---
title: "felt hearts — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/felt-hearts"
last_updated: "2026-07-14T04:24:15.814Z"
locale: en
meta:
  description: "soft demand (-90.8% this quarter) — felt hearts doesn't clear our bar today."
  "og:description": "soft demand (-90.8% this quarter) — felt hearts doesn't clear our bar today."
  "og:title": "felt hearts — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **felt hearts**

**Skip it**

Soft demand (-90.8% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 31Competition 61Returns 62Price range 28Avg price 23Brand share 50Review moat 87Quality gap 24

**Review moat**

**Great****252.72**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$2.09–$20.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$8.38**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$23K**

$23K/yr · 108K searches

**Growth**

**Bad****-90.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**75%**

**Open market**

**22%**

- Playfully Ever After31% - PPhtony22% - Your Heart's Content10% - Glaciart One8% - Fanfanwin4% - Xthrotsenk3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$3K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PPhtony Felt Hearts Cutout for Valentines Day Wedding Decoration Scrapbooking Sewing Craft Embellishment 50PCS (Red 50mm)](https://m.media-amazon.com/images/I/410MJAYmxPL.jpg)**PPhtony Felt Hearts Cutout for Valentines Day Wedding Decoration Scrapbooking Sewing Craft Embellishment 50PCS (Red 50mm)**PPhtony**$5.88**4.1★62 rev](https://www.amazon.com/dp/B0CY1YWRS2) [2![Your Hearts Content Mini Wool Hearts Set of 12 Gift for Mom Home Decor Bowl Filler Wedding Favors Girls Weekend Gifts for a Coworker Party Decor (Hearts Set 12)](https://m.media-amazon.com/images/I/41t7Z6YR9RL.jpg)**Your Hearts Content Mini Wool Hearts Set of 12 Gift for Mom Home Decor Bowl Filler Wedding Favors Girls Weekend Gifts for a Coworker Party Decor (Hearts Set 12)**Your Heart's Content**$20.02**4.6★28 rev](https://www.amazon.com/dp/B0CZFWKYMT) [3![Playfully Ever After 1 inch Felt Hearts 200pc - Mixed Color Pack](https://m.media-amazon.com/images/I/51JlymL31JL.jpg)**Playfully Ever After 1 inch Felt Hearts 200pc - Mixed Color Pack**Playfully Ever After**$6.62**4.5★70 rev](https://www.amazon.com/dp/B098872KVD) [4![Playfully Ever After 1 inch Stiff Felt Hearts 200pc - Mix Color Pack](https://m.media-amazon.com/images/I/51JlymL31JL.jpg)**Playfully Ever After 1 inch Stiff Felt Hearts 200pc - Mix Color Pack**Playfully Ever After**$7.06**4.8★20 rev](https://www.amazon.com/dp/B09888BJVK) [5![Glaciart One Red Felted Hearts - 1.5 (10 Pcs) - Needle Felting - Needle Felting & Essential Oils Ready - Handmade in Nepal Using 100% Natural New Zealand Wool for Art Projects & Valentines Decor](https://m.media-amazon.com/images/I/416FDh2HMxL.jpg)**Glaciart One Red Felted Hearts - 1.5 (10 Pcs) - Needle Felting - Needle Felting & Essential Oils Ready - Handmade in Nepal Using 100% Natural New Zealand Wool for Art Projects & Valentines Decor**Glaciart One**$11.63**4.8★271 rev](https://www.amazon.com/dp/B08LBWXH26)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![60 Pcs Red Felt Hearts for Crafts 1.96 Inch Mini Heart Shapes Decorative Scrapbooking Sewing Craft Embellishment Wedding Party Valentines Day Decoration](https://m.media-amazon.com/images/I/41lpi19ATSL.jpg)**60 Pcs Red Felt Hearts for Crafts 1.96 Inch Mini Heart Shapes Decorative Scrapbooking Sewing Craft Embellishment Wedding Party Valentines Day Decoration**Xthrotsenk**$4.56**1 rev6mo ago](https://www.amazon.com/dp/B0G82RJS7B) [![SEPGLITTER 18 Pcs Felt Heart Pom Poms 1.57 inch Valentines Day Heart-Shaped Felted Wool Beads Red Pink Balls Felt Wool Heart Pompom for DIY Crafts Vase Filler Party Home Decor Small Puff Garland](https://m.media-amazon.com/images/I/41GiYo94-wL.jpg)**SEPGLITTER 18 Pcs Felt Heart Pom Poms 1.57 inch Valentines Day Heart-Shaped Felted Wool Beads Red Pink Balls Felt Wool Heart Pompom for DIY Crafts Vase Filler Party Home Decor Small Puff Garland**SEPGLITTER**$9.76**15 rev8mo ago](https://www.amazon.com/dp/B0G1SMNY94) [![SEPGLITTER Valentines Day Felt Hearts 300Pcs Felt Colorful Heart Shapes Decorative Confetti for Valentines Day Crafts Wedding Ornaments](https://m.media-amazon.com/images/I/51N2mnVFtKL.jpg)**SEPGLITTER Valentines Day Felt Hearts 300Pcs Felt Colorful Heart Shapes Decorative Confetti for Valentines Day Crafts Wedding Ornaments**SEPGLITTER**$8.33**17 rev9mo ago](https://www.amazon.com/dp/B0FSRW74YJ) [![200Pcs Felt Heart Shapes - Thin Fabric for Needle Felting DIY Crafts Supplies Sewing & Handicraft Decorations](https://m.media-amazon.com/images/I/41t5NkYI7HL.jpg)**200Pcs Felt Heart Shapes - Thin Fabric for Needle Felting DIY Crafts Supplies Sewing & Handicraft Decorations**Generic**$2.09**5 rev9mo ago](https://www.amazon.com/dp/B0FSS26LZD) [![Fanfanwin 15 Pcs Felt Hearts for Crafts 1.6 Inch Rainbow Hearts Wool Ornaments for Garland Wreath Nursery Decor Felt Balls for Crafts Birthday Baby Shower Photo Bunting Home Party Decor DIY](https://m.media-amazon.com/images/I/41j0Oe9CtIL.jpg)**Fanfanwin 15 Pcs Felt Hearts for Crafts 1.6 Inch Rainbow Hearts Wool Ornaments for Garland Wreath Nursery Decor Felt Balls for Crafts Birthday Baby Shower Photo Bunting Home Party Decor DIY**Fanfanwin**$13.29**20 rev1y ago](https://www.amazon.com/dp/B0DP7CCBR4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ONLYKXY 200pcs Sponge Decor Flower Heart Shape Petal Glitter Confetti for Wedding Party Valentines Day](https://m.media-amazon.com/images/I/51iW94o7G-L.jpg)**ONLYKXY 200pcs Sponge Decor Flower Heart Shape Petal Glitter Confetti for Wedding Party Valentines Day**ONLYKXY**$5.55**4.6★**▲ 850%**](https://www.amazon.com/dp/B0BTNXLWVS) [![Your Hearts Content Mini Wool Hearts Set of 12 Gift for Mom Home Decor Bowl Filler Wedding Favors Girls Weekend Gifts for a Coworker Party Decor (Hearts Set 12)](https://m.media-amazon.com/images/I/41t7Z6YR9RL.jpg)**Your Hearts Content Mini Wool Hearts Set of 12 Gift for Mom Home Decor Bowl Filler Wedding Favors Girls Weekend Gifts for a Coworker Party Decor (Hearts Set 12)**Your Heart's Content**$20.02**4.6★**▲ 469%**](https://www.amazon.com/dp/B0CZFWKYMT) [![200Pcs Felt Heart Shapes - Thin Fabric for Needle Felting DIY Crafts Supplies Sewing & Handicraft Decorations](https://m.media-amazon.com/images/I/41t5NkYI7HL.jpg)**200Pcs Felt Heart Shapes - Thin Fabric for Needle Felting DIY Crafts Supplies Sewing & Handicraft Decorations**Generic**$2.09**5.0★**▲ 293%**](https://www.amazon.com/dp/B0FSS26LZD) [![Chenkou Craft 100pcs Felt Heart Fabric Embellishments DIY Crafts Scrapbooking 3/4 Inch 7 Colors (Mix)](https://m.media-amazon.com/images/I/51skbsx0XpL.jpg)**Chenkou Craft 100pcs Felt Heart Fabric Embellishments DIY Crafts Scrapbooking 3/4 Inch 7 Colors (Mix)**Chenkou Craft**$7.71**5.0★**▲ 247%**](https://www.amazon.com/dp/B0DGP5D2SR) [![60 Pcs Red Felt Hearts for Crafts 1.96 Inch Mini Heart Shapes Decorative Scrapbooking Sewing Craft Embellishment Wedding Party Valentines Day Decoration](https://m.media-amazon.com/images/I/41lpi19ATSL.jpg)**60 Pcs Red Felt Hearts for Crafts 1.96 Inch Mini Heart Shapes Decorative Scrapbooking Sewing Craft Embellishment Wedding Party Valentines Day Decoration**Xthrotsenk**$4.56**5.0★**▲ 231%**](https://www.amazon.com/dp/B0G82RJS7B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -90.8% search growth over the last 90 days.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 25.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**25%

