--- title: "foam hearts — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/foam-hearts" last_updated: "2026-07-10T01:44:02.906Z" locale: en meta: description: "a small market ($65K/yr) — foam hearts doesn't clear our bar today." "og:description": "a small market ($65K/yr) — foam hearts doesn't clear our bar today." "og:title": "foam hearts — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" --- Back to Flapen home # **foam hearts** **Skip it****46/100 ** a small market ($65K/yr) — foam hearts doesn't clear our bar today. **Market/yr** **$65K** **Growth (1y)** **+132.5%** **Products** **35** **Brands** **25** was 31 a year ago **Sellers** **32** **Price range** **$3.77–$21.02** **Returns** **1.5%** **Rating** **4.6★** **Skip it** Scored 46/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **69** ×0.30 Competition **67** ×0.20 Quality gap **26** ×0.10 Returns **88** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +132.5% year over year. 24K12KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Feb · busiest ÷ quietest = 19.1× ## **Competition** - mufanyu20% - Natonhi16% - Gift Boutique16% - MBJelir8% - AoneFun6% - XIANMU6% - Other (19 brands)28% The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them. 25 brands and 32 sellers compete here. **Brands** **25 **▼falling was 31 a year ago **Sellers** **32** **Top 5 brand share** **65%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor](https://m.media-amazon.com/images/I/41bwV09RrWL.jpg) [**280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor**](https://www.amazon.com/dp/B0G44KTZS6) mufanyu$6.044.4★2111%▲rising 2 ![Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making](https://m.media-amazon.com/images/I/41re+Y-RIGL.jpg) [**Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making**](https://www.amazon.com/dp/B0G4W1WWTF) Natonhi$7.964.6★1510%▲rising 3 ![Gift Boutique Glitter Foam Heart Stickers 360 Pack Self Adhesive Craft Shapes in 6 Colors 3 Sizes for DIY Cards Scrapbooks Classroom Decorations](https://m.media-amazon.com/images/I/51EYwbH7DTL.jpg) [**Gift Boutique Glitter Foam Heart Stickers 360 Pack Self Adhesive Craft Shapes in 6 Colors 3 Sizes for DIY Cards Scrapbooks Classroom Decorations**](https://www.amazon.com/dp/B0FG8NFDGN) Gift Boutique$7.054.7★379%▲rising 4 ![MBJelir EVA Foam Heart Shape DIY Craft Set for Valentine/Mothers Day Party Decorations 6 Colors(Pink Red Orange White PurpleRose-red)-6 inch 35PCS](https://m.media-amazon.com/images/I/31sM4fKVlOL.jpg) [**MBJelir EVA Foam Heart Shape DIY Craft Set for Valentine/Mothers Day Party Decorations 6 Colors(Pink Red Orange White PurpleRose-red)-6 inch 35PCS**](https://www.amazon.com/dp/B08P1D7LBG) MBJelir$10.524.7★1298%▼falling 5 ![Foam Hearts for Crafts 6 Foam Shapes for Crafts Foam Paper for Crafts Heart Shaped Paper for Valentine Crafts Valentines Day Crafts Heart Cardstock Valentine Day Decoration Valentine Heart (24 Pcs)](https://m.media-amazon.com/images/I/41i+g2ukoJL.jpg) [**Foam Hearts for Crafts 6 Foam Shapes for Crafts Foam Paper for Crafts Heart Shaped Paper for Valentine Crafts Valentines Day Crafts Heart Cardstock Valentine Day Decoration Valentine Heart (24 Pcs)**](https://www.amazon.com/dp/B081MJPP7X) AoneFun$9.944.8★566%▲rising 