---
title: "embroidery case — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/embroidery-case"
last_updated: "2026-07-14T00:02:25.214Z"
locale: en
meta:
  description: "soft demand (-11.0% this quarter) — embroidery case doesn't clear our bar today."
  "og:description": "soft demand (-11.0% this quarter) — embroidery case doesn't clear our bar today."
  "og:title": "embroidery case — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **embroidery case**

**Skip it**

Soft demand (-11.0% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 20Conversion 43Competition 78Returns 45Price range 84Avg price 95Brand share 23Review moat 71Quality gap 28

**Avg price**

**Incredible****$27.15**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.58–$60.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Review moat**

**Good****644**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$101K**

$101K/yr · 109K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-11.0%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**17 **▲rising

**Sellers**

**55**

**Top-5 brand share**

**91%**

**Open market**

**8%**

- Thread Wallets65% - Action Bag16% - Brixley4% - lovielf3% - Geyee2% - Fjällräven1% - Open — no brand owns it (11 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$9K12%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 50 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Thread Wallets Small Crossbody Bags for Women & Men Stylish Sling Chest Bag for Everyday Use (Black)](https://m.media-amazon.com/images/I/31YuirxB7wL.jpg)**Thread Wallets Small Crossbody Bags for Women & Men Stylish Sling Chest Bag for Everyday Use (Black)**Thread Wallets**$24.78**4.7★519 rev](https://www.amazon.com/dp/B0B35DCRHC) [2![Action Bag FL100 Floss-A-Way Organizer-3X5 100/Pkg](https://m.media-amazon.com/images/I/31Rjn8145VL.jpg)**Action Bag FL100 Floss-A-Way Organizer-3X5 100/Pkg**Action Bag**$9.86**4.8★1,655 rev](https://www.amazon.com/dp/B003W0OC5O) [3![Thread Wallets Mini Slouchy Bag for Women - Crescent Sling Purse with Adjustable Strap & Zip Pocket Unstructured & Foldable (Bubblegum)](https://m.media-amazon.com/images/I/21BOc6YgwML.jpg)**Thread Wallets Mini Slouchy Bag for Women - Crescent Sling Purse with Adjustable Strap & Zip Pocket Unstructured & Foldable (Bubblegum)**Thread Wallets**$33.38**4.4★78 rev](https://www.amazon.com/dp/B0DKRLKDD6) [4![Thread Wallets Mini Slouchy Bag for Women - Crescent Sling Purse with Adjustable Strap & Zip Pocket Unstructured & Foldable (Black)](https://m.media-amazon.com/images/I/21IKI7qi50L.jpg)**Thread Wallets Mini Slouchy Bag for Women - Crescent Sling Purse with Adjustable Strap & Zip Pocket Unstructured & Foldable (Black)**Thread Wallets**$34.44**4.4★78 rev](https://www.amazon.com/dp/B0DKRH75SQ) [5![Thread Wallets Utility Tote Large Travel Tote with Multi-Pocket Design Laptop Compartment & Work Bag for Women (Scout)](https://m.media-amazon.com/images/I/31HdA2d48VL.jpg)**Thread Wallets Utility Tote Large Travel Tote with Multi-Pocket Design Laptop Compartment & Work Bag for Women (Scout)**Thread Wallets**$53.71**4.5★191 rev](https://www.amazon.com/dp/B0D8WRH6X7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BAGSMART Cross Body Purse Mini Crossbody Bags for Women Travel Purse Puffy Shoulder Handbag Wallet with RFID Blocking Slots Green](https://m.media-amazon.com/images/I/31KBpJyvgqL.jpg)**BAGSMART Cross Body Purse Mini Crossbody Bags for Women Travel Purse Puffy Shoulder Handbag Wallet with RFID Blocking Slots Green**BAGSMART**$19.50**1,688 rev7mo ago](https://www.amazon.com/dp/B0FV8D5ZMJ) [![Thread Penny Bag Compact purses for women Small Purse with Pockets Small Handbag Travel Purse (Cappuccino)](https://m.media-amazon.com/images/I/31iiBmUj3OL.jpg)**Thread Penny Bag Compact purses for women Small Purse with Pockets Small Handbag Travel Purse (Cappuccino)**Thread Wallets**$35.29**30 rev9mo ago](https://www.amazon.com/dp/B0FSTHQCV3) [![Soolla Studio Bag: Art Supply Storage Organizer & Pottery Tool Bag Washable Tote Yarn Bag Crochet 30 Pockets 15+ Colors (Becca Sands)](https://m.media-amazon.com/images/I/312R+h2KBKL.jpg)**Soolla Studio Bag: Art Supply Storage Organizer & Pottery Tool Bag Washable Tote Yarn Bag Crochet 30 Pockets 15+ Colors (Becca Sands)**Soolla**$60.99**618 rev1y ago](https://www.amazon.com/dp/B0FCPYJYL1) [![Thread Wallets Mini Utility Tote for Women - Messenger Bag Purse with Adjustable Strap & Zip Pocket for Day Trips (Mauve)](https://m.media-amazon.com/images/I/31-OPb8QSmL.jpg)**Thread Wallets Mini Utility Tote for Women - Messenger Bag Purse with Adjustable Strap & Zip Pocket for Day Trips (Mauve)**Thread Wallets**$36.40**36 rev1y ago](https://www.amazon.com/dp/B0FB3HDF11) [![Thread Wallets Small Pocket Sling for Women & Men Simple Purse and Bag for Concerts & Walking (Black)](https://m.media-amazon.com/images/I/318bwPXEgGL.jpg)**Thread Wallets Small Pocket Sling for Women & Men Simple Purse and Bag for Concerts & Walking (Black)**Thread Wallets**$17.39**36 rev1y ago](https://www.amazon.com/dp/B0FB2Y73Y7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fjllrven High Coast Unisex Pocket Bag - Nylon Fabric - Waterproof Outer Shell - Adjustable Zippered Closure Sunset Orange One Size One Size](https://m.media-amazon.com/images/I/51AeHlv4SkL.jpg)**Fjllrven High Coast Unisex Pocket Bag - Nylon Fabric - Waterproof Outer Shell - Adjustable Zippered Closure Sunset Orange One Size One Size**Fjällräven**$31.44**4.6★**▲ 210%**](https://www.amazon.com/dp/B0BPY9LDVS) [![Hanfetch Yarn Crossbody Waist bag Small Yarn Storage Organizer for Yarn Skeins-Organizer for Crochet Hooks and Other Accessories (Paisley)](https://m.media-amazon.com/images/I/51Au4K8Kf+L.jpg)**Hanfetch Yarn Crossbody Waist bag Small Yarn Storage Organizer for Yarn Skeins-Organizer for Crochet Hooks and Other Accessories (Paisley)**Hanfetch**$19.73**4.7★**▲ 206%**](https://www.amazon.com/dp/B0BMXYVQBW) [![Thread Wallets Fanny Pack Small Travel Crossbody Bags for Women Men - Durable Stylish Convenient Womens & Mens Cross Body Sling Bag Fanny Pack for Phone & Personal Items (Luna Beige)](https://m.media-amazon.com/images/I/31e0hNFgZdL.jpg)**Thread Wallets Fanny Pack Small Travel Crossbody Bags for Women Men - Durable Stylish Convenient Womens & Mens Cross Body Sling Bag Fanny Pack for Phone & Personal Items (Luna Beige)**Thread Wallets**$25.22**4.5★**▲ 188%**](https://www.amazon.com/dp/B0DQHH4BD3) [![Thread Wallets Fanny Pack Small Travel Crossbody Bags for Women Men - Durable Stylish Convenient Womens & Mens Cross Body Sling Bag Fanny Pack for Phone & Personal Items (Magenta)](https://m.media-amazon.com/images/I/31Dzdx1YPEL.jpg)**Thread Wallets Fanny Pack Small Travel Crossbody Bags for Women Men - Durable Stylish Convenient Womens & Mens Cross Body Sling Bag Fanny Pack for Phone & Personal Items (Magenta)**Thread Wallets**$17.56**4.5★**▲ 181%**](https://www.amazon.com/dp/B0DGDY5DSG) [![Nautica Womens Nylon Bean Bag Crossbody/Belt Bag With Adjustable Shoulder Strap Crossbody](https://m.media-amazon.com/images/I/41irkfoZdiL.jpg)**Nautica Womens Nylon Bean Bag Crossbody/Belt Bag With Adjustable Shoulder Strap Crossbody**Nautica**$24.94**4.8★**▲ 176%**](https://www.amazon.com/dp/B0F6YTZYZG)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — -11.0% search growth over the last 90 days.

