---
title: "dark red paint — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/dark-red-paint"
last_updated: "2026-07-13T23:58:03.369Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — dark red paint doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — dark red paint doesn't clear our bar today."
  "og:title": "dark red paint — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **dark red paint**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 54Growth 21Conversion 98Competition 16Returns 96Price range 32Avg price 17Brand share 6Review moat 14Quality gap 20

**Conversion**

**Incredible****16.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$358K**

$358K/yr · 360K searches

**Price range**

**Okay****$0.61–$21.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-7.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$6.19**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****23,920.83**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**42**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Apple Barrel81% - GOTIDEAL6% - Rust-Oleum5% - FolkArt3% - Artkey3% - Colorations2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$36K20%$72K30%$107K40%$143K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20501 Bright Red](https://m.media-amazon.com/images/I/415ZwGErxOL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20501 Bright Red**Apple Barrel**$0.61**4.7★45,301 rev](https://www.amazon.com/dp/B006AT7P6M) [2![Apple Barrel Acrylic Paint in Assorted Colors (8 Ounce) J20401 Bright Red (1 count)](https://m.media-amazon.com/images/I/31LjoTN3lqL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (8 Ounce) J20401 Bright Red (1 count)**Apple Barrel**$3.01**4.8★21,526 rev](https://www.amazon.com/dp/B0018N6IPY) [3![Apple Barrel Acrylic Paint in Assorted Colors (16 Ounce) 21123 Bright Red](https://m.media-amazon.com/images/I/410+hgkP+jL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (16 Ounce) 21123 Bright Red**Apple Barrel**$4.90**4.7★24,404 rev](https://www.amazon.com/dp/B0018N6IRM) [4![GOTIDEAL Acrylic Paint Scarlet Red Tubes(120ml 4.1 oz) Non Toxic Non Fading Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Fabric Ceramic Craft Supplies (Scarlet](https://m.media-amazon.com/images/I/41B3kMh-ZkL.jpg)**GOTIDEAL Acrylic Paint Scarlet Red Tubes(120ml 4.1 oz) Non Toxic Non Fading Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Fabric Ceramic Craft Supplies (Scarlet**GOTIDEAL**$6.94**4.7★8,795 rev](https://www.amazon.com/dp/B08CXF3XFS) [5![Apple Barrel Acrylic Paint in Assorted Colors Flag Red (Pack of 3) 2 oz 21469EA- (Pack of 3)](https://m.media-amazon.com/images/I/51MDp+zQgfL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors Flag Red (Pack of 3) 2 oz 21469EA- (Pack of 3)**Apple Barrel**$1.78**4.7★45,301 rev](https://www.amazon.com/dp/B09ZLS6YT8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Red Non-Toxic and Made in The USA](https://m.media-amazon.com/images/I/4157rEkfymL.jpg)**Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Red Non-Toxic and Made in The USA**Colorations**$21.71**209 rev1y ago](https://www.amazon.com/dp/B0DNF12GZ5) [![Artkey Acrylic Paint - Crimson Red (120 ml/4.06 oz) Tubes Rich & Vibrant Pigments Professional Artists Acrylic Paints - Art Supplies for Canvas Wood Rock Clay Fabric Ceramics Art Crafts Painting](https://m.media-amazon.com/images/I/31yNfOzSJWL.jpg)**Artkey Acrylic Paint - Crimson Red (120 ml/4.06 oz) Tubes Rich & Vibrant Pigments Professional Artists Acrylic Paints - Art Supplies for Canvas Wood Rock Clay Fabric Ceramics Art Crafts Painting**Artkey**$7.46**373 rev1y ago](https://www.amazon.com/dp/B0DB4KQ4V1) [![Apple Barrel Acrylic Paint in Assorted Colors Flag Red (Pack of 3) 2 oz 21469EA- (Pack of 3)](https://m.media-amazon.com/images/I/51MDp+zQgfL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors Flag Red (Pack of 3) 2 oz 21469EA- (Pack of 3)**Apple Barrel**$1.78**45,301 rev4y ago](https://www.amazon.com/dp/B09ZLS6YT8) [![GOTIDEAL Acrylic Paint Scarlet Red Tubes(120ml 4.1 oz) Non Toxic Non Fading Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Fabric Ceramic Craft Supplies (Scarlet](https://m.media-amazon.com/images/I/41B3kMh-ZkL.jpg)**GOTIDEAL Acrylic Paint Scarlet Red Tubes(120ml 4.1 oz) Non Toxic Non Fading Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Fabric Ceramic Craft Supplies (Scarlet**GOTIDEAL**$6.94**8,795 rev5y ago](https://www.amazon.com/dp/B08CXF3XFS) [![FolkArt Acrylic Paint in Assorted Colors (2 oz)  Imperial Red](https://m.media-amazon.com/images/I/41ZhyMndCmL.jpg)**FolkArt Acrylic Paint in Assorted Colors (2 oz) Imperial Red**FolkArt**$1.19**11,109 rev10y ago](https://www.amazon.com/dp/B01FHNZ8IS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20501 Bright Red](https://m.media-amazon.com/images/I/415ZwGErxOL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20501 Bright Red**Apple Barrel**$0.61**4.7★**▲ 158%**](https://www.amazon.com/dp/B006AT7P6M) [![Rust-Oleum 249124 Painters Touch 2X Ultra Cover Spray Paint 12 oz Gloss Apple Red](https://m.media-amazon.com/images/I/31aWK+cgVJL.jpg)**Rust-Oleum 249124 Painters Touch 2X Ultra Cover Spray Paint 12 oz Gloss Apple Red**Rust-Oleum**$5.92**4.7★**▲ 69%**](https://www.amazon.com/dp/B002BWOS6W) [![Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Red Non-Toxic and Made in The USA](https://m.media-amazon.com/images/I/4157rEkfymL.jpg)**Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Red Non-Toxic and Made in The USA**Colorations**$21.71**4.6★**▲ 63%**](https://www.amazon.com/dp/B0DNF12GZ5) [![Apple Barrel Acrylic Paint in Assorted Colors 2 Ounce 2 Fl Oz (Pack of 1) Berry Red](https://m.media-amazon.com/images/I/41PSEJdy9vL.jpg)**Apple Barrel Acrylic Paint in Assorted Colors 2 Ounce 2 Fl Oz (Pack of 1) Berry Red**Apple Barrel**$0.63**4.7★**▲ 24%**](https://www.amazon.com/dp/B00889Z44W) [![Rust-Oleum 1966502 Painters Touch Brush Acrylic Latex Paint 1 Quarts (Pack of 1) Gloss Apple Red (Pack of 1)](https://m.media-amazon.com/images/I/41+9y92r92L.jpg)**Rust-Oleum 1966502 Painters Touch Brush Acrylic Latex Paint 1 Quarts (Pack of 1) Gloss Apple Red (Pack of 1)**Rust-Oleum**$17.11**4.5★**▲ 21%**](https://www.amazon.com/dp/B000C0185Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

