---
title: "cross stitch pattern holder — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cross-stitch-pattern-holder"
last_updated: "2026-07-15T02:54:00.537Z"
locale: en
meta:
  description: "cross stitch pattern holder shows a thin review moat (233 avg reviews), but soft demand (-36.8% this quarter) keeps it on the watch list."
  "og:description": "cross stitch pattern holder shows a thin review moat (233 avg reviews), but soft demand (-36.8% this quarter) keeps it on the watch list."
  "og:title": "cross stitch pattern holder — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cross stitch pattern holder**

**Worth a look**

Shows a thin review moat (233 avg reviews), but soft demand (-36.8% this quarter) keeps it on the watch list.

Market size 19Growth 7Conversion 61Competition 54Returns 75Price range 71Avg price 86Brand share 44Review moat 88Quality gap 76

**Review moat**

**Great****233.09**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$19.57**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****2.0%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$9.09–$29.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$76K**

$76K/yr · 73K searches

**Growth**

**Bad****-36.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**18**

**Top-5 brand share**

**79%**

**Open market**

**18%**

- Dritz31% - Flutesan22% - Cowenhey12% - BABYSHEEP7% - Prym6% - OSPNIEEK4% - Open — no brand owns it (6 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$15K30%$23K40%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers](https://m.media-amazon.com/images/I/41Nk0Ft0iSL.jpg)**Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers**Dritz**$9.09**4.7★85 rev](https://www.amazon.com/dp/B0G612WSJB) [2![BABYSHEEP Knitting Pattern Holder with 8 Replacement Magnets Knitting Chart Keeper Magnetic Board Cross Stitch Supplies for Crochet 12.3 * 8.9inches (Purple)](https://m.media-amazon.com/images/I/41sP2hIPhUL.jpg)**BABYSHEEP Knitting Pattern Holder with 8 Replacement Magnets Knitting Chart Keeper Magnetic Board Cross Stitch Supplies for Crochet 12.3 * 8.9inches (Purple)**BABYSHEEP**$23.15**4.8★49 rev](https://www.amazon.com/dp/B0FYFYGFBL) [3![Flutesan Knitting Pattern Holder with 4 Replacement Magnets Knitting Chart Keeper Black Magnetic Cross Stitch Supplies and Accessories Cross Stitch Pattern Holder for Crochet 13.78 x 8.27 Inch](https://m.media-amazon.com/images/I/51Jn0u4i8lL.jpg)**Flutesan Knitting Pattern Holder with 4 Replacement Magnets Knitting Chart Keeper Black Magnetic Cross Stitch Supplies and Accessories Cross Stitch Pattern Holder for Crochet 13.78 x 8.27 Inch**Flutesan**$22.82**4.5★114 rev](https://www.amazon.com/dp/B0D9Y9YWXS) [4![Prym Magnet Board](https://m.media-amazon.com/images/I/41xeyFE1DqL.jpg)**Prym Magnet Board**Prym**$19.15**4.6★649 rev](https://www.amazon.com/dp/B0012FE8QO) [5![Flutesan 1 Pcs Knitting Pattern Holder Fold up Cross Stitch Knitting Chart Keeper with Replacement Magnets Magnetic Cross Stitch Accessories (Folded Size 6.1 x 9 Inch Black)](https://m.media-amazon.com/images/I/4137RMyFvqL.jpg)**Flutesan 1 Pcs Knitting Pattern Holder Fold up Cross Stitch Knitting Chart Keeper with Replacement Magnets Magnetic Cross Stitch Accessories (Folded Size 6.1 x 9 Inch Black)**Flutesan**$19.24**4.2★201 rev](https://www.amazon.com/dp/B0D9NXHPBT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Yoseng Magnetic Cross Stitch Pattern Holder with Magnets & Magnifying Ruler](https://m.media-amazon.com/images/I/5150uRxMjoL.jpg)**Yoseng Magnetic Cross Stitch Pattern Holder with Magnets & Magnifying Ruler**Yoseng**$25.41**32 rev4mo ago](https://www.amazon.com/dp/B0GGZNB7RT) [![Cross Stitch Supplies Cross Stitch Pattern Holder and Knitting Pattern Holder Magnet Board with 4 Magnets Holders for Knitting Multi-Function](https://m.media-amazon.com/images/I/41+MtPBTmYL.jpg)**Cross Stitch Supplies Cross Stitch Pattern Holder and Knitting Pattern Holder Magnet Board with 4 Magnets Holders for Knitting Multi-Function**Cxomnndiw**$19.31**8 rev6mo ago](https://www.amazon.com/dp/B0G8YDJB9F) [![Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers](https://m.media-amazon.com/images/I/41Nk0Ft0iSL.jpg)**Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers**Dritz**$9.09**85 rev7mo ago](https://www.amazon.com/dp/B0G612WSJB) [![BABYSHEEP Knitting Pattern Holder with 8 Replacement Magnets Knitting Chart Keeper Magnetic Board Cross Stitch Supplies for Crochet 12.3 * 8.9inches (Purple)](https://m.media-amazon.com/images/I/41sP2hIPhUL.jpg)**BABYSHEEP Knitting Pattern Holder with 8 Replacement Magnets Knitting Chart Keeper Magnetic Board Cross Stitch Supplies for Crochet 12.3 * 8.9inches (Purple)**BABYSHEEP**$23.15**49 rev8mo ago](https://www.amazon.com/dp/B0FYFYGFBL) [![Flutesan 1 Pcs Knitting Pattern Holder Fold up Cross Stitch Knitting Chart Keeper with Replacement Magnets Magnetic Cross Stitch Accessories (Folded Size 6.1 x 9 Inch Sage Green)](https://m.media-amazon.com/images/I/51fne4t3kYL.jpg)**Flutesan 1 Pcs Knitting Pattern Holder Fold up Cross Stitch Knitting Chart Keeper with Replacement Magnets Magnetic Cross Stitch Accessories (Folded Size 6.1 x 9 Inch Sage Green)**Flutesan**$20.12**201 rev8mo ago](https://www.amazon.com/dp/B0FXXDLTJ1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Yoseng Magnetic Cross Stitch Pattern Holder with Magnets & Magnifying Ruler](https://m.media-amazon.com/images/I/5150uRxMjoL.jpg)**Yoseng Magnetic Cross Stitch Pattern Holder with Magnets & Magnifying Ruler**Yoseng**$25.41**3.9★**▲ 178%**](https://www.amazon.com/dp/B0GGZNB7RT) [![Cross Stitch Supplies Cross Stitch Pattern Holder and Knitting Pattern Holder Magnet Board with 4 Magnets Holders for Knitting Multi-Function](https://m.media-amazon.com/images/I/41+MtPBTmYL.jpg)**Cross Stitch Supplies Cross Stitch Pattern Holder and Knitting Pattern Holder Magnet Board with 4 Magnets Holders for Knitting Multi-Function**Cxomnndiw**$19.31**4.8★**▲ 158%**](https://www.amazon.com/dp/B0G8YDJB9F) [![Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers](https://m.media-amazon.com/images/I/41Nk0Ft0iSL.jpg)**Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers**Dritz**$9.09**4.7★**▲ 129%**](https://www.amazon.com/dp/B0G612WSJB) [![BABYSHEEP Knitting Pattern Holder with 8 Replacement Magnets Knitting Chart Keeper Magnetic Board Cross Stitch Supplies for Crochet 12.3 * 8.9inches (Purple)](https://m.media-amazon.com/images/I/41sP2hIPhUL.jpg)**BABYSHEEP Knitting Pattern Holder with 8 Replacement Magnets Knitting Chart Keeper Magnetic Board Cross Stitch Supplies for Crochet 12.3 * 8.9inches (Purple)**BABYSHEEP**$23.15**4.8★**▲ 100%**](https://www.amazon.com/dp/B0FYFYGFBL) [![Cowenhey Pattern Holder Knitting Chart Holder Accessories Knitting Pattern Holder Foldable Knitting Chart Keeper with Ruler for for Fixed Crochet Pattern on Knitting Pattern Holder (Grey)](https://m.media-amazon.com/images/I/41L86XUtv6L.jpg)**Cowenhey Pattern Holder Knitting Chart Holder Accessories Knitting Pattern Holder Foldable Knitting Chart Keeper with Ruler for for Fixed Crochet Pattern on Knitting Pattern Holder (Grey)**Cowenhey**$17.13**4.2★**▲ 92%**](https://www.amazon.com/dp/B0DZVKRTZ4)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 23 weeks — -36.8% search growth over the last 90 days.

