---
title: "empty watercolor palette — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/empty-watercolor-palette"
last_updated: "2026-07-14T09:12:40.744Z"
locale: en
meta:
  description: "empty watercolor palette shows low returns (1.7%), but soft demand (-10.1% this quarter) keeps it on the watch list."
  "og:description": "empty watercolor palette shows low returns (1.7%), but soft demand (-10.1% this quarter) keeps it on the watch list."
  "og:title": "empty watercolor palette — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **empty watercolor palette**

**Worth a look**

Shows low returns (1.7%), but soft demand (-10.1% this quarter) keeps it on the watch list.

Market size 32Growth 20Conversion 49Competition 80Returns 82Price range 68Avg price 55Brand share 77Review moat 49Quality gap 27

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$3.61–$39.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.59**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,609.53**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$152K**

$152K/yr · 310K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.1%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**31 **—flat

**Sellers**

**53**

**Top-5 brand share**

**58%**

**Open market**

**38%**

- Mr. Pen21% - MEEDEN17% - TRANSON8% - Sweaty Pony7% - PEVART5% - Junreox5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$8K10%$15K15%$23K20%$30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 51 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas](https://m.media-amazon.com/images/I/31rlGg4oadL.jpg)**Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas**Mr. Pen**$9.93**4.6★3,860 rev](https://www.amazon.com/dp/B0949SL8HR) [2![Sweaty Pony 20 Well Watercolor Paint Tray Palette Pallet Acrylic Painting Mixing Plastic Artist Large Square Palette 13 x 10 Inches White 1PCS](https://m.media-amazon.com/images/I/21C+8UGsBRL.jpg)**Sweaty Pony 20 Well Watercolor Paint Tray Palette Pallet Acrylic Painting Mixing Plastic Artist Large Square Palette 13 x 10 Inches White 1PCS**Sweaty Pony**$5.93**4.5★792 rev](https://www.amazon.com/dp/B09XCF523Q) [3![Junreox Watercolor Palette Large Watercolor Palette with 24 Wells and 5 Mixing Areas Premium Paint Pallet with Lid Folding Paint Tray Plastic Painting Palette with Thumbhole](https://m.media-amazon.com/images/I/41hfCAjLjbL.jpg)**Junreox Watercolor Palette Large Watercolor Palette with 24 Wells and 5 Mixing Areas Premium Paint Pallet with Lid Folding Paint Tray Plastic Painting Palette with Thumbhole**Junreox**$6.91**4.6★465 rev](https://www.amazon.com/dp/B0BCZBMH2P) [4![Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Navy Blue](https://m.media-amazon.com/images/I/4169aRIAkwL.jpg)**Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Navy Blue**TRANSON**$12.78**4.6★472 rev](https://www.amazon.com/dp/B0D8PPDS46) [5![Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Yellow Color](https://m.media-amazon.com/images/I/41BuUpVtB4L.jpg)**Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Yellow Color**TRANSON**$12.70**4.6★472 rev](https://www.amazon.com/dp/B0D8P72GSC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SEAMIART Empty Watercolor Palette with Magnetic Half Pans Portable Water Color Palette Case with Mixing Tray Lid Small Paint Pallete for Oils or Acrylics Travel Art Drawing - Pink](https://m.media-amazon.com/images/I/312RYvyGc6L.jpg)**SEAMIART Empty Watercolor Palette with Magnetic Half Pans Portable Water Color Palette Case with Mixing Tray Lid Small Paint Pallete for Oils or Acrylics Travel Art Drawing - Pink**SEAMIART**$17.70**7 rev2mo ago](https://www.amazon.com/dp/B0GVJDS6HN) [![Fuumuui Watercolor Palette Box Burlywood Palette Kit with Cover 24 Empty Removable Half-pan Grids Dual Tip Travel Brushes for Watercolor Gouache Color Mixing Pure White Palette for Painting](https://m.media-amazon.com/images/I/51YHmOY6qyL.jpg)**Fuumuui Watercolor Palette Box Burlywood Palette Kit with Cover 24 Empty Removable Half-pan Grids Dual Tip Travel Brushes for Watercolor Gouache Color Mixing Pure White Palette for Painting**Fuumuui**$22.97**42 rev5mo ago](https://www.amazon.com/dp/B0GK7HM48C) [![Bower Bird Empty Watercolor Palette Metal Tin Palette for Artist Watercolors Unique Pattern Metal Watercolor Paint Tin for Watercolors Oils and Gouache (12 Half Pans-Flower)](https://m.media-amazon.com/images/I/416NixUvW6L.jpg)**Bower Bird Empty Watercolor Palette Metal Tin Palette for Artist Watercolors Unique Pattern Metal Watercolor Paint Tin for Watercolors Oils and Gouache (12 Half Pans-Flower)**Bower Bird**$10.59**100 rev8mo ago](https://www.amazon.com/dp/B0FYGLJ738) [![ZROSDSGY 5 Porcelain Watercolor Palette - Plum Blossom Ceramic Artist Paint Palette with Mixing Tray for Painting and Craft Projects](https://m.media-amazon.com/images/I/21GylrGGN6L.jpg)**ZROSDSGY 5 Porcelain Watercolor Palette - Plum Blossom Ceramic Artist Paint Palette with Mixing Tray for Painting and Craft Projects**ZROSDSGY**$8.78**60 rev9mo ago](https://www.amazon.com/dp/B0FVFFS82Q) [![LNAUJS White Folding Paint Palette with Lid 10.635.12in Plastic Paint Tray Keeps Paints Moist Portable Paint Pallet for Oil Watercolor DIY Art Craft Classroom Travel and Outdoor Painting](https://m.media-amazon.com/images/I/31KxGxpUZxL.jpg)**LNAUJS White Folding Paint Palette with Lid 10.635.12in Plastic Paint Tray Keeps Paints Moist Portable Paint Pallet for Oil Watercolor DIY Art Craft Classroom Travel and Outdoor Painting**LNAUJS**$8.86**33 rev12mo ago](https://www.amazon.com/dp/B0FHH27PX1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SEAMIART Empty Watercolor Palette with Magnetic Half Pans Portable Water Color Palette Case with Mixing Tray Lid Small Paint Pallete for Oils or Acrylics Travel Art Drawing - Pink](https://m.media-amazon.com/images/I/312RYvyGc6L.jpg)**SEAMIART Empty Watercolor Palette with Magnetic Half Pans Portable Water Color Palette Case with Mixing Tray Lid Small Paint Pallete for Oils or Acrylics Travel Art Drawing - Pink**SEAMIART**$17.70**4.8★**▲ 300%**](https://www.amazon.com/dp/B0GVJDS6HN) [![ZROSDSGY 5 Porcelain Watercolor Palette - Plum Blossom Ceramic Artist Paint Palette with Mixing Tray for Painting and Craft Projects](https://m.media-amazon.com/images/I/21GylrGGN6L.jpg)**ZROSDSGY 5 Porcelain Watercolor Palette - Plum Blossom Ceramic Artist Paint Palette with Mixing Tray for Painting and Craft Projects**ZROSDSGY**$8.78**4.6★**▲ 246%**](https://www.amazon.com/dp/B0FVFFS82Q) [![Fuumuui Watercolor Palette Box Burlywood Palette Kit with Cover 24 Empty Removable Half-pan Grids Dual Tip Travel Brushes for Watercolor Gouache Color Mixing Pure White Palette for Painting](https://m.media-amazon.com/images/I/51YHmOY6qyL.jpg)**Fuumuui Watercolor Palette Box Burlywood Palette Kit with Cover 24 Empty Removable Half-pan Grids Dual Tip Travel Brushes for Watercolor Gouache Color Mixing Pure White Palette for Painting**Fuumuui**$22.97**4.7★**▲ 216%**](https://www.amazon.com/dp/B0GK7HM48C) [![Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Yellow Color](https://m.media-amazon.com/images/I/41BuUpVtB4L.jpg)**Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Yellow Color**TRANSON**$12.70**4.6★**▲ 213%**](https://www.amazon.com/dp/B0D8P72GSC) [![MYARTOOL Empty Watercolor Palette Purple Empty Watercolor Tin Palette Paint Case with 48 PCS Empty Half Pans for DIY Travel Watercolor Palette Acrylic and Oil Painting](https://m.media-amazon.com/images/I/41Fkg+-V9QL.jpg)**MYARTOOL Empty Watercolor Palette Purple Empty Watercolor Tin Palette Paint Case with 48 PCS Empty Half Pans for DIY Travel Watercolor Palette Acrylic and Oil Painting**MYARTOOL**$18.86**4.6★**▲ 185%**](https://www.amazon.com/dp/B09ZKDDPLV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

