---
title: "diamond painting christmas cards — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/diamond-painting-christmas-cards"
last_updated: "2026-07-14T00:00:54.229Z"
locale: en
meta:
  description: "diamond painting christmas cards shows a thin review moat (87 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "diamond painting christmas cards shows a thin review moat (87 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "diamond painting christmas cards — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

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# **diamond painting christmas cards**

**Worth a look**

Shows a thin review moat (87 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 23Conversion 30Competition 91Returns 96Price range 43Avg price 62Brand share 94Review moat 96Quality gap 28

**Review moat**

**Incredible****86.82**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Avg price**

**Good****$13.43**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$3.20–$23.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$113K**

$113K/yr · 351K searches

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

**Brands**

**32 **▼falling

**Sellers**

**36**

**Top-5 brand share**

**41%**

**Open market**

**53%**

- Tontut9% - antor8% - Saillong8% - ACSAUMMY8% - pigpigboss8% - JBTM246%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 77 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![8 Packs Diamond Art Painting Greeting Card Kit Diamond Art Greeting Cards Special Shaped Diamond Painting Greeting Card Arts Crafts for Christmas Birthday Thanksgiving Day Holiday (Flowers 30x15cm)](https://m.media-amazon.com/images/I/51U0lyhUjPL.jpg)**8 Packs Diamond Art Painting Greeting Card Kit Diamond Art Greeting Cards Special Shaped Diamond Painting Greeting Card Arts Crafts for Christmas Birthday Thanksgiving Day Holiday (Flowers 30x15cm)**antor**$12.55**4.6★216 rev](https://www.amazon.com/dp/B0DGX57LY8) [2![JBTM24 12 Packs Diamond Art Cards Kit Diamond Painting Greeting Cards with Envelopes DIY Card Making Kits for Adults Gifts for Families Friends Partners (Birthday)](https://m.media-amazon.com/images/I/61HemhBVtmL.jpg)**JBTM24 12 Packs Diamond Art Cards Kit Diamond Painting Greeting Cards with Envelopes DIY Card Making Kits for Adults Gifts for Families Friends Partners (Birthday)**JBTM24**$17.89**4.4★119 rev](https://www.amazon.com/dp/B0F1YVM575) [3![24 Pack DIY Diamond Art Greeting Cards Surprise 5D Diamond Painting Card Kit with Envelopes for Adults Handmade Crystal Rhinestone Art Card Craft Gift Diamond Art Birthday Christmas Thank You Cards](https://m.media-amazon.com/images/I/61dDO7A2B3L.jpg)**24 Pack DIY Diamond Art Greeting Cards Surprise 5D Diamond Painting Card Kit with Envelopes for Adults Handmade Crystal Rhinestone Art Card Craft Gift Diamond Art Birthday Christmas Thank You Cards**AiYuanzsh**$22.04**4.3★14 rev](https://www.amazon.com/dp/B0FRDPZJJH) [4![ACSAUMMY Diamond Art Happy Birthday Cards 6 Pack 5D Diamond Greeting Cards Kits for Adults DIY Diamond Art Birthday Cards with Envelopes Birthday Gifts for Families Friends Partners](https://m.media-amazon.com/images/I/61Zw6XwdLyL.jpg)**ACSAUMMY Diamond Art Happy Birthday Cards 6 Pack 5D Diamond Greeting Cards Kits for Adults DIY Diamond Art Birthday Cards with Envelopes Birthday Gifts for Families Friends Partners**ACSAUMMY**$13.32**4.5★212 rev](https://www.amazon.com/dp/B0DK1XGMPM) [5![Tontut 6pcs Diamond Art Painting Greeting Card Pretty Vase Beautiful Flowers 5D DIY Special Shape Diamond Painting Christmas Birthday Greeting Card Creative Gifts](https://m.media-amazon.com/images/I/51neUoWfJvL.jpg)**Tontut 6pcs Diamond Art Painting Greeting Card Pretty Vase Beautiful Flowers 5D DIY Special Shape Diamond Painting Christmas Birthday Greeting Card Creative Gifts**Tontut**$12.21**4.4★117 rev](https://www.amazon.com/dp/B0DPFQZMGJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![10 Pcs DIY Birthday Party Diamond Art Cards Special Shaped Crystal Gem Art Painting Greeting Card Kit with Envelopes for Adults Beginners Wishes Party Favors](https://m.media-amazon.com/images/I/51QYsQa0BvL.jpg)**10 Pcs DIY Birthday Party Diamond Art Cards Special Shaped Crystal Gem Art Painting Greeting Card Kit with Envelopes for Adults Beginners Wishes Party