---
title: "gel pens for adult coloring book — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/gel-pens-for-adult-coloring-book"
last_updated: "2026-07-13T22:38:12.232Z"
locale: en
meta:
  description: "gel pens for adult coloring book shows low returns (0.8%), but soft demand (-13.1% this quarter) keeps it on the watch list."
  "og:description": "gel pens for adult coloring book shows low returns (0.8%), but soft demand (-13.1% this quarter) keeps it on the watch list."
  "og:title": "gel pens for adult coloring book — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **gel pens for adult coloring book**

**Worth a look**

Shows low returns (0.8%), but soft demand (-13.1% this quarter) keeps it on the watch list.

Market size 71Growth 18Conversion 57Competition 64Returns 96Price range 67Avg price 76Brand share 60Review moat 21Quality gap 24

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.35**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$765K**

$765K/yr · 1.0M searches

**Price range**

**Good****$4.96–$35.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,902.24**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▼falling

**Sellers**

**104**

**Top-5 brand share**

**69%**

**Open market**

**27%**

- Aen Art31% - TANMIT15% - Shuttle Art10% - Soucolor8% - ZSCM QUALITY DECIDES THE FUTURE4% - Taotree4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$31K8%$61K12%$92K16%$122K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner](https://m.media-amazon.com/images/I/61xtWBvfwoL.jpg)**Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner**Aen Art**$22.79**4.8★1,616 rev](https://www.amazon.com/dp/B0CXPP1RQH) [2![Aen Art Gel Pens for Adult Coloring Books 30 Colors Fine Point Gel Marker Pen with 40% More Ink for Drawing Bullet Journaling School Craft Supplies](https://m.media-amazon.com/images/I/61ThS8IOTNL.jpg)**Aen Art Gel Pens for Adult Coloring Books 30 Colors Fine Point Gel Marker Pen with 40% More Ink for Drawing Bullet Journaling School Craft Supplies**Aen Art**$6.94**4.7★40,497 rev](https://www.amazon.com/dp/B07R1WKMB3) [3![TANMIT 36 Colors Gel Pens Set for Adult Coloring Books Colored Gel Marker with 40% More Ink Great for Adult Doodling Scrapbooking Drawing](https://m.media-amazon.com/images/I/51djsptWinL.jpg)**TANMIT 36 Colors Gel Pens Set for Adult Coloring Books Colored Gel Marker with 40% More Ink Great for Adult Doodling Scrapbooking Drawing**TANMIT**$9.02**4.7★24,690 rev](https://www.amazon.com/dp/B079G2XQT3) [4![Shuttle Art 120 Unique Colors (No Duplicates) Gel Pens Gel Pen Set for Adult Coloring Books Art Markers](https://m.media-amazon.com/images/I/410Si-cHt9L.jpg)**Shuttle Art 120 Unique Colors (No Duplicates) Gel Pens Gel Pen Set for Adult Coloring Books Art Markers**Shuttle Art**$19.81**4.5★26,167 rev](https://www.amazon.com/dp/B01GLS0C2K) [5![Soucolor Glitter Gel Pens for Adult Coloring Books School Art Class Supplies 120 Pack-60 Glitter Pens 60 Refills and Travel Case 40% More Ink Markers Set for Drawing Doodle Journaling Planner Craft](https://m.media-amazon.com/images/I/51eOo9M7iML.jpg)**Soucolor Glitter Gel Pens for Adult Coloring Books School Art Class Supplies 120 Pack-60 Glitter Pens 60 Refills and Travel Case 40% More Ink Markers Set for Drawing Doodle Journaling Planner Craft**Soucolor**$20.30**4.8★12,568 rev](https://www.amazon.com/dp/B088D5P4WN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OHQOHQ Glitter Gel Pens 24 Colors Glitter Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work](https://m.media-amazon.com/images/I/51KsFuVfsAL.jpg)**OHQOHQ Glitter Gel Pens 24 Colors Glitter Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work**OHQOHQ**$12.21**56 rev7mo ago](https://www.amazon.com/dp/B0G4ZDN8CG) [![168 Color Gel Pens 0.6 mm Fine Tip Gel Pens for Coloring with Portable CaseAssorted Colored Pens for Adult Coloring Books Journaling Scrapbooking Painting Drawing & DIY Crafts Water-Based](https://m.media-amazon.com/images/I/51w711wSAxL.jpg)**168 Color Gel Pens 0.6 mm Fine Tip Gel Pens for Coloring with Portable CaseAssorted Colored Pens for Adult Coloring Books Journaling Scrapbooking Painting Drawing & DIY Crafts Water-Based**AcrylicAura**$35.59**68 rev8mo ago](https://www.amazon.com/dp/B0FGD88F1M) [![Xipan Acrylic Colored Pens Set 36 Colors Retractable Gel Ink Pens 0.7mm Fine Point Colorful Pen for Black Paper Rock Glass Fabric and Art Crafts Supplies Color Pen for Journaling Note Taking](https://m.media-amazon.com/images/I/51b7X708zNL.jpg)**Xipan Acrylic Colored Pens Set 36 Colors Retractable Gel Ink Pens 0.7mm Fine Point Colorful Pen for Black Paper Rock Glass Fabric and Art Crafts Supplies Color Pen for Journaling Note Taking**Xipan**$24.89**121 rev9mo ago](https://www.amazon.com/dp/B0FS761ZVP) [![Colored Gel Pens Set for Coloring 36 Colors Glitter Gel Pens Fine Point Gel Pens Colored Set for Adult Coloring Books Journal Pen Markers for Journaling Supplies Writing Drawing Taking Office Home](https://m.media-amazon.com/images/I/51zK1WY5-3L.jpg)**Colored Gel Pens Set for Coloring 36 Colors Glitter Gel Pens Fine Point Gel Pens Colored Set for Adult Coloring Books Journal Pen Markers for Journaling Supplies Writing Drawing Taking Office Home**DGDUBRB**$9.92**97 rev11mo ago](https://www.amazon.com/dp/B0FM865PC8) [![Shuttle Art Colored Pens 72 Vibrant Colors Cute Journal Pens 0.6mm Fine Point Colored Gel Pens for Black Paper in Portable Bag for Coloring Writing Drawing Journaling Note Taking School Office Home](https://m.media-amazon.com/images/I/5174JznaNiL.jpg)**Shuttle Art Colored Pens 72 Vibrant Colors Cute Journal Pens 0.6mm Fine Point Colored Gel Pens for Black Paper in Portable Bag for Coloring Writing Drawing Journaling Note Taking School Office Home**Shuttle Art**$29.20**708 rev1y ago](https://www.amazon.com/dp/B0FB94MY3C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Xipan Acrylic Colored Pens Set 36 Colors Retractable Gel Ink Pens 0.7mm Fine Point Colorful Pen for Black Paper Rock Glass Fabric and Art Crafts Supplies Color Pen for Journaling Note Taking](https://m.media-amazon.com/images/I/51b7X708zNL.jpg)**Xipan Acrylic Colored Pens Set 36 Colors Retractable Gel Ink Pens 0.7mm Fine Point Colorful Pen for Black Paper Rock Glass Fabric and Art Crafts Supplies Color Pen for Journaling Note Taking**Xipan**$24.89**4.4★**▲ 321%**](https://www.amazon.com/dp/B0FS761ZVP) [![Colored Gel Pens Set for Coloring 36 Colors Glitter Gel Pens Fine Point Gel Pens Colored Set for Adult Coloring Books Journal Pen Markers for Journaling Supplies Writing Drawing Taking Office Home](https://m.media-amazon.com/images/I/51zK1WY5-3L.jpg)**Colored Gel Pens Set for Coloring 36 Colors Glitter Gel Pens Fine Point Gel Pens Colored Set for Adult Coloring Books Journal Pen Markers for Journaling Supplies Writing Drawing Taking Office Home**DGDUBRB**$9.92**4.6★**▲ 275%**](https://www.amazon.com/dp/B0FM865PC8) [![OHQOHQ Glitter Gel Pens 24 Colors Glitter Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work](https://m.media-amazon.com/images/I/51KsFuVfsAL.jpg)**OHQOHQ Glitter Gel Pens 24 Colors Glitter Pens Set Retractable Sparkle Gel Ink Pens for Coloring Books Journaling Drawing Scrapbooking & DIY Crafts Smooth Writing Art Pens for Creative Work**OHQOHQ**$12.21**4.4★**▲ 274%**](https://www.amazon.com/dp/B0G4ZDN8CG) [![Tanmit 100 Coloring Gel Pens Set for Adults Coloring Books- Gel Colored Pen for Drawing Writing & Unique Colors Including Glitter Neon Standard Symhony Milky & Metallic](https://m.media-amazon.com/images/I/61DCHRbPY9L.jpg)**Tanmit 100 Coloring Gel Pens Set for Adults Coloring Books- Gel Colored Pen for Drawing Writing & Unique Colors Including Glitter Neon Standard Symhony Milky & Metallic**TANMIT**$14.58**4.7★**▲ 171%**](https://www.amazon.com/dp/B01HNOE4D4) [![168 Color Gel Pens 0.6 mm Fine Tip Gel Pens for Coloring with Portable CaseAssorted Colored Pens for Adult Coloring Books Journaling Scrapbooking Painting Drawing & DIY Crafts Water-Based](https://m.media-amazon.com/images/I/51w711wSAxL.jpg)**168 Color Gel Pens 0.6 mm Fine Tip Gel Pens for Coloring with Portable CaseAssorted Colored Pens for Adult Coloring Books Journaling Scrapbooking Painting Drawing & DIY Crafts Water-Based**AcrylicAura**$35.59**4.5★**▲ 82%**](https://www.amazon.com/dp/B0FGD88F1M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

