---
title: "gouache paint — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/gouache-paint"
last_updated: "2026-07-14T02:06:43.799Z"
locale: en
meta:
  description: "gouache paint shows a sweet-spot price point ($31.82 avg), but soft demand (-3.9% this quarter) keeps it on the watch list."
  "og:description": "gouache paint shows a sweet-spot price point ($31.82 avg), but soft demand (-3.9% this quarter) keeps it on the watch list."
  "og:title": "gouache paint — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **gouache paint**

**Worth a look**

Shows a sweet-spot price point ($31.82 avg), but soft demand (-3.9% this quarter) keeps it on the watch list.

Market size 78Growth 23Conversion 34Competition 70Returns 94Price range 86Avg price 95Brand share 29Review moat 48Quality gap 23

**Avg price**

**Incredible****$31.82**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$7.98–$72.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$998K**

$998K/yr · 1.2M searches

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,725.78**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **—flat

**Sellers**

**44**

**Top-5 brand share**

**88%**

**Open market**

**9%**

- HIMI36% - ABEIER23% - Winsor & Newton14% - Artme9% - MEEDEN6% - Holbein3% - Open — no brand owns it (6 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$30K6%$60K9%$90K12%$120K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists](https://m.media-amazon.com/images/I/41G31cWVaWL.jpg)**HIMI Gouache Paint Set 48 Colors x 0.4oz Twin Cup Jelly Design bouns 3 Brushes & a Palette Non-Toxic Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists**ABEIER**$28.72**4.6★593 rev](https://www.amazon.com/dp/B0CJF5LCDK) [2![HIMI Gouache Paint Set 24 Colors x 30ml/1oz with Brushes & Palette Jelly Cup Design Non-Toxic Perfect for Beginners Students Artists(Green)](https://m.media-amazon.com/images/I/51MZ7MNAruL.jpg)**HIMI Gouache Paint Set 24 Colors x 30ml/1oz with Brushes & Palette Jelly Cup Design Non-Toxic Perfect for Beginners Students Artists(Green)**ABEIER**$25.37**4.7★5,685 rev](https://www.amazon.com/dp/B086X11M6B) [3![Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes](https://m.media-amazon.com/images/I/41s-Bzlbw9L.jpg)**Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes**Winsor & Newton**$18.67**4.5★956 rev](https://www.amazon.com/dp/B09795272Q) [4![HIMI Gouache Paints Set 18 Colors 30g jelly gouache paint set Non Toxic Paint for Canvas and Paper Art Supplies for Professionals and More (Green Case](https://m.media-amazon.com/images/I/41ZKcSBasfL.jpg)**HIMI Gouache Paints Set 18 Colors 30g jelly gouache paint set Non Toxic Paint for Canvas and Paper Art Supplies for Professionals and More (Green Case**HIMI**$18.89**4.7★5,199 rev](https://www.amazon.com/dp/B07RZYQYTZ) [5![HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)](https://m.media-amazon.com/images/I/417Ivqkc-+L.jpg)**HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)**HIMI**$22.73**4.6★1,112 rev](https://www.amazon.com/dp/B0CFL29Q36)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting](https://m.media-amazon.com/images/I/51IvEVOdlcL.jpg)**MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting**MEEDEN**$22.32**600 rev11mo ago](https://www.amazon.com/dp/B0F8B1TTLR) [![HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set](https://m.media-amazon.com/images/I/41hqY6uSt5L.jpg)**HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set**HIMI**$53.66**127 rev1y ago](https://www.amazon.com/dp/B0F8HY9LHT) [![HIMI Twin Cup Jelly Gouache Paint Set 72 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (72 Colors)](https://m.media-amazon.com/images/I/41-lgLflreL.jpg)**HIMI Twin Cup Jelly Gouache Paint Set 72 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (72 Colors)**HIMI**$37.20**127 rev1y ago](https://www.amazon.com/dp/B0F8BKJTCF) [![HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design with Portable Case Non-Toxic Opaque Professional Paint for Canvas and Watercolor Paper | Beginners Students Artists](https://m.media-amazon.com/images/I/41sm8+dwbCL.jpg)**HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design with Portable Case Non-Toxic Opaque Professional Paint for Canvas and Watercolor Paper | Beginners Students Artists**ABEIER**$52.98**593 rev1y ago](https://www.amazon.com/dp/B0DQ7K4YCK) [![HIMI Gouache Paint Set 56 Colors x 30 ml Jelly Cup Design in a Carrying Case Non Toxic Gouache Paint for Canvas and Paper Perfect for Artists Students and Beginners](https://m.media-amazon.com/images/I/41hrvlmlQfL.jpg)**HIMI Gouache Paint Set 56 Colors x 30 ml Jelly Cup Design in a Carrying Case Non Toxic Gouache Paint for Canvas and Paper Perfect for Artists Students and Beginners**Artme**$43.84**192 rev2y ago](https://www.amazon.com/dp/B0D4V7TDSX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ARTEZA Gouache Paint Set of 24 12ml/0.4 US fl oz Gouache Paint Tubes Gouache Set for Adults and Students](https://m.media-amazon.com/images/I/51QsretOlYL.jpg)**ARTEZA Gouache Paint Set of 24 12ml/0.4 US fl oz Gouache Paint Tubes Gouache Set for Adults and Students**ARTEZA**$24.82**4.7★**▲ 143%**](https://www.amazon.com/dp/B077Y6TVC8) [![MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting](https://m.media-amazon.com/images/I/51IvEVOdlcL.jpg)**MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting**MEEDEN**$22.32**4.7★**▲ 78%**](https://www.amazon.com/dp/B0F8B1TTLR) [![5 primary colors set Holbein gouache gouache (japan import)](https://m.media-amazon.com/images/I/3102UaiDQgL.jpg)**5 primary colors set Holbein gouache gouache (japan import)**Holbein**$41.38**4.9★**▲ 63%**](https://www.amazon.com/dp/B001GQ37TI) [![HIMI Twin Cup Jelly Gouache Paint Set 112 Colors 12g Jelly Cup Design Gouache Paint Non Toxic for Canvas and Paper Art Supplies for Professionals and Beginner (Ice Blue)](https://m.media-amazon.com/images/I/51jeqr1FQnL.jpg)**HIMI Twin Cup Jelly Gouache Paint Set 112 Colors 12g Jelly Cup Design Gouache Paint Non Toxic for Canvas and Paper Art Supplies for Professionals and Beginner (Ice Blue)**HIMI**$53.27**4.6★**▲ 56%**](https://www.amazon.com/dp/B0CW57J65K) [![Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes](https://m.media-amazon.com/images/I/41s-Bzlbw9L.jpg)**Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes**Winsor & Newton**$18.67**4.5★**▲ 38%**](https://www.amazon.com/dp/B09795272Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**37%