Favors**Generic**$20.89**2 rev5mo ago](https://www.amazon.com/dp/B0GKFVBK8C) [![DDGYP 6pcs Diamond Art Cards - 5.9x11.81in Diamond Art Painting Greeting Card Kits DIY Diamond Art Greeting Cards with Envelopes for Birthday & Daily Greetings](https://m.media-amazon.com/images/I/51ICxkI7KzL.jpg)**DDGYP 6pcs Diamond Art Cards - 5.9x11.81in Diamond Art Painting Greeting Card Kits DIY Diamond Art Greeting Cards with Envelopes for Birthday & Daily Greetings**DDGYP**$14.08**21 rev5mo ago](https://www.amazon.com/dp/B0GHW6YTTS) [![DDGYP 6 PCS Diamond Art Greeting Cards 5.9x11.81 Inch DIY Diamond Painting Greeting Cards Kits with Envelopes Diamond Art Cards for Birthday Wedding Christmas Graduation Celebration Gifts](https://m.media-amazon.com/images/I/51nAr1vFwLL.jpg)**DDGYP 6 PCS Diamond Art Greeting Cards 5.9x11.81 Inch DIY Diamond Painting Greeting Cards Kits with Envelopes Diamond Art Cards for Birthday Wedding Christmas Graduation Celebration Gifts**DDGYP**$13.94**21 rev5mo ago](https://www.amazon.com/dp/B0GHVBYQBT) [![DDGYP 6-Pack Diamond Art Painting Greeting Card Kit - 5.9x11.81Inch Cute Puppy Designs Diamond Art Cards for Birthdays & Holidays](https://m.media-amazon.com/images/I/51xsybEv2HL.jpg)**DDGYP 6-Pack Diamond Art Painting Greeting Card Kit - 5.9x11.81Inch Cute Puppy Designs Diamond Art Cards for Birthdays & Holidays**DDGYP**$13.31**21 rev5mo ago](https://www.amazon.com/dp/B0GHVX2WH5) [![ACSAUMMY DIY Diamond Birthday Greeting Cards Art Kits with Envelopes 6pcs Flower Diamond Painting Kits 5D Gem Art Blank Birthday Diamond Painting Greeting Cards Assortment for Family Friends Colleague](https://m.media-amazon.com/images/I/51dzKeAHpDL.jpg)**ACSAUMMY DIY Diamond Birthday Greeting Cards Art Kits with Envelopes 6pcs Flower Diamond Painting Kits 5D Gem Art Blank Birthday Diamond Painting Greeting Cards Assortment for Family Friends Colleague**ACSAUMMY**$12.66**212 rev6mo ago](https://www.amazon.com/dp/B0FRFW2GW2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![10 Pcs DIY Birthday Party Diamond Art Cards Special Shaped Crystal Gem Art Painting Greeting Card Kit with Envelopes for Adults Beginners Wishes Party Favors](https://m.media-amazon.com/images/I/51QYsQa0BvL.jpg)**10 Pcs DIY Birthday Party Diamond Art Cards Special Shaped Crystal Gem Art Painting Greeting Card Kit with Envelopes for Adults Beginners Wishes Party Favors**Generic**$20.89**5.0★**▲ 320%**](https://www.amazon.com/dp/B0GKFVBK8C) [![DDGYP 6-Pack Diamond Art Painting Greeting Card Kit - 5.9x11.81Inch Cute Puppy Designs Diamond Art Cards for Birthdays & Holidays](https://m.media-amazon.com/images/I/51xsybEv2HL.jpg)**DDGYP 6-Pack Diamond Art Painting Greeting Card Kit - 5.9x11.81Inch Cute Puppy Designs Diamond Art Cards for Birthdays & Holidays**DDGYP**$13.31**4.4★**▲ 273%**](https://www.amazon.com/dp/B0GHVX2WH5) [![DDGYP 6pcs Diamond Art Cards - 5.9x11.81in Diamond Art Painting Greeting Card Kits DIY Diamond Art Greeting Cards with Envelopes for Birthday & Daily Greetings](https://m.media-amazon.com/images/I/51ICxkI7KzL.jpg)**DDGYP 6pcs Diamond Art Cards - 5.9x11.81in Diamond Art Painting Greeting Card Kits DIY Diamond Art Greeting Cards with Envelopes for Birthday & Daily Greetings**DDGYP**$14.08**4.4★**▲ 247%**](https://www.amazon.com/dp/B0GHW6YTTS) [![LazyFold 8Pcs DIY Diamond Art Painting Greeting Cards with Envelopes Crazy Birds All Occasion Note Card Kit for Women Handmade Thank You Birthday Friendship Cards Gift](https://m.media-amazon.com/images/I/51RW9WBsayL.jpg)**LazyFold 8Pcs DIY Diamond Art Painting Greeting Cards with Envelopes Crazy Birds All Occasion Note Card Kit for Women Handmade Thank You Birthday Friendship Cards Gift**LazyFold**$11.60**4.2★**▲ 239%**](https://www.amazon.com/dp/B0G4D27HV7) [![6-Pack Wishes & Blooms Bouquet Diamond Painting Greeting Card Kits Special Shaped Diamonds Painting DIY Handcraft for Relatives and Friends with Wishes Unique Design Crafting for Birthday Cards](https://m.media-amazon.com/images/I/619wH0A-jkL.jpg)**6-Pack Wishes & Blooms Bouquet Diamond Painting Greeting Card Kits Special Shaped Diamonds Painting DIY Handcraft for Relatives and Friends with Wishes Unique Design Crafting for Birthday Cards**Focart**$9.41**4.7★**▲ 217%**](https://www.amazon.com/dp/B0F6N4R93Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**21%

