---
title: "eye black colors — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/eye-black-colors"
last_updated: "2026-07-14T02:43:33.640Z"
locale: en
meta:
  description: "eye black colors shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "eye black colors shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "eye black colors — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **eye black colors**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 91Conversion 67Competition 45Returns 96Price range 69Avg price 78Brand share 48Review moat 33Quality gap 48

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+100.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$16.15**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.85–$35.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,168.27**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$37K**

$37K/yr · 38K searches

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**42**

**Top-5 brand share**

**76%**

**Open market**

**17%**

- Sun Zapper32% - Zalan15% - Dmsky14% - Warmify8% - Zinka7% - Franklin Sports7% - Open — no brand owns it (9 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Zalan Colored Zinc Stick Set of 8](https://m.media-amazon.com/images/I/41bSC+LoNeL.jpg)**Zalan Colored Zinc Stick Set of 8**Zalan**$21.85**4.6★903 rev](https://www.amazon.com/dp/B00IFMA3PW) [2![Sun Zapper Zinc Oxide Mineral Sunscreen Stick SPF 50+ Water Resistant 4-Pack (Pink Blue Green Yellow) Rainbow Pack For Face & Body Made in Australia](https://m.media-amazon.com/images/I/51bhXeo0HHL.jpg)**Sun Zapper Zinc Oxide Mineral Sunscreen Stick SPF 50+ Water Resistant 4-Pack (Pink Blue Green Yellow) Rainbow Pack For Face & Body Made in Australia**Sun Zapper**$34.89**4.7★488 rev](https://www.amazon.com/dp/B071S5NQQ7) [3![Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans](https://m.media-amazon.com/images/I/51OV1Tc0tuL.jpg)**Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans**Dmsky**$9.12**4.6★245 rev](https://www.amazon.com/dp/B0FH4DSHWG) [4![Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day](https://m.media-amazon.com/images/I/5125u74gZ5L.jpg)**Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day**Warmify**$9.81**4.6★97 rev](https://www.amazon.com/dp/B0GL3CZC1L) [5![Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Pink Colored Mineral Sunscreen Stick for Face Water Resistant Sunblock for Kids and Adults Broad Spectrum Travel Size 12g (0.42 oz) Australian Made](https://m.media-amazon.com/images/I/31RP+wegpTL.jpg)**Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Pink Colored Mineral Sunscreen Stick for Face Water Resistant Sunblock for Kids and Adults Broad Spectrum Travel Size 12g (0.42 oz) Australian Made**Sun Zapper**$11.49**4.6★507 rev](https://www.amazon.com/dp/B06VXVTWS6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day](https://m.media-amazon.com/images/I/5125u74gZ5L.jpg)**Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day**Warmify**$9.81**97 rev5mo ago](https://www.amazon.com/dp/B0GL3CZC1L) [![Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Pink/Blue](https://m.media-amazon.com/images/I/31l3g2DrShL.jpg)**Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Pink/Blue**Franklin Sports**$13.46**2,323 rev9mo ago](https://www.amazon.com/dp/B0FSB7J825) [![Wismee Eye Black Stick 12pcs Multi-Colors Anti-Glare Under Eye Black Sports Grease Stick Set for Baseball Softball Soccer Lacrosse Hockey Athletes Sports Training Sweat-Proof & Long Lasting](https://m.media-amazon.com/images/I/51XryB85gVL.jpg)**Wismee Eye Black Stick 12pcs Multi-Colors Anti-Glare Under Eye Black Sports Grease Stick Set for Baseball Softball Soccer Lacrosse Hockey Athletes Sports Training Sweat-Proof & Long Lasting**Wismee**$18.23**33 rev9mo ago](https://www.amazon.com/dp/B0FJXD9LT1) [![DALVGFN 12 PACK EYE BLACK STICK Anti-Glare Eyeblack For Baseball Football Softball Lacrosse Sweat-Proof Eye Black Grease Paint Game Day Sports Fans Accessories Smooth & Long Lasting](https://m.media-amazon.com/images/I/41mwd9IrgyL.jpg)**DALVGFN 12 PACK EYE BLACK STICK Anti-Glare Eyeblack For Baseball Football Softball Lacrosse Sweat-Proof Eye Black Grease Paint Game Day Sports Fans Accessories Smooth & Long Lasting**DALVGFN**$19.67**26 rev10mo ago](https://www.amazon.com/dp/B0FJXN2PF9) [![CCbeauty 12 Pack Eye Black Stick for Baseball Football Softball Lacrosse Anti-Glare Eyeblack Waterproof Last All Game Smooth Application High Pigmented Color 10 Multicolors](https://m.media-amazon.com/images/I/41iGCNfnj-L.jpg)**CCbeauty 12 Pack Eye Black Stick for Baseball Football Softball Lacrosse Anti-Glare Eyeblack Waterproof Last All Game Smooth Application High Pigmented Color 10 Multicolors**CCbeauty**$19.99**34 rev10mo ago](https://www.amazon.com/dp/B0FJXFWSKB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![EyeBlack BattlePaint Bright Colored Battle Paint Under Eye Black Sport Stick Grease for Pro Athletes and Super Fans Baseball Softball Football 2 Sticks Baby Blue](https://m.media-amazon.com/images/I/41XDJ3MfCGL.jpg)**EyeBlack BattlePaint Bright Colored Battle Paint Under Eye Black Sport Stick Grease for Pro Athletes and Super Fans Baseball Softball Football 2 Sticks Baby Blue**EyeBlack**$10.81**4.6★**▲ 159%**](https://www.amazon.com/dp/B06XDWM8HT) [![Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day](https://m.media-amazon.com/images/I/5125u74gZ5L.jpg)**Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day**Warmify**$9.81**4.6★**▲ 136%**](https://www.amazon.com/dp/B0GL3CZC1L) [![Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Pink/Blue](https://m.media-amazon.com/images/I/31l3g2DrShL.jpg)**Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Pink/Blue**Franklin Sports**$13.46**4.6★**▲ 114%**](https://www.amazon.com/dp/B0FSB7J825) [![Glitter Sunscreen SPF 50 Lotion 4.5oz - Sparkle & Shimmer Sunscreen - Colored Sun screen for Kids & Women - UVA/UVB Sunshine Protection + 80 Min Water Resistant - (Scented) (USA Made)](https://m.media-amazon.com/images/I/41FgpzGyD3L.jpg)**Glitter Sunscreen SPF 50 Lotion 4.5oz - Sparkle & Shimmer Sunscreen - Colored Sun screen for Kids & Women - UVA/UVB Sunshine Protection + 80 Min Water Resistant - (Scented) (USA Made)**TROPICAL OTT3RS**$16.55**4.5★**▲ 98%**](https://www.amazon.com/dp/B0CTRWFJVK) [![Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Green Colored Mineral Sunscreen Stick for Face Water Resistant Sunblock for Kids and Adults Broad Spectrum Travel Size 12g (0.42 oz) Australian Made](https://m.media-amazon.com/images/I/31RQtrFouxL.jpg)**Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Green Colored Mineral Sunscreen Stick for Face Water Resistant Sunblock for Kids and Adults Broad Spectrum Travel Size 12g (0.42 oz) Australian Made**Sun Zapper**$10.50**4.5★**▲ 63%**](https://www.amazon.com/dp/B07194BFMV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +100.6% search growth over the last 90 days.

