---
title: "fireplace insulation — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
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last_updated: "2026-07-09T22:56:55.932Z"
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  description: "a small market ($28K/yr) — fireplace insulation doesn't clear our bar today."
  "og:description": "a small market ($28K/yr) — fireplace insulation doesn't clear our bar today."
  "og:title": "fireplace insulation — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **fireplace insulation**

**Skip it****36/100 **

a small market ($28K/yr) — fireplace insulation doesn't clear our bar today.

**Market/yr**

**$28K**

**Growth (1y)**

**+121.6%**

**Products**

**11**

**Brands**

**9**

was 10 a year ago

**Sellers**

**17**

**Price range**

**$9.91–$33.81**

**Returns**

**4.6%**

**Rating**

**4.5★**

**Skip it**

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**1**

 ×0.30

Growth

**68**

 ×0.30

Competition

**27**

 ×0.20

Quality gap

**36**

 ×0.10

Returns

**63**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 82 weeks — +121.6% year over year.

3K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Dec '24Mar '25Jun '25Sep '25Dec '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.7×

## **Competition**

- Cedolio23% - RUTLAND PRODUCTS22% - whumsdog14% - Midwest Hearth11% - Lynn Manufacturing9% - MEECO'S RED DEVIL8% - Other (3 brands)14%

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 17 sellers compete here.

**Brands**

**9 **▼falling

was 10 a year ago

**Sellers**

**17**

**Top 5 brand share**

**78%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Rutland Fireplace Insert Insulation Fiberglass Strip Self-Adhesive 1-1/2 x 10 Roll White-Yellow High Temperature Fiberglass Gasketing for Sealing Insert Flange & Masonry Walls](https://m.media-amazon.com/images/I/41xJbM2m62L.jpg) [**Rutland Fireplace Insert Insulation Fiberglass Strip Self-Adhesive 1-1/2 x 10 Roll White-Yellow High Temperature Fiberglass Gasketing for Sealing Insert Flange & Masonry Walls**](https://www.amazon.com/dp/B000KKID7C)

RUTLAND PRODUCTS$16.004.3★1,15922%—flat

2
![24 x12x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges](https://m.media-amazon.com/images/I/21b52VbSj-L.jpg) [**24 x12x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges**](https://www.amazon.com/dp/B094D1QSLB)

Cedolio$14.424.7★1,30118%—flat

3
![Magnetic Fireplace Blanket for Heat Loss Indoor Fireplace Covers Keep Drafts Out Stops Heat Loss Fireplace Draft Stopper with Built-in 12 Strong Magnet for Iron Fireplace Frame Fireplace Screen 39x32](https://m.media-amazon.com/images/I/41QmWzgJpsL.jpg) [**Magnetic Fireplace Blanket for Heat Loss Indoor Fireplace Covers Keep Drafts Out Stops Heat Loss Fireplace Draft Stopper with Built-in 12 Strong Magnet for Iron Fireplace Frame Fireplace Screen 39x32**](https://www.amazon.com/dp/B0B5MJ2BBB)

whumsdog$22.324.7★3,33214%▼falling

4
![Midwest Hearth Fireplace Insert Insulation Strip 1-1/2 x 10 Roll with Self-Adhesive Backing | Dark Brown Fiberglass 225F Rated | Seals Gap Between Insert Flange and Masonry](https://m.media-amazon.com/images/I/51WF1NUEl6L.jpg) [**Midwest Hearth Fireplace Insert Insulation Strip 1-1/2 x 10 Roll with Self-Adhesive Backing | Dark Brown Fiberglass 225F Rated | Seals Gap Between Insert Flange and Masonry**](https://www.amazon.com/dp/B0B787RNS2)

Midwest Hearth$15.314.4★21311%▼falling

5
![Meecos Red Devil 1105 Fireplace Insert Insulation - Fiberglass Strip (10 ft x 1.5 in) with Pressure-Sensitive Adhesive Backing - Made in The USA](https://m.media-amazon.com/images/I/51ZThARFsyL.jpg) [**Meecos Red Devil 1105 Fireplace Insert Insulation - Fiberglass Strip (10 ft x 1.5 in) with Pressure-Sensitive Adhesive Backing - Made in The USA**](https://www.amazon.com/dp/B00ACIWP0I)

