---
title: "emulsifying wax — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
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last_updated: "2026-07-10T02:30:08.940Z"
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  description: "a small market ($289K/yr) — emulsifying wax doesn't clear our bar today."
  "og:description": "a small market ($289K/yr) — emulsifying wax doesn't clear our bar today."
  "og:title": "emulsifying wax — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
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# **emulsifying wax**

**Skip it****42/100 **

a small market ($289K/yr) — emulsifying wax doesn't clear our bar today.

**Market/yr**

**$289K**

**Growth (1y)**

**+103.4%**

**Products**

**15**

**Brands**

**6**

was 10 a year ago

**Sellers**

**8**

**Price range**

**$9.78–$55.65**

**Returns**

**0.7%**

**Rating**

**4.7★**

**Skip it**

Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**14**

 ×0.30

Growth

**65**

 ×0.30

Competition

**31**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**94**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +103.4% year over year.

3K2KHoliday '24Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Competition**

- 33RD PARALLEL SOAP CO.35% - Nuvia Organics29% - Plant Guru13% - Milliard10% - CWB Soap Co7% - Natural Farms6%

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them. 6 brands and 8 sellers compete here.

**Brands**

**6 **▼falling

was 10 a year ago

**Sellers**

**8**

**Top 5 brand share**

**94%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Emulsifying Wax 100% Natural Plant Derived Non-GMO Cosmetic Grade; 6oz](https://m.media-amazon.com/images/I/316s8zC4RML.jpg) [**Emulsifying Wax 100% Natural Plant Derived Non-GMO Cosmetic Grade; 6oz**](https://www.amazon.com/dp/B09GL4YRYS)

Nuvia Organics$9.784.7★61629%▼falling

2
![Non-GMO Emulsifying Wax NF Pastilles (1 LBS / 16 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 1 POUND](https://m.media-amazon.com/images/I/519rrrl4RvL.jpg) [**Non-GMO Emulsifying Wax NF Pastilles (1 LBS / 16 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 1 POUND**](https://www.amazon.com/dp/B0BBSS5R1P)

33RD PARALLEL SOAP CO.$20.234.7★54823%—flat

3
![Non-GMO Emulsifying Wax NF Pastilles (2 LBS / 32 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 2 POUNDS](https://m.media-amazon.com/images/I/517S2Yyd1eL.jpg) [**Non-GMO Emulsifying Wax NF Pastilles (2 LBS / 32 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 2 POUNDS**](https://www.amazon.com/dp/B0BBSRXQWJ)

33RD PARALLEL SOAP CO.$30.114.7★5487%▲rising

4
![Natural Farms (1lb) Non-GMO Emulsifying Wax Pastilles NF Plant-Based Cosmetic Grade Wax](https://m.media-amazon.com/images/I/31BCCJ6DC7L.jpg) [**Natural Farms (1lb) Non-GMO Emulsifying Wax Pastilles NF Plant-Based Cosmetic Grade Wax**](https://www.amazon.com/dp/B08F8HKQZJ)

Natural Farms$14.624.7★6266%▼falling

5
![Emulsifying Wax NF Non-GMO Premium Quality Polysorbate 60/ Polawax 80 oz / 5 Pound](https://m.media-amazon.com/images/I/41Fes+H5IFL.jpg) [**Emulsifying Wax NF Non-GMO Premium Quality Polysorbate 60/ Polawax 80 oz / 5 Pound**](https://www.amazon.com/dp/B01M7OXV5L)

Plant Guru$43.744.8★1,0835%▲rising

6
![CWB Soap Co Emulsifying Wax NF 8 oz (0.5 lb) Pastilles For Lotions Creams & DIY Skincare Vegan Cosmetic Grade Stable Emulsifier](https://m.media-amazon.com/images/I/41gBkF-wDAL.jpg) [**CWB Soap Co Emulsifying Wax NF 8 oz (0.5 lb) Pastilles For Lotions Creams & DIY Skincare Vegan Cosmetic Grade Stable Emulsifier**](https://www.amazon.com/dp/B0DHSRSD9Q)

CWB Soap Co$9.954.6★175%▲rising

7
![Milliard Non-GMO Emulsifying Wax NF Pastilles Perfect for DIY Creams Lotions and Soaps - 100% Natural Plant Derived (8 Oz)](https://m.media-amazon.com/images/I/41s0dJA1ZxL.jpg) [**Milliard Non-GMO Emulsifying Wax NF Pastilles Perfect for DIY Creams Lotions and Soaps - 100% Natural Plant Derived (8 Oz)**](https://www.amazon.com/dp/B00FP0HAMG)

