---
title: "embossing powder — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/embossing-powder"
last_updated: "2026-07-14T05:11:22.402Z"
locale: en
meta:
  description: "embossing powder shows low returns (1.0%), but soft demand (-21.7% this quarter) keeps it on the watch list."
  "og:description": "embossing powder shows low returns (1.0%), but soft demand (-21.7% this quarter) keeps it on the watch list."
  "og:title": "embossing powder — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **embossing powder**

**Worth a look**

Shows low returns (1.0%), but soft demand (-21.7% this quarter) keeps it on the watch list.

Market size 27Growth 14Conversion 58Competition 85Returns 95Price range 73Avg price 77Brand share 42Review moat 69Quality gap 42

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.82**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.40–$38.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****742.27**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$117K**

$117K/yr · 150K searches

**Growth**

**Bad****-21.7%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**17 **▲rising

**Sellers**

**68**

**Top-5 brand share**

**80%**

**Open market**

**17%**

- Ranger54% - Wow! Embossing Powders8% - Heigble8% - Pixiss6% - MAKABAKA4% - YooNotee3% - Open — no brand owns it (11 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 55 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ranger Fine Super Embossing Powder White Silver Black Copper Clear and Gold Bundle of 6 1/2 Ounce Jars Plus 3 Carnora Scoop Spoons](https://m.media-amazon.com/images/I/41hjLBB2+3L.jpg)**Ranger Fine Super Embossing Powder White Silver Black Copper Clear and Gold Bundle of 6 1/2 Ounce Jars Plus 3 Carnora Scoop Spoons**Ranger**$34.91**4.7★145 rev](https://www.amazon.com/dp/B08GY683SF) [2![Wow! Embossing Powder Black and White Bundle: Primary Ebony Opaque Bright White White Pearl Clear Gloss 15ML](https://m.media-amazon.com/images/I/51VqDrp5h4L.jpg)**Wow! Embossing Powder Black and White Bundle: Primary Ebony Opaque Bright White White Pearl Clear Gloss 15ML**Wow! Embossing Powders**$17.96**4.6★545 rev](https://www.amazon.com/dp/B0748ZV189) [3![Ranger EPJ00-709 Embossing Powder .60oz Holographic 1.75 x 1.5 x 1.5](https://m.media-amazon.com/images/I/41-P8IofMCL.jpg)**Ranger EPJ00-709 Embossing Powder .60oz Holographic 1.75 x 1.5 x 1.5**Ranger**$7.73**4.6★1,530 rev](https://www.amazon.com/dp/B001105V16) [4![Ranger Embossing Powder Super Fine Gold](https://m.media-amazon.com/images/I/514Cwg0-+kL.jpg)**Ranger Embossing Powder Super Fine Gold**Ranger**$7.32**4.8★583 rev](https://www.amazon.com/dp/B00J39I1FA) [5![Ranger Emboss It Clear Embossing Ink Pad](https://m.media-amazon.com/images/I/413nQrSCgeL.jpg)**Ranger Emboss It Clear Embossing Ink Pad**Ranger**$7.29**4.6★1,582 rev](https://www.amazon.com/dp/B001DHE7CQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Silver Copper)](https://m.media-amazon.com/images/I/41PcOaZuSUL.jpg)**Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Silver Copper)**Heigble**$19.28**19 rev4mo ago](https://www.amazon.com/dp/B0GQM5G1L7) [![Heigble 1 Pc 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Gold)](https://m.media-amazon.com/images/I/41ISmuZO8sL.jpg)**Heigble 1 Pc 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Gold)**Heigble**$7.44**19 rev5mo ago](https://www.amazon.com/dp/B0GL1HPXPV) [![Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Multicolor)](https://m.media-amazon.com/images/I/51bUHQoCO1L.jpg)**Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Multicolor)**Heigble**$20.52**19 rev6mo ago](https://www.amazon.com/dp/B0GCCK9NQQ) [![ForraFun 2 Pack 4 Inch Clear Embossing Ink Pad with 2 0.5 oz Refill Bottles for Crisp Stamping for DIY Cards and Scrapbooking Detailed Embossing](https://m.media-amazon.com/images/I/31McOwivxkL.jpg)**ForraFun 2 Pack 4 Inch Clear Embossing Ink Pad with 2 0.5 oz Refill Bottles for Crisp Stamping for DIY Cards and Scrapbooking Detailed Embossing**ForraFun**$13.05**7 rev7mo ago](https://www.amazon.com/dp/B0G64Z7JCK) [![YooNotee Embossing Kit with 8 x 5g Embossing Powders Assorted Colors Clear Detailing Pen Ink Pad Suitable Supplies for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations](https://m.media-amazon.com/images/I/51FBIda3swL.jpg)**YooNotee Embossing Kit with 8 x 5g Embossing Powders Assorted Colors Clear Detailing Pen Ink Pad Suitable Supplies for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations**YooNotee**$20.83**5 rev8mo ago](https://www.amazon.com/dp/B0FZHC7KRC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Silver Copper)](https://m.media-amazon.com/images/I/41PcOaZuSUL.jpg)**Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Silver Copper)**Heigble**$19.28**4.2★**▲ 428%**](https://www.amazon.com/dp/B0GQM5G1L7) [![Heigble 1 Pc 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Gold)](https://m.media-amazon.com/images/I/41ISmuZO8sL.jpg)**Heigble 1 Pc 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Gold)**Heigble**$7.44**4.2★**▲ 422%**](https://www.amazon.com/dp/B0GL1HPXPV) [![Wow! Glow Embossing Bundle - Pastel Spring Glow Rosey Glow Pearl Mist Primary Bluetiful Ultra High Embossing Powders with Clear Embossing Pad and Trebbies Detail Sticks](https://m.media-amazon.com/images/I/41DSWlAP6+L.jpg)**Wow! Glow Embossing Bundle - Pastel Spring Glow Rosey Glow Pearl Mist Primary Bluetiful Ultra High Embossing Powders with Clear Embossing Pad and Trebbies Detail Sticks**Trebbies**$20.48**0.0★**▲ 367%**](https://www.amazon.com/dp/B0F79T3TKT) [![Artdone 16Jars Chrome Nail Powder Magic White Pearl Kit Mirror Effect Silver Metallic Holographic Dip Nail Powder for Resin Craft & Nail Art Fimo Decoration Iridescent Aurora Mermaid Pigment](https://m.media-amazon.com/images/I/519mVn8qVUL.jpg)**Artdone 16Jars Chrome Nail Powder Magic White Pearl Kit Mirror Effect Silver Metallic Holographic Dip Nail Powder for Resin Craft & Nail Art Fimo Decoration Iridescent Aurora Mermaid Pigment**Artdone**$9.87**4.6★**▲ 333%**](https://www.amazon.com/dp/B0D46BKJ6P) [![Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Multicolor)](https://m.media-amazon.com/images/I/51bUHQoCO1L.jpg)**Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Multicolor)**Heigble**$20.52**4.2★**▲ 238%**](https://www.amazon.com/dp/B0GCCK9NQQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.

