---
title: "granny square card deck — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/granny-square-card-deck"
last_updated: "2026-07-14T01:21:31.396Z"
locale: en
meta:
  description: "soft demand (-41.1% this quarter) — granny square card deck doesn't clear our bar today."
  "og:description": "soft demand (-41.1% this quarter) — granny square card deck doesn't clear our bar today."
  "og:title": "granny square card deck — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **granny square card deck**

**Skip it**

Soft demand (-41.1% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 4Conversion 70Competition 8Returns 81Price range 83Avg price 91Brand share 24Review moat 71Quality gap 81

**Avg price**

**Great****$21.30**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.88–$27.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****671**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$194K**

$194K/yr · 143K searches

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****90%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-41.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**90%**

**Open market**

**5%**

- Katech44% - Coopay20% - podafu14% - OAKWOOMA7% - Gooselog6% - YEHOOM4% - Open — no brand owns it (2 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$29K30%$58K45%$87K60%$117K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton](https://m.media-amazon.com/images/I/61QAVTZZd3L.jpg)**Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton**Katech**$27.39**4.1★198 rev](https://www.amazon.com/dp/B0DXDTNWNW) [2![Coopay Crochet Kit for Beginners Granny Square Crochet Kit with 2 Crochets Book & Video Card Crochets Starter Kit for Adults Learn to Knitting Granny Square Card Deck - 50 Mix & Match Designs](https://m.media-amazon.com/images/I/51l7Xnfk0OL.jpg)**Coopay Crochet Kit for Beginners Granny Square Crochet Kit with 2 Crochets Book & Video Card Crochets Starter Kit for Adults Learn to Knitting Granny Square Card Deck - 50 Mix & Match Designs**Coopay**$23.61**4.2★115 rev](https://www.amazon.com/dp/B0DSP231DZ) [3![podafu 50 Mix & Match Designs The Granny Square Card Deck Knitting Kit for Adults](https://m.media-amazon.com/images/I/41uC723uhoL.jpg)**podafu 50 Mix & Match Designs The Granny Square Card Deck Knitting Kit for Adults**podafu**$20.68**3.5★6 rev](https://www.amazon.com/dp/B0DFD46TMV) [4![11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter](https://m.media-amazon.com/images/I/51mwmcac1vL.jpg)**11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter**OAKWOOMA**$24.11**4.8★226 rev](https://www.amazon.com/dp/B0FQP42CQK) [5![Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board](https://m.media-amazon.com/images/I/41HhXT9jhEL.jpg)**Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board**Gooselog**$19.91**4.5★53 rev](https://www.amazon.com/dp/B0DPT1F8FY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter](https://m.media-amazon.com/images/I/51mwmcac1vL.jpg)**11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter**OAKWOOMA**$24.11**226 rev10mo ago](https://www.amazon.com/dp/B0FQP42CQK) [![Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton](https://m.media-amazon.com/images/I/61QAVTZZd3L.jpg)**Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton**Katech**$27.39**198 rev1y ago](https://www.amazon.com/dp/B0DXDTNWNW) [![Velavow Granny Square Blocking Board 11 Crochet Blocking Board with 16 Pegs/Pins Wooden Blocking Board for Crochet Projects Ideal for Granny Squares Gifts for Women Moms and Mothers](https://m.media-amazon.com/images/I/51cXUJMfcyL.jpg)**Velavow Granny Square Blocking Board 11 Crochet Blocking Board with 16 Pegs/Pins Wooden Blocking Board for Crochet Projects Ideal for Granny Squares Gifts for Women Moms and Mothers**Velavow**$15.47**45 rev1y ago](https://www.amazon.com/dp/B0DT3WPQ4D) [![Coopay Crochet Kit for Beginners Granny Square Crochet Kit with 2 Crochets Book & Video Card Crochets Starter Kit for Adults Learn to Knitting Granny Square Card Deck - 50 Mix & Match Designs](https://m.media-amazon.com/images/I/51l7Xnfk0OL.jpg)**Coopay Crochet Kit for Beginners Granny Square Crochet Kit with 2 Crochets Book & Video Card Crochets Starter Kit for Adults Learn to Knitting Granny Square Card Deck - 50 Mix & Match Designs**Coopay**$23.61**115 rev1y ago](https://www.amazon.com/dp/B0DSP231DZ) [![Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board](https://m.media-amazon.com/images/I/41HhXT9jhEL.jpg)**Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board**Gooselog**$19.91**53 rev1y ago](https://www.amazon.com/dp/B0DPT1F8FY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Brybelly Nertz Card Game 12 Decks of Standard 3.5 x 2.5 Wide Poker Cards - Playing Cards 12 Pack for Dutch Blitz Card Game with 12 Unique Colors](https://m.media-amazon.com/images/I/511YXnsCYyL.jpg)**Brybelly Nertz Card Game 12 Decks of Standard 3.5 x 2.5 Wide Poker Cards - Playing Cards 12 Pack for Dutch Blitz Card Game with 12 Unique Colors**Brybelly**$26.38**4.8★**▲ 382%**](https://www.amazon.com/dp/B07FFC2T5D) [![podafu 50 Mix & Match Designs The Granny Square Card Deck Knitting Kit for Adults](https://m.media-amazon.com/images/I/41uC723uhoL.jpg)**podafu 50 Mix & Match Designs The Granny Square Card Deck Knitting Kit for Adults**podafu**$20.68**3.5★**▲ 313%**](https://www.amazon.com/dp/B0DFD46TMV) [![11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter](https://m.media-amazon.com/images/I/51mwmcac1vL.jpg)**11.8 Crochet Blocking Board with 20 Pegs Pins Granny Square Blocking Board for Crochet Projects Bamboo Blocking Boards for Crocheting and Knitting Wooden Gifts for Crocheter**OAKWOOMA**$24.11**4.8★**▲ 155%**](https://www.amazon.com/dp/B0FQP42CQK) [![Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board](https://m.media-amazon.com/images/I/41HhXT9jhEL.jpg)**Gooselog Granny Square Blocking Boards for Crochet Projects with 20 Pegs 13Crochet Blocking Board Plastic Waterproof Crochet Peg Blocking Board**Gooselog**$19.91**4.5★**▲ 151%**](https://www.amazon.com/dp/B0DPT1F8FY) [![Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton](https://m.media-amazon.com/images/I/61QAVTZZd3L.jpg)**Katech Crochet Kit for Beginners 50 Granny Squares Crochet Kits for Adults Beginner Learn to Crochets w/Step-by-Step Video Tuturials Knitting Kit w/1378yds Yarn Granny Square Card Deck- 80% Cotton**Katech**$27.39**4.1★**▲ 46%**](https://www.amazon.com/dp/B0DXDTNWNW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 79 weeks — -41.1% search growth over the last 90 days.

