--- title: "friendship bracelet kit taylor swift — Niche Verdict: Skip it (21/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/friendship-bracelet-kit-taylor-swift" last_updated: "2026-07-10T00:13:39.723Z" locale: en meta: description: "a small market ($36K/yr) — friendship bracelet kit taylor swift doesn't clear our bar today." "og:description": "a small market ($36K/yr) — friendship bracelet kit taylor swift doesn't clear our bar today." "og:title": "friendship bracelet kit taylor swift — Niche Verdict: Skip it (21/100) | Amazon United States - Flapen" --- Back to Flapen home # **friendship bracelet kit taylor swift** **Skip it****21/100 ** a small market ($36K/yr) — friendship bracelet kit taylor swift doesn't clear our bar today. **Market/yr** **$36K** **Growth (1y)** **-20.6%** **Products** **20** **Brands** **14** was 7 a year ago **Sellers** **20** **Price range** **$5.34–$35.02** **Returns** **1.2%** **Rating** **4.6★** **Skip it** Scored 21/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **6** ×0.30 Competition **33** ×0.20 Quality gap **30** ×0.10 Returns **90** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — -20.6% year over year. 10K5KSpike '24Spike '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.1× ## **Competition** - Goldwise36% - Pizooro21% - Sistenia21% - Gionlion6% - ARTDOT4% - iumulinrui2% - Other (8 brands)11% The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 20 sellers compete here. **Brands** **14 **▲rising was 7 a year ago **Sellers** **20** **Top 5 brand share** **87%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Pizooro Friendship Bracelet Kit 28 Colors 5040 Pcs Clay Beads 1200 Pcs Letter Beads for Bracelets Making 4 Styles Round Alphabet Number Heart Pattern Beads Jewelry Craft Kits Gift](https://m.media-amazon.com/images/I/51fnSDv+FUL.jpg) [**Pizooro Friendship Bracelet Kit 28 Colors 5040 Pcs Clay Beads 1200 Pcs Letter Beads for Bracelets Making 4 Styles Round Alphabet Number Heart Pattern Beads Jewelry Craft Kits Gift**](https://www.amazon.com/dp/B0CBTYXSLX) Pizooro$14.634.6★79619%▼falling 2 ![Friendship Bracelet Kit 14 000pcs 48 Colors Bracelet Making Kit Clay Beads with Number Letter Bead Set Concert Merch Arts and Crafts Gifts for Kids Teen Girls Jewelry Making Supplies Bracelet Maker](https://m.media-amazon.com/images/I/61vnyoAC5cL.jpg) [**Friendship Bracelet Kit 14 000pcs 48 Colors Bracelet Making Kit Clay Beads with Number Letter Bead Set Concert Merch Arts and Crafts Gifts for Kids Teen Girls Jewelry Making Supplies Bracelet Maker**](https://www.amazon.com/dp/B0C84W4K9L) Sistenia$17.254.7★1,40919%▲rising 3 ![Goldwise Friendship Bracelet Kit for ERAS Tour 30 Colors(Album Inspired) 4mm Glass Seed Beads for Jewelry Making Letter Beads (A-Z) with Charms 13 Tattoo Sticker DIY Crafts for Gifts Birthday](https://m.media-amazon.com/images/I/51XTPgp2XnL.jpg) [**Goldwise Friendship Bracelet Kit for ERAS Tour 30 Colors(Album Inspired) 4mm Glass Seed Beads for Jewelry Making Letter Beads (A-Z) with Charms 13 Tattoo Sticker DIY Crafts for Gifts Birthday**](https://www.amazon.com/dp/B0D9BFK58N) Goldwise$18.214.4★20113%▼falling 4 ![Goldwise Friendship Bracelet Kit 3 Boxes-8706 Pcs 48 Colors Bracelet Making Kits with Glass Seed 5 Styles Letter and Number Beads with Charms Gift Party](https://m.media-amazon.com/images/I/61PIzRHIp5L.jpg) [**Goldwise Friendship Bracelet Kit 3 Boxes-8706 Pcs 48 Colors Bracelet Making Kits with Glass Seed 5 Styles Letter and Number Beads with Charms Gift Party**](https://www.amazon.com/dp/B0CM6CLZ5D) Goldwise$22.834.5★5769%▼falling 