---
title: "drawing pencils for kids — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/drawing-pencils-for-kids"
last_updated: "2026-07-14T01:49:04.692Z"
locale: en
meta:
  description: "drawing pencils for kids shows low returns (0.7%), but soft demand (-23.6% this quarter) keeps it on the watch list."
  "og:description": "drawing pencils for kids shows low returns (0.7%), but soft demand (-23.6% this quarter) keeps it on the watch list."
  "og:title": "drawing pencils for kids — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **drawing pencils for kids**

**Worth a look**

Shows low returns (0.7%), but soft demand (-23.6% this quarter) keeps it on the watch list.

Market size 25Growth 13Conversion 88Competition 77Returns 97Price range 51Avg price 34Brand share 80Review moat 23Quality gap 17

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Good****$3.95–$26.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.06**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$101K**

$101K/yr · 99K searches

**Review moat**

**Bad****7,291.9**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.6%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**29 **▲rising

**Sellers**

**76**

**Top-5 brand share**

**55%**

**Open market**

**39%**

- Crayola16% - Mr. Pen15% - PRINA8% - Prudiut8% - KALOUR8% - Heshengping6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$9K12%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mr. Pen- Drawing Sketching Pencil Set 19 pcs Graphite Pencils (10B-6H)](https://m.media-amazon.com/images/I/41zSI-swUrL.jpg)**Mr. Pen- Drawing Sketching Pencil Set 19 pcs Graphite Pencils (10B-6H)**Mr. Pen**$7.72**4.8★6,991 rev](https://www.amazon.com/dp/B0BXJR97V1) [2![Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8](https://m.media-amazon.com/images/I/41DPTl+KcML.jpg)**Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8**Crayola**$5.80**4.7★17,638 rev](https://www.amazon.com/dp/B000PCWKBA) [3![PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids](https://m.media-amazon.com/images/I/51ULoV6SCAL.jpg)**PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids**PRINA**$24.61**4.8★1,026 rev](https://www.amazon.com/dp/B0CRV789HC) [4![Sketch Book with 12 Color Pencil Set 90 Sheets Spiral Sketchbook for Drawing (68lb/100gsm) Acid-Free Sketch Pad for Artist Art Paper Drawing Supplies for Easter Gifts (5.58.5 inch)](https://m.media-amazon.com/images/I/51oQVdfDjHL.jpg)**Sketch Book with 12 Color Pencil Set 90 Sheets Spiral Sketchbook for Drawing (68lb/100gsm) Acid-Free Sketch Pad for Artist Art Paper Drawing Supplies for Easter Gifts (5.58.5 inch)**Prudiut**$9.12**4.8★307 rev](https://www.amazon.com/dp/B0DM7VZX4R) [5![KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners](https://m.media-amazon.com/images/I/519TDU1yzML.jpg)**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Aenir Sketch Pencils for Drawing Drawing Pencils Set of 18 10B4H Graphite Pencil Vinyl Eraser Kneaded Eraser Sharpener Blending Stump Sketch Set for Artists Art Supplies.](https://m.media-amazon.com/images/I/51tK8FiotpL.jpg)**Aenir Sketch Pencils for Drawing Drawing Pencils Set of 18 10B4H Graphite Pencil Vinyl Eraser Kneaded Eraser Sharpener Blending Stump Sketch Set for Artists Art Supplies.**Aenir**$10.64**632 rev8mo ago](https://www.amazon.com/dp/B0FCBQF4ZM) [![Art Supplies Kids Stocking Stuffers Teens 12 Rainbow Colored Pencils Tween Teen Girl Gift Trendy Stuff 9-12 Arts Crafts Girl 8-12 Age 4 5 6 7 9 10 11 Year Old Girls Gifts Birthday Boys Cute Fun Cool](https://m.media-amazon.com/images/I/415M1SnFmXL.jpg)**Art Supplies Kids Stocking Stuffers Teens 12 Rainbow Colored Pencils Tween Teen Girl Gift Trendy Stuff 9-12 Arts Crafts Girl 8-12 Age 4 5 6 7 9 10 11 Year Old Girls Gifts Birthday Boys Cute Fun Cool**Muchcute**$5.67**392 rev9mo ago](https://www.amazon.com/dp/B0FNW5C2TZ) [![GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists](https://m.media-amazon.com/images/I/51BLMOwx9GL.jpg)**GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists**GETFOO**$6.25**117 rev1y ago](https://www.amazon.com/dp/B0FGWBB99X) [![Karuamodomi 12 Rainbow Colored Pencils Set Art Supplies Teen Girl Gifts Trendy Stuff Party Favors Arts and Crafts for Kids Ages 4-12 Coloring Pencil for Adult Coloring Book Drawing & Sketch Pencil](https://m.media-amazon.com/images/I/419DM5O25BL.jpg)**Karuamodomi 12 Rainbow Colored Pencils Set Art Supplies Teen Girl Gifts Trendy Stuff Party Favors Arts and Crafts for Kids Ages 4-12 Coloring Pencil for Adult Coloring Book Drawing & Sketch Pencil**Karuamodomi**$4.79**247 rev1y ago](https://www.amazon.com/dp/B0FH4TSS3V) [![ROCOD Sketch Pencils for Kids and Adults Drawing 26-Piece Profession Sketching Pencils Drawing Pencil for Artists Beginner Sketching Art Graphite Pencil 6B to 4H](https://m.media-amazon.com/images/I/51CIypb5JhL.jpg)**ROCOD Sketch Pencils for Kids and Adults Drawing 26-Piece Profession Sketching Pencils Drawing Pencil for Artists Beginner Sketching Art Graphite Pencil 6B to 4H**ROCOD**$12.80**218 rev1y ago](https://www.amazon.com/dp/B0FC651D8R)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Aenir Sketch Pencils for Drawing Drawing Pencils Set of 18 10B4H Graphite Pencil Vinyl Eraser Kneaded Eraser Sharpener Blending Stump Sketch Set for Artists Art Supplies.](https://m.media-amazon.com/images/I/51tK8FiotpL.jpg)**Aenir Sketch Pencils for Drawing Drawing Pencils Set of 18 10B4H Graphite Pencil Vinyl Eraser Kneaded Eraser Sharpener Blending Stump Sketch Set for Artists Art Supplies.**Aenir**$10.64**4.8★**▲ 488%**](https://www.amazon.com/dp/B0FCBQF4ZM) [![Drawing Sketchbook Kit A5 Sketch Book with 36 Color Pencils Three Color Black Sketch Pad Acid-Free Sketch Pad for Kids Artist Art Paper Drawing Supplies for Gifts (5.88.3 inch)](https://m.media-amazon.com/images/I/51lB1ZQvusL.jpg)**Drawing Sketchbook Kit A5 Sketch Book with 36 Color Pencils Three Color Black Sketch Pad Acid-Free Sketch Pad for Kids Artist Art Paper Drawing Supplies for Gifts (5.88.3 inch)**Prudiut**$9.14**4.6★**▲ 377%**](https://www.amazon.com/dp/B0F8QDDT8V) [![Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids](https://m.media-amazon.com/images/I/51hh7QXWCnL.jpg)**Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids**Caliart**$25.71**4.8★**▲ 208%**](https://www.amazon.com/dp/B0B7N2Q1NQ) [![Sketch Book with 12 Color Pencil Set 90 Sheets Spiral Sketchbook for Drawing (68lb/100gsm) Acid-Free Sketch Pad for Artist Art Paper Drawing Supplies for Easter Gifts (5.58.5 inch)](https://m.media-amazon.com/images/I/51oQVdfDjHL.jpg)**Sketch Book with 12 Color Pencil Set 90 Sheets Spiral Sketchbook for Drawing (68lb/100gsm) Acid-Free Sketch Pad for Artist Art Paper Drawing Supplies for Easter Gifts (5.58.5 inch)**Prudiut**$9.12**4.8★**▲ 181%**](https://www.amazon.com/dp/B0DM7VZX4R) [![Artownlar 72 Pack Drawing Sketching Set with 8x11 Sketchbook | Pro Art Supplies Kit for Artist Adults Teens Beginner | Graphite Charcoal Watercolor & Metallic Colored Pencils in Gift Case.](https://m.media-amazon.com/images/I/61cfvbEiLcL.jpg)**Artownlar 72 Pack Drawing Sketching Set with 8x11 Sketchbook | Pro Art Supplies Kit for Artist Adults Teens Beginner | Graphite Charcoal Watercolor & Metallic Colored Pencils in Gift Case.**Artownlar**$26.58**4.8★**▲ 146%**](https://www.amazon.com/dp/B08RHJ7CNJ)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 34 weeks — -23.6% search growth over the last 90 days.

