---
title: "eye black — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/eye-black"
last_updated: "2026-07-14T00:01:18.141Z"
locale: en
meta:
  description: "eye black shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "eye black shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "eye black — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **eye black**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 73Growth 65Conversion 87Competition 38Returns 96Price range 21Avg price 23Brand share 70Review moat 52Quality gap 32

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$801K**

$801K/yr · 990K searches

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+43.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,432.8**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$8.18**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$3.67–$18.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**31**

**Top-5 brand share**

**63%**

**Open market**

**29%**

- Easton22% - Rawlings13% - Drip Over Skill10% - Franklin Sports9% - GoSports9% - Dmsky8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$80K20%$160K30%$240K40%$321K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Easton Sun Glare Protection Eye Tube Black](https://m.media-amazon.com/images/I/41fGVJ9Mw4L.jpg)**Easton Sun Glare Protection Eye Tube Black**Easton**$4.40**4.6★4,244 rev](https://www.amazon.com/dp/B001CB01MS) [2![Rawlings | EYE BLACK STICK | Retractable Tube / Glare Reduction | Adult & Youth Baseball / Softball | Black | One Pack](https://m.media-amazon.com/images/I/41ScLrrceZL.jpg)**Rawlings | EYE BLACK STICK | Retractable Tube / Glare Reduction | Adult & Youth Baseball / Softball | Black | One Pack**Rawlings**$3.67**4.6★2,234 rev](https://www.amazon.com/dp/B0000D8DXN) [3![Eye Black by DRIP Over Skill Made with Natural Ingredients Dermotologist-Tested Sports Face Paint Stick Sweat Resistant Clean Eye Black Football Baseball Softball Lacrosse](https://m.media-amazon.com/images/I/41ZIrXSj3yL.jpg)**Eye Black by DRIP Over Skill Made with Natural Ingredients Dermotologist-Tested Sports Face Paint Stick Sweat Resistant Clean Eye Black Football Baseball Softball Lacrosse**Drip Over Skill**$9.83**4.5★484 rev](https://www.amazon.com/dp/B0CRM5VTQY) [4![GoSports Anti Glare Eye Black Sports Stick for Football Baseball Softball & More - 2 Pack Under Eye Sports Paint Sticks](https://m.media-amazon.com/images/I/51qB3wLnyVL.jpg)**GoSports Anti Glare Eye Black Sports Stick for Football Baseball Softball & More - 2 Pack Under Eye Sports Paint Sticks**GoSports**$6.13**4.6★573 rev](https://www.amazon.com/dp/B0DKB2STLH) [5![Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans](https://m.media-amazon.com/images/I/51OV1Tc0tuL.jpg)**Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans**Dmsky**$9.12**4.6★245 rev](https://www.amazon.com/dp/B0FH4DSHWG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day](https://m.media-amazon.com/images/I/5125u74gZ5L.jpg)**Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day**Warmify**$9.81**97 rev5mo ago](https://www.amazon.com/dp/B0GL3CZC1L) [![Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Red/White/Blue](https://m.media-amazon.com/images/I/41UHcvAZOZL.jpg)**Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Red/White/Blue**Franklin Sports**$13.03**2,323 rev9mo ago](https://www.amazon.com/dp/B0FS9NC661) [![QALLY 3 Pack Kids Sunglasses Youth Baseball Sunglasses for Boys Girls Age 4-14 Cycling Softball Running UV400 Protection Sports](https://m.media-amazon.com/images/I/41R-gSnn7+L.jpg)**QALLY 3 Pack Kids Sunglasses Youth Baseball Sunglasses for Boys Girls Age 4-14 Cycling Softball Running UV400 Protection Sports**QALLY**$16.01**245 rev11mo ago](https://www.amazon.com/dp/B0F9PG5Y4L) [![Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans](https://m.media-amazon.com/images/I/51OV1Tc0tuL.jpg)**Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans**Dmsky**$9.12**245 rev1y ago](https://www.amazon.com/dp/B0FH4DSHWG) [![48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies](https://m.media-amazon.com/images/I/41OqceYb7FL.jpg)**48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies**WENTIYA**$8.60**164 rev1y ago](https://www.amazon.com/dp/B0FDWDYKR9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Red/White/Blue](https://m.media-amazon.com/images/I/41UHcvAZOZL.jpg)**Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Red/White/Blue**Franklin Sports**$13.03**4.6★**▲ 164%**](https://www.amazon.com/dp/B0FS9NC661) [![QALLY 3 Pack Kids Sunglasses Youth Baseball Sunglasses for Boys Girls Age 4-14 Cycling Softball Running UV400 Protection Sports](https://m.media-amazon.com/images/I/41R-gSnn7+L.jpg)**QALLY 3 Pack Kids Sunglasses Youth Baseball Sunglasses for Boys Girls Age 4-14 Cycling Softball Running UV400 Protection Sports**QALLY**$16.01**4.7★**▲ 155%**](https://www.amazon.com/dp/B0F9PG5Y4L) [![48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies](https://m.media-amazon.com/images/I/41OqceYb7FL.jpg)**48 Pairs Eye Black Stickers Mixed Cross Sports Face Eyeblack Sticker for Baseball Football Softball Themed Party Birthday Party Supplies**WENTIYA**$8.60**4.5★**▲ 151%**](https://www.amazon.com/dp/B0FDWDYKR9) [![Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day](https://m.media-amazon.com/images/I/5125u74gZ5L.jpg)**Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day**Warmify**$9.81**4.6★**▲ 136%**](https://www.amazon.com/dp/B0GL3CZC1L) [![Franklin Sports Premium Baseball Eye Black - All Sports Eyeblack Stick for Baseball Softball + Football Players - 3 Color Gold Fusion for Sun Glare - Vanilla/Gold](https://m.media-amazon.com/images/I/41Yeim41T-L.jpg)**Franklin Sports Premium Baseball Eye Black - All Sports Eyeblack Stick for Baseball Softball + Football Players - 3 Color Gold Fusion for Sun Glare - Vanilla/Gold**Franklin Sports**$11.98**4.6★**▲ 83%**](https://www.amazon.com/dp/B0F3J69RMC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +43.2% search growth over the last 90 days.

