---
title: "drawing pencils — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/drawing-pencils"
last_updated: "2026-07-14T05:05:02.970Z"
locale: en
meta:
  description: "drawing pencils shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "drawing pencils shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "drawing pencils — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **drawing pencils**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 18Conversion 79Competition 57Returns 97Price range 53Avg price 45Brand share 70Review moat 24Quality gap 15

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.0M**

$2.0M/yr · 2.2M searches

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.99–$26.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.45**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****6,490.64**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**63%**

**Open market**

**30%**

- KALOUR23% - Faber-Castell16% - Mr. Pen8% - PRINA8% - Aenir7% - MARKART7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$205K20%$409K30%$614K40%$819K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![KALOUR 18-Piece Professional Sketch Pencil Set - Includes 5H to 14B Pencils Vinyl Eraser Kneaded Eraser Sharpener and Paper Blending Stump - Ideal for Artists and Beginners](https://m.media-amazon.com/images/I/51B5OFNo2wL.jpg)**KALOUR 18-Piece Professional Sketch Pencil Set - Includes 5H to 14B Pencils Vinyl Eraser Kneaded Eraser Sharpener and Paper Blending Stump - Ideal for Artists and Beginners**KALOUR**$7.51**4.8★2,362 rev](https://www.amazon.com/dp/B0D9VTDMRH) [2![Faber-Castell Graphite Sketch Pencil Set - 6 Graphite Pencils (2H HB B 2B 4B 6B) Drawing Pencils and Sketching Supplies](https://m.media-amazon.com/images/I/41MVefxkHOL.jpg)**Faber-Castell Graphite Sketch Pencil Set - 6 Graphite Pencils (2H HB B 2B 4B 6B) Drawing Pencils and Sketching Supplies**Faber-Castell**$8.28**4.8★4,869 rev](https://www.amazon.com/dp/B00OQJYNW2) [3![Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner](https://m.media-amazon.com/images/I/51PltDP2WiS.jpg)**Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner**PRINA**$26.26**4.8★6,696 rev](https://www.amazon.com/dp/B092Z1PYCD) [4![MARKART Professional Drawing Sketching Pencil Set - 14 Pieces Graphite (12B - 4H) Ideal for Drawing Art Sketching Shading Artist Pencils for Beginners & Pro Artists](https://m.media-amazon.com/images/I/51F2bOMZWnL.jpg)**MARKART Professional Drawing Sketching Pencil Set - 14 Pieces Graphite (12B - 4H) Ideal for Drawing Art Sketching Shading Artist Pencils for Beginners & Pro Artists**MARKART**$6.40**4.8★5,698 rev](https://www.amazon.com/dp/B088K1G5NL) [5![Mr. Pen- Sketch Pencils for Drawing 14 Pack](https://m.media-amazon.com/images/I/51lpjY+O+mL.jpg)**Mr. Pen- Sketch Pencils for Drawing 14 Pack**Mr. Pen**$4.99**4.8★6,991 rev](https://www.amazon.com/dp/B08FHMRW4L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists](https://m.media-amazon.com/images/I/51BLMOwx9GL.jpg)**GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists**GETFOO**$6.25**117 rev1y ago](https://www.amazon.com/dp/B0FGWBB99X) [![24-Piece Drawing Pencil Set - 14 Graphite Sketch Pencils (14B-4H) 4 Charcoal Pencils White Charcoal Pencil & Art Supplies Sketch Pencils for Drawing Shading Sketching for Beginners & Artists](https://m.media-amazon.com/images/I/5148FZHCmVL.jpg)**24-Piece Drawing Pencil Set - 14 Graphite Sketch Pencils (14B-4H) 4 Charcoal Pencils White Charcoal Pencil & Art Supplies Sketch Pencils for Drawing Shading Sketching for Beginners & Artists**Fhyhej**$6.42**96 rev1y ago](https://www.amazon.com/dp/B0FGWC1TW9) [![HNIHUY Professional Sketch Pencils Set 17 Pcs Graphite Pencils (8B-4H) Erasers and Sharpener Art Drawing Pencil for Artists Beginner Sketching](https://m.media-amazon.com/images/I/41pdqXyTVtL.jpg)**HNIHUY Professional Sketch Pencils Set 17 Pcs Graphite Pencils (8B-4H) Erasers and Sharpener Art Drawing Pencil for Artists Beginner Sketching**Generic**$7.08**184 rev1y ago](https://www.amazon.com/dp/B0FB3B6RSX) [![MARTCOLOR Drawing Sketching Pencil Set 20 Pieces Graphite Pencils (14B-4H) Charcoal Sticks Stump Eraser Sharpeners Ideal for Drawing Art Sketching Artist Pencils for Beginners & Pro Artists](https://m.media-amazon.com/images/I/51ctb8-C0ZL.jpg)**MARTCOLOR Drawing Sketching Pencil Set 20 Pieces Graphite Pencils (14B-4H) Charcoal Sticks Stump Eraser Sharpeners Ideal for Drawing Art Sketching Artist Pencils for Beginners & Pro Artists**MARTCOLOR**$6.34**873 rev1y ago](https://www.amazon.com/dp/B0DPHFTDB5) [![Aenir Sketch Pencils for Drawing Set of 12 Drawing Pencils for Sketching Medium (6B - 4H) Artist Graphite Pencils Sketch Set for Artists for Sketching Supplies Art Supplies.](https://m.media-amazon.com/images/I/51pa1C-SLJL.jpg)**Aenir Sketch Pencils for Drawing Set of 12 Drawing Pencils for Sketching Medium (6B - 4H) Artist Graphite Pencils Sketch Set for Artists for Sketching Supplies Art Supplies.**Aenir**$7.07**632 rev1y ago](https://www.amazon.com/dp/B0DHCV5167)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids](https://m.media-amazon.com/images/I/51hh7QXWCnL.jpg)**Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids**Caliart**$25.71**4.8★**▲ 101%**](https://www.amazon.com/dp/B0B7N2Q1NQ) [![Mr. Pen- Sketch Pencils for Drawing 14 Pack](https://m.media-amazon.com/images/I/51lpjY+O+mL.jpg)**Mr. Pen- Sketch Pencils for Drawing 14 Pack**Mr. Pen**$4.99**4.8★**▲ 88%**](https://www.amazon.com/dp/B08FHMRW4L) [![STAGEEK Mechanical Pencil Set with Case 37 Count Drawing Pencils 0.3 0.5 0.7 0.9MM & 2PCS 2MM Sketching Pencils with 492PCS Lead Refills (6B 4B 2B HB 2H 4H Color) for Artist Drafting Drawing](https://m.media-amazon.com/images/I/51wgMaVA84L.jpg)**STAGEEK Mechanical Pencil Set with Case 37 Count Drawing Pencils 0.3 0.5 0.7 0.9MM & 2PCS 2MM Sketching Pencils with 492PCS Lead Refills (6B 4B 2B HB 2H 4H Color) for Artist Drafting Drawing**STAGEEK**$15.08**4.7★**▲ 74%**](https://www.amazon.com/dp/B0CZMTK56P) [![GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists](https://m.media-amazon.com/images/I/51BLMOwx9GL.jpg)**GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists**GETFOO**$6.25**4.6★**▲ 60%**](https://www.amazon.com/dp/B0FGWBB99X) [![24-Piece Drawing Pencil Set - 14 Graphite Sketch Pencils (14B-4H) 4 Charcoal Pencils White Charcoal Pencil & Art Supplies Sketch Pencils for Drawing Shading Sketching for Beginners & Artists](https://m.media-amazon.com/images/I/5148FZHCmVL.jpg)**24-Piece Drawing Pencil Set - 14 Graphite Sketch Pencils (14B-4H) 4 Charcoal Pencils White Charcoal Pencil & Art Supplies Sketch Pencils for Drawing Shading Sketching for Beginners & Artists**Fhyhej**$6.42**4.6★**▲ 51%**](https://www.amazon.com/dp/B0FGWC1TW9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