5K3KPrime Day '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**36%

*“Beautiful colors”*

**Quality-Overall**16%

*“Beautiful variety”*

**Value For Money**8%

*“Good Value”*

**Ease Of Use**6%

*“Easy To Use”*

**Advertised Vs Actual Product**6%

*“works as advertised”*

**Brightness/Shine/Glow**3%

*“the shine is just right”*

**Ease Of Application**3%

*“Application is easy and looks great”*

**Paint Quality**3%

*“Works great as washable paint for kids”*

**Efficiency**2%

*“Works great”*

**Size-Overall**2%

*“Fit my needs perfectly”*

### **What buyers complain about **

**Color**9%

*“was sent the wrong colors”*

**Quality-Overall**9%

*“Total garbage”*

**Moist/Dry**6%

*“Arrived dry”*

**Advertised Vs Actual Product**4%

*“All of the powders had glitter in them which wasnt mentioned in the description”*

**Size-Overall**4%

*“The bottles were a little smaller than I'd expected”*

**Ease Of Use**4%

*“Not too easy to use”*

**Leak-Proof**4%

*“Leaky”*

**Brightness/Shine/Glow**4%

*“I cant get the shine”*

**Functionality-Overall**3%

*“Doesn't set well”*

**Thickness**3%

*“They are not thick”*

### **Top return reasons **

**Color**23%

**Functionality-Overall**17%

**Advertised Vs Actual Product**13%

**Value For Money**6%

**Adhesion/Stickiness**5%

**Leak-Proof**5%

**Size-Overall**4%

**Quality-Overall**3%

**Defective Material/Parts**3%

**Brightness/Shine/Glow**3%