---
title: "diamond art ornament kits — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/diamond-art-ornament-kits"
last_updated: "2026-07-14T01:42:11.635Z"
locale: en
meta:
  description: "soft demand (-50.8% this quarter) — diamond art ornament kits doesn't clear our bar today."
  "og:description": "soft demand (-50.8% this quarter) — diamond art ornament kits doesn't clear our bar today."
  "og:title": "diamond art ornament kits — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **diamond art ornament kits**

**Skip it**

Soft demand (-50.8% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 10Competition 52Returns 78Price range 33Avg price 68Brand share 64Review moat 92Quality gap 42

**Review moat**

**Great****151.14**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.12**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$6.79–$19.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$5K**

$5K/yr · 44K searches

**Growth**

**Bad****-50.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**15**

**Top-5 brand share**

**66%**

**Open market**

**27%**

- Ferraycle25% - Generic13% - Ecation10% - BBTO9% - Hungdao8% - Outus7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1978%$39412%$59116%$7891101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ferraycle 12 Pcs Diamond Art Christmas Ornaments Snowman Diamond Painting Kit 5d DIY Art Keychains Winter Hanging Ornaments for Kids Winter Home Crafts Decorations(Multicolor)](https://m.media-amazon.com/images/I/51sXk3fJ3LL.jpg)**Ferraycle 12 Pcs Diamond Art Christmas Ornaments Snowman Diamond Painting Kit 5d DIY Art Keychains Winter Hanging Ornaments for Kids Winter Home Crafts Decorations(Multicolor)**Ferraycle**$15.88**4.6★239 rev](https://www.amazon.com/dp/B0DG2R7Z1D) [2![Ferraycle 12 Pcs Diamond Art Christmas Ornaments Christmas Diamond Painting Ornaments 5d DIY Painting Keychain Kits Xmas Hanging Paint Kits for Adults Crafts Family Decor](https://m.media-amazon.com/images/I/61ImK5dRJ0L.jpg)**Ferraycle 12 Pcs Diamond Art Christmas Ornaments Christmas Diamond Painting Ornaments 5d DIY Painting Keychain Kits Xmas Hanging Paint Kits for Adults Crafts Family Decor**Ferraycle**$12.31**4.6★528 rev](https://www.amazon.com/dp/B0B6C5KFXD) [3![Ecation 24 Pcs Double Sided Christmas Ball Diamond Painting Tree Ornaments Hanging DIY Diamond Ball Keychain Merry Christmas Red Green Tags 5d Hanging Decor for Xmas Home Office Porch Yard](https://m.media-amazon.com/images/I/61RqjCZf0OL.jpg)**Ecation 24 Pcs Double Sided Christmas Ball Diamond Painting Tree Ornaments Hanging DIY Diamond Ball Keychain Merry Christmas Red Green Tags 5d Hanging Decor for Xmas Home Office Porch Yard**Ecation**$16.30**4.5★129 rev](https://www.amazon.com/dp/B0CG6C9Y35) [4![BBTO 15 Pcs Diamond Art Christmas Ornaments Kits Hot Cocoa Diamond Painting Keychains DIY Holiday Hanging Keychain Ornaments for Adults Crafts Gifts](https://m.media-amazon.com/images/I/61PEIeWBwaL.jpg)**BBTO 15 Pcs Diamond Art Christmas Ornaments Kits Hot Cocoa Diamond Painting Keychains DIY Holiday Hanging Keychain Ornaments for Adults Crafts Gifts**BBTO**$11.44**4.6★335 rev](https://www.amazon.com/dp/B0BBQ1D4MD) [5![Hungdao 64 Pcs Diamond Art Christmas Ornaments 5D DIY Diamond Art Painting Kits Keychains Bulk for Adult Crafts Snowman Santa Claus Xmas Tree Winter Gift Hanging Home Decor](https://m.media-amazon.com/images/I/61kl9GwZlpL.jpg)**Hungdao 64 Pcs Diamond Art Christmas Ornaments 5D DIY Diamond Art Painting Kits Keychains Bulk for Adult Crafts Snowman Santa Claus Xmas Tree Winter Gift Hanging Home Decor**Hungdao**$19.09**4.2★224 rev](https://www.amazon.com/dp/B0B8RNGDCT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![20Pcs Christmas Diamond Painting Kits Keychains 5D DIY Diamond Art Kit for Kids Adults Christmas Ornaments Art Pendants Keychain Crafts Festive Decorations Arts Crafts Holiday Gift Set with Tools](https://m.media-amazon.com/images/I/51ldqjDbT1L.jpg)**20Pcs Christmas Diamond Painting Kits Keychains 5D DIY Diamond Art Kit for Kids Adults Christmas Ornaments Art Pendants Keychain Crafts Festive Decorations Arts Crafts Holiday