2K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**20%

*“Shade match”*

**Quality-Overall**9%

*“Its very affordable for the quality”*

**Suitability Combination Skin**8%

*“Great for your skin”*

**Value For Money**6%

*“Good for the price”*

**Moist/Dry**6%

*“Very moisturizing”*

**Soft Feel**5%

*“feels good too”*

**Brightness/Shine/Glow**5%

*“Nice glow”*

**Coverage**4%

*“Great coverage”*

**Suitability Hot Weather**3%

*“Nice for summer”*

**Ease Of Use**3%

*“Easy to use”*

### **What buyers complain about **

**Color**13%

*“Colors are off”*

**Oily/Greasy**11%

*“Looks oily on”*

**Smell**9%

*“Smells a little weird”*

**Allergies**4%

*“Allergic Reaction”*

**Moist/Dry**4%

*“Very drying”*

**Thickness**3%

*“Not sheer, thick coverage”*

**Skin Health**3%

*“Broke out skin”*

**Product Condition**3%

*“Opened and used”*

**Coverage**2%

*“Not full coverage so you would need to add make up on top if you want that look”*

**Quality-Overall**2%

*“Poor quality”*

### **Top return reasons **

**Color**31%

**Product Condition**9%

**Advertised Vs Actual Product**9%

**Smell**8%

**Oily/Greasy**6%

**Coverage**3%

**Leak-Proof**3%

**Functionality-Overall**2%

**Size-Overall**2%

**Texture/Consistency-Overall**2%