---
title: "frankincense — Niche Verdict: Worth a look (64/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T00:01:07.791Z"
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  description: "frankincense shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "frankincense shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "frankincense — Niche Verdict: Worth a look (64/100) | Amazon United States - Flapen"
---

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# **frankincense**

**Worth a look**

Shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 16Conversion 82Competition 59Returns 96Price range 74Avg price 62Brand share 78Review moat 24Quality gap 42

**Market size**

**Incredible****$3.0M**

$3.0M/yr · 2.5M searches

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$5.06–$43.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.46**

avg listing price — sweet spot $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,217.77**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-17.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▲rising

**Sellers**

**61**

**Top-5 brand share**

**57%**

**Open market**

**38%**

- Majestic Pure19% - Handcraft Blends17% - Cliganic7% - Gya Labs7% - Vitality6% - KUKKA essential oils6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$150K10%$300K15%$450K20%$599K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz](https://m.media-amazon.com/images/I/41e2ampIT+L.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz**Majestic Pure**$12.85**4.4★19,039 rev](https://www.amazon.com/dp/B07PRDSY6J) [2![Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance](https://m.media-amazon.com/images/I/41G9T4KZGBL.jpg)**Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance**Handcraft Blends**$10.19**4.6★16,331 rev](https://www.amazon.com/dp/B076PMWTNM) [3![Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified](https://m.media-amazon.com/images/I/51xNqHFatCL.jpg)**Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified**Cliganic**$8.91**4.5★9,298 rev](https://www.amazon.com/dp/B07DVPP57X) [4![100% Pure Frankincense Oil - 4 Fl Oz Frankincense Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent](https://m.media-amazon.com/images/I/5131E20QDWL.jpg)**100% Pure Frankincense Oil - 4 Fl Oz Frankincense Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$9.87**4.6★971 rev](https://www.amazon.com/dp/B09PR9SQMV) [5![100% Pure Frankincense Essential Oil - 4 Fl Oz - Frankincense Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent](https://m.media-amazon.com/images/I/41oZttmb4-L.jpg)**100% Pure Frankincense Essential Oil - 4 Fl Oz - Frankincense Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$10.91**4.5★7,105 rev](https://www.amazon.com/dp/B0F28ZCCFY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller](https://m.media-amazon.com/images/I/41YU8VfqD1L.jpg)**Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller**Herbal Mana**$16.08**63 rev4mo ago](https://www.amazon.com/dp/B0GRRJ3572) [![Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing](https://m.media-amazon.com/images/I/51yrLqqs1PL.jpg)**Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing**M. ROSENFELD**$6.85**153 rev9mo ago](https://www.amazon.com/dp/B0FT95T99G) [![Premium Frankincense Essential Oil for Skin Face Body Wrinkles Scars Therapeutic Grade 100% Natural Pure Frankincense Oil for Face Diffuser Aromatherapy Bath Deeply Nourishing Body Massage Oil 60ml](https://m.media-amazon.com/images/I/51M2kT8q9hL.jpg)**Premium Frankincense Essential Oil for Skin Face Body Wrinkles Scars Therapeutic Grade 100% Natural Pure Frankincense Oil for Face Diffuser Aromatherapy Bath Deeply Nourishing Body Massage Oil 60ml**SBHEANGBA**$9.65**87 rev1y ago](https://www.amazon.com/dp/B0FCS43DRY) [![SU JUABA Frankincense Essential Oil 4 Fl Oz Frankincense Oil for Skin Diffuser Aromatherapy - 118ml](https://m.media-amazon.com/images/I/51ASQ3PCPkL.jpg)**SU JUABA Frankincense Essential Oil 4 Fl Oz Frankincense Oil for Skin Diffuser Aromatherapy - 118ml**SU JUABA**$9.22**126 rev1y ago](https://www.amazon.com/dp/B0FBWHBLNM) [![Vitality Extracts Frankincense Balm - 6oz Boswellia Serrata Beeswax Olive Oil Moisturizer for Dry Cracked Skin All Skin Types](https://m.media-amazon.com/images/I/41S8ASLuttL.jpg)**Vitality Extracts Frankincense Balm - 6oz Boswellia Serrata Beeswax Olive Oil Moisturizer for Dry Cracked Skin All Skin Types**Vitality**$43.33**753 rev1y ago](https://www.amazon.com/dp/B0F493RV8R)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing](https://m.media-amazon.com/images/I/51yrLqqs1PL.jpg)**Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing**M. ROSENFELD**$6.85**3.8★**▲ 372%**](https://www.amazon.com/dp/B0FT95T99G) [![Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller](https://m.media-amazon.com/images/I/41YU8VfqD1L.jpg)**Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller**Herbal Mana**$16.08**4.5★**▲ 342%**](https://www.amazon.com/dp/B0GRRJ3572) [![100% Pure Frankincense Essential Oil - 4 Fl Oz - Frankincense Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent](https://m.media-amazon.com/images/I/41oZttmb4-L.jpg)**100% Pure Frankincense Essential Oil - 4 Fl Oz - Frankincense Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$10.91**4.5★**▲ 250%**](https://www.amazon.com/dp/B0F28ZCCFY) [![Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz](https://m.media-amazon.com/images/I/41EsWjY8xSL.jpg)**Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz**Carno Calm**$9.77**4.5★**▲ 174%**](https://www.amazon.com/dp/B0DDH42LZG) [![Premium Frankincense Essential Oil for Skin Face Body Wrinkles Scars Therapeutic Grade 100% Natural Pure Frankincense Oil for Face Diffuser Aromatherapy Bath Deeply Nourishing Body Massage Oil 60ml](https://m.media-amazon.com/images/I/51M2kT8q9hL.jpg)**Premium Frankincense Essential Oil for Skin Face Body Wrinkles Scars Therapeutic Grade 100% Natural Pure Frankincense Oil for Face Diffuser Aromatherapy Bath Deeply Nourishing Body Massage Oil 60ml**SBHEANGBA**$9.65**4.9★**▲ 141%**](https://www.amazon.com/dp/B0FCS43DRY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.

120K80KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**27%

*“Good smell”*

**Quality-Overall**23%

*“Decent quality”*

**Value For Money**7%

*“Great value”*

**Efficiency**7%

*“It really does work”*

**Advertised Vs Actual Product**4%

*“As Advertised”*

**Joint Pain**4%

*“Works great for knee pain”*

**Soft Feel**2%

*“soft”*

**Ease Of Use**2%

*“Easy To use”*

**Moist/Dry**2%

*“is very moisturizing”*

**Oily/Greasy**1%

*“Very pure oil”*

### **What buyers complain about **

**Smell**47%

*“Awful smell”*

**Functionality-Overall**8%

*“Not that effective”*

**Value For Money**5%

*“Expensive”*

**Advertised Vs Actual Product**3%

*“Not as described”*

**Pain Relief-Overall**3%

*“Pain relief is not as expected”*

**Oily/Greasy**3%

*“much too greasy”*

**Quality-Overall**3%

*“Bad quality”*

**Leak-Proof**2%

*“the bottle stopper leaks”*

**Dilute/Watery**2%

*“Watery”*

**Size-Overall**2%

*“Dropper doesn't fit”*

### **Top return reasons **

**Smell**56%

**Advertised Vs Actual Product**12%

**Leak-Proof**6%

**Functionality-Overall**5%

**Size-Overall**4%

**Quality-Overall**2%

**Oily/Greasy**2%

**Value For Money**2%

**Product Condition**1%

**Dilute/Watery**1%