MEECO'S RED DEVIL$20.034.2★4988%▲rising

6
![Lyrufexon Ceramic Fiber Insulation 24x15.7x1 Thick 2600F Fireproof Insulation Blanket for Wood Stove Baffle Fireplace Pellet Stove Chimney Furnace Boiler Pizza Ovens and Forge](https://m.media-amazon.com/images/I/317qN9NWjWL.jpg) [**Lyrufexon Ceramic Fiber Insulation 24x15.7x1 Thick 2600F Fireproof Insulation Blanket for Wood Stove Baffle Fireplace Pellet Stove Chimney Furnace Boiler Pizza Ovens and Forge**](https://www.amazon.com/dp/B0CBWXRLLH)

Lyrufexon$13.724.6★7198%▲rising

7
![Lynn Manufacturing Strip Ceramic Fiber Alternative Blanket 2200F Rated 2 x 1 x 150 High Temperature Gasketing for Boiler Wood Stove Pellet Stove Furnace Kiln Forge 9500](https://m.media-amazon.com/images/I/31dQaIdXvzL.jpg) [**Lynn Manufacturing Strip Ceramic Fiber Alternative Blanket 2200F Rated 2 x 1 x 150 High Temperature Gasketing for Boiler Wood Stove Pellet Stove Furnace Kiln Forge 9500**](https://www.amazon.com/dp/B07857465D)

Lynn Manufacturing$28.414.5★3477%▲rising

8
![32 x24 x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges](https://m.media-amazon.com/images/I/31O1sZ6feNL.jpg) [**32 x24 x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges**](https://www.amazon.com/dp/B09QBZJ6XZ)

Cedolio$28.794.7★1,3014%▲rising

9
![Glass Fireplace Door Insert Fiberglass Insulation Sealing Kit Black 10 Feet Long](https://m.media-amazon.com/images/I/41E1Uf2fzhL.jpg) [**Glass Fireplace Door Insert Fiberglass Insulation Sealing Kit Black 10 Feet Long**](https://www.amazon.com/dp/B07816Q7Z9)

RCK Sales$15.884.4★1704%▲rising

10

![MMasters 24*8*1 Ceramic Fiber Insulation Blanket Fireproof & Heat Resistant Up to 2700F Ideal for Wood Stove Baffle Fireplaces Kilns Forges Pizza Ovens and More](https://m.media-amazon.com/images/I/31hi1y3I9KL.jpg) [**MMasters 24*8*1 Ceramic Fiber Insulation Blanket Fireproof & Heat Resistant Up to 2700F Ideal for Wood Stove Baffle Fireplaces Kilns Forges Pizza Ovens and More**](https://www.amazon.com/dp/B0DXDVVZ8C)

Molten Masters$9.914.6★1293%▲rising

11

![Ceramic Fiber Insulation 1 Thick x 16 x 48 2400F Fireproof Insulation Blanket 3026E](https://m.media-amazon.com/images/I/31dIUi5WfDL.jpg) [**Ceramic Fiber Insulation 1 Thick x 16 x 48 2400F Fireproof Insulation Blanket 3026E**](https://www.amazon.com/dp/B089KTMQX3)

Lynn Manufacturing$33.814.8★5992%▼falling

## **Product shelf**

All 11 tracked products in this niche.

