---
title: "everpen — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/everpen"
last_updated: "2026-07-13T23:56:23.943Z"
locale: en
meta:
  description: "soft demand (-82.1% this quarter) — everpen doesn't clear our bar today."
  "og:description": "soft demand (-82.1% this quarter) — everpen doesn't clear our bar today."
  "og:title": "everpen — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **everpen**

**Skip it**

Soft demand (-82.1% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 49Competition 15Returns 81Price range 58Avg price 76Brand share 0Review moat 90Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****202.85**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.53**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.83–$24.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$39K**

$39K/yr · 64K searches

**Growth**

**Bad****-82.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **

**Sellers**

**8**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- everpen94% - Lopenle2% - BFANGZ2% - AUAUY1% - Nixegym1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$12K40%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Black)](https://m.media-amazon.com/images/I/41Fgh-zsbNL.jpg)**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Black)**everpen**$16.81**3.4★68 rev](https://www.amazon.com/dp/B0GC72N9BJ) [2![everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing (Black)](https://m.media-amazon.com/images/I/41z7eH1PoML.jpg)**everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing (Black)**everpen**$19.71**3.1★17 rev](https://www.amazon.com/dp/B0GKZJZPRK) [3![everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Dark Blue)](https://m.media-amazon.com/images/I/41eCV2KKohL.jpg)**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Dark Blue)**everpen**$16.21**3.4★68 rev](https://www.amazon.com/dp/B0GC5PYQF1) [4![everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)](https://m.media-amazon.com/images/I/51g5GvqZJgL.jpg)**everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)**everpen**$20.03**4.0★8 rev](https://www.amazon.com/dp/B0GWLXTYDF) [5![everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Blue)](https://m.media-amazon.com/images/I/41JkkmDZZ2L.jpg)**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Blue)**everpen**$16.47**3.4★68 rev](https://www.amazon.com/dp/B0GC71BPT6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)](https://m.media-amazon.com/images/I/51g5GvqZJgL.jpg)**everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)**everpen**$20.03**8 rev3mo ago](https://www.amazon.com/dp/B0GWLXTYDF) [![Forever Pencil Metal Alloy Writing Instrument with 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box(Black Includes Gift Box)](https://m.media-amazon.com/images/I/51CtIPF4iEL.jpg)**Forever Pencil Metal Alloy Writing Instrument with 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box(Black Includes Gift Box)**everpen**$24.83**8 rev3mo ago](https://www.amazon.com/dp/B0GWLZKMBL) [![everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing (Black)](https://m.media-amazon.com/images/I/41z7eH1PoML.jpg)**everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing (Black)**everpen**$19.71**17 rev5mo ago](https://www.amazon.com/dp/B0GKZJZPRK) [![Nixegym Metal Alloy Writing Instrument That Never Needs Sharpening Reusable with 12 Colors Replaceable Nibs Ideal for Sketching & Drawing](https://m.media-amazon.com/images/I/31Upgvk9JgL.jpg)**Nixegym Metal Alloy Writing Instrument That Never Needs Sharpening Reusable with 12 Colors Replaceable Nibs Ideal for Sketching & Drawing**Nixegym**$12.90**7 rev6mo ago](https://www.amazon.com/dp/B0GCGXB7FR) [![everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Black)](https://m.media-amazon.com/images/I/41Fgh-zsbNL.jpg)**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Black)**everpen**$16.81**68 rev6mo ago](https://www.amazon.com/dp/B0GC72N9BJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)](https://m.media-amazon.com/images/I/51g5GvqZJgL.jpg)**everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)**everpen**$20.03**4.0★**▲ 468%**](https://www.amazon.com/dp/B0GWLXTYDF) [![Forever Pencil Metal Alloy Writing Instrument with 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box(Black Includes Gift Box)](https://m.media-amazon.com/images/I/51CtIPF4iEL.jpg)**Forever Pencil Metal Alloy Writing Instrument with 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box(Black Includes Gift Box)**everpen**$24.83**4.0★**▲ 465%**](https://www.amazon.com/dp/B0GWLZKMBL) [![everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (12 Colored Pen Tips)](https://m.media-amazon.com/images/I/411uPjmHp1L.jpg)**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (12 Colored Pen Tips)**everpen**$15.82**3.4★**▲ 464%**](https://www.amazon.com/dp/B0GC5VV79S) [![everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Red)](https://m.media-amazon.com/images/I/41FXAyT7LzL.jpg)**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Red)**everpen**$16.47**3.4★**▲ 264%**](https://www.amazon.com/dp/B0GC5TX8YP) [![everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Dark Blue)](https://m.media-amazon.com/images/I/41eCV2KKohL.jpg)**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Dark Blue)**everpen**$16.21**3.4★**▲ 100%**](https://www.amazon.com/dp/B0GC5PYQF1)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 19 weeks — -82.1% search growth over the last 90 days.

4K3KMar '26Mar '26Apr '26May '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“The quality seems fine”*

**Durability**12%

*“very durable and readable”*

**Writing Experience**9%

*“Can't wait ro do some real writing with them”*

**Efficiency**8%

*“Functions great”*

**Drawing Experience**8%

*“i enjoy how it draws”*

**Advertised Vs Actual Product**6%

*“useful as advertised”*

**Erasability**5%

*“It just keeps writing and writing, and its erasable”*

**Weight Light**4%

*“is nicely weighted”*

**Soft Feel**4%

*“I love the feel”*

**Paint Quality**4%

*“It's perfect for painting that requires light-colored paints”*

### **What buyers complain about **

**Writing Experience**15%

*“These don't write very pronounced in my opinion”*

**Quality-Overall**9%

*“Need improvement”*

**Value For Money**9%

*“A little pricey”*

**Advertised Vs Actual Product**8%

*“False advertising”*

**Weight Light**4%

*“And too light to be useful”*

**Ease Of Use**4%

*“just loose; it is hard to control and floppy when erasing”*

**Functionality-Overall**4%

*“Does not work”*

**Mechanism Issues**4%

*“can not be fixed”*

**Wood Quality**4%

*“Not good for wood working”*

**Color**4%

*“All the color tips are pretty much junk”*

### **Top return reasons **

**Advertised Vs Actual Product**18%

**Functionality-Overall**18%

**Quality-Overall**10%

**Defective Material/Parts**9%

**Writing Experience**9%

**Durability**6%

**Color**5%

**Thin**2%

**Measurement/Reading Accuracy**2%

**Connectivity-Overall**2%