3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“Amazing quality”*

**Size-Overall**10%

*“Perfect small bag”*

**Storage Capacity**8%

*“Good storage”*

**Color**7%

*“It is true to color”*

**Pockets/Compartments**7%

*“Lots of pockets for all of your stuff”*

**Advertised Vs Actual Product**5%

*“exactly as described”*

**Durability**4%

*“Durable and cute”*

**Value For Money**4%

*“Best price”*

**Weight Light**4%

*“Its not too bulky”*

**Ease Of Use**4%

*“Easy use”*

### **What buyers complain about **

**Size-Overall**26%

*“Very tiny container”*

**Quality-Overall**7%

*“Not well made”*

**Strap/String Quality**7%

*“The adjustable strap does not stay in place at all”*

**Material Quality**5%

*“It's made of thin material”*

**Durability**5%

*“Broke in 2 Days of having it”*

**Value For Money**3%

*“So disappointing for such an expensive tote bag”*

**Weight Heavy**3%

*“Ultimately it was a bit too heavy for me”*

**Zipper Quality**3%

*“Zipper broke, I used it for a trip and it wouldnt zip - very disappointed”*

**Thickness**2%

*“It's was concerned at first with how thin the material is”*

**Strength**2%

*“the spinning device is flimsy”*

### **Top return reasons **

**Size-Overall**65%

**Color**6%

**Material Quality**4%

**Value For Money**3%

**Strap/String Quality**3%

**Advertised Vs Actual Product**3%

**Shape/Style**2%

**Defective Material/Parts**2%

**Pockets/Compartments**1%

**Zipper Quality**1%