---
title: "freshie supplies — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/freshie-supplies"
last_updated: "2026-07-14T02:08:11.218Z"
locale: en
meta:
  description: "a small market ($84K/yr) — freshie supplies doesn't clear our bar today."
  "og:description": "a small market ($84K/yr) — freshie supplies doesn't clear our bar today."
  "og:title": "freshie supplies — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **freshie supplies**

**Skip it**

A small market ($84K/yr) — this niche doesn't clear our bar today.

Market size 21Growth 25Conversion 22Competition 69Returns 88Price range 70Avg price 78Brand share 26Review moat 63Quality gap 23

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.03**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.94–$38.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****975.03**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$84K**

$84K/yr · 305K searches

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**16**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- MUBYOK72% - Weico6% - CHANGTIKEJI5% - Trunple4% - LUSTEMBER3% - HOTGODEN2% - Open — no brand owns it (6 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$13K20%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MUBYOK M421 Car Freshie Supplies Starter Kit with 1LB Scented Aroma Beads 3 inch Circle Silicone Molds and CardStock(Make 9 Freshies)](https://m.media-amazon.com/images/I/51Cfp-2gj-L.jpg)**MUBYOK M421 Car Freshie Supplies Starter Kit with 1LB Scented Aroma Beads 3 inch Circle Silicone Molds and CardStock(Make 9 Freshies)**MUBYOK**$38.87**4.6★232 rev](https://www.amazon.com/dp/B0CRHP6DTS) [2![MUBYOK M538 Scented Car Vent Freshie Supplies Starter Kit DIY 9 Car Air Fresheners with 250g Midnight Ice Aroma Beads 2 inch Circle Silicone Molds Vent Clip Glitter & CardStock](https://m.media-amazon.com/images/I/51zpgU6ljZL.jpg)**MUBYOK M538 Scented Car Vent Freshie Supplies Starter Kit DIY 9 Car Air Fresheners with 250g Midnight Ice Aroma Beads 2 inch Circle Silicone Molds Vent Clip Glitter & CardStock**MUBYOK**$21.05**4.2★135 rev](https://www.amazon.com/dp/B0FNMG86T4) [3![MUBYOK M140 85PCS Car Freshie Supplies Starter kit with Unscented Aroma Beads Silicone Molds Acrylic Paint Mica Powder Glitter and Accessories (Make 8 Freshies)](https://m.media-amazon.com/images/I/51RSGf+kqjL.jpg)**MUBYOK M140 85PCS Car Freshie Supplies Starter kit with Unscented Aroma Beads Silicone Molds Acrylic Paint Mica Powder Glitter and Accessories (Make 8 Freshies)**MUBYOK**$34.03**4.4★370 rev](https://www.amazon.com/dp/B0BC973BGQ) [4![Weico 300pcs Screw Eye Pins Hooks Small Metal Hoop Eye Pin Screws for DIY Jewelry Charm Bead Pieces/Arts & Crafts Projects/Cork Top Bottles/Charm Bead Pieces(10X5mm)](https://m.media-amazon.com/images/I/4157Jg3V4RL.jpg)**Weico 300pcs Screw Eye Pins Hooks Small Metal Hoop Eye Pin Screws for DIY Jewelry Charm Bead Pieces/Arts & Crafts Projects/Cork Top Bottles/Charm Bead Pieces(10X5mm)**Weico**$4.94**4.5★1,468 rev](https://www.amazon.com/dp/B0899QTFWS) [5![MUBYOK 300Pcs Roll Freshie Scent Care Instruction Sticker | 2.36 x 1.18 Car Freshie Warning Labels with Line to Write in Scent | Waterproof Thermal Printed Stickers for Small Business](https://m.media-amazon.com/images/I/513DFQH2EdL.jpg)**MUBYOK 300Pcs Roll Freshie Scent Care Instruction Sticker | 2.36 x 1.18 Car Freshie Warning Labels with Line to Write in Scent | Waterproof Thermal Printed Stickers for Small Business**MUBYOK**$12.81**4.9★85 rev](https://www.amazon.com/dp/B0FDGLFFHQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MUBYOK 1.5mm Silver Elastic String for Car Freshie Supplies | 110 Yards Metallic Stretchy Cord for Bracelets Jewelry Making DIY Crafts Gift Wrapping Ornament Hanging & Hair Braids](https://m.media-amazon.com/images/I/51CLyrAEp+L.jpg)**MUBYOK 1.5mm Silver Elastic String for Car Freshie Supplies | 110 Yards Metallic Stretchy Cord for Bracelets Jewelry Making DIY Crafts Gift Wrapping Ornament Hanging & Hair Braids**MUBYOK**$10.06**5 rev6mo ago](https://www.amazon.com/dp/B0GFCQCQNG) [![PANTIDE Freshiess Scent Care Instruction Stickers - 500 Count Car Freshie Warning Round Labels Adhesive Roll Stickers with Line to Write Thermal Printed for Small Business (2 x 2 Inch