---
title: "flying wish paper — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/flying-wish-paper"
last_updated: "2026-07-14T04:08:15.621Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 99% of clicks) — flying wish paper doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 99% of clicks) — flying wish paper doesn't clear our bar today."
  "og:title": "flying wish paper — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **flying wish paper**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 11Conversion 62Competition 58Returns 87Price range 70Avg price 76Brand share 2Review moat 82Quality gap 65

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****351.83**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$15.43**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.04–$31.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$124K**

$124K/yr · 149K searches

**Growth**

**Bad****-28.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **—flat

**Sellers**

**26**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Papier d'Armenie37% - Flying Wish Paper36% - OPTATUM21% - Swiffen3% - NATURALABEL2% - Eaasty1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$19K20%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Papier DArmenie Traditional Burning Papers - 1 Book of 12 Sheets](https://m.media-amazon.com/images/I/41XveSGyHBL.jpg)**Papier DArmenie Traditional Burning Papers - 1 Book of 12 Sheets**Papier d'Armenie**$8.04**4.2★2,693 rev](https://www.amazon.com/dp/B00008D18R) [2![Paper Incense - 48pcs with Vintage Tin Case Burning Papers Infused with Natural Essential Oils Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Pet Odors - Cedarwood & Hinoki](https://m.media-amazon.com/images/I/51dkj1thFcL.jpg)**Paper Incense - 48pcs with Vintage Tin Case Burning Papers Infused with Natural Essential Oils Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Pet Odors - Cedarwood & Hinoki**OPTATUM**$13.44**4.2★232 rev](https://www.amazon.com/dp/B0CF1L3X48) [3![FLYING WISH PAPER Always in Our Hearts - Write it Light it Watch it Fly - Perfect Little Gift Wish Paper - 5 x 5 - Whimsical Mini Kit](https://m.media-amazon.com/images/I/41slQxTbuWL.jpg)**FLYING WISH PAPER Always in Our Hearts - Write it Light it Watch it Fly - Perfect Little Gift Wish Paper - 5 x 5 - Whimsical Mini Kit**Flying Wish Paper**$14.88**4.0★89 rev](https://www.amazon.com/dp/B0BGC66TT7) [4![Flying Wish Paper Dandelion Prayers Small](https://m.media-amazon.com/images/I/41xCykWhNZL.jpg)**Flying Wish Paper Dandelion Prayers Small**Flying Wish Paper**$14.82**4.5★430 rev](https://www.amazon.com/dp/B004O3R8DG) [5![Papier dArmnie Discovery Set 6 Notebooks Included: 2 Tradition 2 Armenia 2 Rose Individually Wrapped Home Fragrance Papers](https://m.media-amazon.com/images/I/41PJVa4zjaL.jpg)**Papier dArmnie Discovery Set 6 Notebooks Included: 2 Tradition 2 Armenia 2 Rose Individually Wrapped Home Fragrance Papers**Papier d'Armenie**$31.42**4.7★691 rev](https://www.amazon.com/dp/B00WFHSRCE)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Papier dArmnie Armenian Paper Incense 3-Pack Tradition Armenia and Rose Scented Burning Papers for Home Fragrance 108 Strips Luxury French Incense Paper Made in France Since 1885](https://m.media-amazon.com/images/I/41RPbNvFXzL.jpg)**Papier dArmnie Armenian Paper Incense 3-Pack Tradition Armenia and Rose Scented Burning Papers for Home Fragrance 108 Strips Luxury French Incense Paper Made in France Since 1885**Papier d'Armenie**$22.05**1 rev2mo ago](https://www.amazon.com/dp/B0H1DSK55J) [![Swiffen 2 Pack Paper Incense Kits 96 Pcs Mint & Lemongrass Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women](https://m.media-amazon.com/images/I/51yGsX7e-2L.jpg)**Swiffen 2 Pack Paper Incense Kits 96 Pcs Mint & Lemongrass Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women**Swiffen**$15.16**5 rev5mo ago](https://www.amazon.com/dp/B0GH7TT3P9) [![Eaasty Lavender Paper Incense 80 Pcs Strips with Vintage Tin Case and Clips Burning Incense Papers with Essential Oil Quick Usage Odor Eliminator- Bathroom Kitchen Gifts for Women Mom](https://m.media-amazon.com/images/I/41u+Z6q7kyL.jpg)**Eaasty Lavender Paper Incense 80 Pcs Strips with Vintage Tin Case and Clips Burning Incense Papers with Essential Oil Quick Usage Odor Eliminator- Bathroom Kitchen Gifts for Women Mom**Eaasty**$16.03**6 rev10mo ago](https://www.amazon.com/dp/B0FN42RT1N) [![Swiffen 2 Pack Paper Incense Kits 96 Pcs Cedar Wood & Hinoki Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women](https://m.media-amazon.com/images/I/51fMsVnZdJL.jpg)**Swiffen 2 Pack Paper Incense Kits 96 Pcs Cedar Wood & Hinoki Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women**Swiffen**$17.45**29 rev11mo ago](https://www.amazon.com/dp/B0FJFF82YC) [![Paper Incense Love in Peony - 48pcs with Vintage Tin Case Cute & Unique Gift Idea for Birthday Anniversary Quick Use & Long-Lasting Fragrance Aromatherapy & Stress Relief](https://m.media-amazon.com/images/I/4126WQJGaBL.jpg)**Paper Incense Love in Peony - 48pcs with Vintage Tin Case Cute & Unique Gift Idea for Birthday Anniversary Quick Use & Long-Lasting Fragrance Aromatherapy & Stress Relief**OPTATUM**$14.83**12 rev1y ago](https://www.amazon.com/dp/B0DRB71NY2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Papier dArmnie Armenian Paper Incense 3-Pack Tradition Armenia and Rose Scented Burning Papers for Home Fragrance 108 Strips Luxury French Incense Paper Made in France Since 1885](https://m.media-amazon.com/images/I/41RPbNvFXzL.jpg)**Papier dArmnie Armenian Paper Incense 3-Pack Tradition Armenia and Rose Scented Burning Papers for Home Fragrance 108 Strips Luxury French Incense Paper Made in France Since 1885**Papier d'Armenie**$22.05**4.0★**▲ 372%**](https://www.amazon.com/dp/B0H1DSK55J) [![FLYING WISH PAPER Royal Butterfly - Write it Light it Watch it Fly - Perfect Little Gift Wish Paper - 5 x 5 - Whimsical Mini Kit](https://m.media-amazon.com/images/I/61quvJAG+7L.jpg)**FLYING WISH PAPER Royal Butterfly - Write it Light it Watch it Fly - Perfect Little Gift Wish Paper - 5 x 5 - Whimsical Mini Kit**Flying Wish Paper**$15.21**4.2★**▲ 313%**](https://www.amazon.com/dp/B0BGD6NVFC) [![Swiffen 2 Pack Paper Incense Kits 96 Pcs Mint & Lemongrass Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women](https://m.media-amazon.com/images/I/51yGsX7e-2L.jpg)**Swiffen 2 Pack Paper Incense Kits 96 Pcs Mint & Lemongrass Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women**Swiffen**$15.16**3.4★**▲ 310%**](https://www.amazon.com/dp/B0GH7TT3P9) [![Flying Wish Paper Golden Om](https://m.media-amazon.com/images/I/61hTi5QirYL.jpg)**Flying Wish Paper Golden Om**Flying Wish Paper**$15.23**4.5★**▲ 196%**](https://www.amazon.com/dp/B00EMFX2TK) [![FLYING WISH PAPER - Love Letters Mini Wishing Kit Licensed Original Artwork 5 x 5](https://m.media-amazon.com/images/I/41Mjodw-EpL.jpg)**FLYING WISH PAPER - Love Letters Mini Wishing Kit Licensed Original Artwork 5 x 5**Flying Wish Paper**$14.98**4.3★**▲ 72%**](https://www.amazon.com/dp/B07HD77YSD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 83 weeks — -28.5% search growth over the last 90 days.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**52%

