---
title: "easel paper roll — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/easel-paper-roll"
last_updated: "2026-07-14T02:06:06.695Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — easel paper roll doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — easel paper roll doesn't clear our bar today."
  "og:title": "easel paper roll — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

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# **easel paper roll**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 18Conversion 96Competition 20Returns 82Price range 48Avg price 62Brand share 4Review moat 36Quality gap 20

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$13.43**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.01–$23.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,921.08**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$96K**

$96K/yr · 55K searches

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **—flat

**Sellers**

**19**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Melissa & Doug81% - PH PERKHOMY7% - Phinus5% - Vanhench3% - Donyang2% - Gold Seal Specialty Papers2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$19K30%$29K40%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Melissa & Doug Deluxe Easel Paper Roll Replacement (17 inches x 75 feet) - 3-Pack Deluxe Easel Paper Roll Replacement (18 inches x 75 feet) - 3-Pack - FSC Certified](https://m.media-amazon.com/images/I/41pEgATXbvL.jpg)**Melissa & Doug Deluxe Easel Paper Roll Replacement (17 inches x 75 feet) - 3-Pack Deluxe Easel Paper Roll Replacement (18 inches x 75 feet) - 3-Pack - FSC Certified**Melissa & Doug**$16.87**4.8★2,488 rev](https://www.amazon.com/dp/B000PXVQI2) [2![Melissa & Doug Tabletop Easel Paper Roll (12 inches x 75 feet) 3-Pack](https://m.media-amazon.com/images/I/41RRG85BLOL.jpg)**Melissa & Doug Tabletop Easel Paper Roll (12 inches x 75 feet) 3-Pack**Melissa & Doug**$18.31**4.8★2,036 rev](https://www.amazon.com/dp/B01DU1C936) [3![Melissa & Doug Wooden Tabletop Paper Roll Dispenser with 12 x 75-Foot White Bond Paper & Roller Art Supplies for Drawing Painting Crafting & Origami Arts & Crafts Supplies for Kids Ages 3+](https://m.media-amazon.com/images/I/31SBER8HedL.jpg)**Melissa & Doug Wooden Tabletop Paper Roll Dispenser with 12 x 75-Foot White Bond Paper & Roller Art Supplies for Drawing Painting Crafting & Origami Arts & Crafts Supplies for Kids Ages 3+**Melissa & Doug**$14.30**4.6★5,289 rev](https://www.amazon.com/dp/B0094RGCOS) [4![Melissa & Doug Easel Pad (17 x 20 inches) - 50 Sheets 2-Pack](https://m.media-amazon.com/images/I/4115acvFZ4L.jpg)**Melissa & Doug Easel Pad (17 x 20 inches) - 50 Sheets 2-Pack**Melissa & Doug**$23.27**4.8★1,027 rev](https://www.amazon.com/dp/B07VJQC8DH) [5![Melissa & Doug Deluxe Easel Paper Roll Replacement 2-Pack Bundle for Coloring Writing or Painting (17 in. x 75 ft.) Art Supplies for Kids Ages 3+ (White) - FSC Certified](https://m.media-amazon.com/images/I/31vAq16LI7L.jpg)**Melissa & Doug Deluxe Easel Paper Roll Replacement 2-Pack Bundle for Coloring Writing or Painting (17 in. x 75 ft.) Art Supplies for Kids Ages 3+ (White) - FSC Certified**Melissa & Doug**$17.57**4.8★9,267 rev](https://www.amazon.com/dp/B002UJFAO0)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper](https://m.media-amazon.com/images/I/41+dCC3jI+L.jpg)**PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper**PH PERKHOMY**$6.01**173 rev9mo ago](https://www.amazon.com/dp/B0FT8X22L8) [![PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)](https://m.media-amazon.com/images/I/41KvfFQVywL.jpg)**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**5,280 rev1y ago](https://www.amazon.com/dp/B0DH3KNDM5) [![Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB](https://m.media-amazon.com/images/I/31LYpTzVq0L.jpg)**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**5,921 rev2y ago](https://www.amazon.com/dp/B0CDL6KKD9) [![White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies](https://m.media-amazon.com/images/I/31YUk+y0oWL.jpg)**White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies**Donyang**$7.33**2,039 rev2y ago](https://www.amazon.com/dp/B0C743LQ3M) [![Phinus Craft Paper Roll 15354 Industrial-Grade Kraft Paper Roll White Easel Paper Roll for Kids for Moving Gift Wrapping Wall Art Tab](https://m.media-amazon.com/images/I/31ZtVbhnUiL.jpg)**Phinus Craft Paper Roll 15354 Industrial-Grade Kraft Paper Roll White Easel Paper Roll for Kids for Moving Gift Wrapping Wall Art Tab**Phinus**$7.85**1,290 rev3y ago](https://www.amazon.com/dp/B0C1GYCV9V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper](https://m.media-amazon.com/images/I/41+dCC3jI+L.jpg)**PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper**PH PERKHOMY**$6.01**4.8★**▲ 140%**](https://www.amazon.com/dp/B0FT8X22L8) [![PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)](https://m.media-amazon.com/images/I/41KvfFQVywL.jpg)**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**4.7★**▲ 134%**](https://www.amazon.com/dp/B0DH3KNDM5) [![Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB](https://m.media-amazon.com/images/I/31LYpTzVq0L.jpg)**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**4.7★**▲ 64%**](https://www.amazon.com/dp/B0CDL6KKD9) [![Melissa & Doug Deluxe Easel Paper Roll Replacement (17 inches x 75 feet) - 3-Pack Deluxe Easel Paper Roll Replacement (18 inches x 75 feet) - 3-Pack - FSC Certified](https://m.media-amazon.com/images/I/41pEgATXbvL.jpg)**Melissa & Doug Deluxe Easel Paper Roll Replacement (17 inches x 75 feet) - 3-Pack Deluxe Easel Paper Roll Replacement (18 inches x 75 feet) - 3-Pack - FSC Certified**Melissa & Doug**$16.87**4.8★**▲ 31%**](https://www.amazon.com/dp/B000PXVQI2) [![White Craft Paper - 100 Sheets of 18 x 24; Ideal for Paints Wall Art Easel Paper Gift Wrapping Paper and Kids Crafts - Made in USA](https://m.media-amazon.com/images/I/21krv4QBitS.jpg)**White Craft Paper - 100 Sheets of 18 x 24; Ideal for Paints Wall Art Easel Paper Gift Wrapping Paper and Kids Crafts - Made in USA**Gold Seal Specialty Papers**$20.96**4.1★**▲ 17%**](https://www.amazon.com/dp/B094SKV6VB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 6.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Good quality”*