*“great variety of colors”*

**Quality-Overall**13%

*“Great quality set”*

**Paint Quality**11%

*“Good paint”*

**Value For Money**7%

*“Amazing Value”*

**Ease Of Use**5%

*“Easy to learn”*

**Advertised Vs Actual Product**4%

*“Same as the picture”*

**Engraving/Paint/Sublimation**3%

*“Great paint”*

**Gifting Purpose**2%

*“Gift”*

**Portability**2%

*“Great portable set for ANYONE”*

**Fun/Entertainment Experience**2%

*“A fun, creative playtime”*

### **What buyers complain about **

**Paint Quality**21%

*“Paint amounts not generous”*

**Color**12%

*“The colors seem to be inconsistent”*

**Quality-Overall**6%

*“Poor performance as a professional name brand”*

**Ease Of Use**5%

*“It is very difficult to open”*

**Size-Overall**5%

*“Small”*

**Durability**4%

*“Grew moldy”*

**Value For Money**3%

*“Yes these are expensive”*

**Ease Of Cleaning**2%

*“doesn't clean up well”*

**Advertised Vs Actual Product**2%

*“A bit of false advertising”*

**Adhesion/Stickiness**2%

*“The paint is very sticky, almost tacky”*

### **Top return reasons **

**Paint Quality**31%

**Size-Overall**15%

**Color**14%

**Value For Money**10%

**Advertised Vs Actual Product**6%

**Quality-Overall**4%

**Defective Material/Parts**3%

**Ease Of Use**2%

**Product Condition**2%

**Functionality-Overall**2%