---
title: "green wrapping paper — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/green-wrapping-paper"
last_updated: "2026-07-14T05:06:15.117Z"
locale: en
meta:
  description: "green wrapping paper shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-10.3% this quarter) keeps it on the watch list."
  "og:description": "green wrapping paper shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-10.3% this quarter) keeps it on the watch list."
  "og:title": "green wrapping paper — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **green wrapping paper**

**Worth a look**

Shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-10.3% this quarter) keeps it on the watch list.

Market size 53Growth 20Conversion 62Competition 78Returns 55Price range 35Avg price 33Brand share 88Review moat 61Quality gap 33

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,040.36**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$351K**

$351K/yr · 649K searches

**Price range**

**Okay****$5.96–$19.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.98**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**26 **▼falling

**Sellers**

**28**

**Top-5 brand share**

**47%**

**Open market**

**46%**

- Iioscre12% - PH PERKHOMY10% - woric10% - NESCCI8% - SMART&CASUAL7% - Aimyoo7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$14K8%$28K12%$42K16%$56K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Iioscre Gift Wrapping Paper Dark Green Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet](https://m.media-amazon.com/images/I/4178FVb76WL.jpg)**Iioscre Gift Wrapping Paper Dark Green Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet**Iioscre**$9.01**4.5★535 rev](https://www.amazon.com/dp/B0CYPJ7BR4) [2![woric Sage Green Wrapping Paper Roll -Mini Roll- 17 In X 33 Ft Matte Wrapping Paper with Pearly-Lustre for Birthday Wedding Bridal Shower Baby Shower Holiday Bouquet Wrap](https://m.media-amazon.com/images/I/318T8nRpDPL.jpg)**woric Sage Green Wrapping Paper Roll -Mini Roll- 17 In X 33 Ft Matte Wrapping Paper with Pearly-Lustre for Birthday Wedding Bridal Shower Baby Shower Holiday Bouquet Wrap**woric**$9.90**4.5★409 rev](https://www.amazon.com/dp/B0DM9865LG) [3![NESCCI Dark Green Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)](https://m.media-amazon.com/images/I/41aOyV3q+KL.jpg)**NESCCI Dark Green Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)**NESCCI**$12.47**4.4★2,032 rev](https://www.amazon.com/dp/B0CTXZKCKH) [4![Aimyoo Dark Green Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap](https://m.media-amazon.com/images/I/31L47cElTUL.jpg)**Aimyoo Dark Green Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap**Aimyoo**$8.12**4.6★97 rev](https://www.amazon.com/dp/B0F8NDT7RL) [5![SMART&CASUAL 17.8 x 760 (63) Dark Green Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Dark Green 17.8 x 63)](https://m.media-amazon.com/images/I/41IcqdIYrLL.jpg)**SMART&CASUAL 17.8 x 760 (63) Dark Green Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Dark Green 17.8 x 63)**SMART&CASUAL**$9.54**4.6★1,614 rev](https://www.amazon.com/dp/B0D7D4Q59B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)](https://m.media-amazon.com/images/I/41bGAF4pjpL.jpg)**BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)**BAIJIALI**$8.61**39 rev4mo ago](https://www.amazon.com/dp/B0GRLL6XHY) [![DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Green 17 Inch)](https://m.media-amazon.com/images/I/51KrjzOoAfL.jpg)**DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Green 17 Inch)**DYSHIPEN**$12.36**37 rev6mo ago](https://www.amazon.com/dp/B0GDYCT863) [![Ulmasinn Floral Wrapping Paper Roll Reversible Double-Sided Gift Wrap Sage Green Flower Wrapping Paper 17 x 16.4 Ft for Wedding Gifts Bridal Shower Baby Shower Mothers Day Birthday and Special Occasion Presents](https://m.media-amazon.com/images/I/412CqQGQ-2L.jpg)**Ulmasinn Floral Wrapping Paper Roll Reversible Double-Sided Gift Wrap Sage Green Flower Wrapping Paper 17 x 16.4 Ft for Wedding Gifts Bridal Shower Baby Shower Mothers Day Birthday and Special Occasion Presents**Ulmasinn**$9.81**35 rev6mo ago](https://www.amazon.com/dp/B0GDLYGPR5) [![WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Sage Green Stripe Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower](https://m.media-amazon.com/images/I/41pyH8QNYIL.jpg)**WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Sage Green Stripe Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower**WRAPAHOLIC**$9.89**6 rev6mo ago](https://www.amazon.com/dp/B0GC55S7Y9) [![Lenpel Birthday Wrapping Paper Roll 17 Inch x 33 Feet Gift Wrapping paper for Medium & Small Gifts Perfect for Birthday and Holiday Party Gift Wrapping](https://m.media-amazon.com/images/I/51uITJOL93L.jpg)**Lenpel Birthday Wrapping Paper Roll 17 Inch x 33 Feet Gift Wrapping paper for Medium & Small Gifts Perfect for Birthday and Holiday Party Gift Wrapping**Lenpel**$7.83**17 rev7mo ago](https://www.amazon.com/dp/B0G6JTZZ48)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Sage Green Stripe Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower](https://m.media-amazon.com/images/I/41pyH8QNYIL.jpg)**WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Sage Green Stripe Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower**WRAPAHOLIC**$9.89**4.5★**▲ 850%**](https://www.amazon.com/dp/B0GC55S7Y9) [![BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)](https://m.media-amazon.com/images/I/41bGAF4pjpL.jpg)**BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)**BAIJIALI**$8.61**4.5★**▲ 837%**](https://www.amazon.com/dp/B0GRLL6XHY) [![RUSPEPA Reversible Wrapping Paper Roll Mini Roll Green & Light Pink Stripes and Diamond Pattern Holiday Gift Wrap for Christmas Birthday Valentines Day Merry Market Gifts 17 Inches x 16.4 Feet](https://m.media-amazon.com/images/I/5195nzEgkHL.jpg)**RUSPEPA Reversible Wrapping Paper Roll Mini Roll Green & Light Pink Stripes and Diamond Pattern Holiday Gift Wrap for Christmas Birthday Valentines Day Merry Market Gifts 17 Inches x 16.4 Feet**RUSPEPA**$9.93**4.6★**▲ 589%**](https://www.amazon.com/dp/B0FQCGFF1F) [![VCOOHM Green Wrapping Paper - 17 inch x 9.8 feet Elegant Neutral Sage Green Gift Wrapping Paper for Birthday Wedding Baby Shower Holiday Christmas and All Occasion Gift Wrap](https://m.media-amazon.com/images/I/31gYA74MXTL.jpg)**VCOOHM Green Wrapping Paper - 17 inch x 9.8 feet Elegant Neutral Sage Green Gift Wrapping Paper for Birthday Wedding Baby Shower Holiday Christmas and All Occasion Gift Wrap**VCOOHM**$5.96**4.6★**▲ 589%**](https://www.amazon.com/dp/B0FX3SHNQ2) [![DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Green 17 Inch)](https://m.media-amazon.com/images/I/51KrjzOoAfL.jpg)**DYSHIPEN 17 Wrapping Paper Rolls with Gift Bows Crimped Curling Ribbons Silk Like Satin Ribbon and Gift Tags For Christmas Gift Wrapping Birthday Baby Shower Wedding(16.4 Ft). (Green 17 Inch)**DYSHIPEN**$12.36**4.9★**▲ 553%**](https://www.amazon.com/dp/B0GDYCT863)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

