---
title: "embroidery pillow cases — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/embroidery-pillow-cases"
last_updated: "2026-07-14T03:48:40.421Z"
locale: en
meta:
  description: "a small market ($36K/yr) — embroidery pillow cases doesn't clear our bar today."
  "og:description": "a small market ($36K/yr) — embroidery pillow cases doesn't clear our bar today."
  "og:title": "embroidery pillow cases — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **embroidery pillow cases**

**Skip it**

A small market ($36K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 13Conversion 22Competition 83Returns 77Price range 70Avg price 78Brand share 34Review moat 94Quality gap 25

**Review moat**

**Great****123.33**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.04**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$10.06–$26.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-23.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$36K**

$36K/yr · 124K searches

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**15 **▼falling

**Sellers**

**38**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- Design Works Crafts61% - Tobin9% - Marsrut7% - Herrschners4% - LEISURE ARTS4% - FONNUY3% - Open — no brand owns it (9 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 63 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Butterflies Pillowcases - 2 Standard Size (20 x 30) Stamped Embroidery Kit](https://m.media-amazon.com/images/I/41T9ylUdrkL.jpg)**Butterflies Pillowcases - 2 Standard Size (20 x 30) Stamped Embroidery Kit**Design Works Crafts**$14.28**4.6★215 rev](https://www.amazon.com/dp/B00G3MKT9Q) [2![Bluebirds Pillowcases for Embroidery](https://m.media-amazon.com/images/I/31zGr51xTGL.jpg)**Bluebirds Pillowcases for Embroidery**Tobin**$12.06**4.8★99 rev](https://www.amazon.com/dp/B001DEEOAE) [3![Star Flowers Stamped for Embroidery Pillowcases - Set of 2](https://m.media-amazon.com/images/I/41uz9SpfOBL.jpg)**Star Flowers Stamped for Embroidery Pillowcases - Set of 2**Design Works Crafts**$14.92**4.8★61 rev](https://www.amazon.com/dp/B09NRYDTCL) [4![Design Works Crafts T230040 Blue Daisies 20 x 30 Stamped Pillowcases for Embroidery](https://m.media-amazon.com/images/I/41fCjTJM7sL.jpg)**Design Works Crafts T230040 Blue Daisies 20 x 30 Stamped Pillowcases for Embroidery**Design Works Crafts**$15.96**4.7★288 rev](https://www.amazon.com/dp/B0052YUKQS) [5![2 Set of Embroidery Pillow Kit Including Pillowcase Cover Cushion Case with Large Drawings and Zipper Threads Needles & Instruction Kits for Lace Crewel Craft No Pillow Core (Lavender)](https://m.media-amazon.com/images/I/51IFtpxFXvL.jpg)**2 Set of Embroidery Pillow Kit Including Pillowcase Cover Cushion Case with Large Drawings and Zipper Threads Needles & Instruction Kits for Lace Crewel Craft No Pillow Core (Lavender)**Marsrut**$26.39**4.8★35 rev](https://www.amazon.com/dp/B0DKXJFCT8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AVOIN colorlife Spring Summer Floral Daisy Embroidered Throw Pillow Covers 18 x 18 Inch Beige Colorful Flowers Decorative Tufted Patterned Linen Cushion Case for Sofa Couch Set of 2](https://m.media-amazon.com/images/I/5191VFqb2qL.jpg)**AVOIN colorlife Spring Summer Floral Daisy Embroidered Throw Pillow Covers 18 x 18 Inch Beige Colorful Flowers Decorative Tufted Patterned Linen Cushion Case for Sofa Couch Set of 2**AVOIN colorlife**$24.41**68 rev9mo ago](https://www.amazon.com/dp/B0FSKTN4HX) [![GQKHSS DIY Embroidery Kit Decorative Pillow Cover with Floral Design 18 x 18 Complete Starter Set with Thread and Tools No Pillow Core (Floral)](https://m.media-amazon.com/images/I/41DXqySAU7L.jpg)**GQKHSS DIY Embroidery Kit Decorative Pillow Cover with Floral Design 18 x 18 Complete Starter Set with Thread and Tools No Pillow Core (Floral)**GQKHSS**$16.39**12 rev10mo ago](https://www.amazon.com/dp/B0FNL9NQQL) [![Marsrut 2 Set of Embroidery Pillow Kit Including Pillowcase Cover Cushion Case with Large Drawings and Zipper Threads Needles & Instruction Kits for Lace Crewel Craft No Pillow Core (Red Flower)](https://m.media-amazon.com/images/I/51E4241CRAL.jpg)**Marsrut 2 Set of Embroidery Pillow Kit Including Pillowcase Cover Cushion Case with Large Drawings and Zipper Threads Needles & Instruction Kits for Lace Crewel Craft No Pillow Core (Red Flower)**Marsrut**$19.45**4 rev10mo ago](https://www.amazon.com/dp/B0FL2VMDFJ) [![Kokaaee Embroidered Throw Pillow Cover 18x18 Inch - Spring Summer Boho Decorative Pillow Cover with Zipper for Living Room Couch Sofa Bed Aesthetic Design Flower Cluster Cushion Pillowcase](https://m.media-amazon.com/images/I/51UQ02p+fHL.jpg)**Kokaaee Embroidered Throw Pillow Cover 18x18 Inch - Spring Summer Boho Decorative Pillow Cover with Zipper for Living Room Couch Sofa Bed Aesthetic Design Flower Cluster Cushion Pillowcase**Kokaaee**$16.14**550 rev1y ago](https://www.amazon.com/dp/B0FG81YPZ8) [![Marsrut 2 Set of Embroidery Pillow Kit Including Pillowcase Cover Cushion Case with Large Drawings and Zipper Threads Needles & Instruction Kits for Lace Crewel Craft No Pillow Core (Wildflower)](https://m.media-amazon.com/images/I/51CWhl-aoKL.jpg)**Marsrut 2 Set of Embroidery Pillow Kit Including Pillowcase Cover Cushion Case with Large Drawings and Zipper Threads Needles & Instruction Kits for Lace Crewel Craft No Pillow Core (Wildflower)**Marsrut**$22.85**13 rev1y ago](https://www.amazon.com/dp/B0FBRHGZWV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Leisure Arts Pillowcase 20X26 Pansies 2Pc Embroidery Pillow Kit Stamped Embroidery Pillowcases Pillow Cases Stamped Stamped Cross Stitch Cases](https://m.media-amazon.com/images/I/4110ibq4zPL.jpg)**Leisure Arts Pillowcase 20X26 Pansies 2Pc Embroidery Pillow Kit Stamped Embroidery Pillowcases Pillow Cases Stamped Stamped Cross Stitch Cases**LEISURE ARTS**$12.68**4.2★**▲ 373%**](https://www.amazon.com/dp/B09YS4LCYV) [![LEISURE ARTS Pillowcase 20X26 Pansy Motif 2Pc Embroidery Pillow Kit Stamped Embroidery Pillowcases Pillow Cases Stamped Stamped Cross Stitch Cases](https://m.media-amazon.com/images/I/41dV94T9UNL.jpg)**LEISURE ARTS Pillowcase 20X26 Pansy Motif 2Pc Embroidery Pillow Kit Stamped Embroidery Pillowcases Pillow Cases Stamped Stamped Cross Stitch Cases**LEISURE ARTS**$12.79**5.0★**▲ 356%**](https://www.amazon.com/dp/B09YS3JZ2P) [![Herrschners Morgan Pillowcase Pair Stamped Embroidery](https://m.media-amazon.com/images/I/41CcXSQahgL.jpg)**Herrschners Morgan Pillowcase Pair Stamped Embroidery**Herrschners**$13.54**4.5★**▲ 263%**](https://www.amazon.com/dp/B0DV99VQMF) [![Jack Dempsey Stamped Pillowcases with White Perle Edge 2-Pack](https://m.media-amazon.com/images/I/518cuxtV0YL.jpg)**Jack Dempsey Stamped Pillowcases with White Perle Edge 2-Pack**Jack Dempsey Needle Art**$17.79**4.8★**▲ 207%**](https://www.amazon.com/dp/B00B728HDM) [![Kokaaee Embroidered Throw Pillow Cover 18x18 Inch - Spring Summer Boho Decorative Pillow Cover with Zipper for Living Room Couch Sofa Bed Aesthetic Design Flower Cluster Cushion Pillowcase](https://m.media-amazon.com/images/I/51UQ02p+fHL.jpg)**Kokaaee Embroidered Throw Pillow Cover 18x18 Inch - Spring Summer Boho Decorative Pillow Cover with Zipper for Living Room Couch Sofa Bed Aesthetic Design Flower Cluster Cushion Pillowcase**Kokaaee**$16.14**4.8★**▲ 200%**](https://www.amazon.com/dp/B0FG81YPZ8)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 19 weeks — -23.4% search growth over the last 90 days.