70K50KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**30%

*“Amazing Colors”*

**Writing Experience**12%

*“Top notch writing”*

**Value For Money**7%

*“Great deal”*

**Quality-Overall**7%

*“It sounds like the quality is consistent”*

**Pen/Pencil Quality**6%

*“Excellent Pens”*

**Ink Refill**3%

*“it also comes with refills for the pens”*

**Soft Feel**3%

*“Really smooth”*

**Brightness/Shine/Glow**2%

*“so bright”*

**Smudge Resistance**2%

*“No smearing”*

**Fun/Entertainment Experience**2%

*“Fun and Easy to Use”*

### **What buyers complain about **

**Writing Experience**9%

*“Kind of scratchy when writing”*

**Color**8%

*“Colors are off”*

**Dry/Empty Ink**7%

*“The pens were dry”*

**Ink Leakage**7%

*“Pens leak like crazy”*

**Quality-Overall**5%

*“very cheap quality”*

**Durability**5%

*“Do not last”*

**Functionality-Overall**4%

*“Don't work well”*

**Smudge Resistance**3%

*“Also not smudge proof”*

**Paper Quality**3%

*“The yellow ones you cannot see very well on white paper”*

**Drying Time**3%

*“Takes a while to dry”*

### **Top return reasons **

**Ink Refill**17%

**Functionality-Overall**10%

**Color**9%

**Value For Money**7%

**Advertised Vs Actual Product**7%

**Writing Experience**7%

**Dry/Empty Ink**6%

**Quality-Overall**5%

**Display Colors**3%

**Defective Material/Parts**3%