Milliard$14.724.8★5,7854%▼falling

8
![Emulsifying Wax NF Non-GMO Premium Quality Polysorbate 60/ Polawax 8 oz.](https://m.media-amazon.com/images/I/41GJKjDAM8L.jpg) [**Emulsifying Wax NF Non-GMO Premium Quality Polysorbate 60/ Polawax 8 oz.**](https://www.amazon.com/dp/B00SS32S8I)

Plant Guru$10.084.8★1,0834%▲rising

9
![Non-GMO Emulsifying Wax NF Pastilles (5 LBS / 80 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 5 POUNDS](https://m.media-amazon.com/images/I/51gOl6fsHSL.jpg) [**Non-GMO Emulsifying Wax NF Pastilles (5 LBS / 80 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 5 POUNDS**](https://www.amazon.com/dp/B0FF6R9YXX)

33RD PARALLEL SOAP CO.$55.654.7★204%▲rising

10

![Milliard Product Name Non-GMO Emulsifying Wax Pastilles NF (16 oz.)](https://m.media-amazon.com/images/I/41QFhDzMjDL.jpg) [**Milliard Product Name Non-GMO Emulsifying Wax Pastilles NF (16 oz.)**](https://www.amazon.com/dp/B00FP0HB1G)

Milliard$17.444.8★5,7853%▼falling

11

![Milliard Non-GMO Emulsifying Wax NF Pastilles - 2 lbs Resealable Bag Perfect for DIY Creams Lotions and Soaps - 100% Natural Plant Derived](https://m.media-amazon.com/images/I/41AkBNTHqkL.jpg) [**Milliard Non-GMO Emulsifying Wax NF Pastilles - 2 lbs Resealable Bag Perfect for DIY Creams Lotions and Soaps - 100% Natural Plant Derived**](https://www.amazon.com/dp/B00FP0HBIE)

Milliard$28.944.8★5,7852%▼falling

12

![Emulsifying Wax NF Non-GMO Premium Quality Polysorbate 60/ Polawax 16 oz / 1 Pound](https://m.media-amazon.com/images/I/41uX-qVK06L.jpg) [**Emulsifying Wax NF Non-GMO Premium Quality Polysorbate 60/ Polawax 16 oz / 1 Pound**](https://www.amazon.com/dp/B00K6KFBR6)

Plant Guru$15.124.8★1,0832%▼falling

13

![Non-GMO Emulsifying Wax NF Pastilles (6 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 6 OUNCES](https://m.media-amazon.com/images/I/51K03BfCoML.jpg) [**Non-GMO Emulsifying Wax NF Pastilles (6 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 6 OUNCES**](https://www.amazon.com/dp/B0FT5VNP4L)

33RD PARALLEL SOAP CO.$9.954.3★122%▲rising

14

![Emulsifying Wax NF NON-GMO Premium Quality Polysorbate 60/ Polawax 32 oz / 2 Pound](https://m.media-amazon.com/images/I/41jP5gRstEL.jpg) [**Emulsifying Wax NF NON-GMO Premium Quality Polysorbate 60/ Polawax 32 oz / 2 Pound**](https://www.amazon.com/dp/B01M6W3Q7S)

Plant Guru$22.154.8★1,0832%—flat

15

![CWB Soap Co Emulsifying Wax NF 16 oz (1 lb) Pastilles Emulsifying Wax for Lotion Cream DIY Skincare Vegan Cosmetic Grade Stable Emulsions](https://m.media-amazon.com/images/I/41klpXI2OCL.jpg) [**CWB Soap Co Emulsifying Wax NF 16 oz (1 lb) Pastilles Emulsifying Wax for Lotion Cream DIY Skincare Vegan Cosmetic Grade Stable Emulsions**](https://www.amazon.com/dp/B0DHF2XG3F)

CWB Soap Co$14.964.9★232%—flat

## **Product shelf**

All 15 tracked products in this niche.