Gift Set with Tools**Generic**$16.22**20 rev9mo ago](https://www.amazon.com/dp/B0FV3BMZ8G) [![15 Pcs Diamond Art Christmas Keychains Kit for Decor and Gift-Giving key01](https://m.media-amazon.com/images/I/61enf3go8CL.jpg)**15 Pcs Diamond Art Christmas Keychains Kit for Decor and Gift-Giving key01**Generic**$17.43**9 rev10mo ago](https://www.amazon.com/dp/B0FMWVKPNM) [![JJFox 4pcs Christmas Diamond Art Ornaments DIY Acrylic 5D Diamond Art Christmas Tree Decorations Holiday Hanging Diamond Painting Kit for Kids & Adults (Christmas-2)](https://m.media-amazon.com/images/I/51Z8oeUUE6L.jpg)**JJFox 4pcs Christmas Diamond Art Ornaments DIY Acrylic 5D Diamond Art Christmas Tree Decorations Holiday Hanging Diamond Painting Kit for Kids & Adults (Christmas-2)**JJFox**$15.85**8 rev11mo ago](https://www.amazon.com/dp/B0FLL2KGVK) [![FRVCRS 12Pcs Christmas Diamond Art Keychains DIY Art Christmas Ornaments Holiday Diamond Art Kits Christmas Crafts for Adults (Christmas Tree Balls)](https://m.media-amazon.com/images/I/61D-eaa0TkL.jpg)**FRVCRS 12Pcs Christmas Diamond Art Keychains DIY Art Christmas Ornaments Holiday Diamond Art Kits Christmas Crafts for Adults (Christmas Tree Balls)**FRVCRS**$8.37**22 rev11mo ago](https://www.amazon.com/dp/B0FL19MP16) [![STGLCR DIY Christmas Santa Claus Diamond Art Painting Wreath KitsSpecial Shaped Rhinestone Snowman Hanging Ornament Diamond Art Window Pendants for Gift Home Garden Wall Hanging Kits 7.8INCH](https://m.media-amazon.com/images/I/51YadCRaKdL.jpg)**STGLCR DIY Christmas Santa Claus Diamond Art Painting Wreath KitsSpecial Shaped Rhinestone Snowman Hanging Ornament Diamond Art Window Pendants for Gift Home Garden Wall Hanging Kits 7.8INCH**STGLCR**$6.79**125 rev12mo ago](https://www.amazon.com/dp/B0FHG1YHW5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![FRVCRS 12Pcs Christmas Diamond Art Keychains DIY Art Christmas Ornaments Holiday Diamond Art Kits Christmas Crafts for Adults (Christmas Tree Balls)](https://m.media-amazon.com/images/I/61D-eaa0TkL.jpg)**FRVCRS 12Pcs Christmas Diamond Art Keychains DIY Art Christmas Ornaments Holiday Diamond Art Kits Christmas Crafts for Adults (Christmas Tree Balls)**FRVCRS**$8.37**4.3★**▲ 885%**](https://www.amazon.com/dp/B0FL19MP16) [![15 Pcs Diamond Art Christmas Keychains Kit for Decor and Gift-Giving key01](https://m.media-amazon.com/images/I/61enf3go8CL.jpg)**15 Pcs Diamond Art Christmas Keychains Kit for Decor and Gift-Giving key01**Generic**$17.43**5.0★**▲ 861%**](https://www.amazon.com/dp/B0FMWVKPNM) [![STGLCR DIY Christmas Santa Claus Diamond Art Painting Wreath KitsSpecial Shaped Rhinestone Snowman Hanging Ornament Diamond Art Window Pendants for Gift Home Garden Wall Hanging Kits 7.8INCH](https://m.media-amazon.com/images/I/51YadCRaKdL.jpg)**STGLCR DIY Christmas Santa Claus Diamond Art Painting Wreath KitsSpecial Shaped Rhinestone Snowman Hanging Ornament Diamond Art Window Pendants for Gift Home Garden Wall Hanging Kits 7.8INCH**STGLCR**$6.79**4.2★**▲ 704%**](https://www.amazon.com/dp/B0FHG1YHW5) [![JJFox 4pcs Christmas Diamond Art Ornaments DIY Acrylic 5D Diamond Art Christmas Tree Decorations Holiday Hanging Diamond Painting Kit for Kids & Adults (Christmas-2)](https://m.media-amazon.com/images/I/51Z8oeUUE6L.jpg)**JJFox 4pcs Christmas Diamond Art Ornaments DIY Acrylic 5D Diamond Art Christmas Tree Decorations Holiday Hanging Diamond Painting Kit for Kids & Adults (Christmas-2)**JJFox**$15.85**5.0★**▲ 487%**](https://www.amazon.com/dp/B0FLL2KGVK) [![20Pcs Christmas Diamond Painting Kits Keychains 5D DIY Diamond Art Kit for Kids Adults Christmas Ornaments Art Pendants Keychain Crafts Festive Decorations Arts Crafts Holiday Gift Set with Tools](https://m.media-amazon.com/images/I/51ldqjDbT1L.jpg)**20Pcs Christmas Diamond Painting Kits Keychains 5D DIY Diamond Art Kit for Kids Adults Christmas Ornaments Art Pendants Keychain Crafts Festive Decorations Arts Crafts Holiday Gift Set with Tools**Generic**$16.22**4.7★**▲ 123%**](https://www.amazon.com/dp/B0FV3BMZ8G)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 29 weeks — -50.8% search growth over the last 90 days.