80K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“The quality is very good; it's thick”*

**Color**19%

*“vibrant color”*

**Thickness**8%

*“Loved even though the roll was shorter it was thick enough of a roll to wrap a lot of items”*

**Ease Of Use**5%

*“Easy to use”*

**Value For Money**5%

*“Worth the price”*

**Size-Overall**5%

*“Great size”*

**Gifting Purpose**5%

*“Useful for a variety of gifts”*

**Design-Overall**4%

*“Very nice design”*

**Durability**4%

*“Cute and Durable”*

**Advertised Vs Actual Product**3%

*“It works as advertised”*

### **What buyers complain about **

**Size-Overall**38%

*“very short”*

**Thickness**9%

*“It is a thicker paper”*

**Adhesion/Stickiness**5%

*“another type of adhesive needs to be used”*

**Ease Of Use**4%

*“which can make it a bit more difficult to use”*

**Material Quality**3%

*“Cheap material”*

**Advertised Vs Actual Product**2%

*“The advertisement needs to be more clear”*

**Value For Money**2%

*“Not worth the price”*

**Gifting Purpose**1%

*“makes the finished gift look terrible”*

**Color**1%

*“Not the right color”*

**Smell**1%

*“But my first customer that got the there item packed with this complained of a moldy smell”*

### **Top return reasons **

**Size-Overall**66%

**Color**13%

**Advertised Vs Actual Product**6%

**Value For Money**6%

**Thin**2%

**Material Quality**1%

**Quality-Overall**1%

**Thickness**1%

**Functionality-Overall**1%

**Display Colors**1%