Top sellersNewestTrending

[![Emulsifying Wax 100% Natural Plant Derived Non-GMO Cosmetic Grade; 6oz](https://m.media-amazon.com/images/I/316s8zC4RML.jpg)**Emulsifying Wax 100% Natural Plant Derived Non-GMO Cosmetic Grade; 6oz** Nuvia Organics**$9.78**4.7★616 reviews](https://www.amazon.com/dp/B09GL4YRYS) [![Non-GMO Emulsifying Wax NF Pastilles (1 LBS / 16 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 1 POUND](https://m.media-amazon.com/images/I/519rrrl4RvL.jpg)**Non-GMO Emulsifying Wax NF Pastilles (1 LBS / 16 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 1 POUND** 33RD PARALLEL SOAP CO.**$20.23**4.7★548 reviews](https://www.amazon.com/dp/B0BBSS5R1P) [![Non-GMO Emulsifying Wax NF Pastilles (2 LBS / 32 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 2 POUNDS](https://m.media-amazon.com/images/I/517S2Yyd1eL.jpg)**Non-GMO Emulsifying Wax NF Pastilles (2 LBS / 32 OZ) 100% Natural Plant Derived | For Lotions Creams Soap Making Hair Products | Cosmetic Grade | Product of USA | 2 POUNDS** 33RD PARALLEL SOAP CO.**$30.11**4.7★548 reviews](https://www.amazon.com/dp/B0BBSRXQWJ) [![Natural Farms (1lb) Non-GMO Emulsifying Wax Pastilles NF Plant-Based Cosmetic Grade Wax](https://m.media-amazon.com/images/I/31BCCJ6DC7L.jpg)**Natural Farms (1lb) Non-GMO Emulsifying Wax Pastilles NF Plant-Based Cosmetic Grade Wax** Natural Farms**$14.62**4.7★626 reviews](https://www.amazon.com/dp/B08F8HKQZJ) [![Emulsifying Wax NF Non-GMO Premium Quality Polysorbate 60/ Polawax 80 oz / 5 Pound](https://m.media-amazon.com/images/I/41Fes+H5IFL.jpg)**Emulsifying Wax NF Non-GMO Premium Quality Polysorbate 60/ Polawax 80 oz / 5 Pound** Plant Guru**$43.74**4.8★1,083 reviews](https://www.amazon.com/dp/B01M7OXV5L) [![CWB Soap Co Emulsifying Wax NF 8 oz (0.5 lb) Pastilles For Lotions Creams & DIY Skincare Vegan Cosmetic Grade Stable Emulsifier](https://m.media-amazon.com/images/I/41gBkF-wDAL.jpg)**CWB Soap Co Emulsifying Wax NF 8 oz (0.5 lb) Pastilles For Lotions Creams & DIY Skincare Vegan Cosmetic Grade Stable Emulsifier** CWB Soap Co**$9.95**4.6★17 reviews](https://www.amazon.com/dp/B0DHSRSD9Q) [![Milliard Non-GMO Emulsifying Wax NF Pastilles Perfect for DIY Creams Lotions and Soaps - 100% Natural Plant Derived (8 Oz)](https://m.media-amazon.com/images/I/41s0dJA1ZxL.jpg)**Milliard Non-GMO Emulsifying Wax NF Pastilles Perfect for DIY Creams Lotions and Soaps - 100% Natural Plant Derived (8 Oz)** Milliard**$14.72**4.8★5,785 reviews](https://www.amazon.com/dp/B00FP0HAMG) [![Emulsifying Wax NF Non-GMO Premium Quality Polysorbate 60/ Polawax 8 oz.](https://m.media-amazon.com/images/I/41GJKjDAM8L.jpg)**Emulsifying Wax NF Non-GMO Premium Quality Polysorbate 60/ Polawax 8 oz.** Plant Guru**$10.08**4.8★1,083 reviews](https://www.amazon.com/dp/B00SS32S8I)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**41%

*“Great quality, emulsifying wax”*

**Advertised Vs Actual Product**26%

*“Product as described”*

**Smell**6%

*“did not alter the texture or scent negatively”*

**Value For Money**6%

*“was excited to find wax at a lower price”*

**Efficiency**5%

*“Works great”*

**Lather**3%

*“Works well for lotion making”*

**Suitability Combination Skin**3%

*“Great for skin care”*

**Moist/Dry**2%

*“it helped my lotion”*

**Soft Feel**2%

*“it does feel very smooth”*

**Size-Overall**1%

*“Accurate size”*

### **What buyers complain about **

**Quality-Overall**17%

*“Not as good as the brand I usually use”*

**Gap/Hole**17%

*“the bag arrived with a hole in it”*

**Leak-Proof**17%

*“product spilled inside of the shipping box”*

**Ingredients-Overall**8%

*“Unfortunately, I lost more ingredients. oils, herbs”*

**Advertised Vs Actual Product**8%

*“they were not mentioned in the product specifications”*

**Smell**8%

*“doesnt have a scent of its own competing with the scent I added”*

**Natural Ingredients**8%

*“NOT 100% Natural”*

#### **Top return reasons**- Leak-Proof17% - Advertised Vs Actual Product14% - Functionality-Overall14% - Gap/Hole12% - Value For Money10% - Texture/Consistency-Overall5% - Ingredients-Overall4% - Smell4% - Natural Ingredients4% - Thickness3%