---
title: "fabric medium — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/fabric-medium"
last_updated: "2026-07-14T01:39:02.962Z"
locale: en
meta:
  description: "fabric medium shows searches that convert (11.3% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list."
  "og:description": "fabric medium shows searches that convert (11.3% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list."
  "og:title": "fabric medium — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fabric medium**

**Worth a look**

Shows searches that convert (11.3% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.

Market size 51Growth 52Conversion 92Competition 19Returns 82Price range 46Avg price 40Brand share 39Review moat 68Quality gap 24

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****797.91**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+23.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$289K**

$289K/yr · 236K searches

**Price range**

**Okay****$6.88–$21.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.81**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▲rising

**Sellers**

**22**

**Top-5 brand share**

**82%**

**Open market**

**12%**

- Nicpro33% - Liquitex18% - GOLDEN12% - BLUEBIRD11% - Artecho8% - 7 Artists6% - Open — no brand owns it (4 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$29K20%$58K30%$87K40%$116K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nicpro Professional Effects Fabric Medium 8.45oz Bottle Fabric Painting Acrylic Fluid Medium Improves Acrylic Paint Adhesion to Fabrics Textiles for Fabrics DIY Clothing T-shirts Shoes Jeans Bags](https://m.media-amazon.com/images/I/31TiTPldOnL.jpg)**Nicpro Professional Effects Fabric Medium 8.45oz Bottle Fabric Painting Acrylic Fluid Medium Improves Acrylic Paint Adhesion to Fabrics Textiles for Fabrics DIY Clothing T-shirts Shoes Jeans Bags**Nicpro**$9.34**4.6★473 rev](https://www.amazon.com/dp/B0DHV8BSW9) [2![Liquitex Professional Effects Medium 118ml (4-oz) Fabric Medium](https://m.media-amazon.com/images/I/41L3xnRs64L.jpg)**Liquitex Professional Effects Medium 118ml (4-oz) Fabric Medium**Liquitex**$11.41**4.7★2,464 rev](https://www.amazon.com/dp/B001US2NRO) [3![GAC 900 by GOLDEN 8 oz Jar Professional Fluid Mediums Heat-Set Fabric Painting Acrylic Medium For Wearable Fabrics](https://m.media-amazon.com/images/I/3193mubqapL.jpg)**GAC 900 by GOLDEN 8 oz Jar Professional Fluid Mediums Heat-Set Fabric Painting Acrylic Medium For Wearable Fabrics**GOLDEN**$16.08**4.7★2,294 rev](https://www.amazon.com/dp/B00263ZGUI) [4![BLUEBIRD Fabric Medium - Textile Medium for Fabric Painting Prevents Flaking Ideal for Clothes Accessories and More (3.4 Fl Oz / 100 ML)](https://m.media-amazon.com/images/I/31mj9pAH8oL.jpg)**BLUEBIRD Fabric Medium - Textile Medium for Fabric Painting Prevents Flaking Ideal for Clothes Accessories and More (3.4 Fl Oz / 100 ML)**BLUEBIRD**$6.88**4.4★192 rev](https://www.amazon.com/dp/B0DKJCDCHL) [5![Artecho Fabric Medium 8oz / 236ml](https://m.media-amazon.com/images/I/31XA9QyRlzL.jpg)**Artecho Fabric Medium 8oz / 236ml**Artecho**$8.71**4.8★28 rev](https://www.amazon.com/dp/B0FH9C96DW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Shuttle Art Fabric Medium 8.45 oz /250ml Professional Textile Medium for Fabric Painting Improve Acrylic & Fabric Paint Adhesion Softness Vibrancy Prevent Fading Ideal for T-Shirts Shoes Jeans Bags](https://m.media-amazon.com/images/I/31so3G0R-pL.jpg)**Shuttle Art Fabric Medium 8.45 oz /250ml Professional Textile Medium for Fabric Painting Improve Acrylic & Fabric Paint Adhesion Softness Vibrancy Prevent Fading Ideal for T-Shirts Shoes Jeans Bags**Shuttle Art**$9.92**14 rev2mo ago](https://www.amazon.com/dp/B0GXVZJVJ3) [![Smallbudi Professional Effects Fabric Medium 10 oz Bottle with Pump Fluid Acrylic Medium for Fabric Painting Improves Paint Adhesion and Flexibility Textile Medium for DIY Clothing T-shirts Shoes](https://m.media-amazon.com/images/I/31ll0FsX4UL.jpg)**Smallbudi Professional Effects Fabric Medium 10 oz Bottle with Pump Fluid Acrylic Medium for Fabric Painting Improves Paint Adhesion and Flexibility Textile Medium for DIY Clothing T-shirts Shoes**Smallbudi**$9.23**31 rev9mo ago](https://www.amazon.com/dp/B0FSKT4YTN) [![Artecho Fabric Medium 8oz / 236ml](https://m.media-amazon.com/images/I/31XA9QyRlzL.jpg)**Artecho Fabric Medium 8oz / 236ml**Artecho**$8.71**28 rev12mo ago](https://www.amazon.com/dp/B0FH9C96DW) [![Falling in Art 8 Oz Professional Fabric Paint Medium for Fabric Painting Acrylic Fabrics Medium for T-Shirts Bags and DIY Projects](https://m.media-amazon.com/images/I/41sgwryKIBL.jpg)**Falling in Art 8 Oz Professional Fabric Paint Medium for Fabric Painting Acrylic Fabrics Medium for T-Shirts Bags and DIY Projects**Falling in Art**$9.21**34 rev1y ago](https://www.amazon.com/dp/B0FFSS3XPK) [![Nicpro Professional Effects Fabric Medium 33.8oz Bottle with Pump Fabric Painting Acrylic Fluid Medium Improves Acrylic Paint Adhesion to Fabrics Textiles for DIY Clothing T-shirts Shoes Jeans Bags](https://m.media-amazon.com/images/I/317644cg2PL.jpg)**Nicpro Professional Effects Fabric Medium 33.8oz Bottle with Pump Fabric Painting Acrylic Fluid Medium Improves Acrylic Paint Adhesion to Fabrics Textiles for DIY Clothing T-shirts Shoes Jeans Bags**Nicpro**$21.86**473 rev1y ago](https://www.amazon.com/dp/B0DSB9NX2Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Shuttle Art Fabric Medium 8.45 oz /250ml Professional Textile Medium for Fabric Painting Improve Acrylic & Fabric Paint Adhesion Softness Vibrancy Prevent Fading Ideal for T-Shirts Shoes Jeans Bags](https://m.media-amazon.com/images/I/31so3G0R-pL.jpg)**Shuttle Art Fabric Medium 8.45 oz /250ml Professional Textile Medium for Fabric Painting Improve Acrylic & Fabric Paint Adhesion Softness Vibrancy Prevent Fading Ideal for T-Shirts Shoes Jeans Bags**Shuttle Art**$9.92**5.0★**▲ 262%**](https://www.amazon.com/dp/B0GXVZJVJ3) [![7 Artists Fabric Medium for Acrylic Paint 4.2 fl oz Turn Acrylics Into Washable Fabric Paint | Soft Flexible Matte Finish No Cracking | Textile Medium for T-Shirts Denim Shoes & Tote Bags](https://m.media-amazon.com/images/I/51CNuTp4g1L.jpg)**7 Artists Fabric Medium for Acrylic Paint 4.2 fl oz Turn Acrylics Into Washable Fabric Paint | Soft Flexible Matte Finish No Cracking | Textile Medium for T-Shirts Denim Shoes & Tote Bags**7 Artists**$7.66**4.4★**▲ 230%**](https://www.amazon.com/dp/B09LVZGFN3) [![Smallbudi Professional Effects Fabric Medium 10 oz Bottle with Pump Fluid Acrylic Medium for Fabric Painting Improves Paint Adhesion and Flexibility Textile Medium for DIY Clothing T-shirts Shoes](https://m.media-amazon.com/images/I/31ll0FsX4UL.jpg)**Smallbudi Professional Effects Fabric Medium 10 oz Bottle with Pump Fluid Acrylic Medium for Fabric Painting Improves Paint Adhesion and Flexibility Textile Medium for DIY Clothing T-shirts Shoes**Smallbudi**$9.23**4.3★**▲ 167%**](https://www.amazon.com/dp/B0FSKT4YTN) [![Tulip Textile Medium Makes Acrylic Paint Permanent on Fabric 8 fl. oz.](https://m.media-amazon.com/images/I/31VhtFnBU+L.jpg)**Tulip Textile Medium Makes Acrylic Paint Permanent on Fabric 8 fl. oz.**TULIP**$8.60**4.7★**▲ 121%**](https://www.amazon.com/dp/B08J9N3M86) [![Artecho Fabric Medium 8oz / 236ml](https://m.media-amazon.com/images/I/31XA9QyRlzL.jpg)**Artecho Fabric Medium 8oz / 236ml**Artecho**$8.71**4.8★**▲ 107%**](https://www.amazon.com/dp/B0FH9C96DW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.

