---
title: "eyeballs — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/eyeballs"
last_updated: "2026-07-15T02:52:05.171Z"
locale: en
meta:
  description: "eyeballs shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "eyeballs shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "eyeballs — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **eyeballs**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 35Conversion 27Competition 75Returns 86Price range 70Avg price 47Brand share 90Review moat 53Quality gap 76

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Price range**

**Good****$4.77–$39.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,360.85**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.59**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+8.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$112K**

$112K/yr · 442K searches

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**39 **▼falling

**Sellers**

**44**

**Top-5 brand share**

**45%**

**Open market**

**49%**

- TIHOOD14% - Jashem10% - Skylety8% - XKDOUS7% - Cutextris6% - GXXMEI6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$7K9%$10K12%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Jashem 8 Pairs of 4 Colors 22mm Half Round Realistic Acrylic Eyes for Halloween Props Masks Dolls or Bears Craft Plastic Eyeballs (22mm)](https://m.media-amazon.com/images/I/41-KHFc6uxL.jpg)**Jashem 8 Pairs of 4 Colors 22mm Half Round Realistic Acrylic Eyes for Halloween Props Masks Dolls or Bears Craft Plastic Eyeballs (22mm)**Jashem**$9.17**4.4★605 rev](https://www.amazon.com/dp/B08GWYSLF1) [2![32 Pieces Halloween Eyeballs Plastic Half Eyeballs Spooky Scary Horror Props for Halloween Trick or Treat Party Cosplay (Cute Colors)](https://m.media-amazon.com/images/I/511mu+k3aOS.jpg)**32 Pieces Halloween Eyeballs Plastic Half Eyeballs Spooky Scary Horror Props for Halloween Trick or Treat Party Cosplay (Cute Colors)**Skylety**$8.15**4.3★507 rev](https://www.amazon.com/dp/B0963TFZN2) [3![TIHOOD 100pcs/box 12mm Doll Eyeballs Half Round Acrylic Eyes for DIY Doll Bear Crafts Halloween](https://m.media-amazon.com/images/I/51J9wEor4hL.jpg)**TIHOOD 100pcs/box 12mm Doll Eyeballs Half Round Acrylic Eyes for DIY Doll Bear Crafts Halloween**TIHOOD**$9.95**4.5★769 rev](https://www.amazon.com/dp/B07W96FHDW) [4![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [5![TIHOOD 48PCS 8 Colors 20mm Half Round Realistic Acrylic Eyes for Halloween Props Masks Dolls or Bears Craft Plastic Eyeballs (20mm)](https://m.media-amazon.com/images/I/510kabGbU2L.jpg)**TIHOOD 48PCS 8 Colors 20mm Half Round Realistic Acrylic Eyes for Halloween Props Masks Dolls or Bears Craft Plastic Eyeballs (20mm)**TIHOOD**$10.09**4.3★101 rev](https://www.amazon.com/dp/B0F9Z3YW11)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Hyper-Realistic Eye Decor Lifelike 3D Resin Creepy Eye Sculpture Ornament Scary Realistic Eyeball Ornament Unique Creepy Eyes Figurine Gift for Halloween Gothic Home (Blue)](https://m.media-amazon.com/images/I/410gZfUJm2L.jpg)**Hyper-Realistic Eye Decor Lifelike 3D Resin Creepy Eye Sculpture Ornament Scary Realistic Eyeball Ornament Unique Creepy Eyes Figurine Gift for Halloween Gothic Home (Blue)**Generic**$7.65**8 rev2mo ago](https://www.amazon.com/dp/B0GY6YLRHJ) [![Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(1PC)](https://m.media-amazon.com/images/I/412Xil4YJ2L.jpg)**Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(1PC)**Felmnkoi**$13.99**13 rev3mo ago](https://www.amazon.com/dp/B0GVT5RY4P) [![Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(2PCS)](https://m.media-amazon.com/images/I/41zPhQ-LmQL.jpg)**Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(2PCS)**Felmnkoi**$21.97**13 rev3mo ago](https://www.amazon.com/dp/B0GVT93M13) [![Cutextris 30PCS Plastic Halloween Eyeballs Half Fake Eyes Spooky Scary Horror Props for Halloween Party Decorations Kids Trick or Treat Goody Bag Fillers DIY Craft & Haunted House Terror Decor](https://m.media-amazon.com/images/I/51lxoFH2xdL.jpg)**Cutextris 30PCS Plastic Halloween Eyeballs Half Fake Eyes Spooky Scary Horror Props for Halloween Party Decorations Kids Trick or Treat Goody Bag Fillers DIY Craft & Haunted House Terror Decor**Cutextris**$9.80**2 rev3mo ago](https://www.amazon.com/dp/B0GSR43QN1) [![CYUXING 2Pcs Halloween Fake Eyeballs Realistic Eyeball Prop Horror Decoration Scary Movie Hand Made Ripped Out Eyes for Halloween Trick or Treat Party Favors](https://m.media-amazon.com/images/I/41DzuoJ2eML.jpg)**CYUXING 2Pcs Halloween Fake Eyeballs Realistic Eyeball Prop Horror Decoration Scary Movie Hand Made Ripped Out Eyes for Halloween Trick or Treat Party Favors**CYUXING**$8.71**10 rev5mo ago](https://www.amazon.com/dp/B0FKH6H3WL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cutextris 30PCS Plastic Halloween Eyeballs Half Fake Eyes Spooky Scary Horror Props for Halloween Party Decorations Kids Trick or Treat Goody Bag Fillers DIY Craft & Haunted House Terror Decor](https://m.media-amazon.com/images/I/51lxoFH2xdL.jpg)**Cutextris 30PCS Plastic Halloween Eyeballs Half Fake Eyes Spooky Scary Horror Props for Halloween Party Decorations Kids Trick or Treat Goody Bag Fillers DIY Craft & Haunted House Terror Decor**Cutextris**$9.80**5.0★**▲ 636%**](https://www.amazon.com/dp/B0GSR43QN1) [![Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(2PCS)](https://m.media-amazon.com/images/I/41zPhQ-LmQL.jpg)**Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(2PCS)**Felmnkoi**$21.97**2.3★**▲ 630%**](https://www.amazon.com/dp/B0GVT93M13) [![Hyper-Realistic Eye Decor Lifelike 3D Resin Creepy Eye Sculpture Ornament Scary Realistic Eyeball Ornament Unique Creepy Eyes Figurine Gift for Halloween Gothic Home (Blue)](https://m.media-amazon.com/images/I/410gZfUJm2L.jpg)**Hyper-Realistic Eye Decor Lifelike 3D Resin Creepy Eye Sculpture Ornament Scary Realistic Eyeball Ornament Unique Creepy Eyes Figurine Gift for Halloween Gothic Home (Blue)**Generic**$7.65**2.5★**▲ 623%**](https://www.amazon.com/dp/B0GY6YLRHJ) [![Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(1PC)](https://m.media-amazon.com/images/I/412Xil4YJ2L.jpg)**Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(1PC)**Felmnkoi**$13.99**2.3★**▲ 609%**](https://www.amazon.com/dp/B0GVT5RY4P) [![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 595%**](https://www.amazon.com/dp/B0CRYZTN3K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.