50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 6.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**27%

*“Colors are vibrant”*

**Quality-Overall**14%

*“a great variety”*

**Value For Money**13%

*“worth the money”*

**Ease Of Use**6%

*“super easy to use”*

**Advertised Vs Actual Product**5%

*“It works as advertised”*

**Durability**3%

*“longevity well”*

**Ease Of Cleaning**3%

*“It cleans up easily in the bath with soap”*

**Soft Feel**3%

*“Smooth”*

**Size-Overall**2%

*“Good fit”*

**Efficiency**2%

*“work pretty well”*

### **What buyers complain about **

**Color**13%

*“Eye black. Not black eye.”*

**Size-Overall**9%

*“It doesnt fit as described”*

**Smudge Resistance**6%

*“smeared on uniforms”*

**Advertised Vs Actual Product**5%

*“way worse than the pictures showed”*

**Ease Of Use**5%

*“Its hard to remove”*

**Durability**4%

*“Broken and Unusable”*

**Moist/Dry**4%

*“Dried out”*

**Stain Resistance**4%

*“All it did was smear”*

**Functionality-Overall**3%

*“Didnt work for us”*

**Protection**3%

*“so I dont even think the UV protection is that good”*

### **Top return reasons **

**Size-Overall**21%

**Color**19%

**Defective Material/Parts**14%

**Advertised Vs Actual Product**8%

**Value For Money**7%

**Functionality-Overall**6%

**Adhesion/Stickiness**5%

**Paint Quality**3%

**Durability**3%

**Quality-Overall**2%