---
title: "gel pens for kids — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/gel-pens-for-kids"
last_updated: "2026-07-13T21:36:28.392Z"
locale: en
meta:
  description: "soft demand (-35.7% this quarter) — gel pens for kids doesn't clear our bar today."
  "og:description": "soft demand (-35.7% this quarter) — gel pens for kids doesn't clear our bar today."
  "og:title": "gel pens for kids — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **gel pens for kids**

**Skip it**

Soft demand (-35.7% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 7Conversion 76Competition 81Returns 96Price range 33Avg price 45Brand share 62Review moat 23Quality gap 40

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$11.35**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.26–$20.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****7,814.4**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$81K**

$81K/yr · 98K searches

**Growth**

**Bad****-35.7%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**27 **▲rising

**Sellers**

**96**

**Top-5 brand share**

**68%**

**Open market**

**27%**

- Ooly38% - Aen Art10% - SAKURA8% - Taotree6% - TANMIT6% - YITHINC5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ooly Scented Yummy Yummy Glitter Gel Pens Set of 12-1.00mm NIB Scented Glitter Pens for Kids and Adults Art and Stationery Supplies](https://m.media-amazon.com/images/I/41yacYIZQnL.jpg)**Ooly Scented Yummy Yummy Glitter Gel Pens Set of 12-1.00mm NIB Scented Glitter Pens for Kids and Adults Art and Stationery Supplies**Ooly**$11.35**4.6★1,977 rev](https://www.amazon.com/dp/B07NLHH1LB) [2![Ooly Scented Tutti Fruitti Color Changing Gel Pens Set of 6-1.00mm NIB Color Changing as you Write Pens for Kids and Adults Art and Stationery Supplies](https://m.media-amazon.com/images/I/41xDxBsBXVL.jpg)**Ooly Scented Tutti Fruitti Color Changing Gel Pens Set of 6-1.00mm NIB Color Changing as you Write Pens for Kids and Adults Art and Stationery Supplies**Ooly**$9.36**4.4★2,865 rev](https://www.amazon.com/dp/1223064425) [3![Ooly Scented Mini Doodlers Gel Set of 20 Pens - 20 Mini Glitter Neon and Pastel Scented Gel Pens for Kids and Adults Art and Stationery Supplies](https://m.media-amazon.com/images/I/41sHM-iQS+L.jpg)**Ooly Scented Mini Doodlers Gel Set of 20 Pens - 20 Mini Glitter Neon and Pastel Scented Gel Pens for Kids and Adults Art and Stationery Supplies**Ooly**$13.52**4.6★1,977 rev](https://www.amazon.com/dp/B08SSM562Q) [4![Aen Art Gel Pens for Adult Coloring Books 30 Colors Fine Point Gel Marker Pen with 40% More Ink for Drawing Bullet Journaling School Craft Supplies](https://m.media-amazon.com/images/I/61ThS8IOTNL.jpg)**Aen Art Gel Pens for Adult Coloring Books 30 Colors Fine Point Gel Marker Pen with 40% More Ink for Drawing Bullet Journaling School Craft Supplies**Aen Art**$6.94**4.7★40,497 rev](https://www.amazon.com/dp/B07R1WKMB3) [5![Taotree Glitter Gel Pens 32 Colors Neon Glitter Pens Fine Tip Art Markers Set 40% More Ink Colored Gel Markers for Adult Coloring Book Drawing Pens Art Supplies Scrapbook Journaling Sparkle](https://m.media-amazon.com/images/I/61cXDIgeblL.jpg)**Taotree Glitter Gel Pens 32 Colors Neon Glitter Pens Fine Tip Art Markers Set 40% More Ink Colored Gel Markers for Adult Coloring Book Drawing Pens Art Supplies Scrapbook Journaling Sparkle**Taotree**$8.39**4.6★17,444 rev](https://www.amazon.com/dp/B07WNTQSC1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Skrezzo Glitter Gel Pens 36 Pack of Glitter Pens with Case for Kids Drawing Fluorescent Color Gel Markers with 30% More Ink for Drawing Doodles](https://m.media-amazon.com/images/I/51nO1uWBBrL.jpg)**Skrezzo Glitter Gel Pens 36 Pack of Glitter Pens with Case for Kids Drawing Fluorescent Color Gel Markers with 30% More Ink for Drawing Doodles**Skrezzo**$14.88**2 rev8mo ago](https://www.amazon.com/dp/B0FXV1XR9N) [![Innovative Designs Minecraft Gel Pens Set for Kids 24 Pack with Glitter Gel Pens Cute Pens for Boys and Girls](https://m.media-amazon.com/images/I/51j6bRhUF2L.jpg)**Innovative Designs Minecraft Gel Pens Set for Kids 24 Pack with Glitter Gel Pens Cute Pens for Boys and Girls**Innovative Designs**$13.72**569 rev1y ago](https://www.amazon.com/dp/B0DL6PBLR7) [![Pentonic Glitter Gel Pens 10 Count 10 Assorted Colors 1.0 mm Bold Point Smooth Writing For Journaling Notetaking & Art Projects (1002365)](https://m.media-amazon.com/images/I/41H4a6qkYwL.jpg)**Pentonic Glitter Gel Pens 10 Count 10 Assorted Colors 1.0 mm Bold Point Smooth Writing For Journaling Notetaking & Art Projects (1002365)**Pentonic**$4.96**3,130 rev2y ago](https://www.amazon.com/dp/B0D8CNBDN5) [![Grabie Glitter Gel Pens 18 Colors Glitter Gel Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work](https://m.media-amazon.com/images/I/51Y8IT0u-XL.jpg)**Grabie Glitter Gel Pens 18 Colors Glitter Gel Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work**Grabie**$16.75**3,018 rev2y ago](https://www.amazon.com/dp/B0D3PT53XL) [![Disney Stitch 16 Piece Glitter Pen Body Art Set Glittery and Bright Colors Ages 3+ by Townley Girl](https://m.media-amazon.com/images/I/51frrQHiVlL.jpg)**Disney Stitch 16 Piece Glitter Pen Body Art Set Glittery and Bright Colors Ages 3+ by Townley Girl**Townley Girl**$9.49**5,126 rev2y ago](https://www.amazon.com/dp/B0D264ZXZZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Skrezzo Glitter Gel Pens 36 Pack of Glitter Pens with Case for Kids Drawing Fluorescent Color Gel Markers with 30% More Ink for Drawing Doodles](https://m.media-amazon.com/images/I/51nO1uWBBrL.jpg)**Skrezzo Glitter Gel Pens 36 Pack of Glitter Pens with Case for Kids Drawing Fluorescent Color Gel Markers with 30% More Ink for Drawing Doodles**Skrezzo**$14.88**3.0★**▲ 442%**](https://www.amazon.com/dp/B0FXV1XR9N) [![Scentos Scented Gel Pens for Kids - Assorted Colorful Pens - Fine Point Gel Pen Set - For Ages 3 and Up - 5 Count (Glitter)](https://m.media-amazon.com/images/I/51aU0aDGgCL.jpg)**Scentos Scented Gel Pens for Kids - Assorted Colorful Pens - Fine Point Gel Pen Set - For Ages 3 and Up - 5 Count (Glitter)**Scentos**$5.82**4.4★**▲ 282%**](https://www.amazon.com/dp/B08XJRL4WX) [![Mr. Pen- Glitter Gel Pens 20 Colors Glitter Pens Fine Bullet Tip](https://m.media-amazon.com/images/I/51hloJ2Hz6L.jpg)**Mr. Pen- Glitter Gel Pens 20 Colors Glitter Pens Fine Bullet Tip**Mr. Pen**$5.64**4.3★**▲ 266%**](https://www.amazon.com/dp/B09KW9Q3SP) [![Xmusk 18 Colors Glitter Gel Pens Set with A5 Sketchbook (50 Sheets 120gsm)](https://m.media-amazon.com/images/I/516jx1kxTTL.jpg)**Xmusk 18 Colors Glitter Gel Pens Set with A5 Sketchbook (50 Sheets 120gsm)**Xmusk**$11.94**4.6★**▲ 215%**](https://www.amazon.com/dp/B0CYPBSD42) [![Ooly Scented Very Berry Gel Pens Set of 12-0.7mm NIB with Strawberry Scent Pens for Kids and Adults Art and Stationery Supplies](https://m.media-amazon.com/images/I/41n2xUcArKL.jpg)**Ooly Scented Very Berry Gel Pens Set of 12-0.7mm NIB with Strawberry Scent Pens for Kids and Adults Art and Stationery Supplies**Ooly**$8.28**4.6★**▲ 181%**](https://www.amazon.com/dp/B0CH46KQ48)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -35.7% search growth over the last 90 days.

