---
title: "cricut mats — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/cricut-mats"
last_updated: "2026-07-14T03:07:36.644Z"
locale: en
meta:
  description: "cricut mats clears our launch bar: a $1.3M/yr market growing +5.4% this quarter with returns at 0.9%."
  "og:description": "cricut mats clears our launch bar: a $1.3M/yr market growing +5.4% this quarter with returns at 0.9%."
  "og:title": "cricut mats — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
---

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# **cricut mats**

**Launch it**

A $1.3M/yr market growing +5.4% this quarter with returns at 0.9% — clears our launch bar.

Market size 82Growth 32Conversion 92Competition 66Returns 95Price range 59Avg price 55Brand share 41Review moat 22Quality gap 20

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.3M**

$1.3M/yr · 901K searches

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$6.63–$26.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.55**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+5.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,426.28**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**18**

**Top-5 brand share**

**80%**

**Open market**

**15%**

- Cricut44% - HTVRONT11% - Gwybkq11% - WORKLION8% - REALIKE7% - NICAPA4% - Open — no brand owns it (7 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$63K10%$126K15%$190K20%$253K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cricut StandardGrip Machine Mats 12 x 12 Reusable Cutting Mats for Crafts with Protective Film Use with Cardstock Iron On Vinyl and More Compatible with Explore & Maker (3 Count) Green](https://m.media-amazon.com/images/I/41yEnR-o-kL.jpg)**Cricut StandardGrip Machine Mats 12 x 12 Reusable Cutting Mats for Crafts with Protective Film Use with Cardstock Iron On Vinyl and More Compatible with Explore & Maker (3 Count) Green**Cricut**$12.31**4.8★41,073 rev](https://www.amazon.com/dp/B079VWBFHF) [2![WORKLION Cutting Mat 12x12 Compatible with Maker/Maker 3/Maker 4/Air 2/Explore 3/4 Variety StickyStandard Light Strong) Vinyl Mat(3Pack) Accessories](https://m.media-amazon.com/images/I/41lObrtbINL.jpg)**WORKLION Cutting Mat 12x12 Compatible with Maker/Maker 3/Maker 4/Air 2/Explore 3/4 Variety StickyStandard Light Strong) Vinyl Mat(3Pack) Accessories**WORKLION**$8.11**4.7★9,871 rev](https://www.amazon.com/dp/B08B4H3WWK) [3![Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip](https://m.media-amazon.com/images/I/31BfrBizdcL.jpg)**Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$25.29**4.8★10,565 rev](https://www.amazon.com/dp/B0DXXDQFR8) [4![Cricut Cutting Mat Variety Pack (4 Count 12in x 12in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip](https://m.media-amazon.com/images/I/31MWTXRvWvL.jpg)**Cricut Cutting Mat Variety Pack (4 Count 12in x 12in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$15.43**4.8★10,565 rev](https://www.amazon.com/dp/B0DXX72FB2) [5![REALIKE 12x12 Cutting Mat Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/Air/One(3 Mats) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing and All Arts (Variety)](https://m.media-amazon.com/images/I/41Jz+7re9xL.jpg)**REALIKE 12x12 Cutting Mat Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/Air/One(3 Mats) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing and All Arts (Variety)**REALIKE**$8.52**4.7★7,179 rev](https://www.amazon.com/dp/B07YP6WDHH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip](https://m.media-amazon.com/images/I/31BfrBizdcL.jpg)**Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$25.29**10,565 rev1y ago](https://www.amazon.com/dp/B0DXXDQFR8) [![Cricut Cutting Mat Variety Pack (4 Count 12in x 12in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip](https://m.media-amazon.com/images/I/31MWTXRvWvL.jpg)**Cricut Cutting Mat Variety Pack (4 Count 12in x 12in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$15.43**10,565 rev1y ago](https://www.amazon.com/dp/B0DXX72FB2) [![Cricut StandardGrip Cutting Mat Pack (6 Count 12in x 12in) - for Explore & Maker Machines](https://m.media-amazon.com/images/I/31q-ICkVCfL.jpg)**Cricut StandardGrip Cutting Mat Pack (6 Count 12in x 12in) - for Explore & Maker Machines**Cricut**$17.41**41,073 rev1y ago](https://www.amazon.com/dp/B0DXXCD3MS) [![Cricut Cutting Mat Variety Pack (8 Count 12in x 12in) - for Explore & Maker Machines - Includes 4 StandardGrip 2 LightGrip 2 StrongGrip](https://m.media-amazon.com/images/I/413CU2Mc2DL.jpg)**Cricut Cutting Mat Variety Pack (8 Count 12in x 12in) - for Explore & Maker Machines - Includes 4 StandardGrip 2 LightGrip 2 StrongGrip**Cricut**$20.68**10,565 rev1y ago](https://www.amazon.com/dp/B0DXX4H8LQ) [![Cricut LightGrip Cutting Mat Pack (6 count 12in x 12in) - for Explore & Maker Machines - ideal for standard paper light cardstock & more](https://m.media-amazon.com/images/I/31VWwMXAgUL.jpg)**Cricut LightGrip Cutting Mat Pack (6 count 12in x 12in) - for Explore & Maker Machines - ideal for standard paper light cardstock & more**Cricut**$17.86**9,063 rev1y ago](https://www.amazon.com/dp/B0DXXG2K35)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![THANMAO Standard Grip Cutting Mat 3 Pack 12x12 Standard Grip Cutting Mats for Cricut Maker 3//Explore 3/Air 2/Air/OneReplacement Accessories Card for HTV/Cardstock/Paper/Adhesive Vinyl](https://m.media-amazon.com/images/I/41zhvRJoGoL.jpg)**THANMAO Standard Grip Cutting Mat 3 Pack 12x12 Standard Grip Cutting Mats for Cricut Maker 3//Explore 3/Air 2/Air/OneReplacement Accessories Card for HTV/Cardstock/Paper/Adhesive Vinyl**THANMAO**$7.78**4.7★**▲ 139%**](https://www.amazon.com/dp/B0D1QXF2RT) [![Cricut StandardGrip Machine Mats 12 x 12 Reusable Cutting Mats for Crafts with Protective Film Use with Cardstock Iron On Vinyl and More Compatible with Explore & Maker (3 Count) Green](https://m.media-amazon.com/images/I/41yEnR-o-kL.jpg)**Cricut StandardGrip Machine Mats 12 x 12 Reusable Cutting Mats for Crafts with Protective Film Use with Cardstock Iron On Vinyl and More Compatible with Explore & Maker (3 Count) Green**Cricut**$12.31**4.8★**▲ 26%**](https://www.amazon.com/dp/B079VWBFHF) [![REALIKE 12x12 Lightgrip Cutting Mat Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/Air/One(3 Mats) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing and All Arts](https://m.media-amazon.com/images/I/41ox90ZPMVL.jpg)**REALIKE 12x12 Lightgrip Cutting Mat Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/Air/One(3 Mats) Gridded Adhesive Non-Slip Cut Mat for Crafts Quilting Sewing and All Arts**REALIKE**$8.73**4.4★**▲ 24%**](https://www.amazon.com/dp/B07YKD7YGR) [![Gwybkq Standardgrip Cutting Mat 12x12 in 3 Pack Adhesive Sticky Green Mats](https://m.media-amazon.com/images/I/41Yif46J1EL.jpg)**Gwybkq Standardgrip Cutting Mat 12x12 in 3 Pack Adhesive Sticky Green Mats**Gwybkq**$6.92**4.7★**▲ 24%**](https://www.amazon.com/dp/B09ZXRJ7GG) [![Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip](https://m.media-amazon.com/images/I/31BfrBizdcL.jpg)**Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$25.29**4.8★**▲ 22%**](https://www.amazon.com/dp/B0DXXDQFR8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**23%

