---
title: "green washable paint — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/green-washable-paint"
last_updated: "2026-07-14T03:02:42.065Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — green washable paint doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — green washable paint doesn't clear our bar today."
  "og:title": "green washable paint — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **green washable paint**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 22Conversion 95Competition 54Returns 96Price range 79Avg price 95Brand share 6Review moat 40Quality gap 21

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$23.92**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.76–$111.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,506.11**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$90K**

$90K/yr · 32K searches

**Growth**

**Bad****-5.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▲rising

**Sellers**

**59**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- Crayola78% - Colorations7% - The Mega Deals5% - Prang5% - Handy Art3% - Cra-Z-Art1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$9K15%$14K20%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors](https://m.media-amazon.com/images/I/41Ho+AbjcXL.jpg)**12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors**Crayola**$49.74**4.8★501 rev](https://www.amazon.com/dp/B00TJ2RBGQ) [2![Crayola Washable Tempera Paint For Kids Green Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle](https://m.media-amazon.com/images/I/31nLxXPf0SL.jpg)**Crayola Washable Tempera Paint For Kids Green Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle**Crayola**$9.47**4.7★2,537 rev](https://www.amazon.com/dp/B000F8MFVO) [3![Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+](https://m.media-amazon.com/images/I/41VFfBfPMcL.jpg)**Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+**Crayola**$46.80**4.8★3,878 rev](https://www.amazon.com/dp/B0044SEK0A) [4![Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle](https://m.media-amazon.com/images/I/313B9p2ht5L.jpg)**Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle**Crayola**$12.71**4.7★2,537 rev](https://www.amazon.com/dp/B000F8MFVY) [5![Crayola Premier Tempera Paint For Kids - White (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle](https://m.media-amazon.com/images/I/31adtDwyCEL.jpg)**Crayola Premier Tempera Paint For Kids - White (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle**Crayola**$10.01**4.7★373 rev](https://www.amazon.com/dp/B0000AQMTC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Washable Paint for Kids Kids Painting Set 6 Colors with Paintbrushes Non Toxic Bulk Finger Paints 16 oz Each Kid Paint Classroom Set for Toddlers Paints for Kid Art Craft Gifting bundle](https://m.media-amazon.com/images/I/51CT7a99BuL.jpg)**Washable Paint for Kids Kids Painting Set 6 Colors with Paintbrushes Non Toxic Bulk Finger Paints 16 oz Each Kid Paint Classroom Set for Toddlers Paints for Kid Art Craft Gifting bundle**The Mega Deals**$36.10**13 rev1y ago](https://www.amazon.com/dp/B0FB9M6G84) [![Crayola Premier Tempera Fluorescent Paint Bundle Set of 6](https://m.media-amazon.com/images/I/4170lnrBWkL.jpg)**Crayola Premier Tempera Fluorescent Paint Bundle Set of 6**Crayola**$82.63**1 rev1y ago](https://www.amazon.com/dp/B0DVJDJX7R) [![Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8 Pack Matte Finish Classroom Supplies Vibrant Colors Non-Toxic Washes Off Easily School Craft Art Supply Set Each 16oz](https://m.media-amazon.com/images/I/518yNc4g1VL.jpg)**Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8 Pack Matte Finish Classroom Supplies Vibrant Colors Non-Toxic Washes Off Easily School Craft Art Supply Set Each 16oz**Colorations**$34.04**1,146 rev1y ago](https://www.amazon.com/dp/B0DNLJR1RJ) [![Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA](https://m.media-amazon.com/images/I/51OugEwvfpL.jpg)**Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA**Colorations**$20.93**105 rev1y ago](https://www.amazon.com/dp/B0DNLQWMF5) [![Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Green. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies](https://m.media-amazon.com/images/I/41kTbv-nkQL.jpg)**Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Green. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies**Colorations**$21.29**346 rev1y ago](https://www.amazon.com/dp/B0DNF3TNTQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kids Painting Set Washable Paint for Kids with Painting Cups Tempera Paint Set with Toddler Paintbrushes Classroom Paints 16 oz Ea. Toddler Bulk Paints Supplies Gifting Bundle](https://m.media-amazon.com/images/I/51I+eeWegRL.jpg)**Kids Painting Set Washable Paint for Kids with Painting Cups Tempera Paint Set with Toddler Paintbrushes Classroom Paints 16 oz Ea. Toddler Bulk Paints Supplies Gifting Bundle**The Mega Deals**$35.41**4.4★**▲ 197%**](https://www.amazon.com/dp/B0B7K9ZCN5) [![Crayola Premier Tempera Paint for Kids - Blue (16oz) Kids Classroom Supplies Great for Arts & Crafts Non Toxic Easy Squeeze Bottle](https://m.media-amazon.com/images/I/31g99XJl4RL.jpg)**Crayola Premier Tempera Paint for Kids - Blue (16oz) Kids Classroom Supplies Great for Arts & Crafts Non Toxic Easy Squeeze Bottle**Crayola**$10.43**4.7★**▲ 88%**](https://www.amazon.com/dp/B0000AQMSV) [![Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle](https://m.media-amazon.com/images/I/313B9p2ht5L.jpg)**Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle**Crayola**$12.71**4.7★**▲ 54%**](https://www.amazon.com/dp/B000F8MFVY) [![Crayola Premier Tempera Paint For Kids - White (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle](https://m.media-amazon.com/images/I/31adtDwyCEL.jpg)**Crayola Premier Tempera Paint For Kids - White (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle**Crayola**$10.01**4.7★**▲ 49%**](https://www.amazon.com/dp/B0000AQMTC) [![12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors](https://m.media-amazon.com/images/I/41Ho+AbjcXL.jpg)**12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors**Crayola**$49.74**4.8★**▲ 42%**](https://www.amazon.com/dp/B00TJ2RBGQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 83 weeks — -5.3% search growth over the last 90 days.

1K750Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**24%

*“Vibrant colors”*

**Ease Of Cleaning**16%

*“Easy to wash”*

**Washability**13%

*“Easy to wash”*

**Quality-Overall**9%

*“Good quality, easy to wash off”*

**Engraving/Paint/Sublimation**6%

*“The perfect paint for my kids”*

**Value For Money**3%

*“Good price”*

**Efficiency**3%

*“Product works fine”*

**Fun/Entertainment Experience**3%

*“Fun time”*

**Ease Of Use**2%

*“Easy to use”*

**Size-Overall**2%

*“just the right size for kids”*

### **What buyers complain about **

**Smell**23%

*“Chemical smell”*

**Color**19%

*“Colors different than advertised”*

**Quality-Overall**12%

*“and has a cheap appearance”*

**Ease Of Cleaning**6%

*“Doesnt not wash off the clothing”*

**Paint Quality**6%

*“this paint is awful”*

**Mess Free**6%

*“They were quite messy afterwards”*

**Size-Overall**5%

*“Small”*

**Advertised Vs Actual Product**3%

*“Inaccurate photo”*

**Leak-Proof**3%

*“They will spill”*

**Print Quality**1%

*“My little paints her hard to do prints on paper”*

### **Top return reasons **

**Value For Money**23%

**Color**17%

**Paint Quality**17%

**Size-Overall**12%

**Advertised Vs Actual Product**10%

**Smell**4%

**Stain Resistance**3%

**Quality-Overall**3%

**Defective Material/Parts**3%

**Leak-Proof**2%