---
title: "gray paper — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/gray-paper"
last_updated: "2026-07-13T23:43:21.952Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — gray paper doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — gray paper doesn't clear our bar today."
  "og:title": "gray paper — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **gray paper**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 23Conversion 99Competition 7Returns 97Price range 11Avg price 24Brand share 0Review moat 47Quality gap 16

**Conversion**

**Incredible****18.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****1,769.78**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$8.54**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$45K**

$45K/yr · 29K searches

**Price range**

**Bad****$3.47–$16.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **—flat

**Sellers**

**43**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Prang45% - Tru-Ray40% - Colorations11% - Bonmiy2% - Sinmoe2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 50 Sheets](https://m.media-amazon.com/images/I/51-ZzRDQkDL.jpg)**Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 50 Sheets**Prang**$3.47**4.7★4,676 rev](https://www.amazon.com/dp/B001AZ9S48) [2![PACON Tru-Ray Heavyweight Construction Paper Gray 9 x 12 50 Sheets (PAC103027)](https://m.media-amazon.com/images/I/51XYzFCGFnL.jpg)**PACON Tru-Ray Heavyweight Construction Paper Gray 9 x 12 50 Sheets (PAC103027)**Tru-Ray**$5.39**4.8★70 rev](https://www.amazon.com/dp/B000083CZ8) [3![Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 100 Sheets](https://m.media-amazon.com/images/I/21nnaKNd2bL.jpg)**Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 100 Sheets**Prang**$5.45**4.7★5,912 rev](https://www.amazon.com/dp/B001FQISK2) [4![Tru-Ray Construction Paper 9x12 Slate](https://m.media-amazon.com/images/I/51i4elh5KzL.jpg)**Tru-Ray Construction Paper 9x12 Slate**Tru-Ray**$5.02**4.9★392 rev](https://www.amazon.com/dp/B00290LNOG) [5![Construction Paper Gray 9 inches x 12 inches 500 Sheets Heavyweight Construction Paper Crafts Art Kids Art Painting Coloring Drawing Creating Arts and Crafts Paper Art](https://m.media-amazon.com/images/I/412dDYpHe2L.jpg)**Construction Paper Gray 9 inches x 12 inches 500 Sheets Heavyweight Construction Paper Crafts Art Kids Art Painting Coloring Drawing Creating Arts and Crafts Paper Art**Colorations**$16.49**5.0★13 rev](https://www.amazon.com/dp/B09239985T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sinmoe 100 Sheets 5 Shades Cardstock Paper 8.5 x 11 Inches 180gsm Solid Core Printer Paper for Scrapbooking DIY Arts Crafts Making Office Home Supplies (Black White Gray)](https://m.media-amazon.com/images/I/31rpxo1KWFL.jpg)**Sinmoe 100 Sheets 5 Shades Cardstock Paper 8.5 x 11 Inches 180gsm Solid Core Printer Paper for Scrapbooking DIY Arts Crafts Making Office Home Supplies (Black White Gray)**Sinmoe**$13.79**298 rev3y ago](https://www.amazon.com/dp/B0C2HJ6RWS) [![25Sheets Grey Cardstock Paper 8.5 x 11 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (Gray)](https://m.media-amazon.com/images/I/31kTfhXb7HL.jpg)**25Sheets Grey Cardstock Paper 8.5 x 11 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (Gray)**Bonmiy**$7.89**621 rev3y ago](https://www.amazon.com/dp/B0BXB6BV45) [![Construction Paper Gray 9 inches x 12 inches 500 Sheets Heavyweight Construction Paper Crafts Art Kids Art Painting Coloring Drawing Creating Arts and Crafts Paper Art](https://m.media-amazon.com/images/I/412dDYpHe2L.jpg)**Construction Paper Gray 9 inches x 12 inches 500 Sheets Heavyweight Construction Paper Crafts Art Kids Art Painting Coloring Drawing Creating Arts and Crafts Paper Art**Colorations**$16.49**13 rev5y ago](https://www.amazon.com/dp/B09239985T) [![Colorations 9 x 12 Mediumweight Gray Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper](https://m.media-amazon.com/images/I/31dMd6Svx1L.jpg)**Colorations 9 x 12 Mediumweight Gray Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper**Colorations**$7.88**5 rev5y ago](https://www.amazon.com/dp/B086BXRFG6) [![Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 100 Sheets](https://m.media-amazon.com/images/I/21nnaKNd2bL.jpg)**Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 100 Sheets**Prang**$5.45**5,912 rev10y ago](https://www.amazon.com/dp/B001FQISK2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PACON Tru-Ray Heavyweight Construction Paper Gray 9 x 12 50 Sheets (PAC103027)](https://m.media-amazon.com/images/I/51XYzFCGFnL.jpg)**PACON Tru-Ray Heavyweight Construction Paper Gray 9 x 12 50 Sheets (PAC103027)**Tru-Ray**$5.39**4.8★**▲ 76%**](https://www.amazon.com/dp/B000083CZ8) [![25Sheets Grey Cardstock Paper 8.5 x 11 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (Gray)](https://m.media-amazon.com/images/I/31kTfhXb7HL.jpg)**25Sheets Grey Cardstock Paper 8.5 x 11 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (Gray)**Bonmiy**$7.89**4.7★**▲ 36%**](https://www.amazon.com/dp/B0BXB6BV45) [![Colorations 9 x 12 Mediumweight Gray Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper](https://m.media-amazon.com/images/I/31dMd6Svx1L.jpg)**Colorations 9 x 12 Mediumweight Gray Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper**Colorations**$7.88**5.0★**▲ 19%**](https://www.amazon.com/dp/B086BXRFG6) [![Construction Paper Gray 9 inches x 12 inches 500 Sheets Heavyweight Construction Paper Crafts Art Kids Art Painting Coloring Drawing Creating Arts and Crafts Paper Art](https://m.media-amazon.com/images/I/412dDYpHe2L.jpg)**Construction Paper Gray 9 inches x 12 inches 500 Sheets Heavyweight Construction Paper Crafts Art Kids Art Painting Coloring Drawing Creating Arts and Crafts Paper Art**Colorations**$16.49**5.0★**— 3%**](https://www.amazon.com/dp/B09239985T) [![Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 50 Sheets](https://m.media-amazon.com/images/I/51-ZzRDQkDL.jpg)**Prang (Formerly SunWorks) Construction Paper Gray 9 x 12 50 Sheets**Prang**$3.47**4.7★**— 3%**](https://www.amazon.com/dp/B001AZ9S48)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Advertised Vs Actual Product**25%

*“Just what I ordered”*

**Paper Quality**25%

*“Good quality construction paper”*

**Value For Money**17%

*“Excellent value”*

**Quality-Overall**17%

*“Good quality”*

**Fun/Entertainment Experience**8%

*“Great fun for the kids”*

### **What buyers complain about **

**Color**50%

*“the middle grey isn't a true grey”*

### **Top return reasons **

**Paper Quality**25%

**Color**22%

**Advertised Vs Actual Product**10%

**Value For Money**7%

**Display Colors**7%

**Paper Brightness**6%

**Size-Overall**4%

**Thin**3%

**Compatibility-Overall**3%

**Paper Compatibility**3%