8K6KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Jun, Dec · busiest ÷ quietest = 4.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Excellent product”*

**Ease Of Use**14%

*“Easy and convenient”*

**Advertised Vs Actual Product**13%

*“Just what I needed”*

**Strength**10%

*“Holds up great”*

**Fun/Entertainment Experience**7%

*“Fun for the whole family”*

**Value For Money**6%

*“well worth the money”*

**Wood Quality**3%

*“High quality bamboo wood”*

**Efficiency**3%

*“Works very well”*

**Durability**3%

*“Its extremely easy to use and very durable”*

**Design-Overall**3%

*“I am impressed with the design”*

### **What buyers complain about **

**Quality-Overall**23%

*“Yarn is cheap”*

**Size-Overall**14%

*“Small”*

**Material Quality**8%

*“it feels more like 80% acrylic”*

**Ease Of Use**7%

*“They arent easy to follow along with”*

**Advertised Vs Actual Product**6%

*“Product is not as described”*

**Grip**5%

*“too slippery”*

**Durability**5%

*“it break in half in my hands”*

**Color**4%

*“some of the colors are a bit too close for easy separation”*

**Value For Money**3%

*“Not sure how much it cost”*

**Instructions/User Manual/Troubleshooting**3%

*“Directions are not for beginners like it claims to be”*

### **Top return reasons **

**Size-Overall**18%

**Advertised Vs Actual Product**17%

**Material Quality**14%

**Instructions/User Manual/Troubleshooting**13%

**Value For Money**6%

**Color**5%

**Quality-Overall**4%

**Print Quality**4%

**Defective Material/Parts**3%

**Thin**3%