---
title: "cross stitch bookmarks — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cross-stitch-bookmarks"
last_updated: "2026-07-13T18:58:28.923Z"
locale: en
meta:
  description: "cross stitch bookmarks shows a thin review moat (104 avg reviews), but a small market ($52K/yr) keeps it on the watch list."
  "og:description": "cross stitch bookmarks shows a thin review moat (104 avg reviews), but a small market ($52K/yr) keeps it on the watch list."
  "og:title": "cross stitch bookmarks — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cross stitch bookmarks**

**Worth a look**

Shows a thin review moat (104 avg reviews), but a small market ($52K/yr) keeps it on the watch list.

Market size 13Growth 22Conversion 25Competition 84Returns 94Price range 44Avg price 48Brand share 75Review moat 95Quality gap 76

**Review moat**

**Great****103.81**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Avg price**

**Okay****$11.77**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.47–$22.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$52K**

$52K/yr · 223K searches

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**27 **—flat

**Sellers**

**29**

**Top-5 brand share**

**60%**

**Open market**

**35%**

- NEGEKFKX17% - ACRNIGHEET16% - ORIGACH14% - FREEBLOSS8% - CreateJoy6% - VIGEGU6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 68 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ORIGACH 6 Pcs Flower Cross Stitch Bookmark Kit for Beginner with Backing Felt Floss Instruction Sunflowers Tulip DIY Stamped Embroidery Bookmark Kit for Starter Adults Book Lovers](https://m.media-amazon.com/images/I/51+wjz7F9vL.jpg)**ORIGACH 6 Pcs Flower Cross Stitch Bookmark Kit for Beginner with Backing Felt Floss Instruction Sunflowers Tulip DIY Stamped Embroidery Bookmark Kit for Starter Adults Book Lovers**ORIGACH**$13.03**4.5★242 rev](https://www.amazon.com/dp/B0D7YYDLWF) [2![ACRNIGHEET 6PCS Cross Stitch Bookmark Kit for Adult Beginners Landscape Cross Stitch Kits DIY Crossstitch Kits Adult Stamped Bookmark Embroidery Bookmarks Kit with Instructions 8x2.4 11CT](https://m.media-amazon.com/images/I/51qnNFPHL7L.jpg)**ACRNIGHEET 6PCS Cross Stitch Bookmark Kit for Adult Beginners Landscape Cross Stitch Kits DIY Crossstitch Kits Adult Stamped Bookmark Embroidery Bookmarks Kit with Instructions 8x2.4 11CT**ACRNIGHEET**$12.26**4.4★212 rev](https://www.amazon.com/dp/B0D78GVJQP) [3![ACRNIGHEET 6PCS Cross Stitch Bookmark Kits Bookshelves Words Pattern Counted Cross Stitch Kits for Beginners Adults DIY Stamped Embroidery Bookmarks with Instructions Hand Embroidery Craft Gift](https://m.media-amazon.com/images/I/51knOBymG7L.jpg)**ACRNIGHEET 6PCS Cross Stitch Bookmark Kits Bookshelves Words Pattern Counted Cross Stitch Kits for Beginners Adults DIY Stamped Embroidery Bookmarks with Instructions Hand Embroidery Craft Gift**ACRNIGHEET**$12.47**4.5★103 rev](https://www.amazon.com/dp/B0DB8C9RQ9) [4![VIGEGU 5 Pack Cross Stitch Kits for Beginners Coffee Stamped Cross Stitch Kits Bookmarks for Women 14ct Cross Stitch Embroidery Kit for Beginners Crafts for Adults](https://m.media-amazon.com/images/I/51crHNTPSFL.jpg)**VIGEGU 5 Pack Cross Stitch Kits for Beginners Coffee Stamped Cross Stitch Kits Bookmarks for Women 14ct Cross Stitch Embroidery Kit for Beginners Crafts for Adults**VIGEGU**$9.88**4.3★27 rev](https://www.amazon.com/dp/B0GFVCWBMR) [5![NEGEKFKX 6 Pcs Cross Stitch Bookmark Kit for Adult Beginners Broken Glass Flowers Cross Stitch Kits 14 CT DIY Cross Stitch Kits Adult Stamped Bookmark Embroidery Bookmarks Kit](https://m.media-amazon.com/images/I/51JJoXEpeJL.jpg)**NEGEKFKX 6 Pcs Cross Stitch Bookmark Kit for Adult Beginners Broken Glass Flowers Cross Stitch Kits 14 CT DIY Cross Stitch Kits Adult Stamped Bookmark Embroidery Bookmarks Kit**NEGEKFKX**$11.15**4.2★189 rev](https://www.amazon.com/dp/B0FKYGJY51)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KYOQFVN 6 Pack Book Store Cross Stitch Bookmark Cross Stitch Bookmarks Kit for Beginners Adults 14CT Embroidery Bookmark Kit for Book Lovers Starter Craft 6 x 20cm](https://m.media-amazon.com/images/I/513X+03ALDL.jpg)**KYOQFVN 6 Pack Book Store Cross Stitch Bookmark Cross Stitch Bookmarks Kit for Beginners Adults 14CT Embroidery Bookmark Kit for Book Lovers Starter Craft 6 x 20cm**KYOQFVN**$12.83**0 rev1mo ago](https://www.amazon.com/dp/B0GYDX25XS) [![10 Pcs Blank Cross Stitch Bookmarks Shimmeroo Cotton