2K2KMar '26Mar '26Apr '26May '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Beautifully made”*

**Color**12%

*“Colors are very accurate”*

**Advertised Vs Actual Product**6%

*“Looks like the picture”*

**Value For Money**6%

*“Great value”*

**Design-Overall**5%

*“the design is pretty”*

**Embellishment/Embroidery Quality**5%

*“Beautiful embroidery”*

**Print Quality**4%

*“Very happy with the results and cheerful print”*

**Ease Of Use**4%

*“Easy peasy”*

**Fun/Entertainment Experience**3%

*“Colorful and fun”*

**Upholstery/Fabric Quality**3%

*“good quality fabric”*

### **What buyers complain about **

**Color**11%

*“colors are different than shown”*

**Material Quality**9%

*“I expected a finer weave of fabric”*

**Size-Overall**8%

*“Sizing not standard”*

**Stitch/Finish/Polish**6%

*“after first washing the lace separated from case, disappointed”*

**Cushion**4%

*“I have a hard time getting the pillow to stay on the corners of the cover”*

**Advertised Vs Actual Product**4%

*“not same colors are shown in picture”*

**Quality-Overall**4%

*“cheap quality, looks and feels cheap too”*

**Paint Quality**3%

*“Was anyone able to get the black outlines out after finishing”*

**Display Colors**3%

*“Colors in the actual kit are not the same colors depicted in the image”*

**Charging**3%

*“you should not charge me for this one”*

### **Top return reasons **

**Color**32%

**Size-Overall**24%

**Advertised Vs Actual Product**7%

**Material Quality**6%

**Display Colors**6%

**Quality-Overall**4%

**Design-Overall**4%

**Stitch/Finish/Polish**3%

**Value For Money**2%

**Cushion**2%