10K6KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**29%

*“Fun colors”*

**Quality-Overall**15%

*“Amazing quality”*

**Value For Money**10%

*“Money well spent”*

**Drawing Experience**8%

*“Easy drawing”*

**Pen/Pencil Quality**6%

*“Great Pencils”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Fun/Entertainment Experience**3%

*“Fun to use”*

**Soft Feel**3%

*“So soft”*

**Durability**2%

*“great an durable product”*

**Ease Of Use**2%

*“Super easy for my toddler to hold”*

### **What buyers complain about **

**Color**19%

*“I feel like they color weird”*

**Quality-Overall**10%

*“Not worth cost dollar store quality”*

**Sharpness**6%

*“Does not sharpen good”*

**Durability**6%

*“Not durable”*

**Value For Money**4%

*“So it has literally cost me money”*

**Size-Overall**3%

*“was kind of short”*

**Strength**3%

*“The trays are very flimsy”*

**Advertised Vs Actual Product**3%

*“Misleading”*

**Ease Of Use**2%

*“Harder to use”*

**Smell**2%

*“Chemical smell”*

### **Top return reasons **

**Color**22%

**Value For Money**17%

**Advertised Vs Actual Product**9%

**Size-Overall**9%

**Quality-Overall**8%

**Product Condition**5%

**Display Colors**5%

**Defective Material/Parts**4%

**Functionality-Overall**3%

**Gifting Purpose**2%