**Size-Overall**15%

*“Perfect Fit”*

**Value For Money**12%

*“Great buy for the money”*

**Advertised Vs Actual Product**7%

*“As described”*

**Ease Of Use**7%

*“Easy to use”*

**Thickness**5%

*“Nice and thick”*

**Drawing Experience**4%

*“Kids love it for drawing”*

**Color**4%

*“I like how the color looks”*

**Durability**4%

*“pretty durable”*

**Fun/Entertainment Experience**3%

*“Fun for crafts”*

### **What buyers complain about **

**Thickness**24%

*“Very thin paper”*

**Size-Overall**13%

*“those rolls are double the length”*

**Ease Of Use**12%

*“Hard to use”*

**Quality-Overall**4%

*“Its cheaply made”*

**Durability**4%

*“starts to break apart”*

**Material Quality**3%

*“Cheap material”*

**Smell**3%

*“There is a very strong floral smell that makes this unusable”*

**Paint Quality**2%

*“Wouldnt recommend for water colors as it soaks through easily with watery paint”*

**Value For Money**2%

*“Though Not the Best Value”*

**Water Resistance**1%

*“Wouldnt recommend for water colors as it soaks through easily with watery paint”*

### **Top return reasons **

**Size-Overall**70%

**Advertised Vs Actual Product**6%

**Value For Money**4%

**Dispensing Mechanism**3%

**Thin**3%

**Wood Quality**2%

**Color**2%

**Functionality-Overall**2%

**Defective Material/Parts**1%

**Thickness**1%