---
title: "dabo and shobo markers — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/dabo-and-shobo-markers"
last_updated: "2026-07-14T06:11:02.623Z"
locale: en
meta:
  description: "a small market ($28K/yr) — dabo and shobo markers doesn't clear our bar today."
  "og:description": "a small market ($28K/yr) — dabo and shobo markers doesn't clear our bar today."
  "og:title": "dabo and shobo markers — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **dabo and shobo markers**

**Skip it**

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 15Conversion 63Competition 71Returns 95Price range 61Avg price 73Brand share 40Review moat 28Quality gap 43

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$14.79**

avg listing price — sweet spot $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.87–$30.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,729.64**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-19.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$28K**

$28K/yr · 34K searches

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**28 **▼falling

**Sellers**

**102**

**Top-5 brand share**

**81%**

**Open market**

**18%**

- Dabo&Shobo64% - Ooly10% - Mr. Pen3% - Bendon2% - Harloon2% - SALAHEYO1% - Open — no brand owns it (22 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8366%$2K9%$3K12%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dabo&Shobo 120 Color Alcohol Marker Pens Bright Permanent Markers for Coloring Markers For Adults Coloring Book Wide Chisel and Fine Tip Dual Tip Design Equipped with Black Suitcase](https://m.media-amazon.com/images/I/41cPosEH5EL.jpg)**Dabo&Shobo 120 Color Alcohol Marker Pens Bright Permanent Markers for Coloring Markers For Adults Coloring Book Wide Chisel and Fine Tip Dual Tip Design Equipped with Black Suitcase**Dabo&Shobo**$22.53**4.5★997 rev](https://www.amazon.com/dp/B08P4KKNF2) [2![Dabo&Shobo 120 Colors Alcohol Drawing Markers Dual Tip Art Markers Fine & Chisel Tip Chisel Coloring Marker For Adult Coloring](https://m.media-amazon.com/images/I/41h25eCfcXL.jpg)**Dabo&Shobo 120 Colors Alcohol Drawing Markers Dual Tip Art Markers Fine & Chisel Tip Chisel Coloring Marker For Adult Coloring**Dabo&Shobo**$24.77**4.5★1,181 rev](https://www.amazon.com/dp/B08P4J7X8T) [3![Dabo&Shobo 60 Colors Drawing Markers Dual Tip Markers Fine & Chisel Coloring Marker for Adult Coloring And Sketching](https://m.media-amazon.com/images/I/41gtkYumpFL.jpg)**Dabo&Shobo 60 Colors Drawing Markers Dual Tip Markers Fine & Chisel Coloring Marker for Adult Coloring And Sketching**Dabo&Shobo**$15.99**4.6★1,014 rev](https://www.amazon.com/dp/B08P4J1VK3) [4![Ooly Rainbow Sparkle Glitter Markers Set of 15 Includes 5 Pastel & 10 Classic Color Markers Glittery & Sparkling Marker for Kids 2mm Nib for Medium Sized Lines - GLITTER VARIETY PACK](https://m.media-amazon.com/images/I/513WI0+EuIL.jpg)**Ooly Rainbow Sparkle Glitter Markers Set of 15 Includes 5 Pastel & 10 Classic Color Markers Glittery & Sparkling Marker for Kids 2mm Nib for Medium Sized Lines - GLITTER VARIETY PACK**Ooly**$19.28**4.6★299 rev](https://www.amazon.com/dp/B0CVS27F72) [5![Dabo&Shobo 60 Color Alcohol Marker Pens Bright Permanent Markers For Coloring Markers For Adults Coloring Book Wide Chisel And Fine Tip Dual Tip Design Equipped with Black Suitcase](https://m.media-amazon.com/images/I/41B6abOFxgL.jpg)**Dabo&Shobo 60 Color Alcohol Marker Pens Bright Permanent Markers For Coloring Markers For Adults Coloring Book Wide Chisel And Fine Tip Dual Tip Design Equipped with Black Suitcase**Dabo&Shobo**$14.94**4.5★1,165 rev](https://www.amazon.com/dp/B08P4JWC6W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Dabo&Shobo 80 Pack Permanent Markers Assorted Colors Fine Point 16 Colors Works on Plastic Wood Stone Metal and Glass for Doodling Coloring](https://m.media-amazon.com/images/I/510PIPnoeFL.jpg)**Dabo&Shobo 80 Pack Permanent Markers Assorted Colors Fine Point 16 Colors Works on Plastic Wood Stone Metal and Glass for Doodling Coloring**Dabo&Shobo**$18.31**39 rev9mo ago](https://www.amazon.com/dp/B0FVXT72X9) [![VIBEX 80 Colors Alcohol Markers with Base Dual Tip Drawing Markers for Adult and Kids Comics Coloring Sketching Illustration - Refillable (80 White)](https://m.media-amazon.com/images/I/51gUz6GjSsL.jpg)**VIBEX 80 Colors Alcohol Markers with Base Dual Tip Drawing Markers for Adult and Kids Comics Coloring Sketching Illustration - Refillable (80 White)**VIBEX**$20.47**89 rev11mo ago](https://www.amazon.com/dp/B0FM83L163) [![Pastel Smarkers - Washable Patented Gourmet Scented Pastel Markers Assorted Colors Standard Point Felt Tip 16 Count](https://m.media-amazon.com/images/I/51MLQPQ89oL.jpg)**Pastel Smarkers - Washable Patented Gourmet Scented Pastel Markers Assorted Colors Standard Point Felt Tip 16 Count**Scentco**$9.98**115 rev1y ago](https://www.amazon.com/dp/B0DXS3NWBH) [![Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip](https://m.media-amazon.com/images/I/51NmrJbG0rL.jpg)**Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip**Mr. Pen**$6.59**213 rev1y ago](https://www.amazon.com/dp/B0DS8KSPFD) [![MOZXIRZ 6 Pcs Capybara Highlighter Marker Cute Capybara Pastel Highlighter Marker Pens for Students Boys Girls Women Highlighter Pens School Supplies Office Supplies (6Pcs Capybara)](https://m.media-amazon.com/images/I/51GGtmEqlbL.jpg)**MOZXIRZ 6 Pcs Capybara Highlighter Marker Cute Capybara Pastel Highlighter Marker Pens for Students Boys Girls Women Highlighter Pens School Supplies Office Supplies (6Pcs Capybara)**MOZXIRZ**$6.77**41 rev1y ago](https://www.amazon.com/dp/B0DK9DN76M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SALAHEYO 120 Colors Alcohol Markers with Base Art Drawing Markers Set for Adults Painting Coloring Sketching Comics Illustration- Refillable](https://m.media-amazon.com/images/I/51z-sagFR8L.jpg)**SALAHEYO 120 Colors Alcohol Markers with Base Art Drawing Markers Set for Adults Painting Coloring Sketching Comics Illustration- Refillable**SALAHEYO**$30.73**4.1★**▲ 292%**](https://www.amazon.com/dp/B0DXFXLKQY) [![Primrosia 24 Pastel Dual Tip Markers Fine Tip and Brush Pens. Perfect for art illustration drawing calligraphy and bullet journals](https://m.media-amazon.com/images/I/51xQRibB9QS.jpg)**Primrosia 24 Pastel Dual Tip Markers Fine Tip and Brush Pens. Perfect for art illustration drawing calligraphy and bullet journals**Primrosia**$21.83**4.6★**▲ 231%**](https://www.amazon.com/dp/B0936T1T5L) [![VIBEX 80 Colors Alcohol Markers with Base Dual Tip Drawing Markers for Adult and Kids Comics Coloring Sketching Illustration - Refillable (80 White)](https://m.media-amazon.com/images/I/51gUz6GjSsL.jpg)**VIBEX 80 Colors Alcohol Markers with Base Dual Tip Drawing Markers for Adult and Kids Comics Coloring Sketching Illustration - Refillable (80 White)**VIBEX**$20.47**4.4★**▲ 228%**](https://www.amazon.com/dp/B0FM83L163) [![Dabo&Shobo 80 Pack Permanent Markers Assorted Colors Fine Point 16 Colors Works on Plastic Wood Stone Metal and Glass for Doodling Coloring](https://m.media-amazon.com/images/I/510PIPnoeFL.jpg)**Dabo&Shobo 80 Pack Permanent Markers Assorted Colors Fine Point 16 Colors Works on Plastic Wood Stone Metal and Glass for Doodling Coloring**Dabo&Shobo**$18.31**4.8★**▲ 188%**](https://www.amazon.com/dp/B0FVXT72X9) [![Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip](https://m.media-amazon.com/images/I/51NmrJbG0rL.jpg)**Mr. Pen- Glitter Marker Pens 12 Pack Assorted Colors Medium Tip**Mr. Pen**$6.59**4.5★**▲ 183%**](https://www.amazon.com/dp/B0DS8KSPFD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 98 weeks — -19.7% search growth over the last 90 days.

