--- title: "gold charms — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/gold-charms" last_updated: "2026-07-10T04:35:08.259Z" locale: en meta: description: "a small market ($26K/yr) — gold charms doesn't clear our bar today." "og:description": "a small market ($26K/yr) — gold charms doesn't clear our bar today." "og:title": "gold charms — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" --- Back to Flapen home # **gold charms** **Skip it****53/100 ** a small market ($26K/yr) — gold charms doesn't clear our bar today. **Market/yr** **$26K** **Growth (1y)** **+280.7%** **Products** **52** **Brands** **36** was 62 a year ago **Sellers** **41** **Price range** **$5.74–$19.08** **Returns** **2.6%** **Rating** **4.6★** **Skip it** Scored 53/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **84** ×0.30 Competition **79** ×0.20 Quality gap **34** ×0.10 Returns **79** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +280.7% year over year. 15K7KHoliday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul · busiest ÷ quietest = 1.7× ## **Competition** - WOCRAFT15% - Poxtex6% - Jewlpire6% - PAVOI6% - GTVOODX5% - Acejoz5% - Other (30 brands)57% Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 36 brands and 41 sellers compete here. **Brands** **36 **▼falling was 62 a year ago **Sellers** **41** **Top 5 brand share** **38%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![WOCRAFT 60pcs Bright Silver Flowers Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN879)](https://m.media-amazon.com/images/I/519iS163BvL.jpg) [**WOCRAFT 60pcs Bright Silver Flowers Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN879)**](https://www.amazon.com/dp/B0DK9DQKFC) WOCRAFT$6.954.7★28612%▲rising 2 ![Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts](https://m.media-amazon.com/images/I/31+XLKBR9vL.jpg) [**Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts**](https://www.amazon.com/dp/B0CMQDV645) Poxtex$10.414.5★2,0866%▲rising 3 ![Jewlpire 18k Gold Plated Chain Necklace for Women 1.1mm Cable Chains 18K Gold Plated Chain for Women Shiny & Sturdy Womens Chains Necklace 18 Inches](https://m.media-amazon.com/images/I/31BWhjzHnCL.jpg) [**Jewlpire 18k Gold Plated Chain Necklace for Women 1.1mm Cable Chains 18K Gold Plated Chain for Women Shiny & Sturdy Womens Chains Necklace 18 Inches**](https://www.amazon.com/dp/B0BRPYH71T) Jewlpire$16.064.5★5,4566%▲rising 4 ![GTVOODX 10 Pack Gold Plated Bulk Necklace Chains for Jewelry Making 20 Inch Paper Clip Stainless Steel Adjustable Charm Necklace Making Kit for Women](https://m.media-amazon.com/images/I/51-y-uRi6cL.jpg) [**GTVOODX 10 Pack Gold Plated Bulk Necklace Chains for Jewelry Making 20 Inch Paper Clip Stainless Steel Adjustable Charm Necklace Making Kit for Women**](https://www.amazon.com/dp/B0F6MMTTTG) GTVOODX$18.894.4★305%▲rising 5 ![PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women](https://m.media-amazon.com/images/I/31+Mb9QREiL.jpg) [**PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women**](https://www.amazon.com/dp/B07QTJ1WWL) PAVOI$13.774.4★13,6555%▲rising 6 ![YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies](https://m.media-amazon.com/images/I/51LE76yu00L.jpg) [**YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies**](https://www.amazon.com/dp/B0C4KR198T) YETOOME$6.884.6★4794%▼falling 7 ![Freekiss Gold Hoop Earrings and Charm Set for Women Trendy: 14K Gold Plated Small Cute Huggie Earrings Pack with Bow Pearl Cherry Interchangeable Dangle Charms Hypoallergenic Earrings Jewelry](https://m.media-amazon.com/images/I/41HST-IOmrL.jpg) [**Freekiss Gold Hoop Earrings and Charm Set for Women Trendy: 14K Gold Plated Small Cute Huggie Earrings Pack with Bow Pearl Cherry Interchangeable Dangle Charms Hypoallergenic Earrings Jewelry**](https://www.amazon.com/dp/B0DJJG55S6) Freekiss$13.494.4★793%▲rising 8 ![JNF Cute Boho Charm Necklace for Women