6 ![Gift Boutique Foam Heart Stickers 360 Pack Glitter & Matte Self Adhesive EVA Shapes Red Pink White Purple for Scrapbooks Crafts Cards Decor](https://m.media-amazon.com/images/I/51vydoaZzsL.jpg) [**Gift Boutique Foam Heart Stickers 360 Pack Glitter & Matte Self Adhesive EVA Shapes Red Pink White Purple for Scrapbooks Crafts Cards Decor**](https://www.amazon.com/dp/B0FG8K3YL2) Gift Boutique$7.064.8★615%▼falling 7 ![360 Pcs Heart Stickers Self Adhesive Foam Hearts 3 Sizes 4 Colors Heart Shaped Decals in Glitter and Matte Red Pink White Purple for Valentines Day Crafts Dcor DIY Greeting Cards Mothers Day Cards](https://m.media-amazon.com/images/I/51x+MEa3LzL.jpg) [**360 Pcs Heart Stickers Self Adhesive Foam Hearts 3 Sizes 4 Colors Heart Shaped Decals in Glitter and Matte Red Pink White Purple for Valentines Day Crafts Dcor DIY Greeting Cards Mothers Day Cards**](https://www.amazon.com/dp/B08NK1Y74Q) XIANMU$10.984.8★3755%▼falling 8 ![300 PCS Foam Stickers Colorful Heart Stickers Glitter Star Heart Stickers Self Adhesive Arts Craft Mini Star Bulk for Valentine Crafts DIY Greeting Card Envelopes Scrapbooking](https://m.media-amazon.com/images/I/61NMvUD06KL.jpg) [**300 PCS Foam Stickers Colorful Heart Stickers Glitter Star Heart Stickers Self Adhesive Arts Craft Mini Star Bulk for Valentine Crafts DIY Greeting Card Envelopes Scrapbooking**](https://www.amazon.com/dp/B0DKBZMV67) ZATAYE$5.574.7★3954%▼falling 9 ![600 Pcs Foam Heart Stickers Red Pink Rose White Purple Hearts Self-Adhesive Stickers for Valentines Day Birthday Party Decor DIY Scrapbooks Greeting Cards Arts Craft Supplies](https://m.media-amazon.com/images/I/51DVoVSH6lL.jpg) [**600 Pcs Foam Heart Stickers Red Pink Rose White Purple Hearts Self-Adhesive Stickers for Valentines Day Birthday Party Decor DIY Scrapbooks Greeting Cards Arts Craft Supplies**](https://www.amazon.com/dp/B0FWYK6QTT) mufanyu$8.564.5★84%▲rising 10 ![Fun Express Valentines Stickers Heart Stickers Foam 532 Piece Bulk Set - Valentine Stickers for Kids Classroom Crafts & Scrapbook Supplies | Self-Adhesive Hearts for Valentine Day Crafts Projects](https://m.media-amazon.com/images/I/51lzBEn+tSL.jpg) [**Fun Express Valentines Stickers Heart Stickers Foam 532 Piece Bulk Set - Valentine Stickers for Kids Classroom Crafts & Scrapbook Supplies | Self-Adhesive Hearts for Valentine Day Crafts Projects**](https://www.amazon.com/dp/B07QY18Q7B) Fun Express$14.064.1★224%▲rising 11 ![Natonhi 450 Pcs Foam Heart Stickers 8 Colors & 3 Sizes Self-Adhesive Glitter Heart and Star Stickers for Valentines Day Mothers Day DIY Greeting Cards and Kids Crafts Decorations](https://m.media-amazon.com/images/I/61CcaWRWwxL.jpg) [**Natonhi 450 Pcs Foam Heart Stickers 8 Colors & 3 Sizes Self-Adhesive Glitter Heart and Star Stickers for Valentines Day Mothers Day DIY Greeting Cards and Kids Crafts Decorations**](https://www.amazon.com/dp/B08D6KL3WQ) Natonhi$8.484.7★4463%▲rising 12 ![260 Pieces Colorful Glitter Foam Stickers Self Adhesive Stars Mini Heart Shapes Glitter Stickers Arts Craft Supplies for Greeting Cards Home Decoration Stars&Heart Shapes](https://m.media-amazon.com/images/I/61uY6781clL.jpg) [**260 Pieces Colorful Glitter Foam Stickers Self Adhesive Stars Mini Heart Shapes Glitter