5 ![Goldwise Lover Themed Friendship Bracelet Kit for Fans 2 Boxes Valentines Day Bracelet Making Kit with Clay Glass Seed Beads and Heart Charms Inspired by 2019s Iconic Album Birthdays Gifts](https://m.media-amazon.com/images/I/61uMgSHEniL.jpg) [**Goldwise Lover Themed Friendship Bracelet Kit for Fans 2 Boxes Valentines Day Bracelet Making Kit with Clay Glass Seed Beads and Heart Charms Inspired by 2019s Iconic Album Birthdays Gifts**](https://www.amazon.com/dp/B0DKX44W5G) Goldwise$19.444.4★1119%▲rising 6 ![Gionlion 6000 Clay Beads Bracelet Making Kit 24 Colors Flat Preppy Beads for Friendship Bracelets Polymer Clay Bead with Charms for Jewelry Making Crafts Gifts for Girls Ages 6-12](https://m.media-amazon.com/images/I/61NISgl9z4L.jpg) [**Gionlion 6000 Clay Beads Bracelet Making Kit 24 Colors Flat Preppy Beads for Friendship Bracelets Polymer Clay Bead with Charms for Jewelry Making Crafts Gifts for Girls Ages 6-12**](https://www.amazon.com/dp/B09G2979JS) Gionlion$8.034.7★18,5496%▼falling 7 ![ARTDOT 1400 PCS Letter Beads for Jewelry Making Kit 28 Styles Alphabet Beads for Friendship Bracelets Assorted Preppy Beads with Storage Case](https://m.media-amazon.com/images/I/61WMFAewZ7L.jpg) [**ARTDOT 1400 PCS Letter Beads for Jewelry Making Kit 28 Styles Alphabet Beads for Friendship Bracelets Assorted Preppy Beads with Storage Case**](https://www.amazon.com/dp/B0BD8PGNC2) ARTDOT$5.344.8★4,7584%▲rising 8 ![Goldwise Friendship Bracelet Kit for ERAS Tour 30 Colors(Album Inspired) 3mm Glass Seed Beads for Jewelry Making Letter Beads (A-Z) with Charms 13 Tattoo Sticker DIY Crafts for Gifts Birthday](https://m.media-amazon.com/images/I/51YEiplOIvL.jpg) [**Goldwise Friendship Bracelet Kit for ERAS Tour 30 Colors(Album Inspired) 3mm Glass Seed Beads for Jewelry Making Letter Beads (A-Z) with Charms 13 Tattoo Sticker DIY Crafts for Gifts Birthday**](https://www.amazon.com/dp/B0D9BB17M1) Goldwise$10.754.4★2193%—flat 9 ![Goldwise Friendship Bracelet Making Kit for Fans -19 Colors(Album Inspired) 8mm Glass Beads for Jewelry Making Letter Beads (A-Z) Varieties of Charms DIY Crafts for Gifts Birthday](https://m.media-amazon.com/images/I/511GDyzy6dL.jpg) [**Goldwise Friendship Bracelet Making Kit for Fans -19 Colors(Album Inspired) 8mm Glass Beads for Jewelry Making Letter Beads (A-Z) Varieties of Charms DIY Crafts for Gifts Birthday**](https://www.amazon.com/dp/B0D2XKZT1T) Goldwise$17.974.4★2193%▼falling 10 ![iumulinrui Friendship Bracelet Kit Concert Bracelets Merch 5200 Pcs Clay Beads Bracelet Making Kit Tricolor Letter Bead Jewelry Set with Pendant DIY Craft Gifts Suitable for Beginners](https://m.media-amazon.com/images/I/61YDmNDK+yL.jpg) [**iumulinrui Friendship Bracelet Kit Concert Bracelets Merch 5200 Pcs Clay Beads Bracelet Making Kit Tricolor Letter Bead Jewelry Set with Pendant DIY Craft Gifts Suitable for Beginners**](https://www.amazon.com/dp/B0FFY1JHQH) iumulinrui$13.334.4★432%▲rising 11 ![leitait Girls Toys Bracelet Making Kit -3400pcs Charm Jewelry Making Kit Supplies Unicorn/Mermaid Crafts Birthday Christmas Gifts for Girls Ages 5 6 7 8 9 10 11 12 Years Old](https://m.media-amazon.com/images/I/61A3K29tIDL.jpg) [**leitait Girls Toys Bracelet Making Kit -3400pcs Charm Jewelry Making Kit Supplies Unicorn/Mermaid Crafts Birthday Christmas Gifts for Girls Ages 5 6 7 8 9 10 11 12 Years Old**](https://www.amazon.com/dp/B0B4BX6SY2) leitait$21.814.7★3,8712%▲rising 12 ![Pizooro Clay Beads 3 Boxes Bracelet Making Kit 10500pcs Beads for Jewelry Making Round Letter Beads with Charm and Elastic Strings Friendship Bracelets