Paperclip Chain Necklace Sun Moon Star Coin Heart Flower Boot Boho Bow Charms Necklaces (beach shell Charm necklace)](https://m.media-amazon.com/images/I/41t+LW5L8-L.jpg) [**JNF Cute Boho Charm Necklace for Women Paperclip Chain Necklace Sun Moon Star Coin Heart Flower Boot Boho Bow Charms Necklaces (beach shell Charm necklace)**](https://www.amazon.com/dp/B0D4YJDDGP) JNF$12.914.3★853%▲rising 9 ![Cheriswelry 32Pcs Acrylic Flower Pendants Lily Floral Plastic Dangle Charms with Pearl Beads 20mm 8 Colors for DIY Crafts Necklace Earring Jewelry Making Decoration](https://m.media-amazon.com/images/I/51kReEmMdFL.jpg) [**Cheriswelry 32Pcs Acrylic Flower Pendants Lily Floral Plastic Dangle Charms with Pearl Beads 20mm 8 Colors for DIY Crafts Necklace Earring Jewelry Making Decoration**](https://www.amazon.com/dp/B0CMHT3DWD) Cheriswelry$7.774.6★3063%▼falling 10 ![100Pcs 50 Pairs Flower Charms for Jewelry Making Wholesale Assorted Enamel Mixed Bulk Metal Earring Charms for DIY Necklace Bracelet Earring Jewelry Making and Crafting](https://m.media-amazon.com/images/I/51nOXGzy3hL.jpg) [**100Pcs 50 Pairs Flower Charms for Jewelry Making Wholesale Assorted Enamel Mixed Bulk Metal Earring Charms for DIY Necklace Bracelet Earring Jewelry Making and Crafting**](https://www.amazon.com/dp/B0D981ZQDY) Acejoz$10.714.7★5113%▼falling 11 ![Mckanti 150Pcs 75 Pairs Spring Flower Charms for Jewelry Making and Bracelets Wholesale Floral Assorted Enamel Mixed Bulk Metal Charms for DIY Necklace Bracelet Earring Jewelry Making and Crafting](https://m.media-amazon.com/images/I/51C7tlOIZ0L.jpg) [**Mckanti 150Pcs 75 Pairs Spring Flower Charms for Jewelry Making and Bracelets Wholesale Floral Assorted Enamel Mixed Bulk Metal Charms for DIY Necklace Bracelet Earring Jewelry Making and Crafting**](https://www.amazon.com/dp/B0F2MN5L15) Mckanti$13.904.6★2,9913%▼falling 12 ![SUNNYCLUE 160Pcs Floral Acrylic Tulip Flower Charms Bulk Transparent Plastic Colorful Spring Flowers Charms for Jewelry Making DIY Crafting Necklaces Bracelet Anklets Adults](https://m.media-amazon.com/images/I/612JB-jeCmL.jpg) [**SUNNYCLUE 160Pcs Floral Acrylic Tulip Flower Charms Bulk Transparent Plastic Colorful Spring Flowers Charms for Jewelry Making DIY Crafting Necklaces Bracelet Anklets Adults**](https://www.amazon.com/dp/B0DHG5M3D3) SUNNYCLUE$12.194.8★453%▲rising 13 ![Coiris 4 Pcs Natural Shells Pendants for Jewelry Making Shell Charms Flat Round Shell Beads for DIY Craft Necklace Earrings(PJ1116-White Big)](https://m.media-amazon.com/images/I/21xz0dT-ONL.jpg) [**Coiris 4 Pcs Natural Shells Pendants for Jewelry Making Shell Charms Flat Round Shell Beads for DIY Craft Necklace Earrings(PJ1116-White Big)**](https://www.amazon.com/dp/B0GV98YKRL) Coiris$9.815.0★32%▲rising 14 ![Tupalizy 100PCS Small Flower Enamel Charms Cherry Blossom Decor Gold Plated Pendant for Bracelets Necklaces Earrings Jewelry Making Findings Purse Keychains DIY Crafts Handmade Gifts Accessories 17x14mm White](https://m.media-amazon.com/images/I/41YPEaa1hkL.jpg) [**Tupalizy 100PCS Small Flower Enamel Charms Cherry Blossom Decor Gold Plated Pendant for Bracelets Necklaces Earrings Jewelry Making Findings Purse Keychains DIY Crafts Handmade Gifts Accessories 17x14mm White**](https://www.amazon.com/dp/B0FBRR6YLM) Tupalizy$13.874.9★112%▲rising 15 ![200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)](https://m.media-amazon.com/images/I/611t+8uCI4L.jpg) [**200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)**](https://www.amazon.com/dp/B097SFBSB4) Acejoz$11.924.6★2,7292%▼falling **~~Showing 15 of 52 — show all ~~** ## **Product shelf** All 52 tracked products in this niche. Top sellersNewestTrending [![WOCRAFT 60pcs Bright Silver Flowers Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN879)](https://m.media-amazon.com/images/I/519iS163BvL.jpg)**WOCRAFT 60pcs Bright Silver