8K6KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Aug · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paint Quality**20%

*“It keeps the paint pliable”*

**Advertised Vs Actual Product**13%

*“Exactly as advertised”*

**Ease Of Use**8%

*“Easy to use”*

**Color**8%

*“I was able to build the color”*

**Value For Money**6%

*“Great value”*

**Durability**6%

*“Great, Lasting Product”*

**Quality-Overall**4%

*“gave a good result”*

**Adhesion/Stickiness**3%

*“The paint adheres well”*

**Design-Overall**3%

*“Overall, this is a very good, well-designed, unique product”*

**Soft Feel**3%

*“It also stays soft”*

### **What buyers complain about **

**Paint Quality**14%

*“rubbery which makes me think it would impart those properties to the paint you mix it with”*

**Leak-Proof**7%

*“it leaked”*

**Value For Money**6%

*“expensive”*

**Color**6%

*“doesn't show the color correctly”*

**Refills-Overall**4%

*“Wasn't filled to the top this is it without using it at all btw like there's a good amount not filled”*

**Hard Feel**4%

*“It made them a little stiff”*

**Defective Material/Parts**4%

*“Be aware of manufacturer defect”*

**Instructions/User Manual/Troubleshooting**3%

*“The instructions don't even mention using it in a well ventilated room”*

**Thickness**3%

*“The product itself is a thin consistency”*

**Gifting Purpose**2%

*“a gift I needed to make because I didn't have enough of my other medium to finish my projects”*

### **Top return reasons **

**Material Quality**19%

**Leak-Proof**16%

**Value For Money**14%

**Paint Quality**13%

**Functionality-Overall**8%

**Size-Overall**8%

**Advertised Vs Actual Product**5%

**Adhesion/Stickiness**4%

**Defective Material/Parts**3%

**Thin**2%