---
title: "gold key rings — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/gold-key-rings"
last_updated: "2026-07-10T04:31:56.411Z"
locale: en
meta:
  description: "a small market ($134K/yr) — gold key rings doesn't clear our bar today."
  "og:description": "a small market ($134K/yr) — gold key rings doesn't clear our bar today."
  "og:title": "gold key rings — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **gold key rings**

**Skip it****39/100 **

a small market ($134K/yr) — gold key rings doesn't clear our bar today.

**Market/yr**

**$134K**

**Growth (1y)**

**+236.5%**

**Products**

**10**

**Brands**

**7**

was 35 a year ago

**Sellers**

**8**

**Price range**

**$4.68–$10.10**

**Returns**

**2.3%**

**Rating**

**4.7★**

**Skip it**

Scored 39/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**7**

 ×0.30

Growth

**81**

 ×0.30

Competition

**10**

 ×0.20

Quality gap

**24**

 ×0.10

Returns

**82**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +236.5% year over year.

13K7KHoliday '24Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- ZoloAJay45% - CMVFYL26% - LEOBRO12% - SMLBJUTE6% - Muitcdo6% - Lessmon3% - Other (1 brands)3%

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 8 sellers compete here.

**Brands**

**7 **▼falling

was 35 a year ago

**Sellers**

**8**

**Top 5 brand share**

**94%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Golden](https://m.media-amazon.com/images/I/31SFVztM8JL.jpg) [**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Golden**](https://www.amazon.com/dp/B0DC16KK3J)

ZoloAJay$4.894.5★1,42042%▲rising

2
![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg) [**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**](https://www.amazon.com/dp/B0CJMH3KS7)

CMVFYL$7.774.6★80823%▲rising

3
![LEOBRO 60 PCS Swivel Snap Hooks and Key Rings Keychain Clips and Key Chain Rings Lobster Claw Clasps for Key Chains Jewelry Crafts Gold](https://m.media-amazon.com/images/I/614Q7R9XY0L.jpg) [**LEOBRO 60 PCS Swivel Snap Hooks and Key Rings Keychain Clips and Key Chain Rings Lobster Claw Clasps for Key Chains Jewelry Crafts Gold**](https://www.amazon.com/dp/B0DX22KGCS)

LEOBRO$6.214.7★7307%▼falling

4
![2 Pcs Metal Keyring Chain Ring Holder Keys Organizer for Home Car Keys Key Finder Car Keychain (Gold)](https://m.media-amazon.com/images/I/418CV3lfs2L.jpg) [**2 Pcs Metal Keyring Chain Ring Holder Keys Organizer for Home Car Keys Key Finder Car Keychain (Gold)**](https://www.amazon.com/dp/B0DKP2MLSM)

SMLBJUTE$4.684.8★596%—flat

5
![Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)](https://m.media-amazon.com/images/I/51ACKXATR7L.jpg) [**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)**](https://www.amazon.com/dp/B0F676P2XR)

Muitcdo$10.104.7★1996%▲rising

6
![LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychain Clips and 30PCS Key Chain Ring for Keychain Key Jewelry Making Art Crafts Gold](https://m.media-amazon.com/images/I/51UuToYcU5L.jpg) [**LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychain Clips and 30PCS Key Chain Ring for Keychain Key Jewelry Making Art Crafts Gold**](https://www.amazon.com/dp/B0FKMKCRYX)

LEOBRO$5.624.8★2365%▼falling

7
![Key Rings for Keychain Car Keys Dog Tag Ring Crafts Golden 12Pics](https://m.media-amazon.com/images/I/51dAyrdU9JL.jpg) [**Key Rings for Keychain Car Keys Dog Tag Ring Crafts Golden 12Pics**](https://www.amazon.com/dp/B08L4D866B)

Lessmon$4.924.4★6513%▼falling

8
![LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain](https://m.media-amazon.com/images/I/31PTUvcnOOL.jpg) [**LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain**](https://www.amazon.com/dp/B09XQTD13N)

LAXPICOL$7.114.7★1,9853%▲rising

9
![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg) [**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**](https://www.amazon.com/dp/B0CZ9HRJQM)

CMVFYL$10.064.6★8083%▲rising

10

![50Sets 1 inch Keychain Rings Golden Split Round Key Ring with Chain and Open Jump Rings for DIY Keychain Making Crafts](https://m.media-amazon.com/images/I/41qIdd5UikL.jpg) [**50Sets 1 inch Keychain Rings Golden Split Round Key Ring with Chain and Open Jump Rings for DIY Keychain Making Crafts**](https://www.amazon.com/dp/B0CL3HLJ13)

ZoloAJay$5.314.8★3713%▼falling

## **Product shelf**

All 10 tracked products in this niche.

