---
title: "flipchart — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
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last_updated: "2026-07-13T23:55:30.603Z"
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meta:
  description: "a small market ($38K/yr) — flipchart doesn't clear our bar today."
  "og:description": "a small market ($38K/yr) — flipchart doesn't clear our bar today."
  "og:title": "flipchart — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **flipchart**

**Skip it**

A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 23Conversion 47Competition 29Returns 95Price range 74Avg price 95Brand share 27Review moat 41Quality gap 28

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$43.84**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.85–$122.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,423.94**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-4.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$38K**

$38K/yr · 23K searches

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**127**

**Top-5 brand share**

**89%**

**Open market**

**9%**

- Post-it55% - Amazon Basics19% - DexBoard6% - maxtek6% - VIZ-PRO3% - CoroRio3% - Open — no brand owns it (4 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$11K40%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students](https://m.media-amazon.com/images/I/41xiAnkxp1L.jpg)**Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students**Post-it**$34.87**4.8★7,126 rev](https://www.amazon.com/dp/B00006IA9F) [2![Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand](https://m.media-amazon.com/images/I/31grVGLHxFL.jpg)**Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand**Post-it**$23.24**4.7★3,072 rev](https://www.amazon.com/dp/B00006IA99) [3![Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack](https://m.media-amazon.com/images/I/31mH-acedTL.jpg)**Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack**Amazon Basics**$25.98**4.4★1,320 rev](https://www.amazon.com/dp/B0BH98Y9WH) [4![Magnetic Whiteboard Easel Dry Erase Board with Tripod Stand 36x24 Black](https://m.media-amazon.com/images/I/41CoHVT946L.jpg)**Magnetic Whiteboard Easel Dry Erase Board with Tripod Stand 36x24 Black**DexBoard**$77.84**4.6★664 rev](https://www.amazon.com/dp/B07JB9L9FB) [5![Amazon Basics Height Adjustable Aluminum Flipchart Easel Stand Portable for Whiteboard Flip Chart Poster Boards Paper Pads and Signage 35 x 2 x 28 Inches Black](https://m.media-amazon.com/images/I/210jd7ovqDL.jpg)**Amazon Basics Height Adjustable Aluminum Flipchart Easel Stand Portable for Whiteboard Flip Chart Poster Boards Paper Pads and Signage 35 x 2 x 28 Inches Black**Amazon Basics**$31.90**4.0★1,040 rev](https://www.amazon.com/dp/B07K68T5RY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CoroRio 3 Inch Self-adhensive Cardboard Easel Backs Pack of 60 Picture Frame and Art Paper Easel Stand Use for Photos Signs Crafts and Cardboard Stands for Display](https://m.media-amazon.com/images/I/31oN-wAwkSL.jpg)**CoroRio 3 Inch Self-adhensive Cardboard Easel Backs Pack of 60 Picture Frame and Art Paper Easel Stand Use for Photos Signs Crafts and Cardboard Stands for Display**CoroRio**$9.56**34 rev1y ago](https://www.amazon.com/dp/B0D9GSMFF9) [![fwipiyo Sticky Easel Pad Flip Chart Paper for Teachers 25 x 30 Inches Super Sticky Bleed Resistant Large White Premium Self Stick Easel Paper 30 Sheets/Pad 2 Pads](https://m.media-amazon.com/images/I/41LY-7mMmZL.jpg)**fwipiyo Sticky Easel Pad Flip Chart Paper for Teachers 25 x 30 Inches Super Sticky Bleed Resistant Large White Premium Self Stick Easel Paper 30 Sheets/Pad 2 Pads**fwipiyo**$37.12**175 rev2y ago](https://www.amazon.com/dp/B0D4YBNTQP) [![Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack](https://m.media-amazon.com/images/I/31Lfm75t2bL.jpg)**Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack**Amazon Basics**$51.12**1,320 rev3y ago](https://www.amazon.com/dp/B0BH9DDCX7) [![Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack](https://m.media-amazon.com/images/I/31mH-acedTL.jpg)**Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack**Amazon Basics**$25.98**1,320 rev3y ago](https://www.amazon.com/dp/B0BH98Y9WH) [![Phinus Craft Paper Roll 15354 Industrial-Grade Kraft Paper Roll White Easel Paper Roll for Kids for Moving Gift Wrapping Wall Art Tab](https://m.media-amazon.com/images/I/31ZtVbhnUiL.jpg)**Phinus Craft Paper Roll 15354 Industrial-Grade Kraft Paper Roll White Easel Paper Roll for Kids for Moving Gift Wrapping Wall Art Tab**Phinus**$7.85**1,290 rev3y ago](https://www.amazon.com/dp/B0C1GYCV9V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CoroRio 3 Inch Self-adhensive Cardboard Easel Backs Pack of 60 Picture Frame and Art Paper Easel Stand Use for Photos Signs Crafts and Cardboard Stands for Display](https://m.media-amazon.com/images/I/31oN-wAwkSL.jpg)**CoroRio 3 Inch Self-adhensive Cardboard Easel Backs Pack of 60 Picture Frame and Art Paper Easel Stand Use for Photos Signs Crafts and Cardboard Stands for Display**CoroRio**$9.56**4.5★**▲ 258%**](https://www.amazon.com/dp/B0D9GSMFF9) [![Amazon Basics Height Adjustable Aluminum Flipchart Easel Stand Portable for Whiteboard Flip Chart Poster Boards Paper Pads and Signage 35 x 2 x 28 Inches Black](https://m.media-amazon.com/images/I/210jd7ovqDL.jpg)**Amazon Basics Height Adjustable Aluminum Flipchart Easel Stand Portable for Whiteboard Flip Chart Poster Boards Paper Pads and Signage 35 x 2 x 28 Inches Black**Amazon Basics**$31.90**4.0★**▲ 77%**](https://www.amazon.com/dp/B07K68T5RY) [![Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand](https://m.media-amazon.com/images/I/31grVGLHxFL.jpg)**Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand**Post-it**$23.24**4.7★**▲ 38%**](https://www.amazon.com/dp/B00006IA99) [![VIZ-PRO Whiteboard Easel 36 x 24 Inches Portable Dry Erase Board Height Adjustable With Flipchart Pad](https://m.media-amazon.com/images/I/317jPbvoMzL.jpg)**VIZ-PRO Whiteboard Easel 36 x 24 Inches Portable Dry Erase Board Height Adjustable With Flipchart Pad**VIZ-PRO**$48.70**4.6★**▲ 27%**](https://www.amazon.com/dp/B07SC7VT2Y) [![Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students](https://m.media-amazon.com/images/I/41xiAnkxp1L.jpg)**Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students**Post-it**$34.87**4.8★**▲ 21%**](https://www.amazon.com/dp/B00006IA9F)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 44 weeks — -4.7% search growth over the last 90 days.