Fabric Book Marker Cross Stitch with Embroidery Edge Rectangle Embroidery DIY Bookmark for Crosstitch Project(7.48 * 2.76 Inch)](https://m.media-amazon.com/images/I/41IeJctZ0xL.jpg)**10 Pcs Blank Cross Stitch Bookmarks Shimmeroo Cotton Fabric Book Marker Cross Stitch with Embroidery Edge Rectangle Embroidery DIY Bookmark for Crosstitch Project(7.48 * 2.76 Inch)**Shimmeroo**$7.44**0 rev2mo ago](https://www.amazon.com/dp/B0GY4Y39LL) [![4PC Blue Bookshelf Counted Cross Stitch Bookmark Kit for Adults Beginners 14CT Pre-Printed DIY Stamped Bookmarks Embroidery Kit Handmade Supplies Full Accessory Crafts for Adults 8x2.4](https://m.media-amazon.com/images/I/51Lmq4mnrHL.jpg)**4PC Blue Bookshelf Counted Cross Stitch Bookmark Kit for Adults Beginners 14CT Pre-Printed DIY Stamped Bookmarks Embroidery Kit Handmade Supplies Full Accessory Crafts for Adults 8x2.4**Paintcolor**$9.31**10 rev2mo ago](https://www.amazon.com/dp/B0GXNVBNKS) [![6PC Pink Beach Stamping Cross Stitch Kit for Adult Beginners Scenery Counting Cross Stitch Kit Bookmarks Stamped Bookmark Embroidery Kit with Instructions Full Line DIY CrossStitch Patterns 8x2.4](https://m.media-amazon.com/images/I/51mnCOjf00L.jpg)**6PC Pink Beach Stamping Cross Stitch Kit for Adult Beginners Scenery Counting Cross Stitch Kit Bookmarks Stamped Bookmark Embroidery Kit with Instructions Full Line DIY CrossStitch Patterns 8x2.4**Paintcolor**$9.56**10 rev2mo ago](https://www.amazon.com/dp/B0GXNN6KZN) [![Flutesan 60 Pcs Blank Cross Stitch Bookmark Making Kit Include Cotton Blank Bookmarks with Clear Bookmark Sleeves and Tassels Cross Stitch Kit for DIY Craft Reading Book Lovers Gift Party Favor(White)](https://m.media-amazon.com/images/I/41fvmPtnxBL.jpg)**Flutesan 60 Pcs Blank Cross Stitch Bookmark Making Kit Include Cotton Blank Bookmarks with Clear Bookmark Sleeves and Tassels Cross Stitch Kit for DIY Craft Reading Book Lovers Gift Party Favor(White)**Flutesan**$17.21**3 rev3mo ago](https://www.amazon.com/dp/B0GVYP7V4W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![10 Pcs Blank Cross Stitch Bookmarks Shimmeroo Cotton Fabric Book Marker Cross Stitch with Embroidery Edge Rectangle Embroidery DIY Bookmark for Crosstitch Project(7.48 * 2.76 Inch)](https://m.media-amazon.com/images/I/41IeJctZ0xL.jpg)**10 Pcs Blank Cross Stitch Bookmarks Shimmeroo Cotton Fabric Book Marker Cross Stitch with Embroidery Edge Rectangle Embroidery DIY Bookmark for Crosstitch Project(7.48 * 2.76 Inch)**Shimmeroo**$7.44**0.0★**▲ 238%**](https://www.amazon.com/dp/B0GY4Y39LL) [![KYOQFVN 6 Pack Book Store Cross Stitch Bookmark Cross Stitch Bookmarks Kit for Beginners Adults 14CT Embroidery Bookmark Kit for Book Lovers Starter Craft 6 x 20cm](https://m.media-amazon.com/images/I/513X+03ALDL.jpg)**KYOQFVN 6 Pack Book Store Cross Stitch Bookmark Cross Stitch Bookmarks Kit for Beginners Adults 14CT Embroidery Bookmark Kit for Book Lovers Starter Craft 6 x 20cm**KYOQFVN**$12.83**0.0★**▲ 233%**](https://www.amazon.com/dp/B0GYDX25XS) [![20pcs Cross Stitch Bookmark Kit 14 Count Embroidery Blanks Cotton Fabric Book Marker Cross Stitch Rectangle Embroidery Bookmark for Crosstitch Project 7.48x2.76in](https://m.media-amazon.com/images/I/41fFQy0Yc-L.jpg)**20pcs Cross Stitch Bookmark Kit 14 Count Embroidery Blanks Cotton Fabric Book Marker Cross Stitch Rectangle Embroidery Bookmark for Crosstitch Project 7.48x2.76in**HaiFafafaing**$9.95**0.0★**▲ 231%**](https://www.amazon.com/dp/B0GS9JGKBR) [![12 Pcs Blank Cross Stitch Bookmarks Landscape Cross Stitch Bookmarks Blank DIY Embroidery Fabric Bookmark for Beginners 7.48x2.76 Inches Multicolor](https://m.media-amazon.com/images/I/51Cyh2D-T1L.jpg)**12 Pcs Blank Cross Stitch Bookmarks Landscape Cross Stitch Bookmarks Blank DIY Embroidery Fabric Bookmark for Beginners 7.48x2.76 Inches Multicolor**HekouJiub**$7.77**3.8★**▲ 231%**](https://www.amazon.com/dp/B0GSYPVWJS) [![Fuyoooo 50 Pcs Blank Cross Stitch Bookmarks 14 Count Cotton Fabric DIY Book Markers 2.8 x 7.6 Inch White Embroidery Edge for Ladies Craft Night Book Lovers Gift](https://m.media-amazon.com/images/I/51XgBqRnYpL.jpg)**Fuyoooo 50 Pcs Blank Cross Stitch Bookmarks 14 Count Cotton Fabric DIY Book Markers 2.8 x 7.6 Inch White Embroidery Edge for Ladies Craft Night Book Lovers Gift**Fuyoooo**$22.39**4.9★**▲ 231%**](https://www.amazon.com/dp/B0GVDPPL9L)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 29 weeks — -6.1% search growth over the last 90 days.