Stickers Arts Craft Supplies for Greeting Cards Home Decoration Stars&Heart Shapes**](https://www.amazon.com/dp/B072JW6NQT) TTSAM$6.834.7★2,7192%▼falling 13 ![FUGUIR 240 Pcs Foam Heart Stickers Self Adhesive Heart Shaped Stickers Decals for Scrapbooks Crafts and Cards DIY Gifts Valentines Day Birthday Wedding Party Supplies -Red Pink White Purple](https://m.media-amazon.com/images/I/512LPSHqLkL.jpg) [**FUGUIR 240 Pcs Foam Heart Stickers Self Adhesive Heart Shaped Stickers Decals for Scrapbooks Crafts and Cards DIY Gifts Valentines Day Birthday Wedding Party Supplies -Red Pink White Purple**](https://www.amazon.com/dp/B0FWCKS9T3) FUGUIR$7.324.7★82%▲rising 14 ![180 Pcs Valentine Foam Heart Stickers Self-Adhesive Heart Shaped Glitter Craft Stickers for Valentines Day Birthday Party Decor DIY Scrapbooks Greeting Cards Arts Craft Supplies](https://m.media-amazon.com/images/I/61TB8zdG9qL.jpg) [**180 Pcs Valentine Foam Heart Stickers Self-Adhesive Heart Shaped Glitter Craft Stickers for Valentines Day Birthday Party Decor DIY Scrapbooks Greeting Cards Arts Craft Supplies**](https://www.amazon.com/dp/B0FWYBRBDQ) mufanyu$7.634.8★592%▼falling 15 ![Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self-Adhesive Glitter Foam Heart Stickers Perfect for Valentine Crafts for Kids DIY Cards Scrapbook and Valentines Day Decorations](https://m.media-amazon.com/images/I/61fcK8lf71L.jpg) [**Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self-Adhesive Glitter Foam Heart Stickers Perfect for Valentine Crafts for Kids DIY Cards Scrapbook and Valentines Day Decorations**](https://www.amazon.com/dp/B0G4W4RKH1) Natonhi$8.274.6★132%▲rising **~~Showing 15 of 35 — show all ~~** ## **Product shelf** All 35 tracked products in this niche. Top sellersNewestTrending [![280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor](https://m.media-amazon.com/images/I/41bwV09RrWL.jpg)**280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor** mufanyu**$6.04**4.4★21 reviews](https://www.amazon.com/dp/B0G44KTZS6) [![Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making](https://m.media-amazon.com/images/I/41re+Y-RIGL.jpg)**Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making** Natonhi**$7.96**4.6★15 reviews](https://www.amazon.com/dp/B0G4W1WWTF) [![Gift Boutique Glitter Foam Heart Stickers 360 Pack Self Adhesive Craft Shapes in 6 Colors 3 Sizes for DIY Cards Scrapbooks Classroom Decorations](https://m.media-amazon.com/images/I/51EYwbH7DTL.jpg)**Gift Boutique Glitter Foam Heart Stickers 360 Pack Self Adhesive Craft Shapes in 6 Colors 3 Sizes for DIY Cards Scrapbooks Classroom Decorations** Gift Boutique**$7.05**4.7★37 reviews](https://www.amazon.com/dp/B0FG8NFDGN) [![MBJelir EVA Foam Heart Shape DIY Craft Set for Valentine/Mothers Day Party Decorations 6 Colors(Pink Red Orange White PurpleRose-red)-6 inch 35PCS](https://m.media-amazon.com/images/I/31sM4fKVlOL.jpg)**MBJelir EVA Foam Heart Shape DIY Craft Set for Valentine/Mothers Day Party Decorations 6 Colors(Pink Red Orange White PurpleRose-red)-6 inch 35PCS** MBJelir**$10.52**4.7★129 reviews](https://www.amazon.com/dp/B08P1D7LBG) [![Foam Hearts for Crafts 6 Foam Shapes for Crafts Foam Paper for Crafts Heart Shaped Paper for Valentine Crafts