp/B0FK9YG1MB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Reminisce Halloween Scrapbook Collection Kit](https://m.media-amazon.com/images/I/61snndDsSbL.jpg)**Reminisce Halloween Scrapbook Collection Kit**Reminisce (REMBC)**$4.63**0.0★**▲ 681%**](https://www.amazon.com/dp/B0FQ3K9XTY) [![RVlensJoy 120 Sheets Gothic Scrapbooking Paper for Scrapbook Kit Vintage Ephemera for Junk Journals Magic Decoupage Paper for Journaling Supplies  Dark Academia Wall Decor Room for Home Decorations](https://m.media-amazon.com/images/I/61SmC2QMvhL.jpg)**RVlensJoy 120 Sheets Gothic Scrapbooking Paper for Scrapbook Kit Vintage Ephemera for Junk Journals Magic Decoupage Paper for Journaling Supplies Dark Academia Wall Decor Room for Home Decorations**RVlensJoy**$9.30**4.7★**▲ 650%**](https://www.amazon.com/dp/B0DCTFV6T2) [![FLONZ Scrapbook Paper (30 patterns 12x12) Pumpkin Cat Coven ~ Halloween-themed illustrations featuring witches black cats and jack-o-lanterns in stylized folk-inspired digital painting](https://m.media-amazon.com/images/I/61HlW5sdCJL.jpg)**FLONZ Scrapbook Paper (30 patterns 12x12) Pumpkin Cat Coven ~ Halloween-themed illustrations featuring witches black cats and jack-o-lanterns in stylized folk-inspired digital painting**Flonz**$20.05**4.2★**▲ 480%**](https://www.amazon.com/dp/B0FK9B2J41) [![FLONZ Scrapbook Paper (30 patterns 12x12) Harvest Moon Gathering ~ Vintage-style Halloween scenes with skeletons ghosts and pumpkins in textured ink and etching technique](https://m.media-amazon.com/images/I/61X2clBnMXL.jpg)**FLONZ Scrapbook Paper (30 patterns 12x12) Harvest Moon Gathering ~ Vintage-style Halloween scenes with skeletons ghosts and pumpkins in textured ink and etching technique**Flonz**$19.62**5.0★**▲ 385%**](https://www.amazon.com/dp/B0FK9YG1MB) [![YASMEN Double-Sided Scrapbook Paper Pad 12x12 Halloween Designer Paper Pad for Card Making Journals Planner DIY Envelopes Greeting Cards Decorative Art Craft -24 Sheets](https://m.media-amazon.com/images/I/61qwrokDlsL.jpg)**YASMEN Double-Sided Scrapbook Paper Pad 12x12 Halloween Designer Paper Pad for Card Making Journals Planner DIY Envelopes Greeting Cards Decorative Art Craft -24 Sheets**YASMEN**$9.37**4.5★**▲ 350%**](https://www.amazon.com/dp/B0DG5P273F)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +79.8% search growth over the last 90 days.

10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 18.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**30%

*“Cute variety”*

**Paper Quality**18%

*“I love the different papers”*

**Color**17%

*“Vibrant colors”*

**Design-Overall**10%

*“I absolutely love these designs”*

**Image/Picture Clarity**4%

*“Image quality is beautiful”*

**Print Quality**4%

*“BEAUTIFUL GOTHIC PRINTS- GREAT VALUE”*

**Thickness**4%

*“Thick & cute”*

**Frame Quality**4%

*“These are frame-worthy”*

**Fun/Entertainment Experience**4%

*“fun patterns”*

**Value For Money**4%

*“It was a good value”*

### **What buyers complain about **

**Adhesion/Stickiness**33%

*“They do NOT HAVE ADHESIVE BACKS”*

**Thickness**25%

*“Thin”*

**Value For Money**6%

*“Not worth the money for size”*

**Size-Overall**6%

*“Too small”*

**Paper Quality**6%

*“Too small- paper very thin - images are not the best quality either”*

**Advertised Vs Actual Product**6%

*“My fault for not reading description fully”*

### **Top return reasons **

**Size-Overall**27%

**Advertised Vs Actual Product**22%

**Color**12%

**Paper Quality**10%

**Material Quality**7%

**Value For Money**5%

**Drop/Impact Protection**3%

**Paper Compatibility**3%

**Design-Overall**3%

**Weight Light**3%