15K10KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**27%

*“Accurate color”*

**Quality-Overall**16%

*“Great standard”*

**Paint Quality**15%

*“The paint is smooth and bright”*

**Value For Money**7%

*“this stuff is completely worth it”*

**Advertised Vs Actual Product**7%

*“Does the job perfectly”*

**Quick Drying**4%

*“Dries fast”*

**Coverage**3%

*“Best coverage”*

**Suitability Beginner**2%

*“Great for beginera”*

**Soft Feel**2%

*“Went on smooth”*

**Efficiency**2%

*“WORKS GREAT”*

### **What buyers complain about **

**Paint Quality**23%

*“Red paint”*

**Color**20%

*“Upset about the color”*

**Quality-Overall**5%

*“Not top quality”*

**Ease Of Use**5%

*“Very hard to open”*

**Moist/Dry**5%

*“both bottles I ordered are thick, gritty and dried out”*

**Spray/Flow**5%

*“will not spray no matter what I do to the cap”*

**Thickness**5%

*“It's very thin”*

**Ease Of Cleaning**2%

*“then I just started messing around with it”*

### **Top return reasons **

**Paint Quality**42%

**Color**26%

**Value For Money**14%

**Size-Overall**4%

**Leak-Proof**3%

**Advertised Vs Actual Product**3%

**Display Colors**2%

**Quality-Overall**2%

**Defective Material/Parts**1%

**Brightness/Shine/Glow**1%