---
title: "cross stitch supplies — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cross-stitch-supplies"
last_updated: "2026-07-13T18:43:06.308Z"
locale: en
meta:
  description: "cross stitch supplies shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "cross stitch supplies shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "cross stitch supplies — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

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# **cross stitch supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 13Conversion 29Competition 89Returns 87Price range 79Avg price 75Brand share 96Review moat 27Quality gap 52

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$3.51–$59.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.05**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$242K**

$242K/yr · 706K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,784.55**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-23.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

**Brands**

**59 **▼falling

**Sellers**

**86**

**Top-5 brand share**

**30%**

**Open market**

**66%**

- Caydo9% - Dritz8% - BYMORE5% - MUZHI5% - XLSFPY5% - Mudder4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5K4%$10K6%$15K8%$19K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 65 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers](https://m.media-amazon.com/images/I/41Nk0Ft0iSL.jpg)**Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers**Dritz**$9.09**4.7★85 rev](https://www.amazon.com/dp/B0G612WSJB) [2![Caydo 6 Pieces Embroidery Hoops 3 Inch to 10 Inch Cross Stitch Hoop Small Embroidery Hoop with 16 Pieces Needles for Embroidery Punch Needle Craft Sewing and Ornaments](https://m.media-amazon.com/images/I/41gcRiMfZhL.jpg)**Caydo 6 Pieces Embroidery Hoops 3 Inch to 10 Inch Cross Stitch Hoop Small Embroidery Hoop with 16 Pieces Needles for Embroidery Punch Needle Craft Sewing and Ornaments**Caydo**$5.72**4.6★1,013 rev](https://www.amazon.com/dp/B0CHB11F32) [3![BYMORE 262 Pack Embroidery Thread Floss Kit Including 200 Colors 8 M/Pcs Cross Stitch Sewing Thread with Floss Bins and 62 Pcs Cross Stitch Tool 4-Tier Transparent Storage Box](https://m.media-amazon.com/images/I/51W7NpEna7L.jpg)**BYMORE 262 Pack Embroidery Thread Floss Kit Including 200 Colors 8 M/Pcs Cross Stitch Sewing Thread with Floss Bins and 62 Pcs Cross Stitch Tool 4-Tier Transparent Storage Box**BYMORE**$27.92**4.6★2,683 rev](https://www.amazon.com/dp/B07WD3VTTD) [4![MUZHI Embroidery Floss Bobbins 128 Pcs Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage(White)](https://m.media-amazon.com/images/I/31Xrh3bNBML.jpg)**MUZHI Embroidery Floss Bobbins 128 Pcs Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage(White)**MUZHI**$5.45**4.7★3,645 rev](https://www.amazon.com/dp/B07VCK2L9J) [5![Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss](https://m.media-amazon.com/images/I/51LweJmb5HL.jpg)**Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss**XLSFPY**$6.07**4.7★6,811 rev](https://www.amazon.com/dp/B07YFBRZ3J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![6 Sets Stretcher Bars for Needlework with 100 Tacks 1 Hammer](https://m.media-amazon.com/images/I/517Bmb6rllL.jpg)**6 Sets Stretcher Bars for Needlework with 100 Tacks 1 Hammer**emciba**$18.49**6 rev2mo ago](https://www.amazon.com/dp/B0GTLSH2JY) [![Wooden Cross Stitch Frame & Embroidery Stand with Adjustable Multi-Function Clip Lap or Table Holder for Needlepoint Quilting Craft Supplies](https://m.media-amazon.com/images/I/41W0eo7kjRL.jpg)**Wooden Cross Stitch Frame & Embroidery Stand with Adjustable Multi-Function Clip Lap or Table Holder for Needlepoint Quilting Craft Supplies**ANQILEE**$20.29**5 rev3mo ago](https://www.amazon.com/dp/B0GSFJ9TBF) [![WUSUTE Book Lovers Needle Minder for Cross Stitch Bookshelf Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories](https://m.media-amazon.com/images/I/41IQ9suptTL.jpg)**WUSUTE Book Lovers Needle Minder for Cross Stitch Bookshelf Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories**WUSUTE**$9.66**14 rev5mo ago](https://www.amazon.com/dp/B0GLNKBFYK) [![Airo Adjustable Embroidery Table Stand with 2 Size Rods (11.8 & 15.3) Cross Stitch Holder for Hand Work & Lap Stitching with Both Hands Free](https://m.media-amazon.com/images/I/410TAePxaSL.jpg)**Airo Adjustable Embroidery Table Stand with 2 Size Rods (11.8 & 15.3) Cross Stitch Holder for Hand Work & Lap Stitching with Both Hands Free**Airo**$29.83**28 rev5mo ago](https://www.amazon.com/dp/B0GHV2X4H8) [![Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers](https://m.media-amazon.com/images/I/41Nk0Ft0iSL.jpg)**Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers**Dritz**$9.09**85 rev7mo ago](https://www.amazon.com/dp/B0G612WSJB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Airo Adjustable Embroidery Table Stand with 2 Size Rods (11.8 & 15.3) Cross Stitch Holder for Hand Work & Lap Stitching with Both Hands Free](https://m.media-amazon.com/images/I/410TAePxaSL.jpg)**Airo Adjustable Embroidery Table Stand with 2 Size Rods (11.8 & 15.3) Cross Stitch Holder for Hand Work & Lap Stitching with Both Hands Free**Airo**$29.83**4.6★**▲ 427%**](https://www.amazon.com/dp/B0GHV2X4H8) [![6 Sets Stretcher Bars for Needlework with 100 Tacks 1 Hammer](https://m.media-amazon.com/images/I/517Bmb6rllL.jpg)**6 Sets Stretcher Bars for Needlework with 100 Tacks 1 Hammer**emciba**$18.49**4.3★**▲ 415%**](https://www.amazon.com/dp/B0GTLSH2JY) [![Wooden Cross Stitch Frame & Embroidery Stand with Adjustable Multi-Function Clip Lap or Table Holder for Needlepoint Quilting Craft Supplies](https://m.media-amazon.com/images/I/41W0eo7kjRL.jpg)**Wooden Cross Stitch Frame & Embroidery Stand with Adjustable Multi-Function Clip Lap or Table Holder for Needlepoint Quilting Craft Supplies**ANQILEE**$20.29**4.5★**▲ 409%**](https://www.amazon.com/dp/B0GSFJ9TBF) [![LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap](https://m.media-amazon.com/images/I/51jbcTL-HtL.jpg)**LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap**LOVIMAG**$9.32**4.7★**▲ 400%**](https://www.amazon.com/dp/B0G4CNKBT8) [![WUSUTE Book Lovers Needle Minder for Cross Stitch Bookshelf Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories](https://m.media-amazon.com/images/I/41IQ9suptTL.jpg)**WUSUTE Book Lovers Needle Minder for Cross Stitch Bookshelf Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories**WUSUTE**$9.66**4.3★**▲ 389%**](https://www.amazon.com/dp/B0GLNKBFYK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.

