---
title: "cutting machine — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cutting-machine"
last_updated: "2026-07-13T21:41:54.416Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 99% of clicks) — cutting machine doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 99% of clicks) — cutting machine doesn't clear our bar today."
  "og:title": "cutting machine — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **cutting machine**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 77Growth 17Conversion 12Competition 53Returns 46Price range 16Avg price 37Brand share 3Review moat 61Quality gap 45

**Market size**

**Great****$978K**

$978K/yr · 413K searches

**Review moat**

**Good****1,073.15**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.5%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$257.02**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-15.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$10.02–$527.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**28**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Silhouette America86% - Cricut5% - Cameo4% - SOULMEET2% - Brillo1% - Zoom Precision1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$49K10%$98K15%$147K20%$196K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Vinyl Paper & Fabric Compatible - Matte Pink](https://m.media-amazon.com/images/I/41XaSIoibuL.jpg)**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Vinyl Paper & Fabric Compatible - Matte Pink**Silhouette America**$275.10**4.4★555 rev](https://www.amazon.com/dp/B0FQF9XKVZ) [2![Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat Vinyl Paper & Fabric Compatible - Bianco Carrara](https://m.media-amazon.com/images/I/41K42Eql5HL.jpg)**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat Vinyl Paper & Fabric Compatible - Bianco Carrara**Silhouette America**$284.86**4.4★276 rev](https://www.amazon.com/dp/B0FQFT5JBB) [3![Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Bianco Carrara (Starter Bundle) - Includes Studio Software 24 Oracal Vinyl Rolls Tool Kit & 25 Free Designs for DIY - ES Mat Compatible](https://m.media-amazon.com/images/I/51ES2ag5R1L.jpg)**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Bianco Carrara (Starter Bundle) - Includes Studio Software 24 Oracal Vinyl Rolls Tool Kit & 25 Free Designs for DIY - ES Mat Compatible**Silhouette America**$346.77**4.4★276 rev](https://www.amazon.com/dp/B082BG96W1) [4![Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Matte Black (Deluxe Bundle)](https://m.media-amazon.com/images/I/51Ag99h1EOL.jpg)**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Matte Black (Deluxe Bundle)**Silhouette America**$367.39**4.3★605 rev](https://www.amazon.com/dp/B0859NRZNL) [5![Silhouette America Cameo-4-White Color Laser Printer 25.2 x 10.9 oz 9.2 White Edition (Renewed)](https://m.media-amazon.com/images/I/41XnkW9OX+L.jpg)**Silhouette America Cameo-4-White Color Laser Printer 25.2 x 10.9 oz 9.2 White Edition (Renewed)**Silhouette America**$164.42**4.4★275 rev](https://www.amazon.com/dp/B081Z74FDX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Silhouette Cameo 5 Alpha Plus - 15 Craft & Vinyl Cutter Machine with Automatic Blade Fast Sketch Mode & 4-Point Registration - Includes Studio Software & 100 Designs 1-Month Subscription - Black](https://m.media-amazon.com/images/I/31lZfR2n-tL.jpg)**Silhouette Cameo 5 Alpha Plus - 15 Craft & Vinyl Cutter Machine with Automatic Blade Fast Sketch Mode & 4-Point Registration - Includes Studio Software & 100 Designs 1-Month Subscription - Black**Silhouette America**$393.62**935 rev7mo ago](https://www.amazon.com/dp/B0G6787NQW) [![Silhouette America Cameo 5 Alpha () Smart Cutting Machine Bianco Carrara (Deluxe Bundle) - Includes Studio Software 36 Vinyl Rolls PixScan Mat Tool Kit & 25 Free Designs for DIY](https://m.media-amazon.com/images/I/51-NcR4k0bL.jpg)**Silhouette America Cameo 5 Alpha () Smart Cutting Machine Bianco Carrara (Deluxe Bundle) - Includes Studio Software 36 Vinyl Rolls PixScan Mat Tool Kit & 25 Free Designs for DIY**Silhouette America**$372.11**276 rev7mo ago](https://www.amazon.com/dp/B0G4XM4Q66) [![Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Classic White (Starter Bundle) - Includes Designer Edition Software 24 Oracal Vinyl Sheets Tool Kit & 25 Free Designs for DIY](https://m.media-amazon.com/images/I/51dsISDPR4L.jpg)**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Classic White (Starter Bundle) - Includes Designer Edition Software 24 Oracal Vinyl Sheets Tool Kit & 25 Free Designs for DIY**Silhouette America**$328.05**1 rev7mo ago](https://www.amazon.com/dp/B0G3YMPYDW) [![Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Vinyl Paper & Fabric Compatible - Matte Pink](https://m.media-amazon.com/images/I/41XaSIoibuL.jpg)**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Vinyl Paper & Fabric Compatible - Matte Pink**Silhouette America**$275.10**555 rev8mo ago](https://www.amazon.com/dp/B0FQF9XKVZ) [![Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat Vinyl Paper & Fabric Compatible - Bianco Carrara](https://m.media-amazon.com/images/I/41K42Eql5HL.jpg)**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat Vinyl Paper & Fabric Compatible - Bianco Carrara**Silhouette America**$284.86**276 rev8mo ago](https://www.amazon.com/dp/B0FQFT5JBB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Silhouette America Cameo-4-White Color Laser Printer 25.2 x 10.9 oz 9.2 White Edition (Renewed)](https://m.media-amazon.com/images/I/41XnkW9OX+L.jpg)**Silhouette America Cameo-4-White Color Laser Printer 25.2 x 10.9 oz 9.2 White Edition (Renewed)**Silhouette America**$164.42**4.4★**▲ 224%**](https://www.amazon.com/dp/B081Z74FDX) [![SOULMEET Cameo Sunflower Heart Locket Necklace That Holds 2 Picture Sterling Silver Heart Shaped Picture Locket Necklace to Keep Someone Near to You](https://m.media-amazon.com/images/I/51i0nFkkfuL.jpg)**SOULMEET Cameo Sunflower Heart Locket Necklace That Holds 2 Picture Sterling Silver Heart Shaped Picture Locket Necklace to Keep Someone Near to You**SOULMEET**$53.02**4.6★**▲ 220%**](https://www.amazon.com/dp/B07Y4QPGX5) [![Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Bianco Carrara (Starter Bundle) - Includes Studio Software 24 Oracal Vinyl Rolls Tool Kit & 25 Free Designs for DIY - ES Mat Compatible](https://m.media-amazon.com/images/I/51ES2ag5R1L.jpg)**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Bianco Carrara (Starter Bundle) - Includes Studio Software 24 Oracal Vinyl Rolls Tool Kit & 25 Free Designs for DIY - ES Mat Compatible**Silhouette America**$346.77**4.4★**▲ 178%**](https://www.amazon.com/dp/B082BG96W1) [![Silhouette America Portrait 4 Vinyl Cutting Machine Starter Bundle - 9 Precision Cutter with Designer Edition Software 24 Sheets Oracle Vinyl Tool Kit & 25 Free Designs - Electric Tool Compatible](https://m.media-amazon.com/images/I/51DUBPISpOL.jpg)**Silhouette America Portrait 4 Vinyl Cutting Machine Starter Bundle - 9 Precision Cutter with Designer Edition Software 24 Sheets Oracle Vinyl Tool Kit & 25 Free Designs - Electric Tool Compatible**Silhouette America**$216.40**4.4★**▲ 168%**](https://www.amazon.com/dp/B0G2MYVSKH) [![Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Classic White (Starter Bundle) - Includes Designer Edition Software 24 Oracal Vinyl Sheets Tool Kit & 25 Free Designs for DIY](https://m.media-amazon.com/images/I/51OzbggTuKL.jpg)**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Classic White (Starter Bundle) - Includes Designer Edition Software 24 Oracal Vinyl Sheets Tool Kit & 25 Free Designs for DIY**Silhouette America**$341.02**4.4★**▲ 148%**](https://www.amazon.com/dp/B07YVNTHB2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Great quality”*