*“Very affordable”*

**Quality-Overall**22%

*“The quality is consistent”*

**Advertised Vs Actual Product**9%

*“As Advertised”*

**Adhesion/Stickiness**8%

*“Sticks well”*

**Grip**7%

*“This one does not slip”*

**Efficiency**4%

*“These mats work great”*

**Size-Overall**3%

*“Good fit”*

**Durability**3%

*“They are durable”*

**Compatibility-Overall**2%

*“compatible with my cricut”*

**Ease Of Cleaning**2%

*“the cuts come out clean every time”*

### **What buyers complain about **

**Adhesion/Stickiness**43%

*“Poor adhesive”*

**Grip**8%

*“The Grip is way off”*

**Smell**5%

*“Smelled horrible”*

**Durability**5%

*“Broke upon 1st use”*

**Ease Of Cleaning**3%

*“I still couldn't get the mat completely clean”*

**Quality-Overall**3%

*“Not good quality”*

**Product Condition**3%

*“Arrived used”*

**Ease Of Use**3%

*“maybe that's why I did have a little difficulty using it”*

**Value For Money**2%

*“much cheaper”*

**Strength**2%

*“Brittle”*

### **Top return reasons **

**Adhesion/Stickiness**28%

**Size-Overall**27%

**Value For Money**10%

**Compatibility-Overall**5%

**Functionality-Overall**5%

**Product Condition**5%

**Grip**4%

**Defective Material/Parts**4%

**Advertised Vs Actual Product**3%

**Material Quality**1%