Pink Flower)](https://m.media-amazon.com/images/I/41a1E47TsdL.jpg)**PANTIDE Freshiess Scent Care Instruction Stickers - 500 Count Car Freshie Warning Round Labels Adhesive Roll Stickers with Line to Write Thermal Printed for Small Business (2 x 2 Inch Pink Flower)**PANTIDE**$9.80**65 rev6mo ago](https://www.amazon.com/dp/B0G7YCWVTR) [![Nicpro 12 Colors Matte Acrylic Paint Set with Precision Applicator Caps 1oz/30ml Car Freshie Paint for Freshie Supplies DIY Crafts & Small Business Makers No Brushes Needed Easy for Beginners](https://m.media-amazon.com/images/I/51Jma50hJzL.jpg)**Nicpro 12 Colors Matte Acrylic Paint Set with Precision Applicator Caps 1oz/30ml Car Freshie Paint for Freshie Supplies DIY Crafts & Small Business Makers No Brushes Needed Easy for Beginners**Nicpro**$16.99**39 rev8mo ago](https://www.amazon.com/dp/B0FX3PQGZX) [![MUBYOK M538 Scented Car Vent Freshie Supplies Starter Kit DIY 9 Car Air Fresheners with 250g Midnight Ice Aroma Beads 2 inch Circle Silicone Molds Vent Clip Glitter & CardStock](https://m.media-amazon.com/images/I/51zpgU6ljZL.jpg)**MUBYOK M538 Scented Car Vent Freshie Supplies Starter Kit DIY 9 Car Air Fresheners with 250g Midnight Ice Aroma Beads 2 inch Circle Silicone Molds Vent Clip Glitter & CardStock**MUBYOK**$21.05**135 rev10mo ago](https://www.amazon.com/dp/B0FNMG86T4) [![80 PCS Finger Sponge Daubers Set - Includes 10 Durable Finger Daubers + 70 Replacement Sponges for Car Freshie-Making Finger Painting Sponge Craft Drawing Finger Face Paint Sponges Painting](https://m.media-amazon.com/images/I/41ajjYL1X+L.jpg)**80 PCS Finger Sponge Daubers Set - Includes 10 Durable Finger Daubers + 70 Replacement Sponges for Car Freshie-Making Finger Painting Sponge Craft Drawing Finger Face Paint Sponges Painting**Pretwad**$7.87**45 rev11mo ago](https://www.amazon.com/dp/B0FJS59RKT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PANTIDE Freshiess Scent Care Instruction Stickers - 500 Count Car Freshie Warning Round Labels Adhesive Roll Stickers with Line to Write Thermal Printed for Small Business (2 x 2 Inch Pink Flower)](https://m.media-amazon.com/images/I/41a1E47TsdL.jpg)**PANTIDE Freshiess Scent Care Instruction Stickers - 500 Count Car Freshie Warning Round Labels Adhesive Roll Stickers with Line to Write Thermal Printed for Small Business (2 x 2 Inch Pink Flower)**PANTIDE**$9.80**4.9★**▲ 198%**](https://www.amazon.com/dp/B0G7YCWVTR) [![MUBYOK 1.5mm Silver Elastic String for Car Freshie Supplies | 110 Yards Metallic Stretchy Cord for Bracelets Jewelry Making DIY Crafts Gift Wrapping Ornament Hanging & Hair Braids](https://m.media-amazon.com/images/I/51CLyrAEp+L.jpg)**MUBYOK 1.5mm Silver Elastic String for Car Freshie Supplies | 110 Yards Metallic Stretchy Cord for Bracelets Jewelry Making DIY Crafts Gift Wrapping Ornament Hanging & Hair Braids**MUBYOK**$10.06**5.0★**▲ 159%**](https://www.amazon.com/dp/B0GFCQCQNG) [![Nicpro 12 Colors Matte Acrylic Paint Set with Precision Applicator Caps 1oz/30ml Car Freshie Paint for Freshie Supplies DIY Crafts & Small Business Makers No Brushes Needed Easy for Beginners](https://m.media-amazon.com/images/I/51Jma50hJzL.jpg)**Nicpro 12 Colors Matte Acrylic Paint Set with Precision Applicator Caps 1oz/30ml Car Freshie Paint for Freshie Supplies DIY Crafts & Small Business Makers No Brushes Needed Easy for Beginners**Nicpro**$16.99**4.6★**▲ 156%**](https://www.amazon.com/dp/B0FX3PQGZX) [![5LB Unscented Aroma Beads for Car Freshies - DIY Homemade Natural Eva Beads Bulk - Freshie Supplies](https://m.media-amazon.com/images/I/51YzWduHhcL.jpg)**5LB Unscented Aroma Beads for Car Freshies - DIY Homemade Natural Eva Beads Bulk - Freshie Supplies**HOTGODEN**$23.52**4.7★**▲ 136%**](https://www.amazon.com/dp/B0DHZF76RN) [![MUBYOK M450 3inch 100pcs Car Freshies Cardstock Cutouts Round for Circles Silicone Molds & Aroma Beads Accessories Supplies Funny Quote Positive Quotes Coffee Pink bow](https://m.media-amazon.com/images/I/613gUP-8a7L.jpg)**MUBYOK M450 3inch 100pcs Car Freshies Cardstock Cutouts Round for Circles Silicone Molds & Aroma Beads Accessories Supplies Funny Quote Positive Quotes Coffee Pink bow**MUBYOK**$10.77**4.7★**▲ 92%**](https://www.amazon.com/dp/B0D69RHDGS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.

