---
title: "dog tag ring — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/dog-tag-ring"
last_updated: "2026-07-10T02:33:53.569Z"
locale: en
meta:
  description: "a small market ($70K/yr) — dog tag ring doesn't clear our bar today."
  "og:description": "a small market ($70K/yr) — dog tag ring doesn't clear our bar today."
  "og:title": "dog tag ring — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **dog tag ring**

**Skip it****43/100 **

a small market ($70K/yr) — dog tag ring doesn't clear our bar today.

**Market/yr**

**$70K**

**Growth (1y)**

**+106.0%**

**Products**

**23**

**Brands**

**18**

was 15 a year ago

**Sellers**

**23**

**Price range**

**$3.84–$13.51**

**Returns**

**1.2%**

**Rating**

**4.5★**

**Skip it**

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**66**

 ×0.30

Competition

**44**

 ×0.20

Quality gap

**40**

 ×0.10

Returns

**90**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +106.0% year over year.

3K2KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- ZoloAJay22% - KANSPHY18% - Flickzo14% - Nite Ize11% - TISUR8% - YHYZ5% - Other (12 brands)23%

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 23 sellers compete here.

**Brands**

**18 **▲rising

was 15 a year ago

**Sellers**

**23**

**Top 5 brand share**

**72%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![1/2 Inch Split Key Rings Stainless Steel Dog Tag Mini Rings Small Key Chain Ring for Craft Car Keys Women and Men Car Key Rings - Pack of 60 Pcs](https://m.media-amazon.com/images/I/31toQX7Qz1L.jpg) [**1/2 Inch Split Key Rings Stainless Steel Dog Tag Mini Rings Small Key Chain Ring for Craft Car Keys Women and Men Car Key Rings - Pack of 60 Pcs**](https://www.amazon.com/dp/B0BXX9TJ7G)

KANSPHY$4.704.7★76914%▼falling

2
![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Silver](https://m.media-amazon.com/images/I/41DGJ+N7iUL.jpg) [**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Silver**](https://www.amazon.com/dp/B0B62SQ53M)

ZoloAJay$3.844.5★1,42014%▲rising

3
![Flickzo 316 Stainless Steel Key Rings 4 Pack (21.18in & 21.37in) Rustproof Heavy Duty Split Rings for Car Keys Dog Tags Diving Boating Outdoor Pool Lab DIY Crafts](https://m.media-amazon.com/images/I/31X9kQyqKzL.jpg) [**Flickzo 316 Stainless Steel Key Rings 4 Pack (21.18in & 21.37in) Rustproof Heavy Duty Split Rings for Car Keys Dog Tags Diving Boating Outdoor Pool Lab DIY Crafts**](https://www.amazon.com/dp/B0FG89CLN2)

Flickzo$3.914.7★18714%▲rising

4
![Nite IZE MicroLink Pet Tag Carabiner Stainless Steel Cat and Dog Tag Clip 2 Count (Pack of 1)](https://m.media-amazon.com/images/I/41T4Fjua6wL.jpg) [**Nite IZE MicroLink Pet Tag Carabiner Stainless Steel Cat and Dog Tag Clip 2 Count (Pack of 1)**](https://www.amazon.com/dp/B0B44WL7XR)

Nite Ize$8.094.7★1,36511%▼falling

5
![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black](https://m.media-amazon.com/images/I/31YFqskJjmL.jpg) [**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black**](https://www.amazon.com/dp/B0B62TLSGV)

ZoloAJay$3.914.5★1,4208%▲rising

6
![YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)](https://m.media-amazon.com/images/I/51Q53lP9uPL.jpg) [**YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)**](https://www.amazon.com/dp/B08JQM73XS)

YHYZ$4.974.6★4,6225%▼falling

7
![GoTags Pet ID Dog Tag Clip Strong Durable Dog and Cat Tag Connector Quick Clip to Pet Collars Easy Upgrade for Split Ring Mini Carabiner Made of Stainless Steel Pack of 1](https://m.media-amazon.com/images/I/515okAJL69L.jpg) [**GoTags Pet ID Dog Tag Clip Strong Durable Dog and Cat Tag Connector Quick Clip to Pet Collars Easy Upgrade for Split Ring Mini Carabiner Made of Stainless Steel Pack of 1**](https://www.amazon.com/dp/B01G67CL6Q)

GoTags$5.434.5★4,9705%▼falling

8
![CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys](https://m.media-amazon.com/images/I/41YCGeI72YS.jpg) [**CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys**](https://www.amazon.com/dp/B08QR8RSJ9)