**Ease Of Cleaning**13%

*“Efficient cleans well”*

**Ease Of Use**11%

*“it seems pretty easy to learn”*

**Advertised Vs Actual Product**8%

*“Seems as advertised”*

**Value For Money**7%

*“Worth every penny”*

**Product Condition**4%

*“they still look brand new”*

**Fun/Entertainment Experience**4%

*“Hours of fun”*

**Efficiency**3%

*“Does super job”*

**Assembly/Installation**3%

*“Easy to set up”*

**Noise Level**2%

*“Love the quietness”*

### **What buyers complain about **

**Software/Application**19%

*“their software for this machine sucks”*

**Instructions/User Manual/Troubleshooting**15%

*“I wish the instructions were more clear”*

**Connectivity-Overall**14%

*“it never connect”*

**Functionality-Overall**11%

*“Doesn't work”*

**Product Condition**7%

*“Unfortunately my cricut came used”*

**Adhesion/Stickiness**4%

*“Piece of junk shouldve stick with cricut”*

**Value For Money**4%

*“Comet and/or SOS are much cheaper”*

**Ease Of Use**3%

*“it just feels like such an unnecessary inconvenience”*

**Add-Ons/Attachments**2%

*“The accessories were missing”*

**Defective Material/Parts**2%

*“i recieved it broken”*

### **Top return reasons **

**Functionality-Overall**16%

**Size-Overall**9%

**Connectivity-Overall**9%

**Defective Material/Parts**9%

**Value For Money**8%

**Software/Application**8%

**Advertised Vs Actual Product**7%

**Product Condition**5%

**Ease Of Use**5%

**Compatibility-Overall**4%