*“Super Fun”*

**Quality-Overall**19%

*“Nice quality card”*

**Ease Of Use**13%

*“Quick and easy”*

**Collectibles**8%

*“cards, when completed, are absolutely beautiful”*

**Color**8%

*“Colors are vibrant”*

**Value For Money**7%

*“Good value”*

**Design-Overall**5%

*“the designs are pretty”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Gifting Purpose**2%

*“Creative, Relaxing, and Perfect for Personalized Greetings”*

**Adhesion/Stickiness**1%

*“The adhesive is good”*

### **What buyers complain about **

**Adhesion/Stickiness**50%

*“Adhesive problem”*

**Color**7%

*“I started running out of colors by the fourth card”*

**Instructions/User Manual/Troubleshooting**6%

*“there were no instructions”*

**Design-Overall**4%

*“It cheapens the look of the card”*

**Smell**4%

*“TOXIC HEAVY ODOR”*

**Defective Material/Parts**3%

*“Some of the cards dont have glue in certain areas”*

**Value For Money**2%

*“the finished cards look much more expensive than they are”*

**Gifting Purpose**2%

*“Greeting misspelled”*

**Advertised Vs Actual Product**2%

*“odd finding in one picture”*

**Size-Overall**2%

*“Envelopes don't match cards in size”*

### **Top return reasons **

**Advertised Vs Actual Product**24%

**Adhesion/Stickiness**15%

**Design-Overall**13%

**Quality-Overall**7%

**Size-Overall**6%

**Instructions/User Manual/Troubleshooting**5%

**Color**4%

**Print Quality**3%

**Shape/Style**3%

**Defective Material/Parts**3%