CREST Products$8.064.6★3,6524%▼falling

9
![TISUR Titanium Keychain Rings Split Side Pushing Key Rings Heavy Duty Black Key Ring For Key Chain Carabiner Dog Tag Ring (2pcs Grey Small Titanium Key Rings)](https://m.media-amazon.com/images/I/41y6rsVv2WL.jpg) [**TISUR Titanium Keychain Rings Split Side Pushing Key Rings Heavy Duty Black Key Ring For Key Chain Carabiner Dog Tag Ring (2pcs Grey Small Titanium Key Rings)**](https://www.amazon.com/dp/B0G4TLG4YN)

TISUR$9.564.4★1,8384%▲rising

10

![bayite Key Rings Stainless Steel Wire Keychains Lock Cable Heavy Duty Luggage Tags Loops Keepers 2mm Twist Barrel Pack of 12 (Cable length: 4 inches)](https://m.media-amazon.com/images/I/51uoegppoKL.jpg) [**bayite Key Rings Stainless Steel Wire Keychains Lock Cable Heavy Duty Luggage Tags Loops Keepers 2mm Twist Barrel Pack of 12 (Cable length: 4 inches)**](https://www.amazon.com/dp/B01CLGTBFA)

bayite$6.134.4★5,2263%▲rising

11

![TISUR Titanium Keychain Rings Split Side Pushing Heavy Duty Black Key Ring For Key Chain Carabiner Dog Tag (2PCS Black Large)](https://m.media-amazon.com/images/I/41QJv93HMBL.jpg) [**TISUR Titanium Keychain Rings Split Side Pushing Heavy Duty Black Key Ring For Key Chain Carabiner Dog Tag (2PCS Black Large)**](https://www.amazon.com/dp/B09XDVWSY9)

TISUR$9.754.4★1,8382%▼falling

12

![1/2 Inch Split Key Rings Stainless Steel Dogs Cats ID Tag Mini Thick Keyrings 16mm Small Key Chain Ring for Dogs Tag Craft Car Keys Women and Men Car Key Rings - Pack of 50 Pcs](https://m.media-amazon.com/images/I/31toQX7Qz1L.jpg) [**1/2 Inch Split Key Rings Stainless Steel Dogs Cats ID Tag Mini Thick Keyrings 16mm Small Key Chain Ring for Dogs Tag Craft Car Keys Women and Men Car Key Rings - Pack of 50 Pcs**](https://www.amazon.com/dp/B0BXXK5QPX)

KANSPHY$4.714.6★2102%▼falling

13

![LuckyPet Klippy Pet Tag Quick Clips - Cat & Dog Collar for ID Tags Holder Efficient Ring Attachment Clip for Safety - Silver 2 Pack](https://m.media-amazon.com/images/I/51JDx5ySNZL.jpg) [**LuckyPet Klippy Pet Tag Quick Clips - Cat & Dog Collar for ID Tags Holder Efficient Ring Attachment Clip for Safety - Silver 2 Pack**](https://www.amazon.com/dp/B01CITF05U)

LuckyPet$7.294.3★6,3722%▼falling

14

![Gkeygo 12 pcs Stainless Steel Key Rings 1 inch Flat Split Keychain Ring for Car Keys Dog Tag Home Office DIY Black - Gold](https://m.media-amazon.com/images/I/41YUVfqKdtL.jpg) [**Gkeygo 12 pcs Stainless Steel Key Rings 1 inch Flat Split Keychain Ring for Car Keys Dog Tag Home Office DIY Black - Gold**](https://www.amazon.com/dp/B0DMVW87NK)

Gkeygo$4.964.7★1032%▲rising

15

![COMTIM 2 Pack Dog Tag Clips Stainless Steel Heavy Duty Quick Clips Pet ID Tag Holder for Dog/Cat Collar and Harness](https://m.media-amazon.com/images/I/41wyAQuhUjL.jpg) [**COMTIM 2 Pack Dog Tag Clips Stainless Steel Heavy Duty Quick Clips Pet ID Tag Holder for Dog/Cat Collar and Harness**](https://www.amazon.com/dp/B07N43PN85)

Comtim$9.714.6★1,2972%—flat

**~~Showing 15 of 23 — show all ~~**

## **Product shelf**

All 23 tracked products in this niche.