500300Sep '25Oct '25Dec '25Feb '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“this one is a quality board”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Size-Overall**8%

*“Great size”*

**Paper Quality**7%

*“good easel paper”*

**Adhesion/Stickiness**6%

*“They stick very well”*

**Value For Money**6%

*“Well worth the affordable price”*

**Ease Of Use**5%

*“ease of use”*

**Assembly/Installation**3%

*“Easy to assemble”*

**Color**3%

*“Bright colors”*

**Strength**2%

*“so far its not wobbly”*

### **What buyers complain about **

**Adhesion/Stickiness**19%

*“Not sticky enough”*

**Size-Overall**10%

*“Size issue”*

**Strength**8%

*“But it's also flimsy”*

**Durability**5%

*“Broke after one use only”*

**Ease Of Use**3%

*“Not easy to use”*

**Smell**3%

*“I will note that it smells like burnt rubber”*

**Assembly/Installation**3%

*“the lack of proper assembly defeats the purpose”*

**Value For Money**3%

*“expensive”*

**Advertised Vs Actual Product**3%

*“description is misleading”*

**Erasability**3%

*“Careful - don't use colored post-it notes on the dry-erase side”*

### **Top return reasons **

**Size-Overall**41%

**Defective Material/Parts**7%

**Adhesion/Stickiness**7%

**Value For Money**7%

**Advertised Vs Actual Product**5%

**Paper Quality**4%

**Functionality-Overall**3%

**Strength**3%

**Mechanism Issues**1%

**Weight Heavy**1%