---
title: "enamel paint — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/enamel-paint"
last_updated: "2026-07-14T06:19:09.390Z"
locale: en
meta:
  description: "a small market ($62K/yr) — enamel paint doesn't clear our bar today."
  "og:description": "a small market ($62K/yr) — enamel paint doesn't clear our bar today."
  "og:title": "enamel paint — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **enamel paint**

**Skip it**

A small market ($62K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 33Conversion 27Competition 37Returns 93Price range 62Avg price 78Brand share 21Review moat 24Quality gap 35

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.10**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$1.67–$36.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,174.85**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$62K**

$62K/yr · 181K searches

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**93**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- FolkArt38% - Testors26% - Nicpro16% - Rust-Oleum8% - Pixiss3% - Alpha 62% - Open — no brand owns it (3 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$19K40%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![FolkArt Gloss Finish Acrylic Enamel Craft Set Designed for Beginners and Artists Non-Toxic Formula Perfect for Glass and Ceramic Painting  32 Ounce 16 Count (Pack of 1)](https://m.media-amazon.com/images/I/51zJABsNDpL.jpg)**FolkArt Gloss Finish Acrylic Enamel Craft Set Designed for Beginners and Artists Non-Toxic Formula Perfect for Glass and Ceramic Painting 32 Ounce 16 Count (Pack of 1)**FolkArt**$36.44**4.6★5,930 rev](https://www.amazon.com/dp/B076CQGKQ6) [2![Testors Craft Multi-Surface Enamel Paint Set (9-Bottle) - 1 Each](https://m.media-amazon.com/images/I/41oNj9aWVRL.jpg)**Testors Craft Multi-Surface Enamel Paint Set (9-Bottle) - 1 Each**Testors**$24.17**4.7★439 rev](https://www.amazon.com/dp/B01EZ1LTKE) [3![Nicpro 18 Colors Stained Glass Paint Set 1oz / 30ml Waterproof Acrylic Enamel & Ceramic Glass Painting Kit for Arts on Transparent Wine Glasses Jars Windows with 6 Brushes & 1 Palette Opaque Finish](https://m.media-amazon.com/images/I/51UIu1dHHuL.jpg)**Nicpro 18 Colors Stained Glass Paint Set 1oz / 30ml Waterproof Acrylic Enamel & Ceramic Glass Painting Kit for Arts on Transparent Wine Glasses Jars Windows with 6 Brushes & 1 Palette Opaque Finish**Nicpro**$20.85**4.5★323 rev](https://www.amazon.com/dp/B0DWW3KL1B) [4![Nicpro 12 Colors Model Paint Set Enamel-Like Gloss Finish 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for on Model Cars Figures Crafts with Thinner](https://m.media-amazon.com/images/I/51JJmc4BLpL.jpg)**Nicpro 12 Colors Model Paint Set Enamel-Like Gloss Finish 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for on Model Cars Figures Crafts with Thinner**Nicpro**$22.82**4.5★16 rev](https://www.amazon.com/dp/B0G6KVMB6C) [5![FolkArt Enamel Glass & Ceramic Paint in Assorted Colors (2 oz) 4001 Wicker White](https://m.media-amazon.com/images/I/41C-GKUwJbL.jpg)**FolkArt Enamel Glass & Ceramic Paint in Assorted Colors (2 oz) 4001 Wicker White**FolkArt**$2.30**4.6★2,078 rev](https://www.amazon.com/dp/B001B2R0MC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nicpro 12 Colors Model Paint Set Enamel-Like Gloss Finish 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for on Model Cars Figures Crafts with Thinner](https://m.media-amazon.com/images/I/51JJmc4BLpL.jpg)**Nicpro 12 Colors Model Paint Set Enamel-Like Gloss Finish 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for on Model Cars Figures Crafts with Thinner**Nicpro**$22.82**16 rev7mo ago](https://www.amazon.com/dp/B0G6KVMB6C) [![EZU Acrylic Glass Paint Kit Transparent Stained Glass Paint for Wine Glass Window Ceramic Bottle Non-Toxic Waterproof Acrylic Enamel Painting Set for Adults Beginners(12 Colors / 5.04 Oz)](https://m.media-amazon.com/images/I/51ysa76D0rL.jpg)**EZU Acrylic Glass Paint Kit Transparent Stained Glass Paint for Wine Glass Window Ceramic Bottle Non-Toxic Waterproof Acrylic Enamel Painting Set for Adults Beginners(12 Colors / 5.04 Oz)**EZ-U**$12.98**75 rev10mo ago](https://www.amazon.com/dp/B0FQBWXGR6) [![Nicpro 18 Colors Stained Glass Paint Set 1oz / 30ml Waterproof Acrylic Enamel & Ceramic Glass Painting Kit for Arts on Transparent Wine Glasses Jars Windows with 6 Brushes & 1 Palette Opaque Finish](https://m.media-amazon.com/images/I/51UIu1dHHuL.jpg)**Nicpro 18 Colors Stained Glass Paint Set 1oz / 30ml Waterproof Acrylic Enamel & Ceramic Glass Painting Kit for Arts on Transparent Wine Glasses Jars Windows with 6 Brushes & 1 Palette Opaque Finish**Nicpro**$20.85**323 rev1y ago](https://www.amazon.com/dp/B0DWW3KL1B) [![Micro-Mark Basic Color Model Paint Set - High-Pigment Colors for Miniatures Models Wargaming & Crafts Smooth Brush & Airbrush Ready Fast-Drying USA Made](https://m.media-amazon.com/images/I/51p4-ijdfrL.jpg)**Micro-Mark Basic Color Model Paint Set - High-Pigment Colors for Miniatures Models Wargaming & Crafts Smooth Brush & Airbrush Ready Fast-Drying USA Made**Micro-Mark**$27.60**361 rev2y ago](https://www.amazon.com/dp/B0CSDY3HHT) [![Pixiss Enamel Paint Set 10 Colors 1oz Bottles Gloss Finish Paint for Models Miniatures Crafts Plastic Resin and Wood Hobby Paint Set for Detail Work](https://m.media-amazon.com/images/I/511VvhVoBiL.jpg)**Pixiss Enamel Paint Set 10 Colors 1oz Bottles Gloss Finish Paint for Models Miniatures Crafts Plastic Resin and Wood Hobby Paint Set for Detail Work**Pixiss**$19.95**24 rev2y ago](https://www.amazon.com/dp/B0CS3Z969B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![FolkArt Multi-Surface Acrylic Paint in Assorted Colors (2 oz) 2901 Apple Red](https://m.media-amazon.com/images/I/41nlkOtu-YL.jpg)**FolkArt Multi-Surface Acrylic Paint in Assorted Colors (2 oz) 2901 Apple Red**FolkArt**$1.67**4.7★**▲ 202%**](https://www.amazon.com/dp/B00CIW3J2O) [![FolkArt Enamel Glass & Ceramic Paint in Assorted Colors (2 oz) 4118 Yellow Light](https://m.media-amazon.com/images/I/310Gxa95iXL.jpg)**FolkArt Enamel Glass & Ceramic Paint in Assorted Colors (2 oz) 4118 Yellow Light**FolkArt**$2.78**4.6★**▲ 184%**](https://www.amazon.com/dp/B005E0CCAM) [![Nicpro 12 Colors Model Paint Set Enamel-Like Gloss Finish 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for on Model Cars Figures Crafts with Thinner](https://m.media-amazon.com/images/I/51JJmc4BLpL.jpg)**Nicpro 12 Colors Model Paint Set Enamel-Like Gloss Finish 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for on Model Cars Figures Crafts with Thinner**Nicpro**$22.82**4.5★**▲ 181%**](https://www.amazon.com/dp/B0G6KVMB6C) [![Rust-Oleum 7792502 Stops Rust Brush On Paint Quart Gloss White (Pack of 1)](https://m.media-amazon.com/images/I/411dk1tKXFL.jpg)**Rust-Oleum 7792502 Stops Rust Brush On Paint Quart Gloss White (Pack of 1)**Rust-Oleum**$17.05**4.6★**▲ 64%**](https://www.amazon.com/dp/B000BZZ4G4) [![Testors Craft Multi-Surface Enamel Paint Set (9-Bottle) - 1 Each](https://m.media-amazon.com/images/I/41oNj9aWVRL.jpg)**Testors Craft Multi-Surface Enamel Paint Set (9-Bottle) - 1 Each**Testors**$24.17**4.7★**▲ 46%**](https://www.amazon.com/dp/B01EZ1LTKE)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paint Quality**20%

