--- title: "daiso clay — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/daiso-clay" last_updated: "2026-07-10T02:31:27.774Z" locale: en meta: description: "a concentrated shelf (top 5 take 88% of clicks) — daiso clay doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 88% of clicks) — daiso clay doesn't clear our bar today." "og:title": "daiso clay — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen" --- Back to Flapen home # **daiso clay** **Skip it****32/100 ** a concentrated shelf (top 5 take 88% of clicks) — daiso clay doesn't clear our bar today. **Market/yr** **$72K** **Growth (1y)** **+90.3%** **Products** **9** **Brands** **3** was 6 a year ago **Sellers** **31** **Price range** **$6.11–$85.16** **Returns** **1.3%** **Rating** **4.6★** **Skip it** Scored 32/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **4** ×0.30 Growth **62** ×0.30 Competition **3** ×0.20 Quality gap **30** ×0.10 Returns **90** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +90.3% year over year. 11K5KHoliday '24Prime Day '25Spike '25Black Friday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.8× ## **Competition** - Daiso78% - YACHIYO20% - Artsity2% The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 31 sellers compete here. **Brands** **3 **▼falling was 6 a year ago **Sellers** **31** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Soft Clay (2 Set white)](https://m.media-amazon.com/images/I/41QA+yIqTpL.jpg) [**Soft Clay (2 Set white)**](https://www.amazon.com/dp/B0723G6NF9) Daiso$10.494.4★1,47137%▲rising 2 ![Daiso Detergent Cleaning for Markup Puff and Sponge 80ml](https://m.media-amazon.com/images/I/31YtbLjuIVL.jpg) [**Daiso Detergent Cleaning for Markup Puff and Sponge 80ml**](https://www.amazon.com/dp/B005ROU5U4) Daiso$6.974.6★74520%▼falling 3 ![Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)](https://m.media-amazon.com/images/I/41QA+yIqTpL.jpg) [**Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)**](https://www.amazon.com/dp/B07GGSHT7S) Daiso$10.744.5★14113%▲rising 4 ![YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)](https://m.media-amazon.com/images/I/511OAEjpARL.jpg) [**YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)**](https://www.amazon.com/dp/B08GLMVH7N) YACHIYO$13.084.6★30413%▼falling 5 ![YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (2 Set White)](https://m.media-amazon.com/images/I/51gqOMWEpGL.jpg) [**YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (2 Set White)**](https://www.amazon.com/dp/B08GLNNJ59) YACHIYO$9.714.6★3045%—flat 6 ![Daiso Japanese Rice Measuring Cup(180cc = 1 Gou Cup) Stainless Steel](https://m.media-amazon.com/images/I/31xNjm2Y5jL.jpg) [**Daiso Japanese Rice Measuring Cup(180cc = 1 Gou Cup) Stainless Steel**](https://www.amazon.com/dp/B012ZY2FGA) Daiso$7.614.8★9274%▼falling 7 ![Daiso Good Luck Chopsticks 9.1in Made in Japan (Lucky Cat)](https://m.media-amazon.com/images/I/41DFh4xUTwL.jpg) [**Daiso Good Luck Chopsticks 9.1in Made in Japan (Lucky Cat)**](https://www.amazon.com/dp/B07MMG9JF3) Daiso$6.114.7★853%▲rising 8 ![White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags](https://m.media-amazon.com/images/I/31Lkjys7vZL.jpg) [**White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags**](https://www.amazon.com/dp/B0CHXWGB2M) Artsity$12.014.6★4002%▲rising 9 ![YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (32 Set White)](https://m.media-amazon.com/images/I/61WLLlSHLzL.jpg) [**YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (32 Set White)**](https://www.amazon.com/dp/B08GLMXK3F) YACHIYO$85.164.6★3042%—flat ## **Product shelf** All 9 tracked products in this niche. Top sellersNewestTrending [![Soft Clay (2 Set white)](https://m.media-amazon.com/images/I/41QA+yIqTpL.jpg)**Soft Clay (2 Set white)** Daiso**$10.49**4.4★1,471 reviews](https://www.amazon.com/dp/B0723G6NF9) [![Daiso Detergent Cleaning for Markup Puff and Sponge 80ml](https://m.media-amazon.com/images/I/31YtbLjuIVL.jpg)**Daiso Detergent Cleaning for Markup Puff and Sponge 80ml** Daiso**$6.97**4.6★745 reviews](https://www.amazon.com/dp/B005ROU5U4) [![Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)](https://m.media-amazon.com/images/I/41QA+yIqTpL.jpg)**Japan DAISO Soft Clay Lightweight Non-Toxic Clay (White2)** Daiso**$10.74**4.5★141 reviews](https://www.amazon.com/dp/B07GGSHT7S) [![YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)](https://m.media-amazon.com/images/I/511OAEjpARL.jpg)**YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (4 Set White)** YACHIYO**$13.08**4.6★304 reviews](https://www.amazon.com/dp/B08GLMVH7N) [![YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (2 Set White)](https://m.media-amazon.com/images/I/51gqOMWEpGL.jpg)**YACHIYO DAISO Soft Clay Lightweight Fluffy Packs (2 Set White)** YACHIYO**$9.71**4.6★304 reviews](https://www.amazon.com/dp/B08GLNNJ59) [![Daiso Japanese Rice Measuring Cup(180cc = 1 Gou Cup) Stainless Steel](https://m.media-amazon.com/images/I/31xNjm2Y5jL.jpg)**Daiso Japanese Rice Measuring Cup(180cc = 1 Gou Cup) Stainless Steel** Daiso**$7.61**4.8★927 reviews](https://www.amazon.com/dp/B012ZY2FGA) [![Daiso Good Luck Chopsticks 9.1in Made in Japan (Lucky Cat)](https://m.media-amazon.com/images/I/41DFh4xUTwL.jpg)**Daiso Good Luck Chopsticks 9.1in Made in Japan (Lucky Cat)** Daiso**$6.11**4.7★85 reviews](https://www.amazon.com/dp/B07MMG9JF3) [![White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags](https://m.media-amazon.com/images/I/31Lkjys7vZL.jpg)**White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags** Artsity**$12.01**4.6★400 reviews](https://www.amazon.com/dp/B0CHXWGB2M) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**19% *“The clay was good quality”* **Durability**11% *“very durable”* **Advertised Vs Actual Product**10% *“Does the job”* **Value For Money**8% *“cheap for what you get”* **Soft Feel**8% *“Nice Soft Clay”* **Fun/Entertainment Experience**7% *“Very fun for any age”* **Measurement/Reading Accuracy**6% *“The accuracy is great because I was using American measurements”* **Ease Of Cleaning**5% *“The cup is easy to clean”* **Ease Of Use**4% *“Very easy to use”* **Weight Light**3% *“Light and easy to work with”* ### **What buyers complain about ** **Value For Money**25% *“Not worth the money at all”* **Measurement/Reading Accuracy**14% *“is inaccurate”* **Size-Overall**8% *“The plastic looks larger”* **Allergies**4% *“Only thing is it gave my neice an allergic reaction after playing with it so i would not reccomend this for people with sensitive skin”* **Smell**4% *“it also had a strange kind of smell so add scents”* #### **Top return reasons**- Size-Overall36% - Advertised Vs Actual Product14% - Value For Money11% - Material Quality10% - Adhesion/Stickiness6% - Soft Feel4% - Dilute/Watery4% - Functionality-Overall3% - Color2% - Product Condition2%