---
title: "drawing supplies — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/drawing-supplies"
last_updated: "2026-07-14T02:06:09.876Z"
locale: en
meta:
  description: "drawing supplies shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "drawing supplies shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "drawing supplies — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **drawing supplies**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 87Growth 18Conversion 22Competition 72Returns 95Price range 74Avg price 88Brand share 75Review moat 23Quality gap 18

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.17**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.6M**

$1.6M/yr · 4.4M searches

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$3.33–$48.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,895.51**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-13.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▼falling

**Sellers**

**90**

**Top-5 brand share**

**60%**

**Open market**

**35%**

- PRINA22% - Caliart14% - Nicpro9% - Crayola7% - KALOUR7% - Soucolor6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$62K8%$124K12%$186K16%$248K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids](https://m.media-amazon.com/images/I/51hh7QXWCnL.jpg)**Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids**Caliart**$25.71**4.8★3,884 rev](https://www.amazon.com/dp/B0B7N2Q1NQ) [2![Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner](https://m.media-amazon.com/images/I/51PltDP2WiS.jpg)**Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner**PRINA**$26.26**4.8★6,696 rev](https://www.amazon.com/dp/B092Z1PYCD) [3![PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids](https://m.media-amazon.com/images/I/51ULoV6SCAL.jpg)**PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids**PRINA**$24.61**4.8★1,026 rev](https://www.amazon.com/dp/B0CRV789HC) [4![Muchcute Micro Fineliner Drawing Art Pens: 12 Black Fine Line Waterproof Ink Set Artist Supplies Archival Inking Markers Liner Sketch Outline Anime Gifts Manga Sketching Watercolor Zentangle Kit Stuff](https://m.media-amazon.com/images/I/51aVGv2fzQL.jpg)**Muchcute Micro Fineliner Drawing Art Pens: 12 Black Fine Line Waterproof Ink Set Artist Supplies Archival Inking Markers Liner Sketch Outline Anime Gifts Manga Sketching Watercolor Zentangle Kit Stuff**KOUSICOO**$9.31**4.5★8,478 rev](https://www.amazon.com/dp/B0BNDN87NX) [5![Nicpro 35PCS Art Mechanical Pencil Set 3 PCS Metal Drafting Pencil 0.5 mm & 0.7 mm & 0.9 mm & 3 PCS 2mm Lead Holder (6B 4B 2B HB 2H 4H Colors) For Sketching Drawing With 20 Tube Lead Refills Case](https://m.media-amazon.com/images/I/51oAvWrYg2L.jpg)**Nicpro 35PCS Art Mechanical Pencil Set 3 PCS Metal Drafting Pencil 0.5 mm & 0.7 mm & 0.9 mm & 3 PCS 2mm Lead Holder (6B 4B 2B HB 2H 4H Colors) For Sketching Drawing With 20 Tube Lead Refills Case**Nicpro**$12.97**4.7★3,912 rev](https://www.amazon.com/dp/B0C3R6S4SL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/6124YyKHXqL.jpg)**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**12,126 rev6mo ago](https://www.amazon.com/dp/B0G7P9MMCP) [![ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/61ae1Mf8fDL.jpg)**ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$10.25**7,479 rev6mo ago](https://www.amazon.com/dp/B0G7NKPKCZ) [![Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas](https://m.media-amazon.com/images/I/51UeVN3UvLL.jpg)**Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas**Lumiboard**$35.03**991 rev9mo ago](https://www.amazon.com/dp/B0FRS84KT9) [![Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner](https://m.media-amazon.com/images/I/51DIW2FegzL.jpg)**Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner**Four Candies**$21.52**65 rev1y ago](https://www.amazon.com/dp/B0FBVWW1HN) [![Crayola Marker Airbrush Spray Art Kit Battery-Powered Sprayer with 8 Washable Markers & 5 Stencils DIY Craft Set Ages 6+](https://m.media-amazon.com/images/I/51fsy9X8mcL.jpg)**Crayola Marker Airbrush Spray Art Kit Battery-Powered Sprayer with 8 Washable Markers & 5 Stencils DIY Craft Set Ages 6+**Crayola**$19.18**1,247 rev1y ago](https://www.amazon.com/dp/B0DTB2N2D9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/61ae1Mf8fDL.jpg)**ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$10.25**4.5★**▲ 592%**](https://www.amazon.com/dp/B0G7NKPKCZ) [![ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies](https://m.media-amazon.com/images/I/6124YyKHXqL.jpg)**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**4.5★**▲ 568%**](https://www.amazon.com/dp/B0G7P9MMCP) [![Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner](https://m.media-amazon.com/images/I/51DIW2FegzL.jpg)**Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner**Four Candies**$21.52**5.0★**▲ 567%**](https://www.amazon.com/dp/B0FBVWW1HN) [![Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas](https://m.media-amazon.com/images/I/51UeVN3UvLL.jpg)**Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas**Lumiboard**$35.03**4.3★**▲ 427%**](https://www.amazon.com/dp/B0FRS84KT9) [![Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners](https://m.media-amazon.com/images/I/61dNs1dtUgL.jpg)**Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners**Artbreezing**$48.78**4.9★**▲ 422%**](https://www.amazon.com/dp/B0DYTRW474)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 67 weeks — -13.6% search growth over the last 90 days.

350K250KPrime Day '25Spike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**18%

*“Amazing colors”*

**Quality-Overall**14%

*“Good quality pencils”*

**Value For Money**10%

*“Great deal”*

**Fun/Entertainment Experience**6%

*“Amazing entertainment”*

**Drawing Experience**6%

*“Good quality drawing pad”*

**Pen/Pencil Quality**6%

*“Good quality pens”*

**Ease Of Use**5%

*“Easy to handle”*

**Advertised Vs Actual Product**4%

*“As described”*

**Gifting Purpose**3%

*“GREAT GIFT”*

**Paint Quality**2%

*“These are great paints”*

### **What buyers complain about **

**Color**13%

*“Not colorful”*

**Advertised Vs Actual Product**8%

*“False advertisement”*

**Quality-Overall**7%

*“Poor quality control”*

**Durability**4%

*“Breaks easily”*

**Dry/Empty Ink**4%

*“they were dry”*

**Drying Time**3%

*“definitely not quick dry as described”*

**Size-Overall**3%

*“The dot is rally small to use on dot coloring”*

**Nib/Tip Quality**2%

*“Some of the tips were broken off”*

**Thickness**2%

*“too thick”*

**Paint Quality**2%

*“But the paint brushes are terribly low quality”*

### **Top return reasons **

**Size-Overall**14%

**Advertised Vs Actual Product**14%

**Color**10%

**Value For Money**9%

**Functionality-Overall**6%

**Paint Quality**5%

**Quality-Overall**5%

**Dry/Empty Ink**4%

**Display Colors**4%

**Defective Material/Parts**4%