---
title: "fun markers — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/fun-markers"
last_updated: "2026-07-13T23:57:43.334Z"
locale: en
meta:
  description: "soft demand (-25.6% this quarter) — fun markers doesn't clear our bar today."
  "og:description": "soft demand (-25.6% this quarter) — fun markers doesn't clear our bar today."
  "og:title": "fun markers — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fun markers**

**Skip it**

Soft demand (-25.6% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 12Conversion 65Competition 71Returns 96Price range 46Avg price 44Brand share 37Review moat 25Quality gap 30

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$3.83–$24.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.25**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,187.15**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$74K**

$74K/yr · 112K searches

**Growth**

**Bad****-25.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▲rising

**Sellers**

**164**

**Top-5 brand share**

**83%**

**Open market**

**14%**

- Crayola59% - Mr. Sketch9% - JoyCat7% - KOUSICOO5% - Scentos3% - YITHINC3% - Open — no brand owns it (11 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$7K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Silly Scents Mini Inspiration Art Case Scented Crayons & Markers Set Art Kit for Kids Coloring Supplies Travel Gifts for Kids Ages 4+](https://m.media-amazon.com/images/I/51FRQapL5eL.jpg)**Crayola Silly Scents Mini Inspiration Art Case Scented Crayons & Markers Set Art Kit for Kids Coloring Supplies Travel Gifts for Kids Ages 4+**Crayola**$15.90**4.8★334 rev](https://www.amazon.com/dp/B0C6N2C9MG) [2![Crayola Silly Scents Slim Scented Washable Markers Broad Point Assorted Colors Pack of 10 Markers Mint Red](https://m.media-amazon.com/images/I/51iekPC8VgL.jpg)**Crayola Silly Scents Slim Scented Washable Markers Broad Point Assorted Colors Pack of 10 Markers Mint Red**Crayola**$7.54**4.4★74 rev](https://www.amazon.com/dp/B0C9JPF1HL) [3![Crayola Silly Scents Dual Ended Markers Sweet Scented Markers 10 Count Gift for Kids Age 3 4 5 6](https://m.media-amazon.com/images/I/51CibEepDES.jpg)**Crayola Silly Scents Dual Ended Markers Sweet Scented Markers 10 Count Gift for Kids Age 3 4 5 6**Crayola**$16.29**4.8★2,706 rev](https://www.amazon.com/dp/B07NX8ZFDP) [4![JoyCat 10 Color Changing Highlighter Pens Dual Tip Magic Markers Assorted Fluorescent Colors for Art Journaling Note Taking&School Office Journaling Supplies No Bleed Ideal gift&marker for Kids&Adult](https://m.media-amazon.com/images/I/51UZK1rqU+L.jpg)**JoyCat 10 Color Changing Highlighter Pens Dual Tip Magic Markers Assorted Fluorescent Colors for Art Journaling Note Taking&School Office Journaling Supplies No Bleed Ideal gift&marker for Kids&Adult**JoyCat**$8.70**4.5★485 rev](https://www.amazon.com/dp/B0DC6GDCFF) [5![Crayola Silly Scents Washable Scented Markers 10 Count Gift for Kids](https://m.media-amazon.com/images/I/41Iq6IgcGdL.jpg)**Crayola Silly Scents Washable Scented Markers 10 Count Gift for Kids**Crayola**$8.60**4.6★2,082 rev](https://www.amazon.com/dp/B06XY6CDJK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/61ae1Mf8fDL.jpg)**ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$10.25**7,479 rev6mo ago](https://www.amazon.com/dp/B0G7NKPKCZ) [![Scentos Scented Jumbo Markers 8 Pack With Fruit Scent 8 Colors Different Fruity Each Washable Markers Marker for Kids Kid Approved Non Toxic Chunky Design for Little Hands Super Washable Ink.](https://m.media-amazon.com/images/I/51ypbJNhKlL.jpg)**Scentos Scented Jumbo Markers 8 Pack With Fruit Scent 8 Colors Different Fruity Each Washable Markers Marker for Kids Kid Approved Non Toxic Chunky Design for Little Hands Super Washable Ink.**Scentos**$11.02**81 rev7mo ago](https://www.amazon.com/dp/B0G33DTBBN) [![Scentos Scented Chisel Tip Markers 24 Pack With Fruit Scent 12 Assorted Colors Different Fruity Each Washable Markers Marker for Kids for Posters and Science Fairs Super Washable Ink.](https://m.media-amazon.com/images/I/51NmhMGE8cL.jpg)**Scentos Scented Chisel Tip Markers 24 Pack With Fruit Scent 12 Assorted Colors Different Fruity Each Washable Markers Marker for Kids for Posters and Science Fairs Super Washable Ink.**Scentos**$15.67**128 rev7mo ago](https://www.amazon.com/dp/B0G32J21HJ) [![Aen Art 12 Colors Outline Shimmer Markers Glitter Metallic Pens Drawing Art Supplies Gift Trendy Stuff for Kids Girls Ages 4 6 8 10 12 Year Old](https://m.media-amazon.com/images/I/51bc9Ooz1ML.jpg)**Aen Art 12 Colors Outline Shimmer Markers Glitter Metallic Pens Drawing Art Supplies Gift Trendy Stuff for Kids Girls Ages 4 6 8 10 12 Year Old**Aen Art**$5.71**11,023 rev11mo ago](https://www.amazon.com/dp/B0FLC6WXK3) [![Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip](https://m.media-amazon.com/images/I/51NmrJbG0rL.jpg)**Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip**Mr. Pen**$6.59**213 rev1y ago](https://www.amazon.com/dp/B0DS8KSPFD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Crayola Silly Scents Scented Markers Sweet Scented Art Supplies Washable Markers 10 Count Gifts for Kids](https://m.media-amazon.com/images/I/51H06K90oCL.jpg)**Crayola Silly Scents Scented Markers Sweet Scented Art Supplies Washable Markers 10 Count Gifts for Kids**Crayola**$9.86**4.8★**▲ 422%**](https://www.amazon.com/dp/B085M652M1) [![ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/61ae1Mf8fDL.jpg)**ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$10.25**4.5★**▲ 356%**](https://www.amazon.com/dp/B0G7NKPKCZ) [![Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip](https://m.media-amazon.com/images/I/51NmrJbG0rL.jpg)**Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip**Mr. Pen**$6.59**4.5★**▲ 338%**](https://www.amazon.com/dp/B0DS8KSPFD) [![Scentos Scented Chisel Tip Markers 24 Pack With Fruit Scent 12 Assorted Colors Different Fruity Each Washable Markers Marker for Kids for Posters and Science Fairs Super Washable Ink.](https://m.media-amazon.com/images/I/51NmhMGE8cL.jpg)**Scentos Scented Chisel Tip Markers 24 Pack With Fruit Scent 12 Assorted Colors Different Fruity Each Washable Markers Marker for Kids for Posters and Science Fairs Super Washable Ink.**Scentos**$15.67**4.3★**▲ 321%**](https://www.amazon.com/dp/B0G32J21HJ) [![Double Line Outline Markers 24 Colors Super Squiggles Glitter Markers Self Outline Metallic Marker Teen Girl Gifts Trendy Stuff Doodle Shimmer Marker for Christmas Gift Birthday DIY Art Crafts](https://m.media-amazon.com/images/I/51AJDYxnS4L.jpg)**Double Line Outline Markers 24 Colors Super Squiggles Glitter Markers Self Outline Metallic Marker Teen Girl Gifts Trendy Stuff Doodle Shimmer Marker for Christmas Gift Birthday DIY Art Crafts**OUNIY**$15.13**4.4★**▲ 193%**](https://www.amazon.com/dp/B0CLPGYKJ4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -25.6% search growth over the last 90 days.

