---
title: "drawing paper — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/drawing-paper"
last_updated: "2026-07-14T00:01:24.830Z"
locale: en
meta:
  description: "drawing paper shows low returns (0.7%), but soft demand (-11.4% this quarter) keeps it on the watch list."
  "og:description": "drawing paper shows low returns (0.7%), but soft demand (-11.4% this quarter) keeps it on the watch list."
  "og:title": "drawing paper — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **drawing paper**

**Worth a look**

Shows low returns (0.7%), but soft demand (-11.4% this quarter) keeps it on the watch list.

Market size 63Growth 19Conversion 83Competition 58Returns 97Price range 60Avg price 39Brand share 72Review moat 25Quality gap 19

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$569K**

$569K/yr · 601K searches

**Price range**

**Good****$5.31–$29.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.65**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****4,651.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**107**

**Top-5 brand share**

**62%**

**Open market**

**31%**

- Fuxi14% - Pacon14% - Hapikalor13% - Soucolor11% - Strathmore10% - Melissa & Doug8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$23K8%$46K12%$68K16%$91K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pacon Drawing Paper White Standard Weight 9 x 12 500 Sheets](https://m.media-amazon.com/images/I/31xSYmcOmIL.jpg)**Pacon Drawing Paper White Standard Weight 9 x 12 500 Sheets**Pacon**$15.13**4.5★535 rev](https://www.amazon.com/dp/B001B0F3J6) [2![Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults](https://m.media-amazon.com/images/I/41rHWKq8DXL.jpg)**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**4.8★16,539 rev](https://www.amazon.com/dp/B08TLK1ZSV) [3![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★9,621 rev](https://www.amazon.com/dp/B0B19J9FZM) [4![100 Sheets Art Paper 9 x 12 Craft Drawing Paper for Sketching Loose Sketch Paper](https://m.media-amazon.com/images/I/217fKlCcQJL.jpg)**100 Sheets Art Paper 9 x 12 Craft Drawing Paper for Sketching Loose Sketch Paper**BEIBOON**$6.85**4.1★613 rev](https://www.amazon.com/dp/B0D31QTPS8) [5![9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching](https://m.media-amazon.com/images/I/41z1XWA18lL.jpg)**9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Adults Kids Craft Activities Sketch Paper for Drawing Coloring Sketching**Hapikalor**$10.46**4.8★2,072 rev](https://www.amazon.com/dp/B0DF77698M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [![Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal](https://m.media-amazon.com/images/I/41B0SSC5qZL.jpg)**Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal**pacocoast**$8.42**319 rev9mo ago](https://www.amazon.com/dp/B0FLWVQ9YB) [![9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Kids Craft Activities Sketch Paper for Drawing Coloring Sketching(Green)](https://m.media-amazon.com/images/I/51+V0c4Ox6L.jpg)**9 x 12 Sketch Book 2-Pack 50 Sheets Spiral Bound Art Sketchbook Acid Free Artist Drawing Book Paper Art Supplies for Kids Craft Activities Sketch Paper for Drawing Coloring Sketching(Green)**Hapikalor**$10.00**133 rev1y ago](https://www.amazon.com/dp/B0FCFSWV8L) [![Drawing Paper 9 x 12 Craft Art Paper 65 Sheets (68lb/100gsm) Artist Sketching Drawing Easel Poster Paper Bulk Art Supplies for Kids Adults Arts & Crafts White Construction Coloring](https://m.media-amazon.com/images/I/21Of+sFd0mL.jpg)**Drawing Paper 9 x 12 Craft Art Paper 65 Sheets (68lb/100gsm) Artist Sketching Drawing Easel Poster Paper Bulk Art Supplies for Kids Adults Arts & Crafts White Construction Coloring**Donyang**$5.80**1,555 rev1y ago](https://www.amazon.com/dp/B0F4CWNGD3) [![Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts](https://m.media-amazon.com/images/I/41cscwMV8bL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**816 rev1y ago](https://www.amazon.com/dp/B0F2DV8SJ8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**4.8★**▲ 321%**](https://www.amazon.com/dp/B0DC4NPMH9) [![Strathmore 300 Series Bristol Paper Pad Smooth Tape Bound 11x14 inches 20 Sheets (100lb/270g) - Artist Paper for Adults and Students - Markers Pen and Ink](https://m.media-amazon.com/images/I/51yQtct2NDL.jpg)**Strathmore 300 Series Bristol Paper Pad Smooth Tape Bound 11x14 inches 20 Sheets (100lb/270g) - Artist Paper for Adults and Students - Markers Pen and Ink**Strathmore**$11.51**4.8★**▲ 212%**](https://www.amazon.com/dp/B0027ACP0O) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 170%**](https://www.amazon.com/dp/B0FS61GHFV) [![Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts](https://m.media-amazon.com/images/I/41cscwMV8bL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**4.8★**▲ 132%**](https://www.amazon.com/dp/B0F2DV8SJ8) [![Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal](https://m.media-amazon.com/images/I/41B0SSC5qZL.jpg)**Pacocoast Watercolor Paper 9X12 Cold Press Water Color Paper Pad (300gsm/140lb) Artist Sketchbook for Acrylic Gouache & Pencil. Painting Drawing Paper Book Art Supplies for Adults Teal**pacocoast**$8.42**4.7★**▲ 88%**](https://www.amazon.com/dp/B0FLWVQ9YB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Great Quality for Price”*

**Drawing Experience**16%

*“Great for drawing”*

**Value For Money**11%

*“Best value”*

**Gifting Purpose**8%

*“Great Christmas gift”*

**Size-Overall**7%

*“Great size”*

**Advertised Vs Actual Product**6%

*“As Advertised”*

**Thickness**5%

*“a thick cover that feels durable”*

**Color**3%

*“the colors show up beautifully on it”*

**Strength**3%

*“Heavy duty”*

**Paper Quality**2%

*“Good construction paper”*

### **What buyers complain about **

**Thickness**23%

*“it is not thick at all”*

**Advertised Vs Actual Product**10%

*“Inaccurate description”*

**Quality-Overall**9%

*“Bad quality control”*

**Paint Quality**7%

*“Not for paint”*

**Durability**7%

*“not durable AT ALL”*

**Color**6%

*“the color doesnt show properly”*

**Value For Money**6%

*“$7 is insane”*

**Paper Quality**4%

*“Expensive for cheap paper”*

**Size-Overall**4%

*“there's something really odd about the sizing”*

**Absorbency**2%

*“It didnt absorb well”*

### **Top return reasons **

**Size-Overall**43%

**Advertised Vs Actual Product**13%

**Value For Money**12%

**Paper Quality**4%

**Thin**4%

**Quality-Overall**3%

**Weight Heavy**3%

**Thickness**3%

**Color**2%

**Material Quality**2%