---
title: "food coloring for slime — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/food-coloring-for-slime"
last_updated: "2026-07-14T05:19:28.075Z"
locale: en
meta:
  description: "a small market ($52K/yr) — food coloring for slime doesn't clear our bar today."
  "og:description": "a small market ($52K/yr) — food coloring for slime doesn't clear our bar today."
  "og:title": "food coloring for slime — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **food coloring for slime**

**Skip it**

A small market ($52K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 52Conversion 74Competition 38Returns 99Price range 25Avg price 29Brand share 52Review moat 37Quality gap 32

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+23.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,809.12**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.45**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$2.02–$19.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$52K**

$52K/yr · 80K searches

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▼falling

**Sellers**

**24**

**Top-5 brand share**

**74%**

**Open market**

**20%**

- Treedoa27% - SigWong13% - Wayin13% - Cherrysea12% - SEISSO9% - DecorRom7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$5K15%$8K20%$10K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Food Coloring Liquid Set 12 Colors x10ml Food Grade Vibrant Food Dye Concentrated Liquid Coloring for Cake Decorating Baking Easter Eggs Fondant Icing Slime Making DIY Supplies Kit-0.35 Fl. oz/Bottles](https://m.media-amazon.com/images/I/51waeIHsZCL.jpg)**Food Coloring Liquid Set 12 Colors x10ml Food Grade Vibrant Food Dye Concentrated Liquid Coloring for Cake Decorating Baking Easter Eggs Fondant Icing Slime Making DIY Supplies Kit-0.35 Fl. oz/Bottles**Treedoa**$6.61**4.6★2,264 rev](https://www.amazon.com/dp/B0C5QMCPYD) [2![Food Coloring - 36 Color Concentrated Liquid Food Coloring Set - Neon Liquid Food Color Dye for Baking Decorating Icing Cooking Slime Making Kit and DIY Crafts 6ml Bottles (0.25 Fl. Oz)](https://m.media-amazon.com/images/I/51KEP2-Yt9L.jpg)**Food Coloring - 36 Color Concentrated Liquid Food Coloring Set - Neon Liquid Food Color Dye for Baking Decorating Icing Cooking Slime Making Kit and DIY Crafts 6ml Bottles (0.25 Fl. Oz)**SigWong**$12.60**4.4★1,495 rev](https://www.amazon.com/dp/B087PZV8RS) [3![Food Coloring Liquid Set - 12 Vibrant Color Food Grade Food Coloring Gel Concentrated Neon Icing Colors for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles](https://m.media-amazon.com/images/I/51ZWtXZi5qL.jpg)**Food Coloring Liquid Set - 12 Vibrant Color Food Grade Food Coloring Gel Concentrated Neon Icing Colors for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles**Wayin**$8.54**4.5★991 rev](https://www.amazon.com/dp/B0BHN76MBW) [4![Food Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles](https://m.media-amazon.com/images/I/51BfSelSvpL.jpg)**Food Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles**Cherrysea**$9.58**4.5★5,965 rev](https://www.amazon.com/dp/B0B6C25MWY) [5![Food Coloring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cookies Slime Making DIY Supplies Kit -0.35 Fl. oz/Bottles](https://m.media-amazon.com/images/I/51noo0zPCgL.jpg)**Food Coloring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cookies Slime Making DIY Supplies Kit -0.35 Fl. oz/Bottles**Treedoa**$6.86**4.7★2,577 rev](https://www.amazon.com/dp/B0D7HFMM1B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Food Coloring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cookies Slime Making DIY Supplies Kit -0.35 Fl. oz/Bottles](https://m.media-amazon.com/images/I/51noo0zPCgL.jpg)**Food Coloring Liquid Set 18 Colors x 10ml Food Grade Food Dye Edible Vibrant Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cookies Slime Making DIY Supplies Kit -0.35 Fl. oz/Bottles**Treedoa**$6.86**2,577 rev2y ago](https://www.amazon.com/dp/B0D7HFMM1B) [![Food Coloring Liquid 24 Colors x 0.35 fl oz Concentrated Water-Based Food Dye for Baking Icing Cake Decorating Slime Soap Easter Eggs](https://m.media-amazon.com/images/I/51R7Lvk2qmL.jpg)**Food Coloring Liquid 24 Colors x 0.35 fl oz Concentrated Water-Based Food Dye for Baking Icing Cake Decorating Slime Soap Easter Eggs**Herbeklab**$19.25**312 rev2y ago](https://www.amazon.com/dp/B0D2W3GGGX) [![Food Coloring Liquid Set - KATSPRO 14 Colors Food Grade Concentrated Food Coloring for Baking Icing Cake Decorating Cookie Fondant Food Color Dye for Easter Egg and DIY Supplies Kit](https://m.media-amazon.com/images/I/51Cy9bka0lL.jpg)**Food Coloring Liquid Set - KATSPRO 14 Colors Food Grade Concentrated Food Coloring for Baking Icing Cake Decorating Cookie Fondant Food Color Dye for Easter Egg and DIY Supplies Kit**KATSPRO**$7.21**878 rev2y ago](https://www.amazon.com/dp/B0CSG53BCG) [![CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs](https://m.media-amazon.com/images/I/51ftg1evSuL.jpg)**CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs**CHANGTIKEJI**$12.40**6,527 rev2y ago](https://www.amazon.com/dp/B0CM5NX74G) [![Food Coloring Liquid Set 12 Colors x10ml Food Grade Vibrant Food Dye Concentrated Liquid Coloring for Cake Decorating Baking Easter Eggs Fondant Icing Slime Making DIY Supplies Kit-0.35 Fl. oz/Bottles](https://m.media-amazon.com/images/I/51waeIHsZCL.jpg)**Food Coloring Liquid Set 12 Colors x10ml Food Grade Vibrant Food Dye Concentrated Liquid Coloring for Cake Decorating Baking Easter Eggs Fondant Icing Slime Making DIY Supplies Kit-0.35 Fl. oz/Bottles**Treedoa**$6.61**2,264 rev3y ago](https://www.amazon.com/dp/B0C5QMCPYD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Food Coloring - Yellow Blue Green Violet 10 Color cake food coloring liquid Variety Kit for Baking Decorating Fondant and Cooking Slime Making Supplies Kit - .25 fl. oz. (6ml) Bottles](https://m.media-amazon.com/images/I/514s-DMkfOL.jpg)**Food Coloring - Yellow Blue Green Violet 10 Color cake food coloring liquid Variety Kit for Baking Decorating Fondant and Cooking Slime Making Supplies Kit - .25 fl. oz. (6ml) Bottles**Ktdorns**$8.34**4.5★**▲ 103%**](https://www.amazon.com/dp/B0B5ZTMTB5) [![20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts](https://m.media-amazon.com/images/I/61q1DBCcGZL.jpg)**20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts**DecorRom**$9.90**4.5★**▲ 55%**](https://www.amazon.com/dp/B08GG24YKB) [![Food Coloring Liquid Set - 12 Vibrant Color Food Grade Food Coloring Gel Concentrated Neon Icing Colors for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles](https://m.media-amazon.com/images/I/51ZWtXZi5qL.jpg)**Food Coloring Liquid Set - 12 Vibrant Color Food Grade Food Coloring Gel Concentrated Neon Icing Colors for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles**Wayin**$8.54**4.5★**▲ 53%**](https://www.amazon.com/dp/B0BHN76MBW) [![12 Color Cake Food Coloring Set Nomeca Food Grade Vibrant Food Color Liquid Dye Tasteless for Baking Icing Easter Egg Fondant Cooking Slime Making DIY Supplies Kit - .35 Fl. Oz (10 ml) Bottles](https://m.media-amazon.com/images/I/51ksfAol9LL.jpg)**12 Color Cake Food Coloring Set Nomeca Food Grade Vibrant Food Color Liquid Dye Tasteless for Baking Icing Easter Egg Fondant Cooking Slime Making DIY Supplies Kit - .35 Fl. Oz (10 ml) Bottles**Nomeca**$8.87**4.6★**▲ 42%**](https://www.amazon.com/dp/B0BBTTWSR6) [![Food Coloring Liquid Set - KATSPRO 14 Colors Food Grade Concentrated Food Coloring for Baking Icing Cake Decorating Cookie Fondant Food Color Dye for Easter Egg and DIY Supplies Kit](https://m.media-amazon.com/images/I/51Cy9bka0lL.jpg)**Food Coloring Liquid Set - KATSPRO 14 Colors Food Grade Concentrated Food Coloring for Baking Icing Cake Decorating Cookie Fondant Food Color Dye for Easter Egg and DIY Supplies Kit**KATSPRO**$7.21**4.6★**▲ 42%**](https://www.amazon.com/dp/B0CSG53BCG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +23.0% search growth over the last 90 days.

