---
title: "cricut paper — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cricut-paper"
last_updated: "2026-07-13T18:35:05.716Z"
locale: en
meta:
  description: "soft demand (-16.5% this quarter) — cricut paper doesn't clear our bar today."
  "og:description": "soft demand (-16.5% this quarter) — cricut paper doesn't clear our bar today."
  "og:title": "cricut paper — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cricut paper**

**Skip it**

Soft demand (-16.5% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 17Conversion 57Competition 35Returns 84Price range 48Avg price 47Brand share 40Review moat 50Quality gap 18

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,508.05**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$6.04–$23.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.58**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$138K**

$138K/yr · 247K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**42**

**Top-5 brand share**

**81%**

**Open market**

**16%**

- Cricut61% - Simetufy6% - Neenah6% - Recollections5% - TUXIYA4% - Joyberg3% - Open — no brand owns it (7 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$14K20%$28K30%$41K40%$55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size](https://m.media-amazon.com/images/I/41Wv-JS3DvL.jpg)**Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size**Cricut**$13.23**4.8★966 rev](https://www.amazon.com/dp/B0DXX8CZZW) [2![Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)](https://m.media-amazon.com/images/I/41u0mAFVeVL.jpg)**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**5.0★14 rev](https://www.amazon.com/dp/B0GQJKM8YJ) [3![Cricut Value Cardstock Paper Neutrals Sampler - 80 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size](https://m.media-amazon.com/images/I/41LTv1ztNwL.jpg)**Cricut Value Cardstock Paper Neutrals Sampler - 80 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size**Cricut**$11.31**4.8★966 rev](https://www.amazon.com/dp/B0DXXL1ZB7) [4![Simetufy Glitter Cardstock 40 Sheets in 20 Colors A4 Premium Cardstock for Cricut Crafts and DIY Projects Sparkly Paper for Card Making 250 GSM](https://m.media-amazon.com/images/I/617jYn-ivIL.jpg)**Simetufy Glitter Cardstock 40 Sheets in 20 Colors A4 Premium Cardstock for Cricut Crafts and DIY Projects Sparkly Paper for Card Making 250 GSM**Simetufy**$11.93**4.8★1,743 rev](https://www.amazon.com/dp/B095JQKQL7) [5![Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)](https://m.media-amazon.com/images/I/51CJr0dAaZL.jpg)**Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)**Neenah**$9.92**4.8★9,310 rev](https://www.amazon.com/dp/B003A2I4TO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)](https://m.media-amazon.com/images/I/41u0mAFVeVL.jpg)**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**14 rev4mo ago](https://www.amazon.com/dp/B0GQJKM8YJ) [![100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51Ti2-aEFIL.jpg)**100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.68**330 rev8mo ago](https://www.amazon.com/dp/B0FMJCKBKG) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**330 rev8mo ago](https://www.amazon.com/dp/B0FMJC32WM) [![44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook](https://m.media-amazon.com/images/I/51QIF4qYp-L.jpg)**44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook**TORC**$7.43**89 rev1y ago](https://www.amazon.com/dp/B0F23YNKDK) [![Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size](https://m.media-amazon.com/images/I/41Wv-JS3DvL.jpg)**Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size**Cricut**$13.23**966 rev1y ago](https://www.amazon.com/dp/B0DXX8CZZW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)](https://m.media-amazon.com/images/I/41u0mAFVeVL.jpg)**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**5.0★**▲ 260%**](https://www.amazon.com/dp/B0GQJKM8YJ) [![50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)](https://m.media-amazon.com/images/I/51v0cvcNqiL.jpg)**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★**▲ 163%**](https://www.amazon.com/dp/B0FMJC32WM) [![30 Pack Metallic Cardstock Paper Sheets 8 x 12 250gsm/92lb](https://m.media-amazon.com/images/I/41jY+MNAegL.jpg)**30 Pack Metallic Cardstock Paper Sheets 8 x 12 250gsm/92lb**Nitelemn**$9.95**4.8★**▲ 132%**](https://www.amazon.com/dp/B0CTM6PYC9) [![Cricut Insert Cards R10 Create Depth-Filled Birthday Cards Thank You Cards Custom Greeting Cards at Home Compatible with Cricut Joy/Maker/Explore Machines Princess Sampler (42 ct)](https://m.media-amazon.com/images/I/31lf29XPbVL.jpg)**Cricut Insert Cards R10 Create Depth-Filled Birthday Cards Thank You Cards Custom Greeting Cards at Home Compatible with Cricut Joy/Maker/Explore Machines Princess Sampler (42 ct)**Cricut**$7.55**4.6★**▲ 120%**](https://www.amazon.com/dp/B09YKQLJ36) [![Recollections Cardstock Paper Seaside Colors 8 1/2 x 11 (50)](https://m.media-amazon.com/images/I/417ZzHGkpGL.jpg)**Recollections Cardstock Paper Seaside Colors 8 1/2 x 11 (50)**Recollections**$11.69**4.6★**▲ 52%**](https://www.amazon.com/dp/B00WDQKFHM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 79 weeks — -16.5% search growth over the last 90 days.

6K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Great quality and arrived quickly”*

**Color**22%

*“Colors are very pretty”*

**Value For Money**9%

*“Great deal”*

**Paper Quality**9%

*“Sturdy great paper”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Thickness**4%

*“good thick paper”*

**Efficiency**3%

*“works well”*

**Ease Of Use**2%

*“easy to use”*

**Size-Overall**2%

*“good size”*

**Print Quality**2%

*“Good value, crisp printing”*

### **What buyers complain about **

**Color**15%

*“Not white”*

**Thickness**15%

*“It's not as thick as I thought it would be”*

**Material Quality**8%

*“This vinyl is not good”*

**Adhesion/Stickiness**6%

*“It does not stick”*

**Quality-Overall**5%

*“Cheap”*

**Paper Quality**5%

*“Very cheap paper”*

**Advertised Vs Actual Product**4%

*“The pictures are deceiving”*

**Size-Overall**3%

*“Small size”*

**Display Colors**3%

*“not all colors look like it”*

**Ease Of Use**2%

*“Difficult to weed”*

### **Top return reasons **

**Size-Overall**33%

**Value For Money**10%

**Color**8%

**Paper Quality**8%

**Advertised Vs Actual Product**7%

**Material Quality**5%

**Thin**4%

**Adhesion/Stickiness**3%

**Thickness**3%

**Display Colors**2%