15K10KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 3.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**26%

*“Amazing colors”*

**Quality-Overall**11%

*“EXCELLENT PRODUCT”*

**Value For Money**7%

*“Good value for price”*

**Pen/Pencil Quality**7%

*“Happy with markers”*

**Fun/Entertainment Experience**6%

*“Fun for everyone”*

**Ease Of Use**5%

*“Easy to handle”*

**Smell**5%

*“Smell good”*

**Advertised Vs Actual Product**3%

*“Exactly as shown”*

**Writing Experience**2%

*“smooth writing”*

**Drawing Experience**2%

*“Great for drawing”*

### **What buyers complain about **

**Color**16%

*“Colors are not correct”*

**Advertised Vs Actual Product**6%

*“False advertising”*

**Dry/Empty Ink**6%

*“Markers are dry”*

**Moist/Dry**4%

*“Dried out”*

**Quality-Overall**4%

*“the quality is really inconsistent”*

**Drying Time**4%

*“Dont dry out fast”*

**Value For Money**4%

*“It was not worth the price”*

**Functionality-Overall**3%

*“didnt work”*

**Durability**3%

*“Didnt last”*

**Smell**3%

*“the smell was stronger”*

### **Top return reasons **

**Advertised Vs Actual Product**16%

**Value For Money**10%

**Color**10%

**Functionality-Overall**7%

**Dry/Empty Ink**7%

**Paint Quality**6%

**Size-Overall**6%

**Ink Refill**5%

**Display Colors**4%

**Quality-Overall**3%