2K2KSpike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**54%

*“Awesome colors”*

**Quality-Overall**10%

*“Amazing quality”*

**Value For Money**8%

*“price is fair”*

**Ease Of Use**5%

*“Convenient purchase”*

**Advertised Vs Actual Product**4%

*“Better than expected”*

**Artificial Colors**3%

*“all of these food coloring are great”*

**Paint Quality**1%

*“Works great as washable paint for kids”*

**Baking**1%

*“great for baking”*

**Brightness/Shine/Glow**1%

*“The brightness is great”*

**Durability**1%

*“durable”*

### **What buyers complain about **

**Color**34%

*“Not vibrant”*

**Artificial Colors**9%

*“these food colorings do not work”*

**Size-Overall**8%

*“Very Tiny”*

**Quality-Overall**6%

*“poor quality control”*

**Oily/Greasy**3%

*“Not oil base”*

**Advertised Vs Actual Product**3%

*“Not as advertised”*

**Ease Of Use**2%

*“Very small hard to open”*

**Taste-Overall**2%

*“Weird taste”*

**Dilute/Watery**2%

*“made them very watery”*

**Moist/Dry**2%

*“bottles are dried out and not usable”*

### **Top return reasons **

**Color**29%

**Advertised Vs Actual Product**14%

**Value For Money**9%

**Functionality-Overall**7%

**Leak-Proof**5%

**Size-Overall**5%

**Display Colors**5%

**Product Condition**3%

**Smell**3%

**Brightness/Shine/Glow**3%