Holiday Gifts for Girls Adults](https://m.media-amazon.com/images/I/61fH3BnZTHL.jpg) [**Pizooro Clay Beads 3 Boxes Bracelet Making Kit 10500pcs Beads for Jewelry Making Round Letter Beads with Charm and Elastic Strings Friendship Bracelets Holiday Gifts for Girls Adults**](https://www.amazon.com/dp/B0BYJ6ZWN1) Pizooro$18.274.7★2,1862%—flat 13 ![5 Boxes Bracelet Making Kit Pony Beads 96 Colors 3500Pcs Kandi Beads for Bracelets with 800Pcs Letter Bead Friendship Bracelet Rave Accessories Craft Kits for Kids Adults Keychain Jewelry Making](https://m.media-amazon.com/images/I/612NhxdrgAL.jpg) [**5 Boxes Bracelet Making Kit Pony Beads 96 Colors 3500Pcs Kandi Beads for Bracelets with 800Pcs Letter Bead Friendship Bracelet Rave Accessories Craft Kits for Kids Adults Keychain Jewelry Making**](https://www.amazon.com/dp/B0CFFCCWSL) Sistenia$20.634.8★1,3942%▲rising 14 ![Make It Real Swift Clicks Deluxe Bracelet Studio - Create Colorful Friendship Bracelets with Swift Clicks Deluxe Design Tool - Includes Beads and Charms](https://m.media-amazon.com/images/I/51cxQ54qJML.jpg) [**Make It Real Swift Clicks Deluxe Bracelet Studio - Create Colorful Friendship Bracelets with Swift Clicks Deluxe Design Tool - Includes Beads and Charms**](https://www.amazon.com/dp/B0F9FSC7WX) Make It Real$35.024.3★8462%▲rising 15 ![Redtwo 5100 Clay Beads Bracelet Making Kit Flat Preppy Beads for Friendship Jewelry Making Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Girls Ages 8-12](https://m.media-amazon.com/images/I/6131SNTK5GL.jpg) [**Redtwo 5100 Clay Beads Bracelet Making Kit Flat Preppy Beads for Friendship Jewelry Making Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Girls Ages 8-12**](https://www.amazon.com/dp/B09X9DPDBQ) Redtwo$6.814.7★18,9952%▼falling **~~Showing 15 of 20 — show all ~~** ## **Product shelf** All 20 tracked products in this niche. Top sellersNewestTrending [![Pizooro Friendship Bracelet Kit 28 Colors 5040 Pcs Clay Beads 1200 Pcs Letter Beads for Bracelets Making 4 Styles Round Alphabet Number Heart Pattern Beads Jewelry Craft Kits Gift](https://m.media-amazon.com/images/I/51fnSDv+FUL.jpg)**Pizooro Friendship Bracelet Kit 28 Colors 5040 Pcs Clay Beads 1200 Pcs Letter Beads for Bracelets Making 4 Styles Round Alphabet Number Heart Pattern Beads Jewelry Craft Kits Gift** Pizooro**$14.63**4.6★796 reviews](https://www.amazon.com/dp/B0CBTYXSLX) [![Friendship Bracelet Kit 14 000pcs 48 Colors Bracelet Making Kit Clay Beads with Number Letter Bead Set Concert Merch Arts and Crafts Gifts for Kids Teen Girls Jewelry Making Supplies Bracelet Maker](https://m.media-amazon.com/images/I/61vnyoAC5cL.jpg)**Friendship Bracelet Kit 14 000pcs 48 Colors Bracelet Making Kit Clay Beads with Number Letter Bead Set Concert Merch Arts and Crafts Gifts for Kids Teen Girls Jewelry Making Supplies Bracelet Maker** Sistenia**$17.25**4.7★1,409 reviews](https://www.amazon.com/dp/B0C84W4K9L) [![Goldwise Friendship Bracelet Kit for ERAS Tour 30 Colors(Album Inspired) 4mm Glass Seed Beads for Jewelry Making Letter Beads (A-Z) with Charms 13 Tattoo Sticker DIY Crafts for Gifts Birthday](https://m.media-amazon.com/images/I/51XTPgp2XnL.jpg)**Goldwise Friendship Bracelet Kit for ERAS Tour 30 Colors(Album Inspired) 4mm Glass Seed Beads for Jewelry Making Letter Beads (A-Z) with Charms 13 Tattoo Sticker DIY Crafts for Gifts Birthday** Goldwise**$18.21**4.4★201 reviews](https://www.amazon.com/dp/B0D9BFK58N) [![Goldwise Friendship Bracelet Kit 3 Boxes-8706 Pcs 48 Colors Bracelet Making Kits with Glass Seed 5 Styles Letter and Number Beads with Charms Gift