2K1KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Magnetic Strength/Adsorption**15%

*“strong magnets”*

**Ease Of Use**12%

*“Easy to use”*

**Quality-Overall**8%

*“Very well made”*

**Strength**7%

*“Great stand”*

**Size-Overall**7%

*“Just the right size”*

**Stitch/Finish/Polish**6%

*“Love it and it helped me to cross stitch”*

**Advertised Vs Actual Product**4%

*“product is as advertised”*

**Value For Money**4%

*“Great value”*

**Design-Overall**4%

*“Good design”*

**Document Organizing/Classification**2%

*“Document Holder”*

### **What buyers complain about **

**Magnetic Strength/Adsorption**29%

*“Magnets aren't very powerful”*

**Size-Overall**8%

*“It's pretty huge”*

**Strength**6%

*“Weak Magnets”*

**Quality-Overall**5%

*“there are some performance issues”*

**Advertised Vs Actual Product**4%

*“Misleading ad, it is only a LITTLE BIT of metal, the rest is plastic”*

**Adhesion/Stickiness**2%

*“do NOT stay in place”*

**Thickness**2%

*“The magnets are too thick for this kind of product”*

**Defective Material/Parts**2%

*“Arrived with blue piece clip for middle part broken”*

**Weight Heavy**2%

*“its too heavy”*

**Adjustability/Rotatability/Reclining**2%

*“it is extremely difficult to adjust”*

### **Top return reasons **

**Size-Overall**33%

**Magnetic Strength/Adsorption**13%

**Defective Material/Parts**9%

**Functionality-Overall**9%

**Advertised Vs Actual Product**7%

**Strength**4%

**Weight Heavy**4%

**Scratch Resistance**2%

**Mechanism Issues**2%

**Quality-Overall**2%