*“These were well made”*

**Ease Of Use**15%

*“practical to use it”*

**Advertised Vs Actual Product**13%

*“Exactly as described”*

**Value For Money**8%

*“Cute decoration for a good price”*

**Color**7%

*“Cute and colorful”*

**Size-Overall**6%

*“The size description is accurate”*

**Shape/Style**4%

*“Perfectly shaped”*

**Adhesion/Stickiness**4%

*“Excellent adhesion and appearance”*

**Strength**3%

*“Sturdy Red Valentines to send to friends 💗❣️ These sturdy red valentines are perfect to tuck in anywhere”*

**Design-Overall**3%

*“Amazing decor”*

### **What buyers complain about **

**Size-Overall**24%

*“Too small”*

**Hard Feel**9%

*“VERY hard, stiff felt”*

**Value For Money**9%

*“Expensive”*

**Durability**7%

*“Doesnt stay on very long”*

**Quality-Overall**7%

*“Very low quality”*

**Functionality-Overall**7%

*“Did not work”*

**Shape/Style**5%

*“The shape is longer”*

**Adhesion/Stickiness**5%

*“they do not stick”*

**Advertised Vs Actual Product**5%

*“Misleading”*

**Defective Material/Parts**5%

*“Most just wont stay on”*

### **Top return reasons **

**Size-Overall**49%

**Advertised Vs Actual Product**11%

**Value For Money**7%

**Color**5%

**Material Quality**5%

**Quality-Overall**5%

**Adhesion/Stickiness**4%

**Functionality-Overall**3%

**Thin**3%

**Brightness/Shine/Glow**2%