Party](https://m.media-amazon.com/images/I/61PIzRHIp5L.jpg)**Goldwise Friendship Bracelet Kit 3 Boxes-8706 Pcs 48 Colors Bracelet Making Kits with Glass Seed 5 Styles Letter and Number Beads with Charms Gift Party** Goldwise**$22.83**4.5★576 reviews](https://www.amazon.com/dp/B0CM6CLZ5D) [![Goldwise Lover Themed Friendship Bracelet Kit for Fans 2 Boxes Valentines Day Bracelet Making Kit with Clay Glass Seed Beads and Heart Charms Inspired by 2019s Iconic Album Birthdays Gifts](https://m.media-amazon.com/images/I/61uMgSHEniL.jpg)**Goldwise Lover Themed Friendship Bracelet Kit for Fans 2 Boxes Valentines Day Bracelet Making Kit with Clay Glass Seed Beads and Heart Charms Inspired by 2019s Iconic Album Birthdays Gifts** Goldwise**$19.44**4.4★111 reviews](https://www.amazon.com/dp/B0DKX44W5G) [![Gionlion 6000 Clay Beads Bracelet Making Kit 24 Colors Flat Preppy Beads for Friendship Bracelets Polymer Clay Bead with Charms for Jewelry Making Crafts Gifts for Girls Ages 6-12](https://m.media-amazon.com/images/I/61NISgl9z4L.jpg)**Gionlion 6000 Clay Beads Bracelet Making Kit 24 Colors Flat Preppy Beads for Friendship Bracelets Polymer Clay Bead with Charms for Jewelry Making Crafts Gifts for Girls Ages 6-12** Gionlion**$8.03**4.7★18,549 reviews](https://www.amazon.com/dp/B09G2979JS) [![ARTDOT 1400 PCS Letter Beads for Jewelry Making Kit 28 Styles Alphabet Beads for Friendship Bracelets Assorted Preppy Beads with Storage Case](https://m.media-amazon.com/images/I/61WMFAewZ7L.jpg)**ARTDOT 1400 PCS Letter Beads for Jewelry Making Kit 28 Styles Alphabet Beads for Friendship Bracelets Assorted Preppy Beads with Storage Case** ARTDOT**$5.34**4.8★4,758 reviews](https://www.amazon.com/dp/B0BD8PGNC2) [![Goldwise Friendship Bracelet Kit for ERAS Tour 30 Colors(Album Inspired) 3mm Glass Seed Beads for Jewelry Making Letter Beads (A-Z) with Charms 13 Tattoo Sticker DIY Crafts for Gifts Birthday](https://m.media-amazon.com/images/I/51YEiplOIvL.jpg)**Goldwise Friendship Bracelet Kit for ERAS Tour 30 Colors(Album Inspired) 3mm Glass Seed Beads for Jewelry Making Letter Beads (A-Z) with Charms 13 Tattoo Sticker DIY Crafts for Gifts Birthday** Goldwise**$10.75**4.4★219 reviews](https://www.amazon.com/dp/B0D9BB17M1) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Gifting Purpose**15% *“Best gift”* **Quality-Overall**15% *“Great quality beads”* **Color**14% *“Colors are vibrant”* **Value For Money**13% *“Great value”* **Advertised Vs Actual Product**10% *“As shown”* **Fun/Entertainment Experience**10% *“Hours of fun”* **Ease Of Use**6% *“Easy to use”* **Durability**2% *“they seem to be very durable”* **Size-Overall**2% *“Kit contains numerous sizes, colors and styles”* **Embellishment/Embroidery Quality**1% *“Beads were beautiful”* ### **What buyers complain about ** **Quality-Overall**12% *“The case isnt the best quality”* **Size-Overall**11% *“Small”* **Color**8% *“found only 1 in the colors”* **Advertised Vs Actual Product**7% *“False advertisement”* **Functionality-Overall**6% *“Doesn't work”* **Ease Of Use**5% *“hard to use because of that”* **Defective Material/Parts**5% *“Missing parts and some parts are broken”* **Instructions/User Manual/Troubleshooting**4% *“Instructions confusing with just pictures”* **Value For Money**4% *“Poor value for money”* **Material Quality**4% *“cheap material”* #### **Top return reasons**- Size-Overall42% - Value For Money13% - Advertised Vs Actual Product11% - Defective Material/Parts5% - Quality-Overall5% - Color5% - Functionality-Overall3% - Material Quality3% - Gifting Purpose3% - Shape/Style1%