8K6KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“I seems like a great quality palette”*

**Color**10%

*“Pretty perfect”*

**Size-Overall**10%

*“Good travel size”*

**Paint Quality**8%

*“Excellent paint palette”*

**Ease Of Cleaning**8%

*“Cleans up beautifully too”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Value For Money**6%

*“Good value for money”*

**Ease Of Use**5%

*“Easy Peasy”*

**Portability**4%

*“it is easy to carry around”*

**Durability**3%

*“and it hasn't broken mainly because I've taken care of it”*

### **What buyers complain about **

**Paint Quality**15%

*“Dries out the paint”*

**Size-Overall**13%

*“Huge”*

**Quality-Overall**7%

*“But quality control is seriously lacking”*

**Strength**5%

*“Kind of flimsy”*

**Durability**4%

*“the lid will pop apart”*

**Advertised Vs Actual Product**4%

*“The photos are VERY misleading”*

**Color**3%

*“You also loose the color you mixed”*

**Value For Money**3%

*“low value”*

**Material Quality**3%

*“The plastic is cheap and thin”*

**Stain Resistance**2%

*“Easily stained”*

### **Top return reasons **

**Size-Overall**48%

**Paint Quality**9%

**Value For Money**6%

**Advertised Vs Actual Product**6%

**Weight Heavy**4%

**Defective Material/Parts**4%

**Material Quality**3%

**Color**3%

**Quality-Overall**2%

**Functionality-Overall**2%