---
title: "googly eyes — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/googly-eyes"
last_updated: "2026-07-14T02:43:33.166Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($3.89–$13.15) — googly eyes doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($3.89–$13.15) — googly eyes doesn't clear our bar today."
  "og:title": "googly eyes — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **googly eyes**

**Skip it**

Prices mostly outside the sweet spot ($3.89–$13.15) — this niche doesn't clear our bar today.

Market size 83Growth 19Conversion 96Competition 29Returns 87Price range 0Avg price 20Brand share 49Review moat 34Quality gap 25

**Conversion**

**Incredible****13.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.3M**

$1.3M/yr · 1.3M searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,055.58**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$7.35**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$3.89–$13.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**17**

**Top-5 brand share**

**76%**

**Open market**

**19%**

- FKEYTO23% - DECORA20% - UPINS18% - Buylorco8% - FEBSNOW6% - Bflaae5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$130K20%$259K30%$389K40%$519K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![520 Pcs Wiggle Googly Eyes with Self-Adhesive](https://m.media-amazon.com/images/I/41QQ5rdOUJL.jpg)**520 Pcs Wiggle Googly Eyes with Self-Adhesive**FKEYTO**$4.97**4.6★1,300 rev](https://www.amazon.com/dp/B0D66TNDMZ) [2![DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations](https://m.media-amazon.com/images/I/51YUb9W2RZL.jpg)**DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations**DECORA**$4.77**4.6★12,091 rev](https://www.amazon.com/dp/B01LWIYJH3) [3![Upins 1000 Pcs Black Wiggle Googly Eyes with Self-Adhesive 6mm 8mm 10 mm 12mm Mixed Packaging](https://m.media-amazon.com/images/I/51pT-wGqPqL.jpg)**Upins 1000 Pcs Black Wiggle Googly Eyes with Self-Adhesive 6mm 8mm 10 mm 12mm Mixed Packaging**UPINS**$6.32**4.6★10,945 rev](https://www.amazon.com/dp/B07KZF3RRY) [4![750pcs Wiggle Eyes Self-Adhesive Googly Eyes 4mm~18mm](https://m.media-amazon.com/images/I/415Yz-iUXyL.jpg)**750pcs Wiggle Eyes Self-Adhesive Googly Eyes 4mm~18mm**Buylorco**$5.05**4.6★1,035 rev](https://www.amazon.com/dp/B0B2ZTZPZ2) [5![FEBSNOW 200 Pieces Wiggle Eyes Self Adhesive Black White Googly Eyes for DIY Crafts Decoration (20mm)](https://m.media-amazon.com/images/I/416jrwo157L.jpg)**FEBSNOW 200 Pieces Wiggle Eyes Self Adhesive Black White Googly Eyes for DIY Crafts Decoration (20mm)**FEBSNOW**$7.72**4.7★3,196 rev](https://www.amazon.com/dp/B08NDSYTYF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers](https://m.media-amazon.com/images/I/51WxjhKq0DL.jpg)**Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers**Phinus**$6.87**57 rev7mo ago](https://www.amazon.com/dp/B0G2LTRKQH) [![1500pcs Googly Wiggle Eyes Self Adhesive Multi Colors and Sizes for DIY Craft Sticker Eyes by LIAOKAITOU](https://m.media-amazon.com/images/I/41LqvNrvAAL.jpg)**1500pcs Googly Wiggle Eyes Self Adhesive Multi Colors and Sizes for DIY Craft Sticker Eyes by LIAOKAITOU**LIAOKAITOU**$8.55**32 rev9mo ago](https://www.amazon.com/dp/B0FVXKTRDL) [![Hudinsun 600pcs Black and Multi Colors Wiggle Googly Eyes Self Adhesive 6mm 8mm 10mm 12mm 15mm 20mm Small and Large Googly Eyes for Crafts](https://m.media-amazon.com/images/I/51+h-ZSXmkL.jpg)**Hudinsun 600pcs Black and Multi Colors Wiggle Googly Eyes Self Adhesive 6mm 8mm 10mm 12mm 15mm 20mm Small and Large Googly Eyes for Crafts**Hudinsun**$4.92**178 rev1y ago](https://www.amazon.com/dp/B0DRJHPY2Q) [![UPINS 1000 Pcs Self Adhesive Googly Wiggle Eyes for DIY Craft Assorted Size 6 mm 8 mm 10 mm 12 mm 14 mm 16 mm Mixed Packaging Craft Sticker Eyes](https://m.media-amazon.com/images/I/51SAjkjDCaL.jpg)**UPINS 1000 Pcs Self Adhesive Googly Wiggle Eyes for DIY Craft Assorted Size 6 mm 8 mm 10 mm 12 mm 14 mm 16 mm Mixed Packaging Craft Sticker Eyes**UPINS**$6.15**321 rev1y ago](https://www.amazon.com/dp/B0DHZH1BHX) [![Wiggle Googly Eyes Self Adhesive Mixed Sizes 6mm 8mm 10mm 12mm 15mm (300)](https://m.media-amazon.com/images/I/41kPUh1IHKL.jpg)**Wiggle Googly Eyes Self Adhesive Mixed Sizes 6mm 8mm 10mm 12mm 15mm (300)**FKEYTO**$3.93**149 rev2y ago](https://www.amazon.com/dp/B0D7CTX12X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers](https://m.media-amazon.com/images/I/51WxjhKq0DL.jpg)**Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers**Phinus**$6.87**4.7★**▲ 290%**](https://www.amazon.com/dp/B0G2LTRKQH) [![1500pcs Googly Wiggle Eyes Self Adhesive Multi Colors and Sizes for DIY Craft Sticker Eyes by LIAOKAITOU](https://m.media-amazon.com/images/I/41LqvNrvAAL.jpg)**1500pcs Googly Wiggle Eyes Self Adhesive Multi Colors and Sizes for DIY Craft Sticker Eyes by LIAOKAITOU**LIAOKAITOU**$8.55**4.8★**▲ 271%**](https://www.amazon.com/dp/B0FVXKTRDL) [![Incraftables Colorful Googly Eyes Set 1680 Pieces - 30 Varieties of Small & Large Self Adhesive Wiggle Eyes for Crafts and DIY Projects Scrapbooking & More](https://m.media-amazon.com/images/I/51xP4HqOKSL.jpg)**Incraftables Colorful Googly Eyes Set 1680 Pieces - 30 Varieties of Small & Large Self Adhesive Wiggle Eyes for Crafts and DIY Projects Scrapbooking & More**Incraftables**$13.15**4.6★**▲ 208%**](https://www.amazon.com/dp/B096178RP7) [![1620pcs Googly Wiggle Eyes Self Adhesive for Craft Sticker Eyes Multi Colors and Sizes for DIY by ZZYI](https://m.media-amazon.com/images/I/51Ow1z96j6L.jpg)**1620pcs Googly Wiggle Eyes Self Adhesive for Craft Sticker Eyes Multi Colors and Sizes for DIY by ZZYI**ZZYI**$12.51**4.7★**▲ 52%**](https://www.amazon.com/dp/B08B87J3RM) [![1210pcs Googly Wiggle Eyes Self Adhesive for Craft Sticker Multi Sizes 4mm to 25mm for DIY by ZZYI](https://m.media-amazon.com/images/I/51f9zkrYXCL.jpg)**1210pcs Googly Wiggle Eyes Self Adhesive for Craft Sticker Multi Sizes 4mm to 25mm for DIY by ZZYI**ZZYI**$10.83**4.6★**▲ 37%**](https://www.amazon.com/dp/B07YJYBFZN)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.