120K80KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**19%

*“variety of colors”*

**Quality-Overall**18%

*“Good quality pencils”*

**Value For Money**13%

*“Great buy”*

**Drawing Experience**10%

*“Good drawing pencil”*

**Pen/Pencil Quality**8%

*“Quality pencils”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Ease Of Use**3%

*“Easy to hold”*

**Durability**3%

*“Durable and easy to use”*

**Soft Feel**2%

*“So soft”*

**Writing Experience**2%

*“The pencils are very good and write well”*

### **What buyers complain about **

**Quality-Overall**11%

*“Cheap Quality”*

**Color**10%

*“Wrong color”*

**Durability**6%

*“Not durable”*

**Strength**5%

*“I was surprised by how fragile these pencils are”*

**Sharpness**4%

*“Does not sharpen good”*

**Advertised Vs Actual Product**4%

*“the picture is misleading”*

**Value For Money**3%

*“little cheaper”*

**Size-Overall**2%

*“They are a little shorter than a normal pencil so they are actually a decent size”*

**Erasability**2%

*“kneaded eraser unusable”*

**Smell**2%

*“Chemical smell”*

### **Top return reasons **

**Color**18%

**Value For Money**13%

**Quality-Overall**11%

**Advertised Vs Actual Product**11%

**Size-Overall**7%

**Display Colors**5%

**Defective Material/Parts**5%

**Product Condition**4%

**Functionality-Overall**3%

**Strength**3%