9K7KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**25%

*“Vibrant Colors”*

**Quality-Overall**13%

*“Excellent product”*

**Ease Of Use**8%

*“Easy to use”*

**Value For Money**7%

*“Excellent Value”*

**Smell**7%

*“Long lasting scents”*

**Advertised Vs Actual Product**5%

*“As described”*

**Paint Quality**5%

*“Paint quality itself is good”*

**Brightness/Shine/Glow**4%

*“The brightness is great”*

**Size-Overall**4%

*“these fit perfectly”*

**Strength**2%

*“Strong and durable”*

### **What buyers complain about **

**Size-Overall**15%

*“may be a tad too big for some”*

**Smell**14%

*“Smells gross”*

**Color**11%

*“the colors are a little muted”*

**Paint Quality**8%

*“Leaks paint everywhere”*

**Quality-Overall**6%

*“Low quality”*

**Advertised Vs Actual Product**3%

*“FALSE ADVERTISING”*

**Leak-Proof**3%

*“The caps do not fit and bottles leak”*

**Thickness**3%

*“My biggest issue is the thick plastic bottles”*

**Ease Of Use**3%

*“Hard to squeeze”*

**Value For Money**3%

*“Not worth it”*

### **Top return reasons **

**Size-Overall**52%

**Color**8%

**Advertised Vs Actual Product**7%

**Value For Money**6%

**Thin**3%

**Functionality-Overall**3%

**Smell**2%

**Thickness**2%

**Leak-Proof**2%

**Brightness/Shine/Glow**2%