50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**18%

*“extremely entertaining :”*

**Size-Overall**17%

*“Liked this size”*

**Adhesion/Stickiness**16%

*“They have great stickiness”*

**Quality-Overall**9%

*“Good quality”*

**Advertised Vs Actual Product**9%

*“Exactly as described”*

**Value For Money**8%

*“Very affordable”*

**Ease Of Use**5%

*“Very easy to use”*

**Storage Capacity**2%

*“Appreciate that they come with a storage container”*

**Design-Overall**1%

*“Perfect craft item”*

**Collectibles**1%

*“This is a great collection”*

### **What buyers complain about **

**Adhesion/Stickiness**38%

*“Bad adhesive”*

**Ease Of Use**22%

*“Hard to use”*

**Size-Overall**19%

*“30 pcs short”*

**Advertised Vs Actual Product**1%

*“Pictures can be deceiving”*

**Value For Money**1%

*“Listen, I didnt intend to become a god-tier prankster; I just had $8 and a lapse in judgment”*

**Quality-Overall**1%

*“Quantity Over Sanity”*

**Strength**1%

*“I appreciate the thought of the tweezers; however, they are very flimsy and bend easily”*

**Defective Material/Parts**1%

*“Defective”*

**Leak-Proof**1%

*“spill all over”*

**Fun/Entertainment Experience**0%

*“I thought it would be fun with the kids - nothing”*

### **Top return reasons **

**Size-Overall**60%

**Adhesion/Stickiness**19%

**Value For Money**10%

**Advertised Vs Actual Product**5%

**Defective Material/Parts**2%

**Functionality-Overall**1%

**Quality-Overall**1%

**Ease Of Use**1%

**Product Condition**1%

**Color**0%