20K15KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“Perfect tool”*

**Brightness/Shine/Glow**10%

*“Great light”*

**Ease Of Use**9%

*“Makes life easier”*

**Value For Money**8%

*“Money well spent”*

**Advertised Vs Actual Product**7%

*“Better than I expected”*

**Color**7%

*“Colors are pretty”*

**Stitch/Finish/Polish**4%

*“Perfect for cross stitching”*

**Size-Overall**4%

*“Good fit and adjustable”*

**Strength**3%

*“Sturdy pen, good material”*

**Efficiency**3%

*“Effective”*

### **What buyers complain about **

**Quality-Overall**10%

*“This just was not the level of quality I had hoped for”*

**Size-Overall**9%

*“big”*

**Durability**6%

*“Don't last”*

**Functionality-Overall**4%

*“limited in functionality”*

**Material Quality**4%

*“Flimsy materials beware”*

**Color**4%

*“Secondly the color was not what I thought it was going to be”*

**Strength**4%

*“Too flimsy”*

**Instructions/User Manual/Troubleshooting**4%

*“No manual book”*

**Ease Of Use**3%

*“hard to tighten”*

**Magnetic Strength/Adsorption**3%

*“Magnets too weak”*

### **Top return reasons **

**Size-Overall**24%

**Material Quality**10%

**Advertised Vs Actual Product**7%

**Functionality-Overall**7%

**Brightness/Shine/Glow**6%

**Value For Money**5%

**Color**5%

**Defective Material/Parts**5%

**Quality-Overall**4%

**Comfort-Overall**2%