Top sellersNewestTrending

[![1/2 Inch Split Key Rings Stainless Steel Dog Tag Mini Rings Small Key Chain Ring for Craft Car Keys Women and Men Car Key Rings - Pack of 60 Pcs](https://m.media-amazon.com/images/I/31toQX7Qz1L.jpg)**1/2 Inch Split Key Rings Stainless Steel Dog Tag Mini Rings Small Key Chain Ring for Craft Car Keys Women and Men Car Key Rings - Pack of 60 Pcs** KANSPHY**$4.70**4.7★769 reviews](https://www.amazon.com/dp/B0BXX9TJ7G) [![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Silver](https://m.media-amazon.com/images/I/41DGJ+N7iUL.jpg)**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Silver** ZoloAJay**$3.84**4.5★1,420 reviews](https://www.amazon.com/dp/B0B62SQ53M) [![Flickzo 316 Stainless Steel Key Rings 4 Pack (21.18in & 21.37in) Rustproof Heavy Duty Split Rings for Car Keys Dog Tags Diving Boating Outdoor Pool Lab DIY Crafts](https://m.media-amazon.com/images/I/31X9kQyqKzL.jpg)**Flickzo 316 Stainless Steel Key Rings 4 Pack (21.18in & 21.37in) Rustproof Heavy Duty Split Rings for Car Keys Dog Tags Diving Boating Outdoor Pool Lab DIY Crafts** Flickzo**$3.91**4.7★187 reviews](https://www.amazon.com/dp/B0FG89CLN2) [![Nite IZE MicroLink Pet Tag Carabiner Stainless Steel Cat and Dog Tag Clip 2 Count (Pack of 1)](https://m.media-amazon.com/images/I/41T4Fjua6wL.jpg)**Nite IZE MicroLink Pet Tag Carabiner Stainless Steel Cat and Dog Tag Clip 2 Count (Pack of 1)** Nite Ize**$8.09**4.7★1,365 reviews](https://www.amazon.com/dp/B0B44WL7XR) [![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black](https://m.media-amazon.com/images/I/31YFqskJjmL.jpg)**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black** ZoloAJay**$3.91**4.5★1,420 reviews](https://www.amazon.com/dp/B0B62TLSGV) [![YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)](https://m.media-amazon.com/images/I/51Q53lP9uPL.jpg)**YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)** YHYZ**$4.97**4.6★4,622 reviews](https://www.amazon.com/dp/B08JQM73XS) [![GoTags Pet ID Dog Tag Clip Strong Durable Dog and Cat Tag Connector Quick Clip to Pet Collars Easy Upgrade for Split Ring Mini Carabiner Made of Stainless Steel Pack of 1](https://m.media-amazon.com/images/I/515okAJL69L.jpg)**GoTags Pet ID Dog Tag Clip Strong Durable Dog and Cat Tag Connector Quick Clip to Pet Collars Easy Upgrade for Split Ring Mini Carabiner Made of Stainless Steel Pack of 1** GoTags**$5.43**4.5★4,970 reviews](https://www.amazon.com/dp/B01G67CL6Q) [![CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys](https://m.media-amazon.com/images/I/41YCGeI72YS.jpg)**CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys** CREST Products**$8.06**4.6★3,652 reviews](https://www.amazon.com/dp/B08QR8RSJ9)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Great quality and came quickly”*

**Strength**14%

*“Great Strong Rings”*

**Ease Of Use**14%

*“Great for a lot of uses”*

**Advertised Vs Actual Product**12%

*“As advertised”*

**Size-Overall**9%

*“Perfect fit”*

**Durability**8%

*“Very durable”*

**Value For Money**8%

*“Good for the money”*

**Material Quality**2%

*“Strong material”*

**Color**1%

*“Durable nice color”*

**Chain/Key Quality**1%

*“Great key rings”*

### **What buyers complain about **

**Size-Overall**19%

*“The size is a wee bit large”*

**Quality-Overall**14%

*“CHEAP quality”*

**Durability**12%

*“Not durable”*

**Strength**10%

*“Not strong”*

**Value For Money**5%

*“Waste of money”*

**Smell**3%

*“They smell really bad”*

**Thickness**3%

*“Difficult for thicker items”*

**Locking Mechanism**2%

*“in practice it needs to be much more secure”*

**Color**2%

*“The color immediately came off as I was adding keys to this ring”*

**Functionality-Overall**2%

*“Didn't work”*

#### **Top return reasons**- Size-Overall67% - Advertised Vs Actual Product5% - Strength4% - Functionality-Overall3% - Value For Money2% - Quality-Overall2% - Thickness2% - Ease Of Use2% - Defective Material/Parts2% - Locking Mechanism1%