Valentines Day Crafts Heart Cardstock Valentine Day Decoration Valentine Heart (24 Pcs)](https://m.media-amazon.com/images/I/41i+g2ukoJL.jpg)**Foam Hearts for Crafts 6 Foam Shapes for Crafts Foam Paper for Crafts Heart Shaped Paper for Valentine Crafts Valentines Day Crafts Heart Cardstock Valentine Day Decoration Valentine Heart (24 Pcs)** AoneFun**$9.94**4.8★56 reviews](https://www.amazon.com/dp/B081MJPP7X) [![Gift Boutique Foam Heart Stickers 360 Pack Glitter & Matte Self Adhesive EVA Shapes Red Pink White Purple for Scrapbooks Crafts Cards Decor](https://m.media-amazon.com/images/I/51vydoaZzsL.jpg)**Gift Boutique Foam Heart Stickers 360 Pack Glitter & Matte Self Adhesive EVA Shapes Red Pink White Purple for Scrapbooks Crafts Cards Decor** Gift Boutique**$7.06**4.8★61 reviews](https://www.amazon.com/dp/B0FG8K3YL2) [![360 Pcs Heart Stickers Self Adhesive Foam Hearts 3 Sizes 4 Colors Heart Shaped Decals in Glitter and Matte Red Pink White Purple for Valentines Day Crafts Dcor DIY Greeting Cards Mothers Day Cards](https://m.media-amazon.com/images/I/51x+MEa3LzL.jpg)**360 Pcs Heart Stickers Self Adhesive Foam Hearts 3 Sizes 4 Colors Heart Shaped Decals in Glitter and Matte Red Pink White Purple for Valentines Day Crafts Dcor DIY Greeting Cards Mothers Day Cards** XIANMU**$10.98**4.8★375 reviews](https://www.amazon.com/dp/B08NK1Y74Q) [![300 PCS Foam Stickers Colorful Heart Stickers Glitter Star Heart Stickers Self Adhesive Arts Craft Mini Star Bulk for Valentine Crafts DIY Greeting Card Envelopes Scrapbooking](https://m.media-amazon.com/images/I/61NMvUD06KL.jpg)**300 PCS Foam Stickers Colorful Heart Stickers Glitter Star Heart Stickers Self Adhesive Arts Craft Mini Star Bulk for Valentine Crafts DIY Greeting Card Envelopes Scrapbooking** ZATAYE**$5.57**4.7★395 reviews](https://www.amazon.com/dp/B0DKBZMV67) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Adhesion/Stickiness**19% *“Stick very well”* **Color**14% *“vibrant colors”* **Value For Money**10% *“Great deal”* **Fun/Entertainment Experience**9% *“Fun for kids”* **Ease Of Use**8% *“easy to use”* **Quality-Overall**8% *“Good quality”* **Brightness/Shine/Glow**6% *“Love the sparkles”* **Size-Overall**5% *“I like how theres different sizes big, small, and medium”* **Gifting Purpose**3% *“Perfect for valentines decorating”* **Design-Overall**3% *“The designs are age appropriate and cheerful”* ### **What buyers complain about ** **Adhesion/Stickiness**15% *“Not sticky enough”* **Size-Overall**9% *“The smallest hearts are really small”* **Brightness/Shine/Glow**8% *“Glitter dos come off”* **Advertised Vs Actual Product**8% *“Doesnt come like picture shown”* **Ease Of Use**8% *“couldnt use them”* **Value For Money**5% *“Waste of money”* **Assembly/Installation**3% *“It's a lot of assembling to do”* **Thickness**3% *“These are way too thick for my craft project”* **Gifting Purpose**2% *“Fell off of our valentines cards”* **Quality-Overall**2% *“Not red and worse quality than expected”* #### **Top return reasons**- Size-Overall33% - Value For Money17% - Adhesion/Stickiness14% - Advertised Vs Actual Product13% - Brightness/Shine/Glow6% - Quality-Overall4% - Functionality-Overall2% - Color2% - Defective Material/Parts1% - Material Quality1%