*“Great paint”*

**Quality-Overall**20%

*“Paint quality was great”*

**Color**16%

*“Colors are pretty”*

**Value For Money**10%

*“Worth the money”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Ease Of Use**4%

*“Easy to use”*

**Efficiency**3%

*“Worked perfectly to make my granddaughters white boots have a gold sole for her KPop costume at Halloween”*

**Engraving/Paint/Sublimation**2%

*“Good quality enamel”*

**Thickness**2%

*“Nice and thick”*

**Ease Of Cleaning**2%

*“Very easy cleanup”*

### **What buyers complain about **

**Paint Quality**29%

*“Absolutely horrible paint”*

**Value For Money**11%

*“Not worth the cost”*

**Adhesion/Stickiness**5%

*“didn't have the best adhesion”*

**Size-Overall**4%

*“Small”*

**Thickness**4%

*“a thick consistency”*

**Leak-Proof**4%

*“one bottle was leaking”*

**Color**3%

*“cant mix the colors when dried”*

**Ease Of Use**3%

*“still very hard to paint with”*

**Quality-Overall**3%

*“Not as good as Testors”*

**Product Condition**3%

*“I don't know if I got a set that had been used and returned, or if Folk Art quality control missed these”*

### **Top return reasons **

**Paint Quality**58%

**Size-Overall**12%

**Color**7%

**Advertised Vs Actual Product**5%

**Value For Money**4%

**Product Condition**3%

**Functionality-Overall**2%

**Leak-Proof**2%

**Quality-Overall**2%

**Defective Material/Parts**1%