Top sellersNewestTrending

[![Rutland Fireplace Insert Insulation Fiberglass Strip Self-Adhesive 1-1/2 x 10 Roll White-Yellow High Temperature Fiberglass Gasketing for Sealing Insert Flange & Masonry Walls](https://m.media-amazon.com/images/I/41xJbM2m62L.jpg)**Rutland Fireplace Insert Insulation Fiberglass Strip Self-Adhesive 1-1/2 x 10 Roll White-Yellow High Temperature Fiberglass Gasketing for Sealing Insert Flange & Masonry Walls** RUTLAND PRODUCTS**$16.00**4.3★1,159 reviews](https://www.amazon.com/dp/B000KKID7C) [![24 x12x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges](https://m.media-amazon.com/images/I/21b52VbSj-L.jpg)**24 x12x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges** Cedolio**$14.42**4.7★1,301 reviews](https://www.amazon.com/dp/B094D1QSLB) [![Magnetic Fireplace Blanket for Heat Loss Indoor Fireplace Covers Keep Drafts Out Stops Heat Loss Fireplace Draft Stopper with Built-in 12 Strong Magnet for Iron Fireplace Frame Fireplace Screen 39x32](https://m.media-amazon.com/images/I/41QmWzgJpsL.jpg)**Magnetic Fireplace Blanket for Heat Loss Indoor Fireplace Covers Keep Drafts Out Stops Heat Loss Fireplace Draft Stopper with Built-in 12 Strong Magnet for Iron Fireplace Frame Fireplace Screen 39x32** whumsdog**$22.32**4.7★3,332 reviews](https://www.amazon.com/dp/B0B5MJ2BBB) [![Midwest Hearth Fireplace Insert Insulation Strip 1-1/2 x 10 Roll with Self-Adhesive Backing | Dark Brown Fiberglass 225F Rated | Seals Gap Between Insert Flange and Masonry](https://m.media-amazon.com/images/I/51WF1NUEl6L.jpg)**Midwest Hearth Fireplace Insert Insulation Strip 1-1/2 x 10 Roll with Self-Adhesive Backing | Dark Brown Fiberglass 225F Rated | Seals Gap Between Insert Flange and Masonry** Midwest Hearth**$15.31**4.4★213 reviews](https://www.amazon.com/dp/B0B787RNS2) [![Meecos Red Devil 1105 Fireplace Insert Insulation - Fiberglass Strip (10 ft x 1.5 in) with Pressure-Sensitive Adhesive Backing - Made in The USA](https://m.media-amazon.com/images/I/51ZThARFsyL.jpg)**Meecos Red Devil 1105 Fireplace Insert Insulation - Fiberglass Strip (10 ft x 1.5 in) with Pressure-Sensitive Adhesive Backing - Made in The USA** MEECO'S RED DEVIL**$20.03**4.2★498 reviews](https://www.amazon.com/dp/B00ACIWP0I) [![Lyrufexon Ceramic Fiber Insulation 24x15.7x1 Thick 2600F Fireproof Insulation Blanket for Wood Stove Baffle Fireplace Pellet Stove Chimney Furnace Boiler Pizza Ovens and Forge](https://m.media-amazon.com/images/I/317qN9NWjWL.jpg)**Lyrufexon Ceramic Fiber Insulation 24x15.7x1 Thick 2600F Fireproof Insulation Blanket for Wood Stove Baffle Fireplace Pellet Stove Chimney Furnace Boiler Pizza Ovens and Forge** Lyrufexon**$13.72**4.6★719 reviews](https://www.amazon.com/dp/B0CBWXRLLH) [![Lynn Manufacturing Strip Ceramic Fiber Alternative Blanket 2200F Rated 2 x 1 x 150 High Temperature Gasketing for Boiler Wood Stove Pellet Stove Furnace Kiln Forge 9500](https://m.media-amazon.com/images/I/31dQaIdXvzL.jpg)**Lynn Manufacturing Strip Ceramic Fiber Alternative Blanket 2200F Rated 2 x 1 x 150 High Temperature Gasketing for Boiler Wood Stove Pellet Stove Furnace Kiln Forge 9500** Lynn Manufacturing**$28.41**4.5★347 reviews](https://www.amazon.com/dp/B07857465D) [![32 x24 x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges](https://m.media-amazon.com/images/I/31O1sZ6feNL.jpg)**32 x24 x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges** Cedolio**$28.79**4.7★1,301 reviews](https://www.amazon.com/dp/B09QBZJ6XZ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Advertised Vs Actual Product**15%

*“As advertised”*

**Size-Overall**10%

*“Great fit”*

**Magnetic Strength/Adsorption**10%

*“Magnets stayed on now for over a year”*

**Efficiency**9%

*“Works perfect looks good”*

**Quality-Overall**9%

*“Good Product - No Issues”*

**Material Quality**6%

*“Easy to use Similar Material”*

**Value For Money**5%

*“Good value for your money”*

**Assembly/Installation**4%

*“It was easy to use attached well”*

**Ease Of Use**4%

*“Easy to use”*

**Thickness**3%

*“This was the perfect thickness”*

### **What buyers complain about **

**Heating**12%

*“The tile in front is cold”*

**Thickness**10%

*“More dense and doesnt fall apart as easily”*

**Durability**9%

*“Falls apart in your hand”*

**Quality-Overall**8%

*“Very poor quality”*

**Adhesion/Stickiness**6%

*“the adhesive didn't work well at all”*

**Size-Overall**6%

*“Wrong Dimensions”*

**Ease Of Use**5%

*“Very difficult to use rigidiser”*

**Stretchability/Expandability/Elasticity**4%

*“Backing missing on stretches of the product”*

**Maintenance And Repair**4%

*“not worth replacing it”*

**Assembly/Installation**4%

*“having to hold the insulation in place made reinstalling the fireplace insert harder than it had to be”*

#### **Top return reasons**- Size-Overall55% - Magnetic Strength/Adsorption9% - Advertised Vs Actual Product8% - Material Quality6% - Thickness3% - Functionality-Overall3% - Value For Money3% - Compatibility-Overall2% - Adhesion/Stickiness2% - Thin1%