30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 19.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**29%

*“Colors are pretty”*

**Writing Experience**10%

*“Smooth Writing”*

**Quality-Overall**7%

*“Beautiful quality”*

**Value For Money**7%

*“Good for the price”*

**Pen/Pencil Quality**6%

*“Excellent pens”*

**Brightness/Shine/Glow**4%

*“Beautiful sparkle”*

**Fun/Entertainment Experience**4%

*“Fun and easy to play with”*

**Ink Refill**3%

*“Great durability so you can refill and use repeatedly”*

**Soft Feel**2%

*“Really smooth”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Functionality-Overall**10%

*“Not one worked”*

**Writing Experience**7%

*“Not smooth writing”*

**Durability**7%

*“Doesn't last”*

**Color**6%

*“the colors are not true”*

**Quality-Overall**6%

*“Garbage quality”*

**Dry/Empty Ink**5%

*“Arrived Dried Out”*

**Ink Leakage**5%

*“spit up ink at times”*

**Moist/Dry**5%

*“were dry”*

**Value For Money**4%

*“they are not cheap”*

**Smell**3%

*“No scent”*

### **Top return reasons **

**Functionality-Overall**16%

**Ink Refill**12%

**Value For Money**8%

**Advertised Vs Actual Product**8%

**Color**8%

**Dry/Empty Ink**5%

**Writing Experience**5%

**Quality-Overall**4%

**Defective Material/Parts**3%

**Size-Overall**3%