Flowers Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN879)** WOCRAFT**$6.95**4.7★286 reviews](https://www.amazon.com/dp/B0DK9DQKFC) [![Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts](https://m.media-amazon.com/images/I/31+XLKBR9vL.jpg)**Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts** Poxtex**$10.41**4.5★2,086 reviews](https://www.amazon.com/dp/B0CMQDV645) [![Jewlpire 18k Gold Plated Chain Necklace for Women 1.1mm Cable Chains 18K Gold Plated Chain for Women Shiny & Sturdy Womens Chains Necklace 18 Inches](https://m.media-amazon.com/images/I/31BWhjzHnCL.jpg)**Jewlpire 18k Gold Plated Chain Necklace for Women 1.1mm Cable Chains 18K Gold Plated Chain for Women Shiny & Sturdy Womens Chains Necklace 18 Inches** Jewlpire**$16.06**4.5★5,456 reviews](https://www.amazon.com/dp/B0BRPYH71T) [![GTVOODX 10 Pack Gold Plated Bulk Necklace Chains for Jewelry Making 20 Inch Paper Clip Stainless Steel Adjustable Charm Necklace Making Kit for Women](https://m.media-amazon.com/images/I/51-y-uRi6cL.jpg)**GTVOODX 10 Pack Gold Plated Bulk Necklace Chains for Jewelry Making 20 Inch Paper Clip Stainless Steel Adjustable Charm Necklace Making Kit for Women** GTVOODX**$18.89**4.4★30 reviews](https://www.amazon.com/dp/B0F6MMTTTG) [![PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women](https://m.media-amazon.com/images/I/31+Mb9QREiL.jpg)**PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women** PAVOI**$13.77**4.4★13,655 reviews](https://www.amazon.com/dp/B07QTJ1WWL) [![YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies](https://m.media-amazon.com/images/I/51LE76yu00L.jpg)**YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies** YETOOME**$6.88**4.6★479 reviews](https://www.amazon.com/dp/B0C4KR198T) [![Freekiss Gold Hoop Earrings and Charm Set for Women Trendy: 14K Gold Plated Small Cute Huggie Earrings Pack with Bow Pearl Cherry Interchangeable Dangle Charms Hypoallergenic Earrings Jewelry](https://m.media-amazon.com/images/I/41HST-IOmrL.jpg)**Freekiss Gold Hoop Earrings and Charm Set for Women Trendy: 14K Gold Plated Small Cute Huggie Earrings Pack with Bow Pearl Cherry Interchangeable Dangle Charms Hypoallergenic Earrings Jewelry** Freekiss**$13.49**4.4★79 reviews](https://www.amazon.com/dp/B0DJJG55S6) [![JNF Cute Boho Charm Necklace for Women Paperclip Chain Necklace Sun Moon Star Coin Heart Flower Boot Boho Bow Charms Necklaces (beach shell Charm necklace)](https://m.media-amazon.com/images/I/41t+LW5L8-L.jpg)**JNF Cute Boho Charm Necklace for Women Paperclip Chain Necklace Sun Moon Star Coin Heart Flower Boot Boho Bow Charms Necklaces (beach shell Charm necklace)** JNF**$12.91**4.3★85 reviews](https://www.amazon.com/dp/B0D4YJDDGP) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**24% *“Beautiful quality”* **Value For Money**12% *“Great deal”* **Color**8% *“the colors are very pretty”* **Advertised Vs Actual Product**6% *“Exactly as pictured”* **Size-Overall**6% *“Good fit”* **Gifting Purpose**4% *“Beautiful Gift”* **Chain/Key Quality**4% *“Sturdy chain”* **Comfort-Overall**4% *“So comfortable”* **Durability**4% *“have not had ANY issues”* **Brightness/Shine/Glow**3% *“It sparkles”* ### **What buyers complain about ** **Size-Overall**29% *“The cross was so small”* **Quality-Overall**8% *“Extremely low quality”* **Durability**7% *“falls apart”* **Chain/Key Quality**6% *“chain broke”* **Ease Of Use**5% *“not easy to use”* **Allergies**5% *“I have some crazy skin allergies”* **Precious Gemstone**4% *“a diamond already fell out”* **Color**4% *“The color was off a bit”* **Advertised Vs Actual Product**2% *“description was deceptive regarding size”* **Value For Money**2% *“Looks more expensive than what I paid”* #### **Top return reasons**- Size-Overall44% - Advertised Vs Actual Product8% - Chain/Key Quality8% - Color7% - Quality-Overall7% - Metal Authenticity5% - Thin3% - Value For Money2% - Defective Material/Parts2% - Durability2%