1K750Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**32%

*“Fun for kids”*

**Ease Of Use**21%

*“Fun and easy”*

**Embellishment/Embroidery Quality**7%

*“Diamond Art decorations”*

**Design-Overall**6%

*“Cute designs”*

**Size-Overall**5%

*“Nice size”*

**Color**4%

*“They all loved their special colors”*

**Durability**4%

*“Loved them durability good”*

**Weight Light**4%

*“Fun vacation project - lightweight”*

**Quality-Overall**3%

*“Very good quality”*

**Assembly/Installation**2%

*“So easy to create and very pretty”*

### **What buyers complain about **

**Adhesion/Stickiness**33%

*“the adhesive on the ornaments rips off very easy leaving clear spaces”*

**Quality-Overall**33%

*“Poor quality”*

**Instructions/User Manual/Troubleshooting**10%

*“A manual needed”*

**Size-Overall**10%

*“Smaller than anticipated”*

**Defective Material/Parts**5%

*“Defective assemblies”*

**Assembly/Installation**5%

*“Defective assemblies”*

### **Top return reasons **

**Size-Overall**30%

**Advertised Vs Actual Product**12%

**Defective Material/Parts**11%

**Strength**6%

**Ease Of Use**6%

**Quality-Overall**6%

**Material Quality**6%

**Thickness**5%

**Adhesion/Stickiness**5%

**Design-Overall**5%