---
title: "freshie molds — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/freshie-molds"
last_updated: "2026-07-13T18:44:21.852Z"
locale: en
meta:
  description: "weak search conversion (1.5%) — freshie molds doesn't clear our bar today."
  "og:description": "weak search conversion (1.5%) — freshie molds doesn't clear our bar today."
  "og:title": "freshie molds — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **freshie molds**

**Skip it**

Weak search conversion (1.5%) — this niche doesn't clear our bar today.

Market size 30Growth 26Conversion 19Competition 94Returns 85Price range 70Avg price 47Brand share 32Review moat 73Quality gap 23

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****580.76**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.94–$38.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.67**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$136K**

$136K/yr · 770K searches

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

**Brands**

**25 **▼falling

**Sellers**

**29**

**Top-5 brand share**

**86%**

**Open market**

**12%**

- MUBYOK72% - Fuehbur5% - Trunple3% - Weico3% - Jetmore3% - CHANGTIKEJI3% - Open — no brand owns it (19 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$5K6%$8K8%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 91 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MUBYOK M421 Car Freshie Supplies Starter Kit with 1LB Scented Aroma Beads 3 inch Circle Silicone Molds and CardStock(Make 9 Freshies)](https://m.media-amazon.com/images/I/51Cfp-2gj-L.jpg)**MUBYOK M421 Car Freshie Supplies Starter Kit with 1LB Scented Aroma Beads 3 inch Circle Silicone Molds and CardStock(Make 9 Freshies)**MUBYOK**$38.87**4.6★232 rev](https://www.amazon.com/dp/B0CRHP6DTS) [2![(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies](https://m.media-amazon.com/images/I/51c2tpAWUKL.jpg)**(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$29.32**4.8★140 rev](https://www.amazon.com/dp/B0FDJHPTKP) [3![MUBYOK 300Pcs Roll Freshie Scent Care Instruction Sticker | 2.36 x 1.18 Car Freshie Warning Labels with Line to Write in Scent | Waterproof Thermal Printed Stickers for Small Business](https://m.media-amazon.com/images/I/513DFQH2EdL.jpg)**MUBYOK 300Pcs Roll Freshie Scent Care Instruction Sticker | 2.36 x 1.18 Car Freshie Warning Labels with Line to Write in Scent | Waterproof Thermal Printed Stickers for Small Business**MUBYOK**$12.81**4.9★85 rev](https://www.amazon.com/dp/B0FDGLFFHQ) [4![Trunple Smell Proof Bags & Resealable Foil Pouch Mylar Sample Bag Great for Party Favor Food Storage (Holographic Color) (50pcs-6x9 inch)](https://m.media-amazon.com/images/I/41oiUaVGEVL.jpg)**Trunple Smell Proof Bags & Resealable Foil Pouch Mylar Sample Bag Great for Party Favor Food Storage (Holographic Color) (50pcs-6x9 inch)**Trunple**$9.17**4.8★6,746 rev](https://www.amazon.com/dp/B0B1ZL421W) [5![(300 Design Optional) MUBYOK M510 12 Pcs Car Freshie Silicone Molds for Baking Aroma Beads Car Freshie Supplies](https://m.media-amazon.com/images/I/51hUGrj8ueL.jpg)**(300 Design Optional) MUBYOK M510 12 Pcs Car Freshie Silicone Molds for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$25.59**4.8★140 rev](https://www.amazon.com/dp/B0F5W686QF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![300+ Design Optional Fuehbur Bow with Stars Freshie-Mold Bow with Flag Pattern Silicone Mould for Car-Freshies Baking Aroma Beads - DIY Handmade Resin Mold](https://m.media-amazon.com/images/I/41PKlU7aXTL.jpg)**300+ Design Optional Fuehbur Bow with Stars Freshie-Mold Bow with Flag Pattern Silicone Mould for Car-Freshies Baking Aroma Beads - DIY Handmade Resin Mold**Fuehbur**$8.78**5 rev5mo ago](https://www.amazon.com/dp/B0GJSJMVJT) [![300+ Design Optional Fuehbur Bow with Pencil Freshie-Mold Bow with Pen Pattern Silicone Mould for Car-Freshies Baking Aroma Beads - DIY Handmade Resin Mold](https://m.media-amazon.com/images/I/41irysaip7L.jpg)**300+ Design Optional Fuehbur Bow with Pencil Freshie-Mold Bow with Pen Pattern Silicone Mould for Car-Freshies Baking Aroma Beads - DIY Handmade Resin Mold**Fuehbur**$8.52**5 rev5mo ago](https://www.amazon.com/dp/B0GJTR3HLF) [![MUBYOK 1.5mm Silver Elastic String for Car Freshie Supplies | 110 Yards Metallic Stretchy Cord for Bracelets Jewelry Making DIY Crafts Gift Wrapping Ornament Hanging & Hair Braids](https://m.media-amazon.com/images/I/51CLyrAEp+L.jpg)**MUBYOK 1.5mm Silver Elastic String for Car Freshie Supplies | 110 Yards Metallic Stretchy Cord for Bracelets Jewelry Making DIY Crafts Gift Wrapping Ornament Hanging & Hair Braids**MUBYOK**$10.06**5 rev6mo ago](https://www.amazon.com/dp/B0GFCQCQNG) [![500 Pcs Freshie Scent Labels Roll 2.36x1.18 Car Freshie Warning Instruction Stickers with Blank Scent Line Waterproof Thermal Labels for Freshie Making Supplies & Small Business](https://m.media-amazon.com/images/I/41mKKJdNgDL.jpg)**500 Pcs Freshie Scent Labels Roll 2.36x1.18 Car Freshie Warning Instruction Stickers with Blank Scent Line Waterproof Thermal Labels for Freshie Making Supplies & Small Business**fensong**$12.00**4 rev6mo ago](https://www.amazon.com/dp/B0GCMXQLTW) [![(300 Design Optional) MUBYOK M570 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies](https://m.media-amazon.com/images/I/51hxw+8xmpL.jpg)**(300 Design Optional) MUBYOK M570 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$34.96**2 rev6mo ago](https://www.amazon.com/dp/B0G9G15X6Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![(300 Design Optional) MUBYOK M570 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies](https://m.media-amazon.com/images/I/51hxw+8xmpL.jpg)**(300 Design Optional) MUBYOK M570 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$34.96**5.0★**▲ 370%**](https://www.amazon.com/dp/B0G9G15X6Q) [![Fuehbur America Flag Heart July 4th Car Freshies Mold for Baking Aroma Bead -Epoxy Resin - Candle Soap Silicone Mould-Oven Safe](https://m.media-amazon.com/images/I/31W-BZdM+sL.jpg)**Fuehbur America Flag Heart July 4th Car Freshies Mold for Baking Aroma Bead -Epoxy Resin - Candle Soap Silicone Mould-Oven Safe**Fuehbur**$8.33**4.9★**▲ 287%**](https://www.amazon.com/dp/B0CYKZ3H5K) [![300+ Design Optional Fuehbur Bow with Stars Freshie-Mold Bow with Flag Pattern Silicone Mould for Car-Freshies Baking Aroma Beads - DIY Handmade Resin Mold](https://m.media-amazon.com/images/I/41PKlU7aXTL.jpg)**300+ Design Optional Fuehbur Bow with Stars Freshie-Mold Bow with Flag Pattern Silicone Mould for Car-Freshies Baking Aroma Beads - DIY Handmade Resin Mold**Fuehbur**$8.78**4.7★**▲ 270%**](https://www.amazon.com/dp/B0GJSJMVJT) [![PANTIDE Freshiess Scent Care Instruction Stickers - 500 Count Car Freshie Warning Round Labels Adhesive Roll Stickers with Line to Write Thermal Printed for Small Business (2 x 2 Inch Pink Flower)](https://m.media-amazon.com/images/I/41a1E47TsdL.jpg)**PANTIDE Freshiess Scent Care Instruction Stickers - 500 Count Car Freshie Warning Round Labels Adhesive Roll Stickers with Line to Write Thermal Printed for Small Business (2 x 2 Inch Pink Flower)**PANTIDE**$9.80**4.9★**▲ 247%**](https://www.amazon.com/dp/B0G7YCWVTR) [![(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies](https://m.media-amazon.com/images/I/51c2tpAWUKL.jpg)**(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$29.32**4.8★**▲ 220%**](https://www.amazon.com/dp/B0FDJHPTKP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**17%