60K40KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 20.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**13%

*“Perfect size”*

**Quality-Overall**13%

*“The quality seems solid so far”*

**Fun/Entertainment Experience**12%

*“Super fun for kids”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Value For Money**7%

*“Good price”*

**Adhesion/Stickiness**6%

*“They have great stickiness”*

**Ease Of Use**5%

*“Easy to use”*

**Taste-Overall**5%

*“Delicious & Fun”*

**Color**4%

*“the colors of the eyes are bright”*

**Durability**4%

*“no breaks either”*

### **What buyers complain about **

**Adhesion/Stickiness**20%

*“Don't Stick”*

**Ease Of Use**18%

*“Hard to use”*

**Size-Overall**16%

*“Very tiny”*

**Quality-Overall**9%

*“Garbage”*

**Advertised Vs Actual Product**4%

*“Description inaccurate”*

**Value For Money**4%

*“They are a bit pricey”*

**Taste-Overall**2%

*“the candy tasted terrible”*

**Storage Temperature**2%

*“they started to melt”*

**Brightness/Shine/Glow**2%

*“They did not glow at night”*

**Strength**2%

*“Very fragile”*

### **Top return reasons **

**Size-Overall**63%

**Adhesion/Stickiness**12%

**Value For Money**7%

**Advertised Vs Actual Product**6%

**Defective Material/Parts**2%

**Quality-Overall**2%

**Functionality-Overall**2%

**Material Quality**1%

**Color**1%

**Ease Of Use**1%