*“These are so cool AND the scents are long lasting”*

**Advertised Vs Actual Product**9%

*“Works better than expected”*

**Quality-Overall**6%

*“Great Product”*

**Value For Money**3%

*“Great buy”*

**Gifting Purpose**3%

*“They are great in a gift basket”*

**Ease Of Use**3%

*“Easy to use”*

**Paper Quality**3%

*“But it really is cool paper”*

**Fire Resistance**2%

*“and burns cleanly”*

**Design-Overall**2%

*“Beautiful design”*

**Fun/Entertainment Experience**2%

*“Fun incenses”*

### **What buyers complain about **

**Smell**47%

*“Crappy smells”*

**Value For Money**7%

*“poor value for money”*

**Functionality-Overall**6%

*“Did not work”*

**Quality-Overall**5%

*“This are not great quality”*

**Strength**3%

*“Can be considered too strong”*

**Size-Overall**2%

*“bigger than most”*

**Flammable**2%

*“it burned right down to the porcelain dish within a few seconds”*

**Paper Quality**2%

*“Paper disappears”*

**Color**2%

*“not brown like Im used to”*

**Advertised Vs Actual Product**2%

*“just different”*

### **Top return reasons **

**Smell**63%

**Advertised Vs Actual Product**10%

**Size-Overall**6%

**Functionality-Overall**4%

**Value For Money**2%

**Paper Quality**2%

**Flammable**2%

**Paper Compatibility**2%

**Defective Material/Parts**1%

**Strength**1%