*“Colors are very bright”*

**Quality-Overall**16%

*“The bags are a great quality”*

**Value For Money**8%

*“Excellent Value”*

**Size-Overall**8%

*“Good size”*

**Smell**7%

*“Great scent”*

**Ease Of Use**6%

*“Easy to use”*

**Advertised Vs Actual Product**6%

*“Exactly as pictured”*

**Durability**4%

*“It is durable”*

**Paint Quality**3%

*“Paint quality itself is good”*

**Brightness/Shine/Glow**3%

*“The brightness is great”*

### **What buyers complain about **

**Size-Overall**27%

*“Wrong Size”*

**Smell**11%

*“it also smells so gross”*

**Color**9%

*“Colors are super watery”*

**Advertised Vs Actual Product**6%

*“slightly misleading pictures”*

**Quality-Overall**5%

*“Buy from small companies off Amazon to get too notch quality for same price or better”*

**Paint Quality**5%

*“Leaks paint everywhere”*

**Ease Of Use**3%

*“very hard to n open”*

**Thickness**3%

*“Needs thicker lines”*

**Value For Money**2%

*“Not worth it”*

**Leak-Proof**2%

*“The caps do not fit and bottles leak”*

### **Top return reasons **

**Size-Overall**74%

**Advertised Vs Actual Product**5%

**Color**4%

**Value For Money**3%

**Functionality-Overall**2%

**Thin**2%

**Smell**2%

**Thickness**1%

**Material Quality**1%

**Quality-Overall**1%