2K2KHoliday '24Spike '25Prime Day '25Holiday '25 seasonDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**28%

*“Bright colors”*

**Quality-Overall**10%

*“Amazing quality”*

**Pen/Pencil Quality**8%

*“Great pens”*

**Value For Money**7%

*“Great value”*

**Fun/Entertainment Experience**4%

*“Fun for kids”*

**Writing Experience**4%

*“Smooth writing”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Brightness/Shine/Glow**2%

*“bright at a great price”*

**Ease Of Use**2%

*“Easy to use”*

**Durability**2%

*“The case is pretty durable”*

### **What buyers complain about **

**Color**13%

*“Darker than it looks”*

**Dry/Empty Ink**10%

*“Dry Markers”*

**Moist/Dry**8%

*“Almost seemed dried up”*

**Functionality-Overall**6%

*“some them not working properly”*

**Paper Quality**6%

*“Bleed through paper easily”*

**Quality-Overall**4%

*“this set was low quality”*

**Drying Time**4%

*“Dried out”*

**Value For Money**3%

*“Not Worth The Money :”*

**Durability**3%

*“Short lived”*

**Ink Leakage**3%

*“Ink Bleeds”*

### **Top return reasons **

**Color**15%

**Dry/Empty Ink**12%

**Functionality-Overall**9%

**Advertised Vs Actual Product**8%

**Ink Refill**7%

**Value For Money**6%

**Display Colors**5%

**Paper Quality**4%

**Quality-Overall**4%

**Size-Overall**4%