Top sellersNewestTrending

[![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Golden](https://m.media-amazon.com/images/I/31SFVztM8JL.jpg)**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Golden** ZoloAJay**$4.89**4.5★1,420 reviews](https://www.amazon.com/dp/B0DC16KK3J) [![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg)**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys** CMVFYL**$7.77**4.6★808 reviews](https://www.amazon.com/dp/B0CJMH3KS7) [![LEOBRO 60 PCS Swivel Snap Hooks and Key Rings Keychain Clips and Key Chain Rings Lobster Claw Clasps for Key Chains Jewelry Crafts Gold](https://m.media-amazon.com/images/I/614Q7R9XY0L.jpg)**LEOBRO 60 PCS Swivel Snap Hooks and Key Rings Keychain Clips and Key Chain Rings Lobster Claw Clasps for Key Chains Jewelry Crafts Gold** LEOBRO**$6.21**4.7★730 reviews](https://www.amazon.com/dp/B0DX22KGCS) [![2 Pcs Metal Keyring Chain Ring Holder Keys Organizer for Home Car Keys Key Finder Car Keychain (Gold)](https://m.media-amazon.com/images/I/418CV3lfs2L.jpg)**2 Pcs Metal Keyring Chain Ring Holder Keys Organizer for Home Car Keys Key Finder Car Keychain (Gold)** SMLBJUTE**$4.68**4.8★59 reviews](https://www.amazon.com/dp/B0DKP2MLSM) [![Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)](https://m.media-amazon.com/images/I/51ACKXATR7L.jpg)**Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)** Muitcdo**$10.10**4.7★199 reviews](https://www.amazon.com/dp/B0F676P2XR) [![LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychain Clips and 30PCS Key Chain Ring for Keychain Key Jewelry Making Art Crafts Gold](https://m.media-amazon.com/images/I/51UuToYcU5L.jpg)**LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychain Clips and 30PCS Key Chain Ring for Keychain Key Jewelry Making Art Crafts Gold** LEOBRO**$5.62**4.8★236 reviews](https://www.amazon.com/dp/B0FKMKCRYX) [![Key Rings for Keychain Car Keys Dog Tag Ring Crafts Golden 12Pics](https://m.media-amazon.com/images/I/51dAyrdU9JL.jpg)**Key Rings for Keychain Car Keys Dog Tag Ring Crafts Golden 12Pics** Lessmon**$4.92**4.4★651 reviews](https://www.amazon.com/dp/B08L4D866B) [![LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain](https://m.media-amazon.com/images/I/31PTUvcnOOL.jpg)**LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain** LAXPICOL**$7.11**4.7★1,985 reviews](https://www.amazon.com/dp/B09XQTD13N)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“Good quality”*

**Ease Of Use**12%

*“Easy to use”*

**Advertised Vs Actual Product**11%

*“Exactly as advertised”*

**Size-Overall**8%

*“Accurate size”*

**Value For Money**8%

*“Good value for price”*

**Strength**7%

*“These brass key rings are sturdy”*

**Durability**7%

*“They never broke”*

**Color**6%

*“Nice color durable”*

**Chain/Key Quality**2%

*“Love my new keychain”*

**Brightness/Shine/Glow**2%

*“Bright and shiny well-made”*

### **What buyers complain about **

**Size-Overall**44%

*“the hooks are too short”*

**Color**17%

*“Color Trun dull after 2 days blackish brown”*

**Weight Light**6%

*“wish they were a bit more heavier duty”*

**Quality-Overall**4%

*“Cheap”*

**Weight Heavy**3%

*“The utensils are too heavy”*

**Adhesion/Stickiness**3%

*“They stick when closing”*

**Stretchability/Expandability/Elasticity**3%

*“The only issue was when you stretched to put it on it does stay stretched out”*

#### **Top return reasons**- Size-Overall53% - Color13% - Advertised Vs Actual Product6% - Value For Money5% - Functionality-Overall3% - Quality-Overall3% - Display Colors3% - Defective Material/Parts2% - Width1% - Thin1%