6K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**15%

*“Simple to use”*

**Quality-Overall**14%

*“Great quality - easy to work with”*

**Color**9%

*“The colors are very pretty”*

**Gifting Purpose**9%

*“great for gifts”*

**Stitch/Finish/Polish**8%

*“Perfect choice for cross stitchers”*

**Design-Overall**7%

*“Love the colors and designs”*

**Fun/Entertainment Experience**6%

*“Great fun project”*

**Instructions/User Manual/Troubleshooting**2%

*“Instructions included”*

**Size-Overall**2%

*“The size”*

**Advertised Vs Actual Product**2%

*“picture are just as it comes”*

### **What buyers complain about **

**Instructions/User Manual/Troubleshooting**16%

*“No instructions”*

**Color**11%

*“it gets really hard to differentiate among dark colors”*

**Print Quality**8%

*“the printed colors were difficult to differentiate at times”*

**Size-Overall**7%

*“they were too small”*

**Quality-Overall**6%

*“Disappointed in quality of cut size”*

**Stitch/Finish/Polish**6%

*“one was not sewn correctly”*

**Thickness**4%

*“Too thin cleat sheet”*

**Ease Of Use**3%

*“Hard to work”*

**Adhesion/Stickiness**2%

*“I cannot get the back separated- so am I supposed to glue them on”*

**Hard Feel**2%

*“Fabric is a bit hard”*

### **Top return reasons **

**Size-Overall**25%

**Advertised Vs Actual Product**11%

**Stitch/Finish/Polish**10%

**Instructions/User Manual/Troubleshooting**10%

**Material Quality**9%

**Quality-Overall**7%

**Value For Money**5%

**Color**3%

**Design-Overall**2%

**Defective Material/Parts**2%